feat: update font to Roboto across templates and add campaign/ad group filters in product views
- Changed font from Open Sans to Roboto in layout files. - Added campaign and ad group filters in products main view. - Enhanced product history to include campaign and ad group IDs. - Updated migrations to support new campaign and ad group dimensions in product statistics. - Introduced new migration files for managing campaign types and dropping obsolete columns.
This commit is contained in:
@@ -295,7 +295,7 @@ class Api
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$processed = 0;
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$skipped = 0;
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$touched_product_ids = [];
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$touched_scopes = [];
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foreach ( $data['data'] as $offer )
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{
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@@ -338,6 +338,23 @@ class Api
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continue;
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}
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$campaign_external_id = (int) self::normalize_number( $offer['CampaignId'] ?? ( $offer['campaign_id'] ?? 0 ) );
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$campaign_name = trim( (string) ( $offer['CampaignName'] ?? ( $offer['campaign_name'] ?? '' ) ) );
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$ad_group_external_id = (int) self::normalize_number( $offer['AdGroupId'] ?? ( $offer['ad_group_id'] ?? 0 ) );
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$ad_group_name = trim( (string) ( $offer['AdGroupName'] ?? ( $offer['ad_group_name'] ?? '' ) ) );
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$scope = \controls\Cron::resolve_products_scope_ids(
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$client_id,
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$campaign_external_id,
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$campaign_name,
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$ad_group_external_id,
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$ad_group_name,
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$date
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);
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$db_campaign_id = (int) ( $scope['campaign_id'] ?? 0 );
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$db_ad_group_id = (int) ( $scope['ad_group_id'] ?? 0 );
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$impressions = (int) round( self::normalize_number( $offer['Impressions'] ?? 0 ) );
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$clicks = (int) round( self::normalize_number( $offer['Clicks'] ?? 0 ) );
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$cost = self::normalize_number( $offer['Cost'] ?? 0 );
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@@ -352,12 +369,24 @@ class Api
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'cost' => $cost,
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'conversions' => $conversions,
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'conversions_value' => $conversion_value,
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'updated' => 1
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'updated' => 1,
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'campaign_id' => $db_campaign_id,
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'ad_group_id' => $db_ad_group_id
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];
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if ( $mdb -> count( 'products_history', [ 'AND' => [ 'product_id' => $product_id, 'date_add' => $date ] ] ) )
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if ( $mdb -> count( 'products_history', [ 'AND' => [
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'product_id' => $product_id,
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'campaign_id' => $db_campaign_id,
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'ad_group_id' => $db_ad_group_id,
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'date_add' => $date
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] ] ) )
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{
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$offer_data_old = $mdb -> get( 'products_history', '*', [ 'AND' => [ 'product_id' => $product_id, 'date_add' => $date ] ] );
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$offer_data_old = $mdb -> get( 'products_history', '*', [ 'AND' => [
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'product_id' => $product_id,
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'campaign_id' => $db_campaign_id,
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'ad_group_id' => $db_ad_group_id,
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'date_add' => $date
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] ] );
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if (
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$offer_data_old['impressions'] == $offer_data['impressions']
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@@ -367,13 +396,23 @@ class Api
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and number_format( (float) str_replace( ',', '.', $offer_data_old['conversions_value'] ), 5 ) == number_format( (float) $offer_data['conversions_value'], 5 )
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)
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{
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$touched_product_ids[ $product_id ] = true;
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$scope_key = (int) $product_id . '|' . $db_campaign_id . '|' . $db_ad_group_id;
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$touched_scopes[ $scope_key ] = [
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'product_id' => (int) $product_id,
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'campaign_id' => $db_campaign_id,
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'ad_group_id' => $db_ad_group_id
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];
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$processed++;
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continue;
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}
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$mdb -> update( 'products_history', $offer_data, [
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'AND' => [ 'product_id' => $product_id, 'date_add' => $date ]
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'AND' => [
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'product_id' => $product_id,
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'campaign_id' => $db_campaign_id,
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'ad_group_id' => $db_ad_group_id,
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'date_add' => $date
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]
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] );
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}
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else
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@@ -383,19 +422,33 @@ class Api
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$mdb -> insert( 'products_history', $offer_data );
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}
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$touched_product_ids[ $product_id ] = true;
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$scope_key = (int) $product_id . '|' . $db_campaign_id . '|' . $db_ad_group_id;
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$touched_scopes[ $scope_key ] = [
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'product_id' => (int) $product_id,
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'campaign_id' => $db_campaign_id,
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'ad_group_id' => $db_ad_group_id
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];
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$processed++;
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}
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$history_30_rows = 0;
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foreach ( array_keys( $touched_product_ids ) as $product_id )
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foreach ( $touched_scopes as $scope )
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{
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\controls\Cron::cron_product_history_30_save( (int) $product_id, $date );
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$mdb -> update( 'products_history', [ 'updated' => 0 ], [ 'AND' => [ 'product_id' => (int) $product_id, 'date_add' => $date ] ] );
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$product_id = (int) ( $scope['product_id'] ?? 0 );
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$campaign_id = (int) ( $scope['campaign_id'] ?? 0 );
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$ad_group_id = (int) ( $scope['ad_group_id'] ?? 0 );
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\controls\Cron::cron_product_history_30_save( $product_id, $date, $campaign_id, $ad_group_id );
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$mdb -> update( 'products_history', [ 'updated' => 0 ], [ 'AND' => [
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'product_id' => $product_id,
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'campaign_id' => $campaign_id,
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'ad_group_id' => $ad_group_id,
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'date_add' => $date
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] ] );
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$history_30_rows++;
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}
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$temp_rows = self::rebuild_products_temp_for_client( $client_id );
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$temp_rows = \controls\Cron::rebuild_products_temp_for_client( $client_id );
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echo json_encode( [
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'status' => 'ok',
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@@ -411,67 +464,7 @@ class Api
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static private function rebuild_products_temp_for_client( $client_id )
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{
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global $mdb;
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$client_id = (int) $client_id;
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if ( $client_id <= 0 )
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{
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return 0;
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}
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$product_ids = $mdb -> select( 'products', 'id', [ 'client_id' => $client_id ] );
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if ( empty( $product_ids ) )
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{
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return 0;
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}
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$mdb -> delete( 'products_temp', [ 'product_id' => $product_ids ] );
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$rows = $mdb -> query(
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'SELECT p.id AS product_id, p.name,
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COALESCE( SUM( ph.impressions ), 0 ) AS impressions,
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COALESCE( SUM( ph.clicks ), 0 ) AS clicks,
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COALESCE( SUM( ph.cost ), 0 ) AS cost,
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COALESCE( SUM( ph.conversions ), 0 ) AS conversions,
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COALESCE( SUM( ph.conversions_value ), 0 ) AS conversions_value
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FROM products AS p
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LEFT JOIN products_history AS ph ON p.id = ph.product_id
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WHERE p.client_id = :client_id
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GROUP BY p.id, p.name',
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[ ':client_id' => $client_id ]
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) -> fetchAll( \PDO::FETCH_ASSOC );
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$inserted = 0;
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foreach ( $rows as $row )
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{
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$impressions = (int) $row['impressions'];
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$clicks = (int) $row['clicks'];
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$cost = (float) $row['cost'];
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$conversions = (float) $row['conversions'];
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$conversion_value = (float) $row['conversions_value'];
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$ctr = ( $impressions > 0 ) ? round( $clicks / $impressions, 4 ) * 100 : 0;
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$cpc = ( $clicks > 0 ) ? round( $cost / $clicks, 6 ) : 0;
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$roas = ( $cost > 0 ) ? round( $conversion_value / $cost, 2 ) * 100 : 0;
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$mdb -> insert( 'products_temp', [
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'product_id' => (int) $row['product_id'],
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'name' => $row['name'],
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'impressions' => $impressions,
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'impressions_30' => (int) \factory\Products::get_impressions_30( (int) $row['product_id'] ),
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'clicks' => $clicks,
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'clicks_30' => (int) \factory\Products::get_clicks_30( (int) $row['product_id'] ),
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'ctr' => $ctr,
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'cost' => $cost,
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'conversions' => $conversions,
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'conversions_value' => $conversion_value,
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'cpc' => $cpc,
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'roas' => $roas
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] );
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$inserted++;
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}
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return $inserted;
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return \controls\Cron::rebuild_products_temp_for_client( $client_id );
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}
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static private function normalize_number( $value )
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@@ -13,7 +13,7 @@ class CampaignTerms
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static public function get_campaigns_list()
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{
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$client_id = (int) \S::get( 'client_id' );
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echo json_encode( [ 'campaigns' => \factory\Campaigns::get_campaigns_list( $client_id ) ] );
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echo json_encode( [ 'campaigns' => \factory\Campaigns::get_campaigns_list( $client_id, true ) ] );
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exit;
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}
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@@ -54,6 +54,7 @@ class CampaignTerms
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$search_term_id = (int) \S::get( 'search_term_id' );
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$match_type = strtoupper( trim( (string) \S::get( 'match_type' ) ) );
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$scope = strtolower( trim( (string) \S::get( 'scope' ) ) );
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$manual_keyword_text = trim( (string) \S::get( 'keyword_text' ) );
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if ( $search_term_id <= 0 )
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{
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@@ -80,7 +81,9 @@ class CampaignTerms
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$customer_id = trim( (string) ( $context['google_ads_customer_id'] ?? '' ) );
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$campaign_external_id = trim( (string) ( $context['external_campaign_id'] ?? '' ) );
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$ad_group_external_id = trim( (string) ( $context['external_ad_group_id'] ?? '' ) );
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$keyword_text = trim( (string) ( $context['search_term'] ?? '' ) );
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$context_keyword_text = trim( (string) ( $context['search_term'] ?? '' ) );
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$keyword_text = $manual_keyword_text !== '' ? $manual_keyword_text : $context_keyword_text;
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$keyword_source = $manual_keyword_text !== '' ? 'manual' : 'search_term';
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$missing_data = ( $customer_id === '' || $keyword_text === '' );
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if ( $scope === 'campaign' && $campaign_external_id === '' )
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@@ -102,6 +105,7 @@ class CampaignTerms
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'campaign_external_id' => $campaign_external_id,
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'ad_group_external_id' => $ad_group_external_id,
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'keyword_text' => $keyword_text,
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'keyword_source' => $keyword_source,
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'scope' => $scope,
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'context' => $context
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]
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@@ -137,6 +141,7 @@ class CampaignTerms
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'campaign_external_id' => $campaign_external_id,
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'ad_group_external_id' => $ad_group_external_id,
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'keyword_text' => $keyword_text,
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'keyword_source' => $keyword_source,
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'match_type' => $match_type,
