Files
adsPRO/autoload/controls/class.Cron.php
Jacek Pyziak 3dc06d505a feat: Enhance Google Ads API integration and add column visibility control in product view
- Updated GoogleAdsApi class to include new GAQL queries for Performance Max campaigns and fallback mechanisms.
- Refactored data collection logic to handle ad groups and asset groups more effectively.
- Modified get_campaigns_30_days and get_campaigns_all_time methods to accept an optional date parameter for improved date filtering.
- Introduced a new UI feature in the products main view to allow users to toggle column visibility, enhancing user experience.
- Implemented local storage functionality to remember user preferences for column visibility across sessions.
2026-02-18 01:50:08 +01:00

2308 lines
77 KiB
PHP

<?php
namespace controls;
class Cron
{
static public function cron_products()
{
global $mdb;
$api = new \services\GoogleAdsApi();
if ( !$api -> is_configured() )
{
echo json_encode( [ 'result' => 'Google Ads API nie jest skonfigurowane. Uzupelnij dane w Ustawieniach.' ] );
exit;
}
$date = \S::get( 'date' ) ? date( 'Y-m-d', strtotime( \S::get( 'date' ) ) ) : date( 'Y-m-d', strtotime( '-1 days' ) );
$conversion_window_days = self::get_conversion_window_days();
$import_dates = self::build_backfill_dates( $date, $conversion_window_days );
$client_id = (int) \S::get( 'client_id' );
if ( $client_id > 0 )
{
$client = $mdb -> get( 'clients', '*', [ 'AND' => [
'id' => $client_id,
'google_ads_customer_id[!]' => null,
'deleted' => 0
] ] );
if ( !$client || trim( (string) $client['google_ads_customer_id'] ) === '' )
{
echo json_encode( [ 'result' => 'Nie znaleziono klienta z poprawnym Google Ads Customer ID.', 'client_id' => $client_id ] );
exit;
}
$sync = self::sync_products_fetch_for_client( $client, $api, $date );
$history_30 = self::aggregate_products_history_30_for_client( (int) $client['id'], $date );
$temp_rows = self::rebuild_products_temp_for_client( (int) $client['id'] );
echo json_encode( [
'result' => empty( $sync['errors'] ) ? 'Synchronizacja produktow zakonczona.' : 'Synchronizacja produktow zakonczona z bledami.',
'client_id' => (int) $client['id'],
'date' => $date,
'active_date' => $date,
'phase' => 'single_full',
'processed_products' => (int) $sync['processed_products'],
'skipped' => (int) $sync['skipped'],
'history_30_products' => (int) $history_30,
'products_temp_rows' => (int) $temp_rows,
'errors' => $sync['errors']
] );
exit;
}
$client_ids = $mdb -> query( "SELECT id FROM clients WHERE deleted = 0 AND google_ads_customer_id IS NOT NULL AND google_ads_customer_id <> '' ORDER BY id ASC" ) -> fetchAll( \PDO::FETCH_COLUMN );
$client_ids = array_values( array_unique( array_map( 'intval', $client_ids ) ) );
if ( empty( $client_ids ) )
{
echo json_encode( [ 'result' => 'Brak klientow z ustawionym Google Ads Customer ID do przetworzenia.', 'processed_clients' => 0, 'errors' => [] ] );
exit;
}
$state_key = 'cron_products_pipeline_state';
$state = self::get_products_pipeline_state( $state_key, $date, $client_ids, $import_dates );
if ( $state['phase'] === 'done' )
{
echo json_encode( [
'result' => 'Pipeline cron_products jest zakonczony dla calego okna dat.',
'date' => $date,
'active_date' => $state['import_date'],
'conversion_window_days' => (int) ( $state['conversion_window_days'] ?? $conversion_window_days ),
'dates_synced' => $state['import_dates'] ?? $import_dates,
'phase' => 'done',
'total_clients' => count( $client_ids )
] );
exit;
}
$phase_map = [
'fetch' => 'fetch_done_ids',
'aggregate_30' => 'aggregate_30_done_ids',
'aggregate_temp' => 'aggregate_temp_done_ids'
];
$done_key = $phase_map[ $state['phase'] ] ?? null;
if ( !$done_key )
{
$state = self::init_products_pipeline_state( $date, $client_ids, $import_dates );
$done_key = 'fetch_done_ids';
}
$next_client_id = self::pick_next_client_id( $client_ids, $state[ $done_key ] );
if ( !$next_client_id )
{
$state = self::advance_products_pipeline_phase( $state );
self::save_products_pipeline_state( $state_key, $state );
echo json_encode( [
'result' => 'Faza zakonczona. Przejdz do nastepnej fazy kolejnym wywolaniem.',
'date' => $date,
'active_date' => $state['import_date'],
'conversion_window_days' => (int) ( $state['conversion_window_days'] ?? $conversion_window_days ),
'phase' => $state['phase'],
'total_clients' => count( $client_ids )
] );
exit;
}
$selected_client = $mdb -> get( 'clients', '*', [ 'id' => $next_client_id ] );
if ( !$selected_client )
{
echo json_encode( [ 'result' => 'Nie udalo sie wybrac klienta do synchronizacji produktow.', 'client_id' => $next_client_id ] );
exit;
}
$response = [
'result' => '',
'date' => $date,
'active_date' => $state['import_date'],
'conversion_window_days' => (int) ( $state['conversion_window_days'] ?? $conversion_window_days ),
'dates_synced' => $state['import_dates'] ?? $import_dates,
'phase' => $state['phase'],
'client_id' => (int) $selected_client['id'],
'errors' => []
];
if ( $state['phase'] === 'fetch' )
{
$sync = self::sync_products_fetch_for_client( $selected_client, $api, $state['import_date'] );
$response['result'] = empty( $sync['errors'] ) ? 'Pobieranie produktow zakonczone.' : 'Pobieranie produktow zakonczone z bledami.';
$response['processed_products'] = (int) $sync['processed_products'];
$response['skipped'] = (int) $sync['skipped'];
$response['errors'] = $sync['errors'];
}
else if ( $state['phase'] === 'aggregate_30' )
{
$history_30 = self::aggregate_products_history_30_for_client( (int) $selected_client['id'], $state['import_date'] );
$response['result'] = 'Pierwsza agregacja (history_30) zakonczona.';
$response['history_30_products'] = (int) $history_30;
}
else if ( $state['phase'] === 'aggregate_temp' )
{
$temp_rows = self::rebuild_products_temp_for_client( (int) $selected_client['id'] );
$response['result'] = 'Druga agregacja (products_temp) zakonczona.';
$response['products_temp_rows'] = (int) $temp_rows;
}
// Oznaczamy klienta jako przetworzonego rowniez po bledzie, aby nie zapetlac wywolan.