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'scope' => $scope,
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'api_result' => $api_result
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@@ -166,6 +171,7 @@ class CampaignTerms
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'campaign_external_id' => $campaign_external_id,
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'ad_group_external_id' => $ad_group_external_id,
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'keyword_text' => $keyword_text,
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'keyword_source' => $keyword_source,
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'scope' => $scope,
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'api_response' => $api_result['response'] ?? null,
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'sent_operation' => $api_result['sent_operation'] ?? null,
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@@ -293,6 +293,23 @@ class Cron
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continue;
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}
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$campaign_external_id = (int) ( $offer['CampaignId'] ?? 0 );
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$campaign_name = trim( (string) ( $offer['CampaignName'] ?? '' ) );
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$ad_group_external_id = (int) ( $offer['AdGroupId'] ?? 0 );
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$ad_group_name = trim( (string) ( $offer['AdGroupName'] ?? '' ) );
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$scope = self::resolve_products_scope_ids(
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$client_id,
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$campaign_external_id,
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$campaign_name,
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$ad_group_external_id,
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$ad_group_name,
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$date
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);
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$db_campaign_id = (int) ( $scope['campaign_id'] ?? 0 );
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$db_ad_group_id = (int) ( $scope['ad_group_id'] ?? 0 );
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$impressions = (int) round( (float) ( $offer['Impressions'] ?? 0 ) );
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$clicks = (int) round( (float) ( $offer['Clicks'] ?? 0 ) );
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$cost = (float) ( $offer['Cost'] ?? 0 );
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@@ -307,12 +324,24 @@ class Cron
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'cost' => $cost,
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'conversions' => $conversions,
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'conversions_value' => $conversion_value,
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'updated' => 1
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'updated' => 1,
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'campaign_id' => $db_campaign_id,
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'ad_group_id' => $db_ad_group_id
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];
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if ( $mdb -> count( 'products_history', [ 'AND' => [ 'product_id' => $product_id, 'date_add' => $date ] ] ) )
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if ( $mdb -> count( 'products_history', [ 'AND' => [
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'product_id' => $product_id,
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'campaign_id' => $db_campaign_id,
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'ad_group_id' => $db_ad_group_id,
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'date_add' => $date
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] ] ) )
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{
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$offer_data_old = $mdb -> get( 'products_history', '*', [ 'AND' => [ 'product_id' => $product_id, 'date_add' => $date ] ] );
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$offer_data_old = $mdb -> get( 'products_history', '*', [ 'AND' => [
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'product_id' => $product_id,
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'campaign_id' => $db_campaign_id,
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'ad_group_id' => $db_ad_group_id,
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'date_add' => $date
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] ] );
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if (
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$offer_data_old['impressions'] == $offer_data['impressions']
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@@ -328,7 +357,12 @@ class Cron
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}
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$mdb -> update( 'products_history', $offer_data, [
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'AND' => [ 'product_id' => $product_id, 'date_add' => $date ]
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'AND' => [
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'product_id' => $product_id,
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'campaign_id' => $db_campaign_id,
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'ad_group_id' => $db_ad_group_id,
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'date_add' => $date
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]
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] );
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}
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else
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@@ -351,6 +385,163 @@ class Cron
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];
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}
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static public function resolve_products_scope_ids( $client_id, $campaign_external_id, $campaign_name, $ad_group_external_id, $ad_group_name, $date_sync )
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{
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$client_id = (int) $client_id;
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$campaign_external_id = (int) $campaign_external_id;
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$ad_group_external_id = (int) $ad_group_external_id;
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$db_campaign_id = self::ensure_products_campaign(
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$client_id,
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$campaign_external_id,
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$campaign_name,
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$date_sync
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);
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if ( $db_campaign_id <= 0 )
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{
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$db_campaign_id = self::ensure_products_campaign(
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$client_id,
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0,
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'--- konto ---',
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$date_sync
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);
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}
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$db_ad_group_id = self::ensure_products_ad_group(
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$db_campaign_id,
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$ad_group_external_id,
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$ad_group_name,
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$date_sync
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);
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return [
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'campaign_id' => (int) $db_campaign_id,
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'ad_group_id' => (int) $db_ad_group_id
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];
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}
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static private function ensure_products_campaign( $client_id, $campaign_external_id, $campaign_name, $date_sync )
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{
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global $mdb;
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$client_id = (int) $client_id;
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$campaign_external_id = (int) $campaign_external_id;
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$campaign_name = trim( (string) $campaign_name );
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|
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if ( $client_id <= 0 )
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{
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return 0;
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}
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|
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$db_campaign_id = (int) $mdb -> get( 'campaigns', 'id', [ 'AND' => [
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'client_id' => $client_id,
|
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'campaign_id' => $campaign_external_id
|
||||
] ] );
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|
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if ( $db_campaign_id > 0 )
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{
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if ( $campaign_name !== '' )
|
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{
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$mdb -> update( 'campaigns', [ 'campaign_name' => $campaign_name ], [ 'id' => $db_campaign_id ] );
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}
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|
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return $db_campaign_id;
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}
|
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|
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if ( $campaign_name === '' )
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{
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$campaign_name = $campaign_external_id > 0 ? 'Kampania #' . $campaign_external_id : '--- konto ---';
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}
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$mdb -> insert( 'campaigns', [
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'client_id' => $client_id,
|
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'campaign_id' => $campaign_external_id,
|
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'campaign_name' => $campaign_name
|
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] );
|
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|
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$db_campaign_id = (int) $mdb -> id();
|
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|
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if ( $db_campaign_id > 0 && $date_sync )
|
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{
|
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if ( !$mdb -> count( 'campaigns_history', [ 'AND' => [ 'campaign_id' => $db_campaign_id, 'date_add' => $date_sync ] ] ) )
|
||||
{
|
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$mdb -> insert( 'campaigns_history', [
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'campaign_id' => $db_campaign_id,
|
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'roas_30_days' => 0,
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'roas_all_time' => 0,
|
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'budget' => 0,
|
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'money_spent' => 0,
|
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'conversion_value' => 0,
|
||||
'bidding_strategy' => '',
|
||||
'date_add' => $date_sync
|
||||
] );
|
||||
}
|
||||
}
|
||||
|
||||
return $db_campaign_id;
|
||||
}
|
||||
|
||||
static private function ensure_products_ad_group( $db_campaign_id, $ad_group_external_id, $ad_group_name, $date_sync )
|
||||
{
|
||||
global $mdb;
|
||||
|
||||
$db_campaign_id = (int) $db_campaign_id;
|
||||
$ad_group_external_id = (int) $ad_group_external_id;
|
||||
$ad_group_name = trim( (string) $ad_group_name );
|
||||
|
||||
if ( $db_campaign_id <= 0 )
|
||||
{
|
||||
return 0;
|
||||
}
|
||||
|
||||
if ( $ad_group_external_id <= 0 )
|
||||
{
|
||||
return (int) self::ensure_campaign_level_ad_group( $db_campaign_id, $date_sync );
|
||||
}
|
||||
|
||||
$db_ad_group_id = (int) $mdb -> get( 'campaign_ad_groups', 'id', [ 'AND' => [
|
||||
'campaign_id' => $db_campaign_id,
|
||||
'ad_group_id' => $ad_group_external_id
|
||||
] ] );
|
||||
|
||||
if ( $db_ad_group_id > 0 )
|
||||
{
|
||||
if ( $ad_group_name !== '' )
|
||||
{
|
||||
$mdb -> update( 'campaign_ad_groups', [ 'ad_group_name' => $ad_group_name ], [ 'id' => $db_ad_group_id ] );
|
||||
}
|
||||
|
||||
return $db_ad_group_id;
|
||||
}
|
||||
|
||||
if ( $ad_group_name === '' )
|
||||
{
|
||||
$ad_group_name = 'Ad group #' . $ad_group_external_id;
|
||||
}
|
||||
|
||||
$mdb -> insert( 'campaign_ad_groups', [
|
||||
'campaign_id' => $db_campaign_id,
|
||||
'ad_group_id' => $ad_group_external_id,
|
||||
'ad_group_name' => $ad_group_name,
|
||||
'impressions_30' => 0,
|
||||
'clicks_30' => 0,
|
||||
'cost_30' => 0,
|
||||
'conversions_30' => 0,
|
||||
'conversion_value_30' => 0,
|
||||
'roas_30' => 0,
|
||||
'impressions_all_time' => 0,
|
||||
'clicks_all_time' => 0,
|
||||
'cost_all_time' => 0,
|
||||
'conversions_all_time' => 0,
|
||||
'conversion_value_all_time' => 0,
|
||||
'roas_all_time' => 0,
|
||||
'date_sync' => $date_sync
|
||||
] );
|
||||
|
||||
return (int) $mdb -> id();
|
||||
}
|
||||
|
||||
static private function aggregate_products_history_30_for_client( $client_id, $date )
|
||||
{
|
||||
global $mdb;
|
||||
@@ -359,156 +550,200 @@ class Cron
|
||||
$date = date( 'Y-m-d', strtotime( $date ) );
|
||||
|
||||
$rows = $mdb -> query(
|
||||
'SELECT ph.id, ph.product_id, ph.date_add
|
||||
'SELECT DISTINCT ph.product_id, ph.campaign_id, ph.ad_group_id, ph.date_add
|
||||
FROM products_history AS ph
|
||||
INNER JOIN products AS p ON p.id = ph.product_id
|
||||
WHERE p.client_id = ' . $client_id . '
|
||||
AND ph.updated = 1
|
||||
AND ph.date_add = \'' . $date . '\'
|
||||
ORDER BY ph.product_id ASC'
|
||||
ORDER BY ph.product_id ASC, ph.campaign_id ASC, ph.ad_group_id ASC'
|
||||
) -> fetchAll( \PDO::FETCH_ASSOC );
|
||||
|
||||
$processed = 0;
|
||||
foreach ( $rows as $row )
|
||||
{
|
||||
$product_id = (int) $row['product_id'];
|
||||
self::cron_product_history_30_save( $product_id, $row['date_add'] );
|
||||
$mdb -> update( 'products_history', [ 'updated' => 0 ], [ 'id' => (int) $row['id'] ] );
|
||||
$campaign_id = (int) ( $row['campaign_id'] ?? 0 );
|
||||
$ad_group_id = (int) ( $row['ad_group_id'] ?? 0 );
|
||||
|
||||
self::cron_product_history_30_save( $product_id, $row['date_add'], $campaign_id, $ad_group_id );
|
||||
$mdb -> query(
|
||||
'UPDATE products_history AS ph
|
||||
INNER JOIN products AS p ON p.id = ph.product_id
|
||||
SET ph.updated = 0
|
||||
WHERE ph.product_id = :product_id
|
||||
AND ph.campaign_id = :campaign_id
|
||||
AND ph.ad_group_id = :ad_group_id
|
||||
AND ph.date_add = :date_add
|
||||
AND p.client_id = :client_id',
|
||||
[
|
||||
':product_id' => $product_id,
|
||||
':campaign_id' => $campaign_id,
|
||||
':ad_group_id' => $ad_group_id,
|
||||
':date_add' => $row['date_add'],
|
||||
':client_id' => $client_id
|
||||
]
|
||||
);
|
||||
$processed++;
|
||||
}
|
||||
|
||||
return $processed;
|
||||
}
|
||||
|
||||
static private function rebuild_products_temp_for_client( $client_id )
|
||||
static public function rebuild_products_temp_for_client( $client_id )
|
||||
{
|
||||
global $mdb;
|
||||
|
||||
$client_bestseller_min_roas = \factory\Products::get_client_bestseller_min_roas( $client_id );
|
||||
|
||||
$db_result = $mdb -> query( 'SELECT * FROM products AS p INNER JOIN products_history AS ph ON p.id = ph.product_id WHERE p.client_id = ' . (int) $client_id ) -> fetchAll( \PDO::FETCH_ASSOC );
|
||||
|
||||
$aggregated_data = [];
|
||||
|
||||
foreach ( $db_result as $row )
|
||||
$client_id = (int) $client_id;
|
||||
if ( $client_id <= 0 )
|
||||
{
|
||||
$product_id = (int) $row['product_id'];
|
||||
|
||||
if ( !isset( $aggregated_data[$client_id] ) )
|
||||
{
|
||||
$aggregated_data[$client_id] = [];
|
||||
}
|
||||
|
||||
if ( !isset( $aggregated_data[$client_id][$product_id] ) )
|
||||
{
|
||||
$aggregated_data[$client_id][$product_id] = [
|
||||
'product_id' => $product_id,
|
||||
'name' => $row['name'],
|
||||
'impressions' => 0,
|
||||
'clicks' => 0,
|
||||
'cost' => 0.0,
|
||||
'conversions' => 0,
|
||||
'conversions_value' => 0.0
|
||||
];
|
||||
}
|
||||
|
||||
$aggregated_data[$client_id][$product_id]['impressions'] += (int) $row['impressions'];
|
||||
$aggregated_data[$client_id][$product_id]['clicks'] += (int) $row['clicks'];
|
||||
$aggregated_data[$client_id][$product_id]['cost'] += (float) $row['cost'];
|
||||
$aggregated_data[$client_id][$product_id]['conversions'] += (float) $row['conversions'];
|
||||
$aggregated_data[$client_id][$product_id]['conversions_value'] += (float) $row['conversions_value'];
|
||||
return 0;
|
||||
}
|
||||
|
||||
$products_ids = $mdb -> select( 'products', 'id', [ 'client_id' => (int) $client_id ] );
|
||||
$products_ids_array = [];
|
||||
foreach ( $products_ids as $product_id )
|
||||
$client_bestseller_min_roas = (int) \factory\Products::get_client_bestseller_min_roas( $client_id );
|
||||
|
||||
$rows = $mdb -> query(
|
||||
'SELECT
|
||||
p.id AS product_id,
|
||||
p.name,
|
||||
ph.campaign_id,
|
||||
ph.ad_group_id,
|
||||
COALESCE( SUM( ph.impressions ), 0 ) AS impressions,
|
||||
COALESCE( SUM( ph.clicks ), 0 ) AS clicks,
|
||||
COALESCE( SUM( ph.cost ), 0 ) AS cost,
|
||||
COALESCE( SUM( ph.conversions ), 0 ) AS conversions,
|
||||
COALESCE( SUM( ph.conversions_value ), 0 ) AS conversions_value
|
||||
FROM products AS p
|
||||
LEFT JOIN products_history AS ph ON p.id = ph.product_id
|
||||
WHERE p.client_id = :client_id
|
||||
GROUP BY p.id, p.name, ph.campaign_id, ph.ad_group_id',
|
||||
[ ':client_id' => $client_id ]
|
||||
) -> fetchAll( \PDO::FETCH_ASSOC );
|
||||
|
||||
$product_ids = $mdb -> select( 'products', 'id', [ 'client_id' => $client_id ] );
|
||||
$product_ids = array_values( array_unique( array_map( 'intval', (array) $product_ids ) ) );
|
||||
|
||||
if ( !empty( $product_ids ) )
|
||||
{
|
||||
$products_ids_array[] = (int) $product_id;
|
||||
$mdb -> delete( 'products_temp', [ 'product_id' => $product_ids ] );
|
||||
}
|
||||
|
||||
if ( !empty( $products_ids_array ) )
|
||||
// products_data jest globalne per product_id, wiec klasyfikacje liczymy globalnie.
|
||||
$global_totals = $mdb -> query(
|
||||
'SELECT
|
||||
p.id AS product_id,
|
||||
COALESCE( SUM( ph.impressions ), 0 ) AS impressions,
|
||||
COALESCE( SUM( ph.clicks ), 0 ) AS clicks,
|
||||
COALESCE( SUM( ph.cost ), 0 ) AS cost,
|
||||
COALESCE( SUM( ph.conversions ), 0 ) AS conversions,
|
||||
COALESCE( SUM( ph.conversions_value ), 0 ) AS conversions_value
|
||||
FROM products AS p
|
||||
LEFT JOIN products_history AS ph ON p.id = ph.product_id
|
||||
WHERE p.client_id = :client_id
|
||||
GROUP BY p.id',
|
||||
[ ':client_id' => $client_id ]
|
||||
) -> fetchAll( \PDO::FETCH_ASSOC );
|
||||
|
||||
foreach ( $global_totals as $total )
|
||||
{
|
||||
$mdb -> delete( 'products_temp', [ 'product_id' => $products_ids_array ] );
|
||||
$product_id = (int) ( $total['product_id'] ?? 0 );
|
||||
if ( $product_id <= 0 )
|
||||
{
|
||||
continue;
|
||||
}
|
||||
|
||||
$total_cost = (float) ( $total['cost'] ?? 0 );
|
||||
$total_conversions = (float) ( $total['conversions'] ?? 0 );
|
||||
$total_conversion_value = (float) ( $total['conversions_value'] ?? 0 );
|
||||
$total_roas = ( $total_conversions > 0 && $total_cost > 0 ) ? round( $total_conversion_value / $total_cost, 2 ) * 100 : 0;
|
||||
|
||||
$custom_label_4 = \factory\Products::get_product_data( $product_id, 'custom_label_4' );
|
||||
if ( $custom_label_4 == null || ( $custom_label_4 == 'bestseller' && $client_bestseller_min_roas > 0 ) )
|
||||
{
|
||||
$new_custom_label_4 = ( $total_roas > $client_bestseller_min_roas && $total_conversions > 10 ) ? 'bestseller' : null;
|
||||
|
||||
$offers_data_tmp = $mdb -> get( 'products_data', '*', [ 'product_id' => $product_id ] );
|
||||
if ( isset( $offers_data_tmp['id'] ) )
|
||||
{
|
||||
if ( $new_custom_label_4 != $offers_data_tmp['custom_label_4'] )
|
||||
{
|
||||
$mdb -> insert( 'products_comments', [
|
||||
'product_id' => $product_id,
|
||||
'comment' => 'Zmiana pola "custom_label_4" na: ' . $new_custom_label_4,
|
||||
'type' => 1,
|
||||
'date_add' => date( 'Y-m-d' )
|
||||
] );
|
||||
}
|
||||
|
||||
$mdb -> update( 'products_data', [ 'custom_label_4' => $new_custom_label_4 ], [ 'id' => $offers_data_tmp['id'] ] );
|
||||
}
|
||||
else
|
||||
{
|
||||
$mdb -> insert( 'products_data', [
|
||||
'product_id' => $product_id,
|
||||
'custom_label_4' => $new_custom_label_4
|
||||
] );
|
||||
|
||||
if ( $new_custom_label_4 == 'bestseller' )
|
||||
{
|
||||
$mdb -> insert( 'products_comments', [
|
||||
'product_id' => $product_id,
|
||||
'comment' => 'Zmiana pola "custom_label_4" na: bestseller',
|
||||
'type' => 1,
|
||||
'date_add' => date( 'Y-m-d' )
|
||||
] );
|
||||
}
|
||||
}
|
||||
}
|
||||
}
|
||||
|
||||
$processed_rows = 0;
|
||||
|
||||
foreach ( $aggregated_data as $client_offers )
|
||||
foreach ( $rows as $row )
|
||||
{
|
||||
foreach ( $client_offers as $offer_data )
|
||||
$product_id = (int) ( $row['product_id'] ?? 0 );
|
||||
if ( $product_id <= 0 )
|
||||
{
|
||||
// Obliczamy wartoci CPC oraz ROAS
|
||||
$cpc = $offer_data['clicks'] > 0 ? round( $offer_data['cost'] / $offer_data['clicks'], 6 ) : 0;
|
||||
$roas = ( $offer_data['conversions'] > 0 and $offer_data['cost'] ) ? round( $offer_data['conversions_value'] / $offer_data['cost'], 2 ) * 100 : 0;
|
||||
|
||||
$impressions_30 = \factory\Products::get_impressions_30( $offer_data['product_id'] );
|
||||
|
||||
// update custom_label_4 only current is empty or is bestseller
|
||||
$custom_label_4 = \factory\Products::get_product_data( $offer_data['product_id'], 'custom_label_4' );
|
||||
if ( $custom_label_4 == null || ( $custom_label_4 == 'bestseller' and (int)$client_bestseller_min_roas > 0 ) )
|
||||
{
|
||||
if ( $roas > $client_bestseller_min_roas and $offer_data['conversions'] > 10 )
|
||||
{
|
||||
$new_custom_label_4 = 'bestseller';
|
||||
}
|
||||
else
|
||||
{
|
||||
$new_custom_label_4 = null;
|
||||
}
|
||||
|
||||
$offers_data_tmp = $mdb -> get( 'products_data', '*', [ 'product_id' => $offer_data['product_id'] ] );
|
||||
if ( isset( $offers_data_tmp['id'] ) )
|
||||
{
|
||||
if ( $new_custom_label_4 != $offers_data_tmp['custom_label_4'] )
|
||||
$mdb -> insert( 'products_comments', [
|
||||
'product_id' => $offer_data['product_id'],
|
||||
'comment' => 'Zmiana pola "custom_label_4" na: ' . $new_custom_label_4,
|
||||
'type' => 1,
|
||||
'date_add' => date( 'Y-m-d' )
|
||||
] );
|
||||
|
||||
$mdb -> update( 'products_data', [
|
||||
'custom_label_4' => $new_custom_label_4
|
||||
], [ 'id' => $offers_data_tmp['id'] ] );
|
||||
}
|
||||
else
|
||||
{
|
||||
$mdb -> insert( 'products_data', [
|
||||
'product_id' => $offer_data['product_id'],
|
||||
'custom_label_4' => $new_custom_label_4
|
||||
] );
|
||||
|
||||
if ( $new_custom_label_4 == 'bestseller' )
|
||||
{
|
||||
$mdb -> insert( 'products_comments', [
|
||||
'product_id' => $offer_data['product_id'],
|
||||
'comment' => 'Zmiana pola "custom_label_4" na: bestseller',
|
||||
'type' => 1,
|
||||
'date_add' => date( 'Y-m-d' )
|
||||
] );
|
||||
}
|
||||
}
|
||||
}
|
||||
|
||||
$clicks_30 = \factory\Products::get_clicks_30( $offer_data['product_id'] );
|
||||
|
||||
$mdb -> insert( 'products_temp', [
|
||||
'product_id' => $offer_data['product_id'],
|
||||
'name' => $offer_data['name'],
|
||||
'impressions' => $offer_data['impressions'],
|
||||
'impressions_30' => $impressions_30,
|
||||
'clicks' => $offer_data['clicks'],
|
||||
'clicks_30' => $clicks_30,
|
||||
'ctr' => ( $offer_data['impressions'] > 0 ) ? round( $offer_data['clicks'] / $offer_data['impressions'], 4 ) * 100 : 0,
|
||||
'cost' => $offer_data['cost'],
|
||||
'conversions' => $offer_data['conversions'],
|
||||
'conversions_value' => $offer_data['conversions_value'],
|
||||
'cpc' => $cpc,
|
||||
'roas' => $roas,
|
||||
] );
|
||||
|
||||
$processed_rows++;
|
||||
continue;
|
||||
}
|
||||
|
||||
$campaign_id = (int) ( $row['campaign_id'] ?? 0 );
|
||||
$ad_group_id = (int) ( $row['ad_group_id'] ?? 0 );
|
||||
$impressions = (int) ( $row['impressions'] ?? 0 );
|
||||
$clicks = (int) ( $row['clicks'] ?? 0 );
|
||||
$cost = (float) ( $row['cost'] ?? 0 );
|
||||
$conversions = (float) ( $row['conversions'] ?? 0 );
|
||||
$conversions_value = (float) ( $row['conversions_value'] ?? 0 );
|
||||
|
||||
// Pomijamy puste scope bez danych.