$state[ $done_key ][] = (int) $next_client_id;
$state[ $done_key ] = array_values( array_unique( array_map( 'intval', $state[ $done_key ] ) ) );
self::save_products_pipeline_state( $state_key, $state );
$processed_in_phase = count( array_intersect( $client_ids, $state[ $done_key ] ) );
$response['processed_clients_in_phase'] = $processed_in_phase;
$response['remaining_clients_in_phase'] = max( 0, count( $client_ids ) - $processed_in_phase );
$response['total_clients'] = count( $client_ids );
echo json_encode( $response );
exit;
}
static private function init_products_pipeline_state( $date, $client_ids, $import_dates )
{
$import_dates = array_values( array_unique( array_map( function( $item )
{
return date( 'Y-m-d', strtotime( $item ) );
}, (array) $import_dates ) ) );
sort( $import_dates );
$anchor_date = date( 'Y-m-d', strtotime( $date ) );
$initial_date = !empty( $import_dates ) ? $import_dates[0] : $anchor_date;
return [
'anchor_date' => $anchor_date,
'import_date' => $initial_date,
'import_dates' => $import_dates,
'current_date_index' => 0,
'conversion_window_days' => count( $import_dates ),
'clients_hash' => md5( $anchor_date . '|' . implode( ',', $client_ids ) . '|' . implode( ',', $import_dates ) ),
'phase' => 'fetch',
'fetch_done_ids' => [],
'aggregate_30_done_ids' => [],
'aggregate_temp_done_ids' => []
];
}
static private function get_products_pipeline_state( $state_key, $date, $client_ids, $import_dates )
{
$state_raw = self::get_setting_value( $state_key, '' );
$state = json_decode( (string) $state_raw, true );
$expected_date = date( 'Y-m-d', strtotime( $date ) );
$expected_dates = array_values( array_unique( array_map( function( $item )
{
return date( 'Y-m-d', strtotime( $item ) );
}, (array) $import_dates ) ) );
sort( $expected_dates );
$expected_hash = md5( $expected_date . '|' . implode( ',', $client_ids ) . '|' . implode( ',', $expected_dates ) );
if ( !is_array( $state ) )
{
return self::init_products_pipeline_state( $expected_date, $client_ids, $expected_dates );
}
if ( ( $state['anchor_date'] ?? '' ) !== $expected_date || ( $state['clients_hash'] ?? '' ) !== $expected_hash )
{
return self::init_products_pipeline_state( $expected_date, $client_ids, $expected_dates );
}
if ( !isset( $state['import_dates'] ) || !is_array( $state['import_dates'] ) || empty( $state['import_dates'] ) )
{
$state['import_dates'] = $expected_dates;
}
if ( !isset( $state['current_date_index'] ) || !is_numeric( $state['current_date_index'] ) )
{
$state['current_date_index'] = 0;
}
$state['current_date_index'] = max( 0, min( count( $state['import_dates'] ) - 1, (int) $state['current_date_index'] ) );
$state['import_date'] = $state['import_dates'][ $state['current_date_index'] ] ?? $expected_date;
foreach ( [ 'fetch_done_ids', 'aggregate_30_done_ids', 'aggregate_temp_done_ids' ] as $key )
{
if ( !isset( $state[ $key ] ) || !is_array( $state[ $key ] ) )
{
$state[ $key ] = [];
}
$state[ $key ] = array_values( array_unique( array_map( 'intval', $state[ $key ] ) ) );
}
if ( !isset( $state['phase'] ) )
{
$state['phase'] = 'fetch';
}
return $state;
}
static private function save_products_pipeline_state( $state_key, $state )
{
self::set_setting_value( $state_key, json_encode( $state, JSON_UNESCAPED_UNICODE ) );
}
static private function advance_products_pipeline_phase( $state )
{
if ( $state['phase'] === 'fetch' )
{
$state['phase'] = 'aggregate_30';
return $state;
}
if ( $state['phase'] === 'aggregate_30' )
{
$state['phase'] = 'aggregate_temp';
return $state;
}
$current_date_index = (int) ( $state['current_date_index'] ?? 0 );
$import_dates = is_array( $state['import_dates'] ?? null ) ? $state['import_dates'] : [];
$last_index = count( $import_dates ) - 1;
if ( $last_index >= 0 && $current_date_index < $last_index )
{
$state['current_date_index'] = $current_date_index + 1;
$state['import_date'] = $import_dates[ $state['current_date_index'] ];
$state['phase'] = 'fetch';
$state['fetch_done_ids'] = [];
$state['aggregate_30_done_ids'] = [];
$state['aggregate_temp_done_ids'] = [];
return $state;
}
$state['phase'] = 'done';
return $state;
}
static private function sync_products_fetch_for_client( $client, $api, $date )
{
global $mdb;
$client_id = (int) $client['id'];
$customer_id = trim( (string) ( $client['google_ads_customer_id'] ?? '' ) );
$date = date( 'Y-m-d', strtotime( $date ) );
$products = $api -> get_products_for_date( $customer_id, $date );
if ( $products === false )
{
$last_err = \services\GoogleAdsApi::get_setting( 'google_ads_last_error' );
return [
'date' => $date,
'processed_products' => 0,
'skipped' => 0,
'history_30_products' => 0,
'products_temp_rows' => 0,
'errors' => [ 'Blad API dla klienta ' . $client['name'] . ' (ID: ' . $customer_id . '): ' . $last_err ]
];
}
if ( !is_array( $products ) )
{
$products = [];
}
$processed = 0;
$skipped = 0;
$touched_product_ids = [];
foreach ( $products as $offer )
{
$offer_external_id = trim( (string) ( $offer['OfferId'] ?? '' ) );
if ( $offer_external_id === '' )
{
$skipped++;
continue;
}
$product_title = trim( (string) ( $offer['ProductTitle'] ?? '' ) );
if ( $product_title === '' )
{
$product_title = $offer_external_id;
}
if ( !$mdb -> count( 'products', [ 'AND' => [ 'client_id' => $client_id, 'offer_id' => $offer_external_id ] ] ) )
{
$mdb -> insert( 'products', [
'client_id' => $client_id,
'offer_id' => $offer_external_id,
'name' => $product_title
] );
$product_id = $mdb -> id();
}
else
{
$product_id = $mdb -> get( 'products', 'id', [ 'AND' => [ 'client_id' => $client_id, 'offer_id' => $offer_external_id ] ] );
$offer_current_name = $mdb -> get( 'products', 'name', [ 'AND' => [ 'client_id' => $client_id, 'offer_id' => $offer_external_id ] ] );
if ( $offer_current_name != $product_title and $date == date( 'Y-m-d', strtotime( '-1 days' ) ) )
{
$mdb -> update( 'products', [ 'name' => $product_title ], [ 'AND' => [ 'client_id' => $client_id, 'offer_id' => $offer_external_id ] ] );
}
}
if ( !$product_id )
{
$skipped++;
continue;
}
$campaign_external_id = (int) ( $offer['CampaignId'] ?? 0 );
$campaign_name = trim( (string) ( $offer['CampaignName'] ?? '' ) );
$ad_group_external_id = (int) ( $offer['AdGroupId'] ?? 0 );
$ad_group_name = trim( (string) ( $offer['AdGroupName'] ?? '' ) );
$scope = self::resolve_products_scope_ids(
$client_id,
$campaign_external_id,
$campaign_name,
$ad_group_external_id,
$ad_group_name,
$date
);
$db_campaign_id = (int) ( $scope['campaign_id'] ?? 0 );
$db_ad_group_id = (int) ( $scope['ad_group_id'] ?? 0 );
$impressions = (int) round( (float) ( $offer['Impressions'] ?? 0 ) );
$clicks = (int) round( (float) ( $offer['Clicks'] ?? 0 ) );
$cost = (float) ( $offer['Cost'] ?? 0 );
$conversions = (float) ( $offer['Conversions'] ?? 0 );
$conversion_value = (float) ( $offer['ConversionValue'] ?? 0 );
$ctr = ( $impressions > 0 ) ? round( $clicks / $impressions, 4 ) * 100 : 0;
$offer_data = [
'impressions' => $impressions,
'clicks' => $clicks,
'ctr' => $ctr,
'cost' => $cost,
'conversions' => $conversions,
'conversions_value' => $conversion_value,
'updated' => 1,
'campaign_id' => $db_campaign_id,
'ad_group_id' => $db_ad_group_id
];
if ( $mdb -> count( 'products_history', [ 'AND' => [
'product_id' => $product_id,
'campaign_id' => $db_campaign_id,
'ad_group_id' => $db_ad_group_id,
'date_add' => $date
] ] ) )
{
$offer_data_old = $mdb -> get( 'products_history', '*', [ 'AND' => [