|
||||
if ( $impressions <= 0 && $clicks <= 0 && $cost <= 0 && $conversions <= 0 && $conversions_value <= 0 )
|
||||
{
|
||||
continue;
|
||||
}
|
||||
|
||||
$cpc = $clicks > 0 ? round( $cost / $clicks, 6 ) : 0;
|
||||
$roas = ( $conversions > 0 && $cost > 0 ) ? round( $conversions_value / $cost, 2 ) * 100 : 0;
|
||||
$impressions_30 = (int) \factory\Products::get_impressions_30( $product_id, $campaign_id, $ad_group_id );
|
||||
$clicks_30 = (int) \factory\Products::get_clicks_30( $product_id, $campaign_id, $ad_group_id );
|
||||
|
||||
$mdb -> insert( 'products_temp', [
|
||||
'product_id' => $product_id,
|
||||
'campaign_id' => $campaign_id,
|
||||
'ad_group_id' => $ad_group_id,
|
||||
'name' => $row['name'],
|
||||
'impressions' => $impressions,
|
||||
'impressions_30' => $impressions_30,
|
||||
'clicks' => $clicks,
|
||||
'clicks_30' => $clicks_30,
|
||||
'ctr' => ( $impressions > 0 ) ? round( $clicks / $impressions, 4 ) * 100 : 0,
|
||||
'cost' => $cost,
|
||||
'conversions' => $conversions,
|
||||
'conversions_value' => $conversions_value,
|
||||
'cpc' => $cpc,
|
||||
'roas' => $roas,
|
||||
] );
|
||||
|
||||
$processed_rows++;
|
||||
}
|
||||
|
||||
return $processed_rows;
|
||||
@@ -537,11 +772,20 @@ class Cron
|
||||
$products = $mdb -> select( 'products', 'id', [ 'client_id' => $client_id ] );
|
||||
foreach ( $products as $product )
|
||||
{
|
||||
$dates = $mdb -> query( 'SELECT id, date_add FROM products_history WHERE product_id = ' . $product . ' AND updated = 1 ORDER BY date_add DESC' ) -> fetchAll( \PDO::FETCH_ASSOC );
|
||||
foreach ( $dates as $date )
|
||||
$scopes = $mdb -> query( 'SELECT DISTINCT campaign_id, ad_group_id, date_add FROM products_history WHERE product_id = ' . $product . ' AND updated = 1 ORDER BY date_add DESC' ) -> fetchAll( \PDO::FETCH_ASSOC );
|
||||
foreach ( $scopes as $scope )
|
||||
{
|
||||
self::cron_product_history_30_save( $product, $date['date_add'] );
|
||||
$mdb -> update( 'products_history', [ 'updated' => 0 ], [ 'id' => $date['id'] ] );
|
||||
$campaign_id = (int) ( $scope['campaign_id'] ?? 0 );
|
||||
$ad_group_id = (int) ( $scope['ad_group_id'] ?? 0 );
|
||||
$date_add = $scope['date_add'] ?? '';
|
||||
|
||||
self::cron_product_history_30_save( $product, $date_add, $campaign_id, $ad_group_id );
|
||||
$mdb -> update( 'products_history', [ 'updated' => 0 ], [ 'AND' => [
|
||||
'product_id' => $product,
|
||||
'campaign_id' => $campaign_id,
|
||||
'ad_group_id' => $ad_group_id,
|
||||
'date_add' => $date_add
|
||||
] ] );
|
||||
}
|
||||
}
|
||||
|
||||
@@ -551,19 +795,61 @@ class Cron
|
||||
exit;
|
||||
}
|
||||
|
||||
static public function get_roas_all_time( $product_id, $date_to )
|
||||
static public function get_roas_all_time( $product_id, $date_to, $campaign_id = 0, $ad_group_id = 0 )
|
||||
{
|
||||
global $mdb;
|
||||
|
||||
$roas_all_time = $mdb -> query( 'SELECT SUM(conversions_value) / SUM(cost) * 100 AS roas_all_time FROM products_history WHERE product_id = ' . $product_id . ' AND date_add <= \'' . $date_to . '\'' ) -> fetchColumn();
|
||||
$product_id = (int) $product_id;
|
||||
$campaign_id = (int) $campaign_id;
|
||||
$ad_group_id = (int) $ad_group_id;
|
||||
|
||||
$sql = 'SELECT SUM(conversions_value) / SUM(cost) * 100 AS roas_all_time
|
||||
FROM products_history
|
||||
WHERE product_id = :product_id
|
||||
AND date_add <= :date_to
|
||||
AND campaign_id = :campaign_id
|
||||
AND ad_group_id = :ad_group_id';
|
||||
|
||||
$roas_all_time = $mdb -> query( $sql, [
|
||||
':product_id' => $product_id,
|
||||
':date_to' => $date_to,
|
||||
':campaign_id' => $campaign_id,
|
||||
':ad_group_id' => $ad_group_id
|
||||
] ) -> fetchColumn();
|
||||
return round( $roas_all_time, 2 );
|
||||
}
|
||||
|
||||
static public function cron_product_history_30_save( $product_id, $date_to )
|
||||
static public function cron_product_history_30_save( $product_id, $date_to, $campaign_id = 0, $ad_group_id = 0 )
|
||||
{
|
||||
global $mdb;
|
||||
|
||||
$data = $mdb -> query( 'SELECT * FROM products_history WHERE product_id = ' . $product_id . ' AND date_add <= \'' . $date_to . '\' ORDER BY date_add DESC LIMIT 30' ) -> fetchAll( \PDO::FETCH_ASSOC );
|
||||
$product_id = (int) $product_id;
|
||||
$campaign_id = (int) $campaign_id;
|
||||
$ad_group_id = (int) $ad_group_id;
|
||||
|
||||
$data = $mdb -> query(
|
||||
'SELECT
|
||||
date_add,
|
||||
SUM( impressions ) AS impressions,
|
||||
SUM( clicks ) AS clicks,
|
||||
SUM( cost ) AS cost,
|
||||
SUM( conversions ) AS conversions,
|
||||
SUM( conversions_value ) AS conversions_value
|
||||
FROM products_history
|
||||
WHERE product_id = :product_id
|
||||
AND campaign_id = :campaign_id
|
||||
AND ad_group_id = :ad_group_id
|
||||
AND date_add <= :date_to
|
||||
GROUP BY date_add
|
||||
ORDER BY date_add DESC
|
||||
LIMIT 30',
|
||||
[
|
||||
':product_id' => $product_id,
|
||||
':campaign_id' => $campaign_id,
|
||||
':ad_group_id' => $ad_group_id,
|
||||
':date_to' => $date_to
|
||||
]
|
||||
) -> fetchAll( \PDO::FETCH_ASSOC );
|
||||
|
||||
// Inicjalizacja tablic do przechowywania danych
|
||||
$offers_data = [];
|
||||
@@ -605,9 +891,29 @@ class Cron
|
||||
$conversions_value = $offer['conversions_value'];
|
||||
$roas = ( $conversions_value > 0 and $cost ) ? round( $conversions_value / $cost, 2 ) * 100 : 0;
|
||||
|
||||
if ( $mdb -> count( 'products_history', [ 'AND' => [ 'product_id' => $product_id, 'date_add[<=]' => $date_to ] ] ) >= 14 )
|
||||
$days_count_for_product = (int) $mdb -> query(
|
||||
'SELECT COUNT( DISTINCT date_add )
|
||||
FROM products_history
|
||||
WHERE product_id = :product_id
|
||||
AND campaign_id = :campaign_id
|
||||
AND ad_group_id = :ad_group_id
|
||||
AND date_add <= :date_to',
|
||||
[
|
||||
':product_id' => $product_id,
|
||||
':campaign_id' => $campaign_id,
|
||||
':ad_group_id' => $ad_group_id,
|
||||
':date_to' => $date_to
|
||||
]
|
||||
) -> fetchColumn();
|
||||
|
||||
if ( $days_count_for_product >= 14 )
|
||||
{
|
||||
if ( $mdb -> count( 'products_history_30', [ 'AND' => [ 'product_id' => $product_id, 'date_add' => $date_to ] ] ) > 0 )
|
||||
if ( $mdb -> count( 'products_history_30', [ 'AND' => [
|
||||
'product_id' => $product_id,
|
||||
'campaign_id' => $campaign_id,
|
||||
'ad_group_id' => $ad_group_id,
|
||||
'date_add' => $date_to
|
||||
] ] ) > 0 )
|
||||
{
|
||||
$mdb -> update( 'products_history_30', [
|
||||
'impressions' => $impressions,
|
||||
@@ -617,13 +923,20 @@ class Cron
|
||||
'conversions' => $conversions,
|
||||
'conversions_value' => $conversions_value,
|
||||
'roas' => $roas,
|
||||
'roas_all_time' => self::get_roas_all_time( $product_id, $date_to )
|
||||
], [ 'AND' => [ 'product_id' => $product_id, 'date_add' => $date_to ] ] );
|
||||
'roas_all_time' => self::get_roas_all_time( $product_id, $date_to, $campaign_id, $ad_group_id )
|
||||
], [ 'AND' => [
|
||||
'product_id' => $product_id,
|
||||
'campaign_id' => $campaign_id,
|
||||
'ad_group_id' => $ad_group_id,
|
||||
'date_add' => $date_to
|
||||
] ] );
|
||||
}
|
||||
else
|
||||
{
|
||||
$mdb -> insert( 'products_history_30', [
|
||||
'product_id' => $product_id,
|
||||
'campaign_id' => $campaign_id,
|
||||
'ad_group_id' => $ad_group_id,
|
||||
'impressions' => $impressions,
|
||||
'clicks' => $clicks,
|
||||
'ctr' => $ctr,
|
||||
@@ -631,7 +944,7 @@ class Cron
|
||||
'conversions' => $conversions,
|
||||
'conversions_value' => $conversions_value,
|
||||
'roas' => $roas,
|
||||
'roas_all_time' => self::get_roas_all_time( $product_id, $date_to ),
|
||||
'roas_all_time' => self::get_roas_all_time( $product_id, $date_to, $campaign_id, $ad_group_id ),
|
||||
'date_add' => $date_to
|
||||
] );
|
||||
}
|
||||
@@ -1032,6 +1345,8 @@ class Cron
|
||||
continue;
|
||||
}
|
||||
|
||||
$advertising_channel_type = strtoupper( trim( (string) ( $campaign['advertising_channel_type'] ?? '' ) ) );
|
||||
|
||||
$account_30_totals['budget'] += (float) ( $campaign['budget'] ?? 0 );
|
||||
$account_30_totals['money_spent'] += (float) ( $campaign['money_spent'] ?? 0 );
|
||||
$account_30_totals['conversion_value'] += (float) ( $campaign['conversion_value'] ?? 0 );
|
||||
@@ -1044,7 +1359,8 @@ class Cron
|
||||
$mdb -> insert( 'campaigns', [
|
||||
'client_id' => $client['id'],
|
||||
'campaign_id' => $external_campaign_id,
|
||||
'campaign_name' => $campaign['campaign_name']
|
||||
'campaign_name' => $campaign['campaign_name'],
|
||||
'advertising_channel_type' => $advertising_channel_type !== '' ? $advertising_channel_type : null
|
||||
] );
|
||||
$db_campaign_id = $mdb -> id();
|
||||
}
|
||||
@@ -1056,7 +1372,8 @@ class Cron
|
||||
] ] );
|
||||
|
||||
$mdb -> update( 'campaigns', [
|
||||
'campaign_name' => $campaign['campaign_name']
|
||||
'campaign_name' => $campaign['campaign_name'],
|
||||
'advertising_channel_type' => $advertising_channel_type !== '' ? $advertising_channel_type : null
|
||||
], [ 'id' => $db_campaign_id ] );
|
||||
}
|
||||
|
||||
@@ -1111,7 +1428,8 @@ class Cron
|
||||
$mdb -> insert( 'campaigns', [
|
||||
'client_id' => $client['id'],
|
||||
'campaign_id' => 0,
|
||||
'campaign_name' => '--- konto ---'
|
||||
'campaign_name' => '--- konto ---',
|
||||
'advertising_channel_type' => null
|
||||
] );
|
||||
$db_account_campaign_id = $mdb -> id();
|
||||
}
|
||||
@@ -1123,7 +1441,8 @@ class Cron
|
||||
] ] );
|
||||
|
||||
$mdb -> update( 'campaigns', [
|
||||
'campaign_name' => '--- konto ---'
|
||||
'campaign_name' => '--- konto ---',
|
||||
'advertising_channel_type' => null
|
||||
], [ 'id' => $db_account_campaign_id ] );
|
||||
}
|
||||
|
||||
@@ -1358,6 +1677,15 @@ class Cron
|
||||
$db_campaign_id = (int) ( $campaigns_db_map[ $campaign_external_id ] ?? 0 );
|
||||
$db_ad_group_id = (int) ( $ad_group_db_map[ $campaign_external_id . '|' . $ad_group_external_id ] ?? 0 );
|
||||
|
||||
if ( $db_campaign_id > 0 && $db_ad_group_id <= 0 && $ad_group_external_id === '0' )
|
||||
{
|
||||
$db_ad_group_id = self::ensure_campaign_level_ad_group( $db_campaign_id, $date_sync );
|
||||
if ( $db_ad_group_id > 0 )
|
||||
{
|
||||
$ad_group_db_map[ $campaign_external_id . '|0' ] = $db_ad_group_id;
|
||||
}
|
||||
}
|
||||
|
||||
if ( $db_campaign_id <= 0 || $db_ad_group_id <= 0 )
|
||||
{
|
||||
continue;
|
||||
@@ -1404,6 +1732,50 @@ class Cron
|
||||
return [ 'count' => $count, 'errors' => [] ];
|
||||
}
|
||||
|
||||
static private function ensure_campaign_level_ad_group( $db_campaign_id, $date_sync )
|
||||
{
|
||||
global $mdb;
|
||||
|
||||
$db_campaign_id = (int) $db_campaign_id;
|
||||
if ( $db_campaign_id <= 0 )
|
||||
{
|
||||
return 0;
|
||||
}
|
||||
|
||||
$existing_id = (int) $mdb -> get( 'campaign_ad_groups', 'id', [
|
||||
'AND' => [
|
||||
'campaign_id' => $db_campaign_id,
|
||||
'ad_group_id' => 0
|
||||
]
|
||||
] );
|
||||
|
||||
if ( $existing_id > 0 )
|
||||
{
|
||||
return $existing_id;
|
||||
}
|
||||
|
||||
$mdb -> insert( 'campaign_ad_groups', [
|
||||
'campaign_id' => $db_campaign_id,
|
||||
'ad_group_id' => 0,
|
||||
'ad_group_name' => 'PMax (bez grup reklam)',
|
||||
'impressions_30' => 0,
|
||||
'clicks_30' => 0,
|
||||
'cost_30' => 0,
|
||||
'conversions_30' => 0,
|
||||
'conversion_value_30' => 0,
|
||||
'roas_30' => 0,
|
||||
'impressions_all_time' => 0,
|
||||
'clicks_all_time' => 0,
|
||||
'cost_all_time' => 0,
|
||||
'conversions_all_time' => 0,
|
||||
'conversion_value_all_time' => 0,
|
||||
'roas_all_time' => 0,
|
||||
'date_sync' => $date_sync
|
||||
] );
|
||||
|
||||
return (int) $mdb -> id();
|
||||
}
|
||||
|
||||
static private function sync_campaign_negative_keywords_for_client( $campaigns_db_map, $ad_group_db_map, $customer_id, $api, $date_sync )
|
||||
{
|
||||
global $mdb;
|
||||
|
||||
@@ -36,6 +36,27 @@ class Products
|
||||
] );
|
||||
}
|
||||
|
||||
static public function get_campaigns_list()
|
||||
{
|
||||
$client_id = (int) \S::get( 'client_id' );
|
||||
echo json_encode( [ 'campaigns' => \factory\Campaigns::get_campaigns_list( $client_id, true ) ] );
|
||||
exit;
|
||||
}
|
||||
|
||||
static public function get_campaign_ad_groups()
|
||||
{
|
||||
$campaign_id = (int) \S::get( 'campaign_id' );
|
||||
|
||||
if ( $campaign_id <= 0 )
|
||||
{
|
||||
echo json_encode( [ 'ad_groups' => [] ] );
|
||||
exit;
|
||||
}
|
||||
|
||||
echo json_encode( [ 'ad_groups' => \factory\Campaigns::get_campaign_ad_groups( $campaign_id ) ] );
|
||||
exit;
|
||||
}
|
||||
|
||||
static public function comment_add()
|
||||
{
|
||||
$product_id = \S::get( 'product_id' );
|
||||
@@ -178,6 +199,8 @@ class Products
|
||||
static public function get_products()
|
||||
{
|
||||
$client_id = \S::get( 'client_id' );
|
||||
$campaign_id = (int) \S::get( 'campaign_id' );
|
||||
$ad_group_id = (int) \S::get( 'ad_group_id' );
|
||||
$limit = \S::get( 'length' ) ? \S::get( 'length' ) : 10;
|
||||
$start = \S::get( 'start' ) ? \S::get( 'start' ) : 0;
|
||||
|
||||
@@ -186,7 +209,7 @@ class Products
|
||||
$search = $_POST['search']['value'];
|
||||
|
||||
// ➊ MIN/MAX ROAS dla kontekstu klienta (opcjonalnie z filtrem search)
|
||||
$bounds = \factory\Products::get_roas_bounds( $client_id, $search );
|
||||
$bounds = \factory\Products::get_roas_bounds( (int) $client_id, $search, $campaign_id, $ad_group_id );
|
||||
$roas_min = (float)$bounds['min'];
|
||||
$roas_max = (float)$bounds['max'];
|
||||
// zabezpieczenie przed dzieleniem przez 0
|
||||
@@ -221,12 +244,13 @@ class Products
|
||||
</div>';
|
||||
};
|
||||
|
||||
$db_results = \factory\Products::get_products( $client_id, $search, $limit, $start, $order_name, $order_dir );
|
||||
$recordsTotal = \factory\Products::get_records_total_products( $client_id, $search );
|
||||
$db_results = \factory\Products::get_products( $client_id, $search, $limit, $start, $order_name, $order_dir, $campaign_id, $ad_group_id );
|
||||
$recordsTotal = \factory\Products::get_records_total_products( $client_id, $search, $campaign_id, $ad_group_id );
|
||||
|
||||
$data['draw'] = \S::get( 'draw' );
|
||||
$data['recordsTotal'] = $recordsTotal;
|
||||
$data['recordsFiltered'] = $recordsTotal;
|
||||
$data['data'] = [];
|
||||
|
||||
foreach ( $db_results as $row )
|
||||
{
|
||||
@@ -270,8 +294,10 @@ class Products
|
||||
'', // checkbox column
|
||||
$row['product_id'],
|
||||
$row['offer_id'],
|
||||
htmlspecialchars( (string) ( $row['campaign_name'] ?? '' ) ),
|
||||
htmlspecialchars( (string) ( $row['ad_group_name'] ?? '' ) ),
|
||||
'<div class="table-product-title" product_id="' . $row['product_id'] . '">
|
||||
<a href="/products/product_history/client_id=' . $client_id . '&product_id=' . $row['product_id'] . '" target="_blank" class="' . $custom_class . '">
|
||||
<a href="/products/product_history/client_id=' . $client_id . '&product_id=' . $row['product_id'] . '&campaign_id=' . (int) ( $row['campaign_id'] ?? 0 ) . '&ad_group_id=' . (int) ( $row['ad_group_id'] ?? 0 ) . '" target="_blank" class="' . $custom_class . '">
|
||||
' . $row['name'] . '
|
||||
</a>
|
||||
<span class="edit-product-title" product_id="' . $row['product_id'] . '">
|
||||
@@ -357,10 +383,14 @@ class Products
|
||||
{
|
||||
$client_id = \S::get( 'client_id' );
|
||||
$product_id = \S::get( 'product_id' );
|
||||
$campaign_id = (int) \S::get( 'campaign_id' );
|
||||
$ad_group_id = (int) \S::get( 'ad_group_id' );
|
||||
|
||||
return \Tpl::view( 'products/product_history', [
|
||||
'client_id' => $client_id,
|
||||
'product_id' => $product_id,
|
||||
'campaign_id' => $campaign_id,
|
||||
'ad_group_id' => $ad_group_id,
|
||||
'min_roas' => \factory\Products::get_min_roas( $product_id )
|
||||
] );
|
||||
}
|
||||
@@ -369,15 +399,18 @@ class Products
|
||||
{
|
||||
$client_id= \S::get( 'client_id' );
|
||||
$product_id = \S::get( 'product_id' );
|
||||
$campaign_id = (int) \S::get( 'campaign_id' );
|
||||
$ad_group_id = (int) \S::get( 'ad_group_id' );
|
||||
$start = \S::get( 'start' ) ? \S::get( 'start' ) : 0;
|
||||
$limit = \S::get( 'length' ) ? \S::get( 'length' ) : 10;
|
||||
|
||||
$db_results = \factory\Products::get_product_history( $client_id, $product_id, $start, $limit );
|
||||
$recordsTotal = \factory\Products::get_records_total_product_history( $client_id, $product_id );
|
||||
$db_results = \factory\Products::get_product_history( $client_id, $product_id, $start, $limit, $campaign_id, $ad_group_id );
|
||||
$recordsTotal = \factory\Products::get_records_total_product_history( $client_id, $product_id, $campaign_id, $ad_group_id );
|
||||
|
||||
$data['draw'] = \S::get( 'draw' );
|
||||
$data['recordsTotal'] = $recordsTotal;
|
||||
$data['recordsFiltered'] = $recordsTotal;
|
||||
$data['data'] = [];
|
||||
|
||||
foreach ( $db_results as $row )
|
||||
{
|
||||
@@ -416,13 +449,16 @@ class Products
|
||||
{
|
||||
$client_id = \S::get( 'client_id' );
|
||||
$product_id = \S::get( 'product_id' );
|
||||
$campaign_id = (int) \S::get( 'campaign_id' );
|
||||
$ad_group_id = (int) \S::get( 'ad_group_id' );
|
||||
$limit = \S::get( 'length' ) ? \S::get( 'length' ) : 360;
|
||||
$start = \S::get( 'start' ) ? \S::get( 'start' ) : 0;
|
||||
|
||||
$db_results = \factory\Products::get_product_history_30( $client_id, $product_id, $start, $limit );
|
||||
$db_results = \factory\Products::get_product_history_30( $client_id, $product_id, $start, $limit, $campaign_id, $ad_group_id );
|
||||
|
||||
$impressions = [];
|
||||
$clicks = [];
|
||||
$ctr = [];
|
||||
$cost = [];
|
||||
$conversions = [];
|
||||
$conversions_value = [];
|
||||
@@ -507,4 +543,4 @@ class Products
|
||||
echo json_encode( [ 'status' => 'ok' ] );
|
||||
exit;
|
||||
}
|
||||
}
|
||||
}
|
||||
|
||||
@@ -8,10 +8,45 @@ class Campaigns
|
||||
return $mdb -> select( 'clients', '*', [ 'ORDER' => [ 'name' => 'ASC' ] ] );
|
||||
}
|
||||
|
||||
static public function get_campaigns_list( $client_id )
|
||||
static public function get_campaigns_list( $client_id, $only_active = false )
|
||||
{
|
||||
global $mdb;
|
||||
return $mdb -> select( 'campaigns', '*', [ 'client_id' => $client_id, 'ORDER' => [ 'campaign_name' => 'ASC' ] ] );
|
||||
|
||||
$client_id = (int) $client_id;
|
||||
|
||||
if ( !$only_active )
|
||||
{
|
||||
return $mdb -> select( 'campaigns', '*', [ 'client_id' => $client_id, 'ORDER' => [ 'campaign_name' => 'ASC' ] ] );
|
||||
}
|
||||
|
||||