'product_id' => $product_id,
'campaign_id' => $db_campaign_id,
'ad_group_id' => $db_ad_group_id,
'date_add' => $date
] ] );
if (
$offer_data_old['impressions'] == $offer_data['impressions']
and $offer_data_old['clicks'] == $offer_data['clicks']
and number_format( (float) str_replace( ',', '.', $offer_data_old['cost'] ), 5 ) == number_format( (float) $offer_data['cost'], 5 )
and (float) $offer_data_old['conversions'] == (float) $offer_data['conversions']
and number_format( (float) str_replace( ',', '.', $offer_data_old['conversions_value'] ), 5 ) == number_format( (float) $offer_data['conversions_value'], 5 )
)
{
$touched_product_ids[ $product_id ] = true;
$processed++;
continue;
}
$mdb -> update( 'products_history', $offer_data, [
'AND' => [
'product_id' => $product_id,
'campaign_id' => $db_campaign_id,
'ad_group_id' => $db_ad_group_id,
'date_add' => $date
]
] );
}
else
{
$offer_data['product_id'] = $product_id;
$offer_data['date_add'] = $date;
$mdb -> insert( 'products_history', $offer_data );
}
$touched_product_ids[ $product_id ] = true;
$processed++;
}
return [
'date' => $date,
'processed_products' => $processed,
'skipped' => $skipped,
'touched_products' => count( $touched_product_ids ),
'errors' => []
];
}
static public function resolve_products_scope_ids( $client_id, $campaign_external_id, $campaign_name, $ad_group_external_id, $ad_group_name, $date_sync )
{
$client_id = (int) $client_id;
$campaign_external_id = (int) $campaign_external_id;
$ad_group_external_id = (int) $ad_group_external_id;
$db_campaign_id = self::ensure_products_campaign(
$client_id,
$campaign_external_id,
$campaign_name,
$date_sync
);
if ( $db_campaign_id <= 0 )
{
$db_campaign_id = self::ensure_products_campaign(
$client_id,
0,
'--- konto ---',
$date_sync
);
}
$db_ad_group_id = self::ensure_products_ad_group(
$db_campaign_id,
$ad_group_external_id,
$ad_group_name,
$date_sync
);
return [
'campaign_id' => (int) $db_campaign_id,
'ad_group_id' => (int) $db_ad_group_id
];
}
static private function ensure_products_campaign( $client_id, $campaign_external_id, $campaign_name, $date_sync )
{
global $mdb;
$client_id = (int) $client_id;
$campaign_external_id = (int) $campaign_external_id;
$campaign_name = trim( (string) $campaign_name );
if ( $client_id <= 0 )
{
return 0;
}
$db_campaign_id = (int) $mdb -> get( 'campaigns', 'id', [ 'AND' => [
'client_id' => $client_id,
'campaign_id' => $campaign_external_id
] ] );
if ( $db_campaign_id > 0 )
{
if ( $campaign_name !== '' )
{
$mdb -> update( 'campaigns', [ 'campaign_name' => $campaign_name ], [ 'id' => $db_campaign_id ] );
}
return $db_campaign_id;
}
if ( $campaign_name === '' )
{
$campaign_name = $campaign_external_id > 0 ? 'Kampania #' . $campaign_external_id : '--- konto ---';
}
$mdb -> insert( 'campaigns', [
'client_id' => $client_id,
'campaign_id' => $campaign_external_id,
'campaign_name' => $campaign_name
] );
$db_campaign_id = (int) $mdb -> id();
if ( $db_campaign_id > 0 && $date_sync )
{
if ( !$mdb -> count( 'campaigns_history', [ 'AND' => [ 'campaign_id' => $db_campaign_id, 'date_add' => $date_sync ] ] ) )
{
$mdb -> insert( 'campaigns_history', [
'campaign_id' => $db_campaign_id,
'roas_30_days' => 0,
'roas_all_time' => 0,
'budget' => 0,
'money_spent' => 0,
'conversion_value' => 0,
'bidding_strategy' => '',
'date_add' => $date_sync
] );
}
}
return $db_campaign_id;
}
static private function ensure_products_ad_group( $db_campaign_id, $ad_group_external_id, $ad_group_name, $date_sync )
{
global $mdb;
$db_campaign_id = (int) $db_campaign_id;
$ad_group_external_id = (int) $ad_group_external_id;
$ad_group_name = trim( (string) $ad_group_name );
if ( $db_campaign_id <= 0 )
{
return 0;
}
if ( $ad_group_external_id <= 0 )
{
return (int) self::ensure_campaign_level_ad_group( $db_campaign_id, $date_sync );
}
$db_ad_group_id = (int) $mdb -> get( 'campaign_ad_groups', 'id', [ 'AND' => [
'campaign_id' => $db_campaign_id,
'ad_group_id' => $ad_group_external_id
] ] );
if ( $db_ad_group_id > 0 )
{
if ( $ad_group_name !== '' )
{
$mdb -> update( 'campaign_ad_groups', [ 'ad_group_name' => $ad_group_name ], [ 'id' => $db_ad_group_id ] );
}
return $db_ad_group_id;
}
if ( $ad_group_name === '' )
{
$ad_group_name = 'Ad group #' . $ad_group_external_id;
}
$mdb -> insert( 'campaign_ad_groups', [
'campaign_id' => $db_campaign_id,
'ad_group_id' => $ad_group_external_id,
'ad_group_name' => $ad_group_name,
'impressions_30' => 0,
'clicks_30' => 0,
'cost_30' => 0,
'conversions_30' => 0,
'conversion_value_30' => 0,
'roas_30' => 0,
'impressions_all_time' => 0,
'clicks_all_time' => 0,
'cost_all_time' => 0,
'conversions_all_time' => 0,
'conversion_value_all_time' => 0,
'roas_all_time' => 0,
'date_sync' => $date_sync
] );
return (int) $mdb -> id();
}
static private function aggregate_products_history_30_for_client( $client_id, $date = null )
{
global $mdb;
$client_id = (int) $client_id;
$params = [ ':client_id' => $client_id ];
$sql = 'SELECT DISTINCT ph.product_id, ph.campaign_id, ph.ad_group_id, ph.date_add
FROM products_history AS ph
INNER JOIN products AS p ON p.id = ph.product_id
WHERE p.client_id = :client_id
AND ph.updated = 1';
if ( $date )
{
$params[':date_add'] = date( 'Y-m-d', strtotime( $date ) );
$sql .= ' AND ph.date_add = :date_add';
}
$sql .= ' ORDER BY ph.date_add ASC, ph.product_id ASC, ph.campaign_id ASC, ph.ad_group_id ASC';
$rows = $mdb -> query( $sql, $params ) -> fetchAll( \PDO::FETCH_ASSOC );
$processed = 0;
foreach ( $rows as $row )
{
$product_id = (int) $row['product_id'];
$campaign_id = (int) ( $row['campaign_id'] ?? 0 );
$ad_group_id = (int) ( $row['ad_group_id'] ?? 0 );
self::cron_product_history_30_save( $product_id, $row['date_add'], $campaign_id, $ad_group_id );
$mdb -> query(
'UPDATE products_history AS ph
INNER JOIN products AS p ON p.id = ph.product_id
SET ph.updated = 0
WHERE ph.product_id = :product_id
AND ph.campaign_id = :campaign_id
AND ph.ad_group_id = :ad_group_id
AND ph.date_add = :date_add
AND p.client_id = :client_id',
[
':product_id' => $product_id,
':campaign_id' => $campaign_id,
':ad_group_id' => $ad_group_id,
':date_add' => $row['date_add'],
':client_id' => $client_id
]
);
$processed++;
}
return $processed;
}
static public function rebuild_products_temp_for_client( $client_id )
{
global $mdb;
$client_id = (int) $client_id;
if ( $client_id <= 0 )
{
return 0;
}
$client_bestseller_min_roas = (int) \factory\Products::get_client_bestseller_min_roas( $client_id );
$rows = $mdb -> query(
'SELECT
p.id AS product_id,
p.name,
ph.campaign_id,
ph.ad_group_id,
COALESCE( SUM( ph.impressions ), 0 ) AS impressions,
COALESCE( SUM( ph.clicks ), 0 ) AS clicks,
COALESCE( SUM( ph.cost ), 0 ) AS cost,
COALESCE( SUM( ph.conversions ), 0 ) AS conversions,
COALESCE( SUM( ph.conversions_value ), 0 ) AS conversions_value
FROM products AS p
LEFT JOIN products_history AS ph ON p.id = ph.product_id
WHERE p.client_id = :client_id
GROUP BY p.id, p.name, ph.campaign_id, ph.ad_group_id',
[ ':client_id' => $client_id ]
) -> fetchAll( \PDO::FETCH_ASSOC );
$product_ids = $mdb -> select( 'products', 'id', [ 'client_id' => $client_id ] );
$product_ids = array_values( array_unique( array_map( 'intval', (array) $product_ids ) ) );
if ( !empty( $product_ids ) )
{
$mdb -> delete( 'products_temp', [ 'product_id' => $product_ids ] );
}
// products_data jest globalne per product_id, wiec klasyfikacje liczymy globalnie.