$latest_date = $mdb -> query(
|
||||
'SELECT MAX( ch.date_add )
|
||||
FROM campaigns_history AS ch
|
||||
INNER JOIN campaigns AS c ON c.id = ch.campaign_id
|
||||
WHERE c.client_id = :client_id
|
||||
AND c.campaign_id <> 0',
|
||||
[ ':client_id' => $client_id ]
|
||||
) -> fetchColumn();
|
||||
|
||||
if ( !$latest_date )
|
||||
{
|
||||
return $mdb -> select( 'campaigns', '*', [ 'client_id' => $client_id, 'ORDER' => [ 'campaign_name' => 'ASC' ] ] );
|
||||
}
|
||||
|
||||
return $mdb -> query(
|
||||
'SELECT c.*
|
||||
FROM campaigns AS c
|
||||
LEFT JOIN campaigns_history AS ch
|
||||
ON ch.campaign_id = c.id
|
||||
AND ch.date_add = :latest_date
|
||||
WHERE c.client_id = :client_id
|
||||
AND ( c.campaign_id = 0 OR ch.id IS NOT NULL )
|
||||
ORDER BY c.campaign_name ASC',
|
||||
[
|
||||
':client_id' => $client_id,
|
||||
':latest_date' => $latest_date
|
||||
]
|
||||
) -> fetchAll( \PDO::FETCH_ASSOC );
|
||||
}
|
||||
|
||||
static public function get_campaign_history_data( $campaign_id, $start, $length, $revert = false )
|
||||
@@ -144,6 +179,7 @@ class Campaigns
|
||||
st.ad_group_id AS db_ad_group_id,
|
||||
c.client_id,
|
||||
c.campaign_id AS external_campaign_id,
|
||||
c.advertising_channel_type,
|
||||
ag.ad_group_id AS external_ad_group_id,
|
||||
cl.google_ads_customer_id
|
||||
FROM campaign_search_terms AS st
|
||||
|
||||
@@ -61,63 +61,181 @@ class Products
|
||||
return $mdb -> update( 'products', [ 'min_roas' => $min_roas ], [ 'id' => $product_id ] );
|
||||
}
|
||||
|
||||
static public function get_products( $client_id, $search, $limit, $start, $order_name, $order_dir )
|
||||
static private function build_scope_filters( &$sql, &$params, $campaign_id, $ad_group_id )
|
||||
{
|
||||
global $mdb;
|
||||
$campaign_id = (int) $campaign_id;
|
||||
$ad_group_id = (int) $ad_group_id;
|
||||
|
||||
if ( $search )
|
||||
return $mdb -> query( 'SELECT pt.*, p.offer_id, p.min_roas FROM products_temp AS pt INNER JOIN products AS p ON p.id = pt.product_id WHERE client_id = \'' . $client_id . '\' AND ( pt.name LIKE \'%' . $search . '%\' OR offer_id LIKE \'%' . $search . '%\' ) ORDER BY ' . $order_name . ' ' . $order_dir . ', id DESC LIMIT ' . $start . ', ' . $limit ) -> fetchAll();
|
||||
else
|
||||
return $mdb -> query( 'SELECT pt.*, p.offer_id, p.min_roas FROM products_temp AS pt INNER JOIN products AS p ON p.id = pt.product_id WHERE client_id = \'' . $client_id . '\' ORDER BY ' . $order_name . ' ' . $order_dir . ', id DESC LIMIT ' . $start . ', ' . $limit ) -> fetchAll();
|
||||
if ( $campaign_id > 0 )
|
||||
{
|
||||
$sql .= ' AND pt.campaign_id = :campaign_id';
|
||||
$params[':campaign_id'] = $campaign_id;
|
||||
}
|
||||
|
||||
if ( $ad_group_id > 0 )
|
||||
{
|
||||
$sql .= ' AND pt.ad_group_id = :ad_group_id';
|
||||
$params[':ad_group_id'] = $ad_group_id;
|
||||
}
|
||||
}
|
||||
|
||||
|
||||
|
||||
// \factory\Products.php
|
||||
public static function get_roas_bounds(int $client_id, ?string $search = null): array
|
||||
static public function get_products( $client_id, $search, $limit, $start, $order_name, $order_dir, $campaign_id = 0, $ad_group_id = 0 )
|
||||
{
|
||||
global $mdb;
|
||||
|
||||
$params = [':client_id' => $client_id];
|
||||
$limit = max( 1, (int) $limit );
|
||||
$start = max( 0, (int) $start );
|
||||
$order_dir = strtoupper( (string) $order_dir ) === 'ASC' ? 'ASC' : 'DESC';
|
||||
|
||||
$sql = 'SELECT MIN(p.min_roas) AS min_roas, MAX(pt.roas) AS max_roas
|
||||
$order_map = [
|
||||
'offer_id' => 'p.offer_id',
|
||||
'campaign_name' => 'c.campaign_name',
|
||||
'ad_group_name' => 'ag.ad_group_name',
|
||||
'name' => 'pt.name',
|
||||
'impressions' => 'pt.impressions',
|
||||
'impressions_30' => 'pt.impressions_30',
|
||||
'clicks' => 'pt.clicks',
|
||||
'clicks_30' => 'pt.clicks_30',
|
||||
'ctr' => 'pt.ctr',
|
||||
'cost' => 'pt.cost',
|
||||
'cpc' => 'pt.cpc',
|
||||
'conversions' => 'pt.conversions',
|
||||
'conversions_value' => 'pt.conversions_value',
|
||||
'roas' => 'pt.roas',
|
||||
'min_roas' => 'p.min_roas'
|
||||
];
|
||||
|
||||
$order_sql = $order_map[ $order_name ] ?? 'pt.clicks';
|
||||
|
||||
$params = [ ':client_id' => (int) $client_id ];
|
||||
$sql = 'SELECT pt.*, p.offer_id, p.min_roas,
|
||||
COALESCE( c.campaign_name, \'--- brak kampanii ---\' ) AS campaign_name,
|
||||
CASE
|
||||
WHEN pt.ad_group_id = 0 THEN \'PMax (bez grup reklam)\'
|
||||
ELSE COALESCE( ag.ad_group_name, \'--- brak grupy reklam ---\' )
|
||||
END AS ad_group_name
|
||||
FROM products_temp AS pt
|
||||
INNER JOIN products AS p ON p.id = pt.product_id
|
||||
WHERE p.client_id = :client_id AND conversions > 10';
|
||||
LEFT JOIN campaigns AS c ON c.id = pt.campaign_id
|
||||
LEFT JOIN campaign_ad_groups AS ag ON ag.id = pt.ad_group_id
|
||||
WHERE p.client_id = :client_id';
|
||||
|
||||
if ($search) {
|
||||
$sql .= ' AND (pt.name LIKE :search OR p.offer_id LIKE :search)';
|
||||
self::build_scope_filters( $sql, $params, $campaign_id, $ad_group_id );
|
||||
|
||||
if ( $search )
|
||||
{
|
||||
$sql .= ' AND (
|
||||
pt.name LIKE :search
|
||||
OR p.offer_id LIKE :search
|
||||
OR c.campaign_name LIKE :search
|
||||
OR ag.ad_group_name LIKE :search
|
||||
)';
|
||||
$params[':search'] = '%' . $search . '%';
|
||||
}
|
||||
|
||||
$row = $mdb->query($sql, $params)->fetch(\PDO::FETCH_ASSOC);
|
||||
$sql .= ' ORDER BY ' . $order_sql . ' ' . $order_dir . ', pt.id DESC LIMIT ' . $start . ', ' . $limit;
|
||||
|
||||
return [
|
||||
'min' => isset($row['min_roas']) ? (float)$row['min_roas'] : 0.0,
|
||||
'max' => isset($row['max_roas']) ? (float)$row['max_roas'] : 0.0,
|
||||
];
|
||||
return $mdb -> query( $sql, $params ) -> fetchAll( \PDO::FETCH_ASSOC );
|
||||
}
|
||||
|
||||
static public function get_records_total_products( $client_id, $search )
|
||||
public static function get_roas_bounds( int $client_id, ?string $search = null, int $campaign_id = 0, int $ad_group_id = 0 ): array
|
||||
{
|
||||
global $mdb;
|
||||
|
||||
$params = [ ':client_id' => $client_id ];
|
||||
|
||||
$sql = 'SELECT MIN( p.min_roas ) AS min_roas, MAX( pt.roas ) AS max_roas
|
||||
FROM products_temp AS pt
|
||||
INNER JOIN products AS p ON p.id = pt.product_id
|
||||
LEFT JOIN campaigns AS c ON c.id = pt.campaign_id
|
||||
LEFT JOIN campaign_ad_groups AS ag ON ag.id = pt.ad_group_id
|
||||
WHERE p.client_id = :client_id
|
||||
AND pt.conversions > 10';
|
||||
|
||||
self::build_scope_filters( $sql, $params, $campaign_id, $ad_group_id );
|
||||
|
||||
if ( $search )
|
||||
return $mdb -> query( 'SELECT COUNT(0) FROM products_temp AS pt INNER JOIN products AS p ON p.id = pt.product_id WHERE client_id = \'' . $client_id . '\' AND ( pt.name LIKE \'%' . $search . '%\' OR offer_id LIKE \'%' . $search . '%\' )' ) -> fetchColumn();
|
||||
else
|
||||
return $mdb -> query( 'SELECT COUNT(0) FROM products_temp AS pt INNER JOIN products AS p ON p.id = pt.product_id WHERE client_id = \'' . $client_id . '\'' ) -> fetchColumn();
|
||||
{
|
||||
$sql .= ' AND (
|
||||
pt.name LIKE :search
|
||||
OR p.offer_id LIKE :search
|
||||
OR c.campaign_name LIKE :search
|
||||
OR ag.ad_group_name LIKE :search
|
||||
)';
|
||||
$params[':search'] = '%' . $search . '%';
|
||||
}
|
||||
|
||||
$row = $mdb -> query( $sql, $params ) -> fetch( \PDO::FETCH_ASSOC );
|
||||
|
||||
return [
|
||||
'min' => isset( $row['min_roas'] ) ? (float) $row['min_roas'] : 0.0,
|
||||
'max' => isset( $row['max_roas'] ) ? (float) $row['max_roas'] : 0.0,
|
||||
];
|
||||
}
|
||||
|
||||
static public function get_records_total_products( $client_id, $search, $campaign_id = 0, $ad_group_id = 0 )
|
||||
{
|
||||
global $mdb;
|
||||
|
||||
$params = [ ':client_id' => (int) $client_id ];
|
||||
$sql = 'SELECT COUNT(0)
|
||||
FROM products_temp AS pt
|
||||
INNER JOIN products AS p ON p.id = pt.product_id
|
||||
LEFT JOIN campaigns AS c ON c.id = pt.campaign_id
|
||||
LEFT JOIN campaign_ad_groups AS ag ON ag.id = pt.ad_group_id
|
||||
WHERE p.client_id = :client_id';
|
||||
|
||||
self::build_scope_filters( $sql, $params, $campaign_id, $ad_group_id );
|
||||
|
||||
if ( $search )
|
||||
{
|
||||
$sql .= ' AND (
|
||||
pt.name LIKE :search
|
||||
OR p.offer_id LIKE :search
|
||||
OR c.campaign_name LIKE :search
|
||||
OR ag.ad_group_name LIKE :search
|
||||
)';
|
||||
$params[':search'] = '%' . $search . '%';
|
||||
}
|
||||
|
||||
return $mdb -> query( $sql, $params ) -> fetchColumn();
|
||||
}
|
||||
|
||||
static public function get_product_full_context( $product_id )
|
||||
{
|
||||
global $mdb;
|
||||
return $mdb -> query(
|
||||
'SELECT p.id, p.offer_id, p.name, p.min_roas,
|
||||
pt.impressions, pt.impressions_30, pt.clicks, pt.clicks_30,
|
||||
pt.ctr, pt.cost, pt.cpc, pt.conversions, pt.conversions_value, pt.roas
|
||||
'SELECT
|
||||
p.id,
|
||||
p.offer_id,
|
||||
p.name,
|
||||
p.min_roas,
|
||||
COALESCE( SUM( pt.impressions ), 0 ) AS impressions,
|
||||
COALESCE( SUM( pt.impressions_30 ), 0 ) AS impressions_30,
|
||||
COALESCE( SUM( pt.clicks ), 0 ) AS clicks,
|
||||
COALESCE( SUM( pt.clicks_30 ), 0 ) AS clicks_30,
|
||||
CASE
|
||||
WHEN COALESCE( SUM( pt.impressions ), 0 ) > 0
|
||||
THEN ROUND( COALESCE( SUM( pt.clicks ), 0 ) / COALESCE( SUM( pt.impressions ), 0 ) * 100, 2 )
|
||||
ELSE 0
|
||||
END AS ctr,
|
||||
COALESCE( SUM( pt.cost ), 0 ) AS cost,
|
||||
CASE
|
||||
WHEN COALESCE( SUM( pt.clicks ), 0 ) > 0
|
||||
THEN ROUND( COALESCE( SUM( pt.cost ), 0 ) / COALESCE( SUM( pt.clicks ), 0 ), 6 )
|
||||
ELSE 0
|
||||
END AS cpc,
|
||||
COALESCE( SUM( pt.conversions ), 0 ) AS conversions,
|
||||
COALESCE( SUM( pt.conversions_value ), 0 ) AS conversions_value,
|
||||
CASE
|
||||
WHEN COALESCE( SUM( pt.cost ), 0 ) > 0
|
||||
THEN ROUND( COALESCE( SUM( pt.conversions_value ), 0 ) / COALESCE( SUM( pt.cost ), 0 ) * 100, 2 )
|
||||
ELSE 0
|
||||
END AS roas
|
||||
FROM products AS p
|
||||
LEFT JOIN products_temp AS pt ON pt.product_id = p.id
|
||||
WHERE p.id = :pid',
|
||||
WHERE p.id = :pid
|
||||
GROUP BY p.id, p.offer_id, p.name, p.min_roas',
|
||||
[ ':pid' => $product_id ]
|
||||
) -> fetch( \PDO::FETCH_ASSOC );
|
||||
}
|
||||
@@ -139,34 +257,139 @@ class Products
|
||||
return $result;
|
||||
}
|
||||
|
||||
static public function get_product_history( $client_id, $product_id, $start, $limit )
|
||||
static public function get_product_history( $client_id, $product_id, $start, $limit, $campaign_id = 0, $ad_group_id = 0 )
|
||||
{
|
||||
global $mdb;
|
||||
return $mdb -> query( 'SELECT * FROM products_history AS ph WHERE ph.product_id = \'' . $product_id . '\' ORDER BY ph.date_add DESC LIMIT ' . $start . ', ' . $limit ) -> fetchAll( \PDO::FETCH_ASSOC );
|
||||
|
||||
$limit = max( 1, (int) $limit );
|
||||
$start = max( 0, (int) $start );
|
||||
|
||||
return $mdb -> query(
|
||||
'SELECT
|
||||
MAX( ph.id ) AS id,
|
||||
SUM( ph.impressions ) AS impressions,
|
||||
SUM( ph.clicks ) AS clicks,
|
||||
CASE WHEN SUM( ph.impressions ) > 0 THEN ROUND( SUM( ph.clicks ) / SUM( ph.impressions ) * 100, 2 ) ELSE 0 END AS ctr,
|
||||
SUM( ph.cost ) AS cost,
|
||||
SUM( ph.conversions ) AS conversions,
|
||||
SUM( ph.conversions_value ) AS conversions_value,
|
||||
ph.date_add
|
||||
FROM products_history AS ph
|
||||
INNER JOIN products AS p ON p.id = ph.product_id
|
||||
WHERE ph.product_id = :product_id
|
||||
AND p.client_id = :client_id
|
||||
AND ph.campaign_id = :campaign_id
|
||||
AND ph.ad_group_id = :ad_group_id
|
||||
GROUP BY ph.date_add
|
||||
ORDER BY ph.date_add DESC
|
||||
LIMIT ' . $start . ', ' . $limit,
|
||||
[
|
||||
':product_id' => (int) $product_id,
|
||||
':client_id' => (int) $client_id,
|
||||
':campaign_id' => (int) $campaign_id,
|
||||
':ad_group_id' => (int) $ad_group_id
|
||||
]
|
||||
) -> fetchAll( \PDO::FETCH_ASSOC );
|
||||
}
|
||||
|
||||
static public function get_records_total_product_history( $client_id, $product_id )
|
||||
static public function get_records_total_product_history( $client_id, $product_id, $campaign_id = 0, $ad_group_id = 0 )
|
||||
{
|
||||
global $mdb;
|
||||
return $mdb -> query( 'SELECT COUNT(0) FROM products_history AS ph WHERE ph.product_id = \'' . $product_id . '\'' ) -> fetchColumn();
|
||||
return $mdb -> query(
|
||||
'SELECT COUNT( DISTINCT ph.date_add )
|
||||
FROM products_history AS ph
|
||||
INNER JOIN products AS p ON p.id = ph.product_id
|
||||
WHERE ph.product_id = :product_id
|
||||
AND p.client_id = :client_id
|
||||
AND ph.campaign_id = :campaign_id
|
||||
AND ph.ad_group_id = :ad_group_id',
|
||||
[
|
||||
':product_id' => (int) $product_id,
|
||||
':client_id' => (int) $client_id,
|
||||
':campaign_id' => (int) $campaign_id,
|
||||
':ad_group_id' => (int) $ad_group_id
|
||||
]
|
||||
) -> fetchColumn();
|
||||
}
|
||||
|
||||
static public function get_product_history_30( $client_id, $product_id, $start, $limit )
|
||||
static public function get_product_history_30( $client_id, $product_id, $start, $limit, $campaign_id = 0, $ad_group_id = 0 )
|
||||
{
|
||||
global $mdb;
|
||||
return $mdb -> query( 'SELECT * FROM products_history_30 AS ph3 WHERE ph3.product_id = \'' . $product_id . '\' ORDER BY ph3.date_add ASC LIMIT ' . $start . ', ' . $limit ) -> fetchAll( \PDO::FETCH_ASSOC );
|
||||
return $mdb -> query(
|
||||
'SELECT ph3.*
|
||||
FROM products_history_30 AS ph3
|
||||
INNER JOIN products AS p ON p.id = ph3.product_id
|
||||
WHERE ph3.product_id = :product_id
|
||||
AND p.client_id = :client_id
|
||||
AND ph3.campaign_id = :campaign_id
|
||||
AND ph3.ad_group_id = :ad_group_id
|
||||
ORDER BY ph3.date_add ASC
|
||||
LIMIT ' . (int) $start . ', ' . (int) $limit,
|
||||
[
|
||||
':product_id' => (int) $product_id,
|
||||
':client_id' => (int) $client_id,
|
||||
':campaign_id' => (int) $campaign_id,
|
||||
':ad_group_id' => (int) $ad_group_id
|
||||
]
|
||||
) -> fetchAll( \PDO::FETCH_ASSOC );
|
||||
}
|
||||
|
||||
static public function get_impressions_30( $product_id )
|
||||
static public function get_impressions_30( $product_id, $campaign_id = null, $ad_group_id = null )
|
||||
{
|
||||
global $mdb;
|
||||
return $mdb -> query( 'SELECT SUM(impressions) FROM products_history WHERE product_id = \'' . $product_id . '\' AND date_add >= \'' . date( 'Y-m-d', strtotime( '-30 days', time() ) ) . '\'' ) -> fetchColumn();
|
||||
|
||||
$sql = 'SELECT COALESCE( SUM( impressions ), 0 ) AS total
|
||||
FROM products_history
|
||||
WHERE product_id = :product_id
|
||||
AND date_add >= :date_from';
|
||||
|
||||
$params = [
|
||||
':product_id' => (int) $product_id,
|
||||
':date_from' => date( 'Y-m-d', strtotime( '-30 days', time() ) )
|
||||
];
|
||||
|
||||
if ( $campaign_id !== null )
|
||||
{
|
||||
$sql .= ' AND campaign_id = :campaign_id';
|
||||
$params[':campaign_id'] = (int) $campaign_id;
|
||||
}
|
||||
|
||||
if ( $ad_group_id !== null )
|
||||
{
|
||||
$sql .= ' AND ad_group_id = :ad_group_id';
|
||||
$params[':ad_group_id'] = (int) $ad_group_id;
|
||||
}
|
||||
|
||||
return $mdb -> query( $sql, $params ) -> fetchColumn();
|
||||
}
|
||||
|
||||
static public function get_clicks_30( $product_id )
|
||||
static public function get_clicks_30( $product_id, $campaign_id = null, $ad_group_id = null )
|
||||
{
|
||||
global $mdb;
|
||||
return $mdb -> query( 'SELECT SUM(clicks) FROM products_history WHERE product_id = \'' . $product_id . '\' AND date_add >= \'' . date( 'Y-m-d', strtotime( '-30 days', time() ) ) . '\'' ) -> fetchColumn();
|
||||
|
||||
$sql = 'SELECT COALESCE( SUM( clicks ), 0 ) AS total
|
||||
FROM products_history
|
||||
WHERE product_id = :product_id
|
||||
AND date_add >= :date_from';
|
||||
|
||||
$params = [
|
||||
':product_id' => (int) $product_id,
|
||||
':date_from' => date( 'Y-m-d', strtotime( '-30 days', time() ) )
|
||||
];
|
||||
|
||||
if ( $campaign_id !== null )
|
||||
{
|
||||
$sql .= ' AND campaign_id = :campaign_id';
|
||||
$params[':campaign_id'] = (int) $campaign_id;
|
||||
}
|
||||
|
||||
if ( $ad_group_id !== null )
|
||||
{
|
||||
$sql .= ' AND ad_group_id = :ad_group_id';
|
||||
$params[':ad_group_id'] = (int) $ad_group_id;
|
||||
}
|
||||
|
||||
return $mdb -> query( $sql, $params ) -> fetchColumn();
|
||||
}
|
||||
|
||||
static public function add_product_comment( $product_id, $comment, $date = null )
|
||||
@@ -183,4 +406,4 @@ class Products
|
||||
else
|
||||
return $mdb -> insert( 'products_comments', [ 'product_id' => $product_id, 'comment' => $comment, 'date_add' => $date ] );
|
||||
}
|
||||
}
|
||||
}
|
||||
|
||||
@@ -449,20 +449,49 @@ class GoogleAdsApi
|
||||
{
|
||||
$date = date( 'Y-m-d', strtotime( $date ) );
|
||||
|
||||
$gaql = "SELECT "
|
||||
. "segments.date, "
|
||||
. "segments.product_item_id, "
|
||||
. "segments.product_title, "
|
||||
. "metrics.impressions, "
|
||||
. "metrics.clicks, "
|
||||
. "metrics.cost_micros, "
|
||||
. "metrics.conversions, "
|
||||
. "metrics.conversions_value "
|
||||
. "FROM shopping_performance_view "
|
||||
. "WHERE segments.date = '" . $date . "'";
|
||||
$gaql_with_ad_group = "SELECT "
|
||||
. "segments.date, "
|
||||
. "segments.product_item_id, "
|
||||
. "segments.product_title, "
|
||||
. "campaign.id, "
|
||||
. "campaign.name, "
|
||||
. "ad_group.id, "
|
||||
. "ad_group.name, "
|
||||
. "metrics.impressions, "
|
||||
. "metrics.clicks, "
|
||||
. "metrics.cost_micros, "
|
||||
. "metrics.conversions, "
|
||||
. "metrics.conversions_value "
|
||||
. "FROM shopping_performance_view "
|
||||
. "WHERE segments.date = '" . $date . "'";
|
||||
|
||||
$results = $this -> search_stream( $customer_id, $gaql );
|
||||
if ( $results === false ) return false;
|
||||
$results = $this -> search_stream( $customer_id, $gaql_with_ad_group );
|
||||
$fallback_without_ad_group = false;
|
||||
|
||||
if ( $results === false )
|
||||
{
|
||||
$gaql_without_ad_group = "SELECT "
|
||||
. "segments.date, "
|
||||
. "segments.product_item_id, "
|
||||
. "segments.product_title, "
|
||||
. "campaign.id, "
|
||||
. "campaign.name, "
|
||||
. "metrics.impressions, "
|
||||
. "metrics.clicks, "
|
||||
. "metrics.cost_micros, "
|
||||
. "metrics.conversions, "
|
||||
. "metrics.conversions_value "
|
||||
. "FROM shopping_performance_view "
|
||||
. "WHERE segments.date = '" . $date . "'";
|
||||
|
||||
$results = $this -> search_stream( $customer_id, $gaql_without_ad_group );