$global_totals = $mdb -> query(
'SELECT
p.id AS product_id,
COALESCE( SUM( ph.impressions ), 0 ) AS impressions,
COALESCE( SUM( ph.clicks ), 0 ) AS clicks,
COALESCE( SUM( ph.cost ), 0 ) AS cost,
COALESCE( SUM( ph.conversions ), 0 ) AS conversions,
COALESCE( SUM( ph.conversions_value ), 0 ) AS conversions_value
FROM products AS p
LEFT JOIN products_history AS ph ON p.id = ph.product_id
WHERE p.client_id = :client_id
GROUP BY p.id',
[ ':client_id' => $client_id ]
) -> fetchAll( \PDO::FETCH_ASSOC );
foreach ( $global_totals as $total )
{
$product_id = (int) ( $total['product_id'] ?? 0 );
if ( $product_id <= 0 )
{
continue;
}
$total_cost = (float) ( $total['cost'] ?? 0 );
$total_conversions = (float) ( $total['conversions'] ?? 0 );
$total_conversion_value = (float) ( $total['conversions_value'] ?? 0 );
$total_roas = ( $total_conversions > 0 && $total_cost > 0 ) ? round( $total_conversion_value / $total_cost, 2 ) * 100 : 0;
$custom_label_4 = \factory\Products::get_product_data( $product_id, 'custom_label_4' );
if ( $custom_label_4 == null || ( $custom_label_4 == 'bestseller' && $client_bestseller_min_roas > 0 ) )
{
$new_custom_label_4 = ( $total_roas > $client_bestseller_min_roas && $total_conversions > 10 ) ? 'bestseller' : null;
$offers_data_tmp = $mdb -> get( 'products_data', '*', [ 'product_id' => $product_id ] );
if ( isset( $offers_data_tmp['id'] ) )
{
if ( $new_custom_label_4 != $offers_data_tmp['custom_label_4'] )
{
$mdb -> insert( 'products_comments', [
'product_id' => $product_id,
'comment' => 'Zmiana pola "custom_label_4" na: ' . $new_custom_label_4,
'type' => 1,
'date_add' => date( 'Y-m-d' )
] );
}
$mdb -> update( 'products_data', [ 'custom_label_4' => $new_custom_label_4 ], [ 'id' => $offers_data_tmp['id'] ] );
}
else
{
$mdb -> insert( 'products_data', [
'product_id' => $product_id,
'custom_label_4' => $new_custom_label_4
] );
if ( $new_custom_label_4 == 'bestseller' )
{
$mdb -> insert( 'products_comments', [
'product_id' => $product_id,
'comment' => 'Zmiana pola "custom_label_4" na: bestseller',
'type' => 1,
'date_add' => date( 'Y-m-d' )
] );
}
}
}
}
$processed_rows = 0;
foreach ( $rows as $row )
{
$product_id = (int) ( $row['product_id'] ?? 0 );
if ( $product_id <= 0 )
{
continue;
}
$campaign_id = (int) ( $row['campaign_id'] ?? 0 );
$ad_group_id = (int) ( $row['ad_group_id'] ?? 0 );
$impressions = (int) ( $row['impressions'] ?? 0 );
$clicks = (int) ( $row['clicks'] ?? 0 );
$cost = (float) ( $row['cost'] ?? 0 );
$conversions = (float) ( $row['conversions'] ?? 0 );
$conversions_value = (float) ( $row['conversions_value'] ?? 0 );
// Pomijamy puste scope bez danych.
if ( $impressions <= 0 && $clicks <= 0 && $cost <= 0 && $conversions <= 0 && $conversions_value <= 0 )
{
continue;
}
$cpc = $clicks > 0 ? round( $cost / $clicks, 6 ) : 0;
$roas = ( $conversions > 0 && $cost > 0 ) ? round( $conversions_value / $cost, 2 ) * 100 : 0;
$impressions_30 = (int) \factory\Products::get_impressions_30( $product_id, $campaign_id, $ad_group_id );
$clicks_30 = (int) \factory\Products::get_clicks_30( $product_id, $campaign_id, $ad_group_id );
$mdb -> insert( 'products_temp', [
'product_id' => $product_id,
'campaign_id' => $campaign_id,
'ad_group_id' => $ad_group_id,
'name' => $row['name'],
'impressions' => $impressions,
'impressions_30' => $impressions_30,
'clicks' => $clicks,
'clicks_30' => $clicks_30,
'ctr' => ( $impressions > 0 ) ? round( $clicks / $impressions, 4 ) * 100 : 0,
'cost' => $cost,
'conversions' => $conversions,
'conversions_value' => $conversions_value,
'cpc' => $cpc,
'roas' => $roas,
] );
$processed_rows++;
}
return $processed_rows;
}
static public function cron_products_history_30()
{
global $mdb;
$start_time = microtime(true);
$client_id = \S::get( 'client_id' );
if ( !$client_id )
{
echo json_encode( [ 'result' => "Nie podano ID klienta." ] );
exit;
}
if ( !$mdb -> count( 'clients', [ 'id' => $client_id ] ) )
{
echo json_encode( [ 'result' => "Nie znaleziono klienta o podanym ID.", "client" => "Nie istnieje" ] );
exit;
}
$products = $mdb -> select( 'products', 'id', [ 'client_id' => $client_id ] );
foreach ( $products as $product )
{
$scopes = $mdb -> query( 'SELECT DISTINCT campaign_id, ad_group_id, date_add FROM products_history WHERE product_id = ' . $product . ' AND updated = 1 ORDER BY date_add DESC' ) -> fetchAll( \PDO::FETCH_ASSOC );
foreach ( $scopes as $scope )
{
$campaign_id = (int) ( $scope['campaign_id'] ?? 0 );
$ad_group_id = (int) ( $scope['ad_group_id'] ?? 0 );
$date_add = $scope['date_add'] ?? '';
self::cron_product_history_30_save( $product, $date_add, $campaign_id, $ad_group_id );
$mdb -> update( 'products_history', [ 'updated' => 0 ], [ 'AND' => [
'product_id' => $product,
'campaign_id' => $campaign_id,
'ad_group_id' => $ad_group_id,
'date_add' => $date_add
] ] );
}
}
$end_time = microtime(true);
$execution_time = $end_time - $start_time;
echo json_encode( [ 'result' => "Agregacja zakonczona, dane zapisane do offers_history_30. Czas wykonania skryptu: " . round($execution_time, 4) . " sekund." ] );
exit;
}
static public function get_roas_all_time( $product_id, $date_to, $campaign_id = 0, $ad_group_id = 0 )
{
global $mdb;
$product_id = (int) $product_id;
$campaign_id = (int) $campaign_id;
$ad_group_id = (int) $ad_group_id;
$sql = 'SELECT SUM(conversions_value) / SUM(cost) * 100 AS roas_all_time
FROM products_history
WHERE product_id = :product_id
AND date_add <= :date_to
AND campaign_id = :campaign_id
AND ad_group_id = :ad_group_id';
$roas_all_time = $mdb -> query( $sql, [
':product_id' => $product_id,
':date_to' => $date_to,
':campaign_id' => $campaign_id,
':ad_group_id' => $ad_group_id
] ) -> fetchColumn();
return round( $roas_all_time, 2 );
}
static public function cron_product_history_30_save( $product_id, $date_to, $campaign_id = 0, $ad_group_id = 0 )
{
global $mdb;
$product_id = (int) $product_id;
$campaign_id = (int) $campaign_id;
$ad_group_id = (int) $ad_group_id;
$data = $mdb -> query(
'SELECT
date_add,
SUM( impressions ) AS impressions,
SUM( clicks ) AS clicks,
SUM( cost ) AS cost,
SUM( conversions ) AS conversions,
SUM( conversions_value ) AS conversions_value
FROM products_history
WHERE product_id = :product_id
AND campaign_id = :campaign_id
AND ad_group_id = :ad_group_id
AND date_add <= :date_to
GROUP BY date_add
ORDER BY date_add DESC
LIMIT 30',
[
':product_id' => $product_id,
':campaign_id' => $campaign_id,
':ad_group_id' => $ad_group_id,
':date_to' => $date_to
]
) -> fetchAll( \PDO::FETCH_ASSOC );
// Inicjalizacja tablic do przechowywania danych
$offers_data = [];
// Grupowanie danych wedug produktow
foreach ( $data as $entry )
{
if ( !isset( $offers_data[$product_id] ) )
{
$offers_data[$product_id] = [