|
||||
if ( $results === false )
|
||||
{
|
||||
return false;
|
||||
}
|
||||
|
||||
$fallback_without_ad_group = true;
|
||||
}
|
||||
|
||||
$products = [];
|
||||
|
||||
@@ -474,11 +503,42 @@ class GoogleAdsApi
|
||||
continue;
|
||||
}
|
||||
|
||||
if ( !isset( $products[ $offer_id ] ) )
|
||||
$campaign_id = (int) ( $row['campaign']['id'] ?? 0 );
|
||||
$campaign_name = trim( (string) ( $row['campaign']['name'] ?? '' ) );
|
||||
if ( $campaign_name === '' && $campaign_id > 0 )
|
||||
{
|
||||
$products[ $offer_id ] = [
|
||||
$campaign_name = 'Kampania #' . $campaign_id;
|
||||
}
|
||||
|
||||
$ad_group_id = 0;
|
||||
$ad_group_name = 'PMax (bez grup reklam)';
|
||||
|
||||
if ( !$fallback_without_ad_group )
|
||||
{
|
||||
$ad_group_id = (int) ( $row['adGroup']['id'] ?? 0 );
|
||||
$ad_group_name = trim( (string) ( $row['adGroup']['name'] ?? '' ) );
|
||||
|
||||
if ( $ad_group_id > 0 && $ad_group_name === '' )
|
||||
{
|
||||
$ad_group_name = 'Ad group #' . $ad_group_id;
|
||||
}
|
||||
else if ( $ad_group_id <= 0 )
|
||||
{
|
||||
$ad_group_name = 'PMax (bez grup reklam)';
|
||||
}
|
||||
}
|
||||
|
||||
$scope_key = $offer_id . '|' . $campaign_id . '|' . $ad_group_id;
|
||||
|
||||
if ( !isset( $products[ $scope_key ] ) )
|
||||
{
|
||||
$products[ $scope_key ] = [
|
||||
'OfferId' => $offer_id,
|
||||
'ProductTitle' => (string) ( $row['segments']['productTitle'] ?? $offer_id ),
|
||||
'CampaignId' => $campaign_id,
|
||||
'CampaignName' => $campaign_name,
|
||||
'AdGroupId' => $ad_group_id,
|
||||
'AdGroupName' => $ad_group_name,
|
||||
'Impressions' => 0,
|
||||
'Clicks' => 0,
|
||||
'Cost' => 0.0,
|
||||
@@ -487,11 +547,11 @@ class GoogleAdsApi
|
||||
];
|
||||
}
|
||||
|
||||
$products[ $offer_id ]['Impressions'] += (int) ( $row['metrics']['impressions'] ?? 0 );
|
||||
$products[ $offer_id ]['Clicks'] += (int) ( $row['metrics']['clicks'] ?? 0 );
|
||||
$products[ $offer_id ]['Cost'] += (float) ( $row['metrics']['costMicros'] ?? 0 ) / 1000000;
|
||||
$products[ $offer_id ]['Conversions'] += (float) ( $row['metrics']['conversions'] ?? 0 );
|
||||
$products[ $offer_id ]['ConversionValue'] += (float) ( $row['metrics']['conversionsValue'] ?? 0 );
|
||||
$products[ $scope_key ]['Impressions'] += (int) ( $row['metrics']['impressions'] ?? 0 );
|
||||
$products[ $scope_key ]['Clicks'] += (int) ( $row['metrics']['clicks'] ?? 0 );
|
||||
$products[ $scope_key ]['Cost'] += (float) ( $row['metrics']['costMicros'] ?? 0 ) / 1000000;
|
||||
$products[ $scope_key ]['Conversions'] += (float) ( $row['metrics']['conversions'] ?? 0 );
|
||||
$products[ $scope_key ]['ConversionValue'] += (float) ( $row['metrics']['conversionsValue'] ?? 0 );
|
||||
}
|
||||
|
||||
return array_values( $products );
|
||||
@@ -502,6 +562,7 @@ class GoogleAdsApi
|
||||
$gaql = "SELECT "
|
||||
. "campaign.id, "
|
||||
. "campaign.name, "
|
||||
. "campaign.advertising_channel_type, "
|
||||
. "campaign.bidding_strategy_type, "
|
||||
. "campaign.target_roas.target_roas, "
|
||||
. "campaign_budget.amount_micros, "
|
||||
@@ -526,6 +587,7 @@ class GoogleAdsApi
|
||||
$campaigns[ $cid ] = [
|
||||
'campaign_id' => $cid,
|
||||
'campaign_name' => $row['campaign']['name'] ?? '',
|
||||
'advertising_channel_type' => (string) ( $row['campaign']['advertisingChannelType'] ?? '' ),
|
||||
'bidding_strategy' => $row['campaign']['biddingStrategyType'] ?? 'UNKNOWN',
|
||||
'target_roas' => isset( $row['campaign']['targetRoas']['targetRoas'] )
|
||||
? (float) $row['campaign']['targetRoas']['targetRoas']
|
||||
@@ -601,8 +663,8 @@ class GoogleAdsApi
|
||||
. "metrics.conversions, "
|
||||
. "metrics.conversions_value "
|
||||
. "FROM ad_group "
|
||||
. "WHERE campaign.status != 'REMOVED' "
|
||||
. "AND ad_group.status != 'REMOVED' "
|
||||
. "WHERE campaign.status = 'ENABLED' "
|
||||
. "AND ad_group.status = 'ENABLED' "
|
||||
. "AND segments.date DURING LAST_30_DAYS";
|
||||
|
||||
$results = $this -> search_stream( $customer_id, $gaql );
|
||||
@@ -623,8 +685,8 @@ class GoogleAdsApi
|
||||
. "metrics.conversions, "
|
||||
. "metrics.conversions_value "
|
||||
. "FROM ad_group "
|
||||
. "WHERE campaign.status != 'REMOVED' "
|
||||
. "AND ad_group.status != 'REMOVED'";
|
||||
. "WHERE campaign.status = 'ENABLED' "
|
||||
. "AND ad_group.status = 'ENABLED'";
|
||||
|
||||
$results = $this -> search_stream( $customer_id, $gaql );
|
||||
if ( $results === false ) return false;
|
||||
@@ -653,7 +715,15 @@ class GoogleAdsApi
|
||||
$results = $this -> search_stream( $customer_id, $gaql );
|
||||
if ( $results === false ) return false;
|
||||
|
||||
return $this -> aggregate_search_terms( $results );
|
||||
$terms = $this -> aggregate_search_terms( $results );
|
||||
|
||||
$pmax_terms = $this -> get_pmax_search_terms_30_days( $customer_id );
|
||||
if ( $pmax_terms !== false && is_array( $pmax_terms ) && !empty( $pmax_terms ) )
|
||||
{
|
||||
$terms = array_merge( $terms, $pmax_terms );
|
||||
}
|
||||
|
||||
return $terms;
|
||||
}
|
||||
|
||||
public function get_search_terms_all_time( $customer_id )
|
||||
@@ -676,7 +746,58 @@ class GoogleAdsApi
|
||||
$results = $this -> search_stream( $customer_id, $gaql );
|
||||
if ( $results === false ) return false;
|
||||
|
||||
return $this -> aggregate_search_terms( $results );
|
||||
$terms = $this -> aggregate_search_terms( $results );
|
||||
|
||||
$pmax_terms = $this -> get_pmax_search_terms_all_time( $customer_id );
|
||||
if ( $pmax_terms !== false && is_array( $pmax_terms ) && !empty( $pmax_terms ) )
|
||||
{
|
||||
$terms = array_merge( $terms, $pmax_terms );
|
||||
}
|
||||
|
||||
return $terms;
|
||||
}
|
||||
|
||||
private function get_pmax_search_terms_30_days( $customer_id )
|
||||
{
|
||||
$gaql = "SELECT "
|
||||
. "campaign.id, "
|
||||
. "campaign_search_term_view.search_term, "
|
||||
. "metrics.impressions, "
|
||||
. "metrics.clicks, "
|
||||
. "metrics.cost_micros, "
|
||||
. "metrics.conversions, "
|
||||
. "metrics.conversions_value "
|
||||
. "FROM campaign_search_term_view "
|
||||
. "WHERE campaign.status != 'REMOVED' "
|
||||
. "AND campaign.advertising_channel_type = 'PERFORMANCE_MAX' "
|
||||
. "AND metrics.clicks > 0 "
|
||||
. "AND segments.date DURING LAST_30_DAYS";
|
||||
|
||||
$results = $this -> search_stream( $customer_id, $gaql );
|
||||
if ( $results === false ) return false;
|
||||
|
||||
return $this -> aggregate_campaign_search_terms( $results );
|
||||
}
|
||||
|
||||
private function get_pmax_search_terms_all_time( $customer_id )
|
||||
{
|
||||
$gaql = "SELECT "
|
||||
. "campaign.id, "
|
||||
. "campaign_search_term_view.search_term, "
|
||||
. "metrics.impressions, "
|
||||
. "metrics.clicks, "
|
||||
. "metrics.cost_micros, "
|
||||
. "metrics.conversions, "
|
||||
. "metrics.conversions_value "
|
||||
. "FROM campaign_search_term_view "
|
||||
. "WHERE campaign.status != 'REMOVED' "
|
||||
. "AND campaign.advertising_channel_type = 'PERFORMANCE_MAX' "
|
||||
. "AND metrics.clicks > 0";
|
||||
|
||||
$results = $this -> search_stream( $customer_id, $gaql );
|
||||
if ( $results === false ) return false;
|
||||
|
||||
return $this -> aggregate_campaign_search_terms( $results );
|
||||
}
|
||||
|
||||
public function get_negative_keywords( $customer_id )
|
||||
@@ -871,4 +992,59 @@ class GoogleAdsApi
|
||||
|
||||
return array_values( $terms );
|
||||
}
|
||||
|
||||
private function aggregate_campaign_search_terms( $results )
|
||||
{
|
||||
$terms = [];
|
||||
|
||||
foreach ( $results as $row )
|
||||
{
|
||||
$campaign_id = $row['campaign']['id'] ?? null;
|
||||
$search_term = trim( (string) ( $row['campaignSearchTermView']['searchTerm'] ?? '' ) );
|
||||
|
||||
if ( !$campaign_id || $search_term === '' )
|
||||
{
|
||||
continue;
|
||||
}
|
||||
|
||||
$key = $campaign_id . '|0|' . strtolower( $search_term );
|
||||
|
||||
if ( !isset( $terms[ $key ] ) )
|
||||
{
|
||||
$terms[ $key ] = [
|
||||
'campaign_id' => (int) $campaign_id,
|
||||
'ad_group_id' => 0,
|
||||
'ad_group_name' => 'PMax (bez grup reklam)',
|
||||
'search_term' => $search_term,
|
||||
'impressions' => 0,
|
||||
'clicks' => 0,
|
||||
'cost' => 0.0,
|
||||
'conversions' => 0.0,
|
||||
'conversion_value' => 0.0,
|
||||
'roas' => 0.0
|
||||
];
|
||||
}
|
||||
|
||||
$terms[ $key ]['impressions'] += (int) ( $row['metrics']['impressions'] ?? 0 );
|
||||
$terms[ $key ]['clicks'] += (int) ( $row['metrics']['clicks'] ?? 0 );
|
||||
$terms[ $key ]['cost'] += (float) ( $row['metrics']['costMicros'] ?? 0 ) / 1000000;
|
||||
$terms[ $key ]['conversions'] += (float) ( $row['metrics']['conversions'] ?? 0 );
|
||||
$terms[ $key ]['conversion_value'] += (float) ( $row['metrics']['conversionsValue'] ?? 0 );
|
||||
}
|
||||
|
||||
foreach ( $terms as $key => &$term )
|
||||
{
|
||||
if ( (int) $term['clicks'] <= 0 )
|
||||
{
|
||||
unset( $terms[ $key ] );
|
||||
continue;
|
||||
}
|
||||
|
||||
$term['roas'] = ( $term['cost'] > 0 )
|
||||
? round( ( $term['conversion_value'] / $term['cost'] ) * 100, 2 )
|
||||
: 0;
|
||||
}
|
||||
|
||||
return array_values( $terms );
|
||||
}
|
||||
}
|
||||
|
||||
Reference in New Issue
Block a user