'impressions' => 0,
'clicks' => 0,
'cost' => 0.0,
'conversions' => 0,
'conversions_value' => 0.0,
'roas' => 0,
'days_counted' => []
];
}
// Sumowanie danych wedug produktu
$offers_data[$product_id]['impressions'] += $entry['impressions'];
$offers_data[$product_id]['clicks'] += $entry['clicks'];
$offers_data[$product_id]['cost'] += $entry['cost'];
$offers_data[$product_id]['conversions'] += $entry['conversions'];
$offers_data[$product_id]['conversions_value'] += $entry['conversions_value'];
$offers_data[$product_id]['days_counted'][] = $entry['date_add'];
}
foreach ( $offers_data as $offer )
{
$day_count = count( $offer['days_counted'] );
$impressions = $offer['impressions'];
$clicks = $offer['clicks'];
$ctr = ( $clicks > 0 and $impressions ) ? round( $clicks / $impressions, 4 ) * 100 : 0;
$cost = $offer['cost'];
$conversions = $offer['conversions'];
$conversions_value = $offer['conversions_value'];
$roas = ( $conversions_value > 0 and $cost ) ? round( $conversions_value / $cost, 2 ) * 100 : 0;
$days_count_for_product = (int) $mdb -> query(
'SELECT COUNT( DISTINCT date_add )
FROM products_history
WHERE product_id = :product_id
AND campaign_id = :campaign_id
AND ad_group_id = :ad_group_id
AND date_add <= :date_to',
[
':product_id' => $product_id,
':campaign_id' => $campaign_id,
':ad_group_id' => $ad_group_id,
':date_to' => $date_to
]
) -> fetchColumn();
if ( $days_count_for_product >= 14 )
{
if ( $mdb -> count( 'products_history_30', [ 'AND' => [
'product_id' => $product_id,
'campaign_id' => $campaign_id,
'ad_group_id' => $ad_group_id,
'date_add' => $date_to
] ] ) > 0 )
{
$mdb -> update( 'products_history_30', [
'impressions' => $impressions,
'clicks' => $clicks,
'ctr' => $ctr,
'cost' => $cost,
'conversions' => $conversions,
'conversions_value' => $conversions_value,
'roas' => $roas,
'roas_all_time' => self::get_roas_all_time( $product_id, $date_to, $campaign_id, $ad_group_id )
], [ 'AND' => [
'product_id' => $product_id,
'campaign_id' => $campaign_id,
'ad_group_id' => $ad_group_id,
'date_add' => $date_to
] ] );
}
else
{
$mdb -> insert( 'products_history_30', [
'product_id' => $product_id,
'campaign_id' => $campaign_id,
'ad_group_id' => $ad_group_id,
'impressions' => $impressions,
'clicks' => $clicks,
'ctr' => $ctr,
'cost' => $cost,
'conversions' => $conversions,
'conversions_value' => $conversions_value,
'roas' => $roas,
'roas_all_time' => self::get_roas_all_time( $product_id, $date_to, $campaign_id, $ad_group_id ),
'date_add' => $date_to
] );
}
}
}
}
static public function cron_xml()
{
global $mdb;
if ( !$client_id = \S::get( 'client_id' ) )
{
echo json_encode( [ 'result' => "Nie podano ID klienta." ] );
exit;
}
if ( !$mdb -> count( 'clients', [ 'id' => $client_id ] ) )
{
echo json_encode( [ 'result' => "Nie znaleziono klienta o podanym ID.", "client" => "Nie istnieje" ] );
exit;
}
$results = $mdb -> query( 'SELECT * FROM products AS p INNER JOIN products_data AS pd ON p.id = pd.product_id WHERE p.client_id = ' . $client_id ) -> fetchAll( \PDO::FETCH_ASSOC );
// if empty results
if ( empty( $results ) )
{
echo json_encode( [ 'result' => "Brak produktow do wygenerowania pliku XML." ] );
exit;
}
$doc = new \DOMDocument('1.0', 'UTF-8');
$xmlRoot = $doc->createElement('rss');
$xmlRoot = $doc->appendChild($xmlRoot);
$xmlRoot->setAttribute('version', '2.0');
$xmlRoot->setAttributeNS('http://www.w3.org/2000/xmlns/', 'xmlns:g', 'http://base.google.com/ns/1.0');
$channelNode = $xmlRoot->appendChild($doc->createElement('channel'));
$channelNode->appendChild($doc->createElement('title', 'Custom Feed'));
$channelNode->appendChild($doc->createElement('link', 'https://ads.pagedev.pl'));
$fieldMappings = [
'title' => 'g:title',
'description' => 'g:description',
'custom_label_4' => 'g:custom_label_4',
'custom_label_3' => 'g:custom_label_3',
'google_product_category' => 'g:google_product_category'
];
foreach ($results as $row)
{
$hasValidField = false;
foreach ($fieldMappings as $dbField => $xmlTag) {
if (!empty($row[$dbField])) {
$hasValidField = true;
break;
}
}
if ( $hasValidField )
{
$itemNode = $channelNode->appendChild($doc->createElement('item'));
$offer_id = $mdb -> get( 'products', 'offer_id', [ 'id' => $row['product_id'] ] );
$offer_id = str_replace( 'shopify_pl', 'shopify_PL', $offer_id );
$p_gid = $itemNode->appendChild($doc->createElement('id', $offer_id));
foreach ($fieldMappings as $dbField => $xmlTag) {
if (!empty($row[$dbField])) {
$itemNode->appendChild($doc->createElement($xmlTag, $row[$dbField]));
}
}
}
}
file_put_contents('xml/custom-feed-' . $_GET['client_id'] . '.xml', $doc->saveXML());
echo json_encode( [ 'result' => "Plik XML zostal wygenerowany <a href=\"https://adspro.projectpro.pl/xml/custom-feed-" . $_GET['client_id'] . ".xml\">https://adspro.projectpro.pl/xml/custom-feed-" . $_GET['client_id'] . ".xml</a>." ] );
exit;
}
static public function cron_phrases()
{
global $mdb;
if ( !$client_id = \S::get( 'client_id' ) )
{
echo json_encode( [ 'result' => "Nie podano ID klienta." ] );
exit;
}
if ( !$mdb -> count( 'clients', [ 'id' => $client_id ] ) )
{
echo json_encode( [ 'result' => "Nie znaleziono klienta o podanym ID.", "client" => "Nie istnieje" ] );
exit;
}
$data = $mdb -> query( 'SELECT * FROM phrases AS p INNER JOIN phrases_history AS ph ON p.id = ph.phrase_id WHERE p.client_id = ' . $client_id ) -> fetchAll( \PDO::FETCH_ASSOC );
$aggregated_data = [];
foreach ( $data as $row )
{
$phrase_id = $row['phrase_id'];
if ( !isset( $aggregated_data[$client_id] ) )
{
$aggregated_data[$client_id] = [];
}
if ( !isset( $aggregated_data[$client_id][$phrase_id] ) )
{
$aggregated_data[$client_id][$phrase_id] = [
'phrase_id' => $phrase_id,
'phrase' => $row['phrase'],
'impressions' => 0,
'clicks' => 0,
'cost' => 0.0,
'conversions' => 0,
'conversions_value' => 0.0
];
}
$aggregated_data[$client_id][$phrase_id]['impressions'] += $row['impressions'];
$aggregated_data[$client_id][$phrase_id]['clicks'] += $row['clicks'];
$aggregated_data[$client_id][$phrase_id]['cost'] += $row['cost'];
$aggregated_data[$client_id][$phrase_id]['conversions'] += $row['conversions'];
$aggregated_data[$client_id][$phrase_id]['conversions_value'] += $row['conversions_value'];
}
$phrases_ids = $mdb -> select( 'phrases', 'id', [ 'client_id' => $client_id ] );
foreach ( $phrases_ids as $phrase_id )
{
$phrases_ids_array[] = $phrase_id -> id;
}
$mdb -> delete( 'phrases_temp', [ 'phrase_id' => $phrases_ids_array ] );
foreach ( $aggregated_data as $client_phrases )
{
foreach ( $client_phrases as $phrase_data )
{
$cpc = $phrase_data['clicks'] > 0 ? round( $phrase_data['cost'] / $phrase_data['clicks'], 6 ) : 0;
$roas = ( $phrase_data['conversions'] > 0 and $phrase_data['cost'] ) ? round( $phrase_data['conversions_value'] / $phrase_data['cost'], 2 ) * 100 : 0;
$mdb -> insert( 'phrases_temp', [
'phrase_id' => $phrase_data['phrase_id'],
'phrase' => $phrase_data['phrase'],
'impressions' => $phrase_data['impressions'],
'clicks' => $phrase_data['clicks'],
'cost' => $phrase_data['cost'],
'conversions' => $phrase_data['conversions'],
'conversions_value' => $phrase_data['conversions_value'],
'cpc' => $cpc,
'roas' => $roas,
] );
}
}
echo json_encode( [ 'result' => "Agregacja zakonczona, dane zapisane do phrases_temp." ] );
exit;
}
static public function cron_phrases_history_30()
{
global $mdb;
$start_time = microtime( true ); // Rozpoczcie mierzenia czasu
$client_id = \S::get( 'client_id' ); // Pobranie ID klienta
if ( !$client_id ) // Jeli nie podano ID klienta
{
echo json_encode( [ 'result' => "Nie podano ID klienta." ] ); // Wyswietlenie komunikatu
exit; // Zakonczenie dziaania skryptu
}
if ( !$mdb -> count( 'clients', [ 'id' => $client_id ] ) ) // Sprawdzenie, czy klient istnieje
{
echo json_encode( [ 'result' => "Nie znaleziono klienta o podanym ID.", "client" => "Nie istnieje" ] ); // Wyswietlenie komunikatu
exit; // Zakonczenie dziaania skryptu
}
// Pobranie biecej daty i daty sprzed 30 dni
$phrases = $mdb -> query( 'SELECT * FROM phrases WHERE client_id = ' . $client_id ) -> fetchAll( \PDO::FETCH_ASSOC ); // Pobranie fraz dla danego klienta
foreach ( $phrases as $phrase )
{
for ( $i = 0; $i < 30; $i++ )
{
$date_to = date( 'Y-m-d', strtotime( '-' . ( 1 + $i ) . ' days' ) );
$date_from = date( 'Y-m-d', strtotime( '-' . ( 31 + $i ) . ' days' ) );
$data_updated = false;
if ( $mdb -> count( 'phrases_history', [ 'AND' => [ 'phrase_id' => $phrase['id'], 'date_add[>=]' => $date_from, 'date_add[<=]' => $date_to, 'updated' => 1 ] ] ) > 0 )
{
$data_updated = true;
}
if ( $data_updated )
{
self::cron_phrase_history_30_save( $phrase['id'], $date_from, $date_to );
}
}
$mdb -> update( 'phrases_history', [ 'updated' => 0 ], [ 'AND' => [ 'phrase_id' => $phrase['id'], 'updated' => 1 ] ] );
}
$end_time = microtime( true ); // Zakonczenie mierzenia czasu
$execution_time = $end_time - $start_time; // Obliczenie czasu wykonania
echo json_encode( [ 'result' => "Agregacja zakonczona, dane zapisane do phrases_history_30. Czas wykonania skryptu: " . round( $execution_time, 4 ) . " sekund.", 'client' => \factory\Campaigns::get_client_name( $client_id ) ] ); // Wyswietlenie komunikatu
exit;
}
// ===========================
// KAMPANIE - Google Ads API
// ===========================
static public function cron_campaigns()
{
global $mdb;
$api = new \services\GoogleAdsApi();
if ( !$api -> is_configured() )
{
echo json_encode( [ 'result' => 'Google Ads API nie jest skonfigurowane. Uzupelnij dane w Ustawieniach.' ] );
exit;
}
$sync_date = \S::get( 'date' ) ? date( 'Y-m-d', strtotime( \S::get( 'date' ) ) ) : date( 'Y-m-d' );
$conversion_window_days = self::get_conversion_window_days();
$sync_dates = self::build_backfill_dates( $sync_date, $conversion_window_days );
$client_id = (int) \S::get( 'client_id' );
if ( $client_id > 0 )
{
$client = $mdb -> get( 'clients', '*', [ 'AND' => [
'id' => $client_id,
'google_ads_customer_id[!]' => null,
'deleted' => 0
] ] );
if ( !$client )
{
echo json_encode( [ 'result' => 'Nie znaleziono klienta z poprawnym Google Ads Customer ID.', 'client_id' => $client_id ] );
exit;
}
$sync = self::sync_campaigns_for_client( $client, $api, $sync_date, true );
echo json_encode( [
'result' => empty( $sync['errors'] ) ? 'Synchronizacja kampanii zakonczona.' : 'Synchronizacja kampanii zakonczona z bledami.',
'client_id' => (int) $client['id'],
'date' => $sync_date,
'active_date' => $sync_date,
'processed_records' => (int) $sync['processed_records'],
'ad_groups_synced' => (int) ( $sync['ad_groups_synced'] ?? 0 ),
'search_terms_synced' => (int) ( $sync['search_terms_synced'] ?? 0 ),
'negative_keywords_synced' => (int) ( $sync['negative_keywords_synced'] ?? 0 ),
'errors' => $sync['errors']
] );
exit;
}
$clients = $mdb -> select( 'clients', '*', [
'AND' => [
'google_ads_customer_id[!]' => null,
'deleted' => 0
],
'ORDER' => [ 'id' => 'ASC' ]
] );
if ( empty( $clients ) )
{
echo json_encode( [ 'result' => 'Brak klientow z ustawionym Google Ads Customer ID.' ] );
exit;
}
$client_ids = [];
$clients_map = [];
foreach ( $clients as $client )
{
$cid = (int) $client['id'];
if ( $cid <= 0 )
{
continue;
}
$client_ids[] = $cid;
$clients_map[$cid] = $client;
}
$client_ids = array_values( array_unique( $client_ids ) );
$window_state_key = 'cron_campaigns_window_state';
$window_state = self::get_campaigns_window_state( $window_state_key, $sync_date, $sync_dates );
self::save_campaigns_window_state( $window_state_key, $window_state );
$active_sync_date = $window_state['sync_date'];
$sync_details = ( $active_sync_date === $sync_date );
$state_key = 'cron_campaigns_state';
$state = self::get_daily_cron_state( $state_key, $active_sync_date );
$next_client_id = self::pick_next_client_id( $client_ids, $state['processed_ids'] );
if ( !$next_client_id )
{
$previous_index = (int) ( $window_state['current_date_index'] ?? 0 );
$window_state = self::advance_campaigns_window_state( $window_state );
$next_index = (int) ( $window_state['current_date_index'] ?? 0 );
if ( $next_index !== $previous_index )
{
self::save_campaigns_window_state( $window_state_key, $window_state );
echo json_encode( [
'result' => 'Wszyscy klienci dla aktualnego dnia zostali przetworzeni. Kolejne wywolanie przejdzie do nastepnego dnia.',
'date' => $sync_date,
'active_date' => $active_sync_date,
'next_active_date' => $window_state['sync_date'],
'conversion_window_days' => $conversion_window_days,
'dates_synced' => $window_state['sync_dates'],
'processed_clients' => count( array_intersect( $client_ids, $state['processed_ids'] ) ),
'total_clients' => count( $client_ids )
] );
exit;
}
echo json_encode( [
'result' => 'Wszyscy klienci kampanii zostali juz przetworzeni dla calego okna dat.',
'date' => $sync_date,
'active_date' => $active_sync_date,
'conversion_window_days' => $conversion_window_days,
'dates_synced' => $window_state['sync_dates'],
'processed_clients' => count( array_intersect( $client_ids, $state['processed_ids'] ) ),
'total_clients' => count( $client_ids )
] );
exit;
}
$selected_client = $clients_map[$next_client_id] ?? null;
if ( !$selected_client )
{
echo json_encode( [ 'result' => 'Nie udalo sie wybrac klienta do synchronizacji kampanii.', 'client_id' => $next_client_id ] );
exit;
}
$sync = self::sync_campaigns_for_client( $selected_client, $api, $active_sync_date, $sync_details );
// Oznaczamy klienta jako przetworzonego rowniez po bledzie, aby nie zapetlac wywolan.
$state['processed_ids'][] = (int) $next_client_id;
$state['processed_ids'] = array_values( array_unique( array_map( 'intval', $state['processed_ids'] ) ) );
self::save_daily_cron_state( $state_key, $state, $active_sync_date );
$processed_today = count( array_intersect( $client_ids, $state['processed_ids'] ) );
echo json_encode( [
'result' => empty( $sync['errors'] ) ? 'Synchronizacja kampanii zakonczona.' : 'Synchronizacja kampanii zakonczona z bledami.',
'client_id' => $next_client_id,
'date' => $sync_date,
'active_date' => $active_sync_date,
'conversion_window_days' => $conversion_window_days,
'dates_synced' => $window_state['sync_dates'],
'processed_records' => (int) $sync['processed_records'],
'ad_groups_synced' => (int) ( $sync['ad_groups_synced'] ?? 0 ),
'search_terms_synced' => (int) ( $sync['search_terms_synced'] ?? 0 ),
'negative_keywords_synced' => (int) ( $sync['negative_keywords_synced'] ?? 0 ),
'processed_clients_today' => $processed_today,
'remaining_clients_today' => max( 0, count( $client_ids ) - $processed_today ),
'errors' => $sync['errors']
] );
exit;
}
static private function sync_campaigns_for_client( $client, $api, $as_of_date = null, $sync_details = true )
{
global $mdb;
$as_of_date = $as_of_date ? date( 'Y-m-d', strtotime( $as_of_date ) ) : date( 'Y-m-d' );
$sync_details = (bool) $sync_details;
$processed = 0;
$errors = [];
$customer_id = $client['google_ads_customer_id'];
$campaigns_db_map = [];
$campaigns_30 = $api -> get_campaigns_30_days( $customer_id, $as_of_date );
if ( $campaigns_30 === false )
{
$last_err = \services\GoogleAdsApi::get_setting( 'google_ads_last_error' );
$errors[] = 'Blad API dla klienta ' . $client['name'] . ' (ID: ' . $customer_id . '): ' . $last_err;
return [
'processed_records' => 0,
'ad_groups_synced' => 0,
'search_terms_synced' => 0,
'negative_keywords_synced' => 0,
'errors' => $errors
];
}
if ( !is_array( $campaigns_30 ) )
{
$campaigns_30 = [];
}
$campaigns_all_time = $api -> get_campaigns_all_time( $customer_id, $as_of_date );
if ( $campaigns_all_time === false )
{
$last_err = \services\GoogleAdsApi::get_setting( 'google_ads_last_error' );
$errors[] = 'Blad pobierania danych all time dla klienta ' . $client['name'] . ' (ID: ' . $customer_id . '): ' . $last_err;
return [
'processed_records' => 0,
'ad_groups_synced' => 0,
'search_terms_synced' => 0,
'negative_keywords_synced' => 0,
'errors' => $errors
];
}
$all_time_map = [];
$all_time_totals = [
'cost' => 0.0,
'conversion_value' => 0.0,
];
if ( is_array( $campaigns_all_time ) )
{
foreach ( $campaigns_all_time as $cat )
{
$all_time_map[ (string) ( $cat['campaign_id'] ?? '' ) ] = (float) ( $cat['roas_all_time'] ?? 0 );
$all_time_totals['cost'] += (float) ( $cat['cost_all_time'] ?? 0 );
$all_time_totals['conversion_value'] += (float) ( $cat['conversion_value_all_time'] ?? 0 );
}
}
$account_30_totals = [
'budget' => 0.0,
'money_spent' => 0.0,
'conversion_value' => 0.0,
];
foreach ( $campaigns_30 as $campaign )
{
$external_campaign_id = isset( $campaign['campaign_id'] ) ? (string) $campaign['campaign_id'] : '';
if ( $external_campaign_id === '' )
{
continue;
}
$advertising_channel_type = strtoupper( trim( (string) ( $campaign['advertising_channel_type'] ?? '' ) ) );
$account_30_totals['budget'] += (float) ( $campaign['budget'] ?? 0 );
$account_30_totals['money_spent'] += (float) ( $campaign['money_spent'] ?? 0 );
$account_30_totals['conversion_value'] += (float) ( $campaign['conversion_value'] ?? 0 );
if ( !$mdb -> count( 'campaigns', [ 'AND' => [
'client_id' => $client['id'],
'campaign_id' => $external_campaign_id
] ] ) )
{
$mdb -> insert( 'campaigns', [
'client_id' => $client['id'],
'campaign_id' => $external_campaign_id,
'campaign_name' => $campaign['campaign_name'],
'advertising_channel_type' => $advertising_channel_type !== '' ? $advertising_channel_type : null
] );
$db_campaign_id = $mdb -> id();
}
else
{
$db_campaign_id = $mdb -> get( 'campaigns', 'id', [ 'AND' => [
'client_id' => $client['id'],
'campaign_id' => $external_campaign_id
] ] );
$mdb -> update( 'campaigns', [
'campaign_name' => $campaign['campaign_name'],
'advertising_channel_type' => $advertising_channel_type !== '' ? $advertising_channel_type : null
], [ 'id' => $db_campaign_id ] );
}
$bidding_strategy = self::format_bidding_strategy(
$campaign['bidding_strategy'],
$campaign['target_roas'] ?? 0
);
$history_data = [
'roas_30_days' => $campaign['roas_30_days'],
'roas_all_time' => $all_time_map[ $external_campaign_id ] ?? 0,
'budget' => $campaign['budget'],
'money_spent' => $campaign['money_spent'],
'conversion_value' => $campaign['conversion_value'],
'bidding_strategy' => $bidding_strategy,
];
if ( $mdb -> count( 'campaigns_history', [ 'AND' => [
'campaign_id' => $db_campaign_id,
'date_add' => $as_of_date
] ] ) )
{
$mdb -> update( 'campaigns_history', $history_data, [ 'AND' => [
'campaign_id' => $db_campaign_id,
'date_add' => $as_of_date
] ] );
}
else
{
$history_data['campaign_id'] = $db_campaign_id;
$history_data['date_add'] = $as_of_date;
$mdb -> insert( 'campaigns_history', $history_data );
}
$campaigns_db_map[ $external_campaign_id ] = (int) $db_campaign_id;
$processed++;
}
$account_roas_30 = ( $account_30_totals['money_spent'] > 0 )
? round( ( $account_30_totals['conversion_value'] / $account_30_totals['money_spent'] ) * 100, 2 )
: 0;
$account_roas_all_time = ( $all_time_totals['cost'] > 0 )
? round( ( $all_time_totals['conversion_value'] / $all_time_totals['cost'] ) * 100, 2 )
: 0;
if ( !$mdb -> count( 'campaigns', [ 'AND' => [
'client_id' => $client['id'],
'campaign_id' => 0
] ] ) )
{
$mdb -> insert( 'campaigns', [
'client_id' => $client['id'],
'campaign_id' => 0,
'campaign_name' => '--- konto ---',
'advertising_channel_type' => null
] );
$db_account_campaign_id = $mdb -> id();
}
else
{
$db_account_campaign_id = $mdb -> get( 'campaigns', 'id', [ 'AND' => [
'client_id' => $client['id'],
'campaign_id' => 0
] ] );
$mdb -> update( 'campaigns', [
'campaign_name' => '--- konto ---',
'advertising_channel_type' => null
], [ 'id' => $db_account_campaign_id ] );
}
$account_history_data = [
'roas_30_days' => $account_roas_30,
'roas_all_time' => $account_roas_all_time,
'budget' => $account_30_totals['budget'],
'money_spent' => $account_30_totals['money_spent'],
'conversion_value' => $account_30_totals['conversion_value'],
'bidding_strategy' => 'Konto (agregacja wszystkich kampanii)',
];
if ( $mdb -> count( 'campaigns_history', [ 'AND' => [
'campaign_id' => $db_account_campaign_id,
'date_add' => $as_of_date
] ] ) )
{
$mdb -> update( 'campaigns_history', $account_history_data, [ 'AND' => [
'campaign_id' => $db_account_campaign_id,
'date_add' => $as_of_date
] ] );
}
else
{
$account_history_data['campaign_id'] = $db_account_campaign_id;
$account_history_data['date_add'] = $as_of_date;
$mdb -> insert( 'campaigns_history', $account_history_data );
}
$processed++;
if ( !$sync_details )
{
return [
'processed_records' => $processed,
'ad_groups_synced' => 0,
'search_terms_synced' => 0,
'negative_keywords_synced' => 0,
'errors' => $errors
];
}
$ad_groups_sync = self::sync_campaign_ad_groups_for_client( $campaigns_db_map, $customer_id, $api, $as_of_date );
$search_terms_sync = self::sync_campaign_search_terms_for_client( $campaigns_db_map, $ad_groups_sync['ad_group_map'], $customer_id, $api, $as_of_date );
$negative_keywords_sync = self::sync_campaign_negative_keywords_for_client( $campaigns_db_map, $ad_groups_sync['ad_group_map'], $customer_id, $api, $as_of_date );
$errors = array_merge( $errors, $ad_groups_sync['errors'], $search_terms_sync['errors'], $negative_keywords_sync['errors'] );
return [
'processed_records' => $processed,
'ad_groups_synced' => (int) $ad_groups_sync['count'],
'search_terms_synced' => (int) $search_terms_sync['count'],
'negative_keywords_synced' => (int) $negative_keywords_sync['count'],
'errors' => $errors
];
}
static private function sync_campaign_ad_groups_for_client( $campaigns_db_map, $customer_id, $api, $date_sync )
{
global $mdb;
$campaign_db_ids = array_values( array_unique( array_map( 'intval', array_values( $campaigns_db_map ) ) ) );
if ( empty( $campaign_db_ids ) )
{
return [ 'count' => 0, 'ad_group_map' => [], 'errors' => [] ];
}
$ad_groups_30 = $api -> get_ad_groups_30_days( $customer_id );
if ( $ad_groups_30 === false )
{
$last_err = \services\GoogleAdsApi::get_setting( 'google_ads_last_error' );
return [ 'count' => 0, 'ad_group_map' => [], 'errors' => [ 'Blad pobierania grup reklam (30 dni): ' . $last_err ] ];
}
$ad_groups_all_time = $api -> get_ad_groups_all_time( $customer_id );
if ( $ad_groups_all_time === false )
{
$last_err = \services\GoogleAdsApi::get_setting( 'google_ads_last_error' );
return [ 'count' => 0, 'ad_group_map' => [], 'errors' => [ 'Blad pobierania grup reklam (all time): ' . $last_err ] ];
}
if ( !is_array( $ad_groups_30 ) )
{
$ad_groups_30 = [];
}
if ( !is_array( $ad_groups_all_time ) )
{
$ad_groups_all_time = [];
}
$map_30 = [];
foreach ( $ad_groups_30 as $row )
{
$campaign_external_id = isset( $row['campaign_id'] ) ? (string) $row['campaign_id'] : '';
$ad_group_external_id = isset( $row['ad_group_id'] ) ? (string) $row['ad_group_id'] : '';
if ( $campaign_external_id === '' || $ad_group_external_id === '' )
{
continue;
}
$map_30[ $campaign_external_id . '|' . $ad_group_external_id ] = $row;
}
$map_all_time = [];
foreach ( $ad_groups_all_time as $row )
{
$campaign_external_id = isset( $row['campaign_id'] ) ? (string) $row['campaign_id'] : '';
$ad_group_external_id = isset( $row['ad_group_id'] ) ? (string) $row['ad_group_id'] : '';
if ( $campaign_external_id === '' || $ad_group_external_id === '' )
{
continue;
}
$map_all_time[ $campaign_external_id . '|' . $ad_group_external_id ] = $row;
}
$mdb -> delete( 'campaign_ad_groups', [ 'campaign_id' => $campaign_db_ids ] );
$keys = array_values( array_unique( array_merge( array_keys( $map_30 ), array_keys( $map_all_time ) ) ) );
$ad_group_db_map = [];
$count = 0;
foreach ( $keys as $key )
{
$parts = explode( '|', $key, 2 );
$campaign_external_id = $parts[0] ?? '';
$ad_group_external_id = $parts[1] ?? '';
$db_campaign_id = (int) ( $campaigns_db_map[ $campaign_external_id ] ?? 0 );
if ( $db_campaign_id <= 0 || $ad_group_external_id === '' )
{
continue;
}
$row_30 = $map_30[ $key ] ?? [];
$row_all_time = $map_all_time[ $key ] ?? [];
$ad_group_name = trim( (string) ( $row_30['ad_group_name'] ?? ( $row_all_time['ad_group_name'] ?? '' ) ) );
if ( $ad_group_name === '' )
{
$ad_group_name = 'Ad group #' . $ad_group_external_id;
}
$mdb -> insert( 'campaign_ad_groups', [
'campaign_id' => $db_campaign_id,
'ad_group_id' => (int) $ad_group_external_id,
'ad_group_name' => $ad_group_name,
'impressions_30' => (int) ( $row_30['impressions'] ?? 0 ),
'clicks_30' => (int) ( $row_30['clicks'] ?? 0 ),
'cost_30' => (float) ( $row_30['cost'] ?? 0 ),
'conversions_30' => (float) ( $row_30['conversions'] ?? 0 ),
'conversion_value_30' => (float) ( $row_30['conversion_value'] ?? 0 ),
'roas_30' => (float) ( $row_30['roas'] ?? 0 ),
'impressions_all_time' => (int) ( $row_all_time['impressions'] ?? 0 ),
'clicks_all_time' => (int) ( $row_all_time['clicks'] ?? 0 ),
'cost_all_time' => (float) ( $row_all_time['cost'] ?? 0 ),
'conversions_all_time' => (float) ( $row_all_time['conversions'] ?? 0 ),
'conversion_value_all_time' => (float) ( $row_all_time['conversion_value'] ?? 0 ),
'roas_all_time' => (float) ( $row_all_time['roas'] ?? 0 ),
'date_sync' => $date_sync
] );
$db_ad_group_id = (int) $mdb -> id();
if ( $db_ad_group_id > 0 )
{
$ad_group_db_map[ $key ] = $db_ad_group_id;
$count++;
}
}
return [ 'count' => $count, 'ad_group_map' => $ad_group_db_map, 'errors' => [] ];
}
static private function sync_campaign_search_terms_for_client( $campaigns_db_map, $ad_group_db_map, $customer_id, $api, $date_sync )
{
global $mdb;
$campaign_db_ids = array_values( array_unique( array_map( 'intval', array_values( $campaigns_db_map ) ) ) );
if ( empty( $campaign_db_ids ) )
{
return [ 'count' => 0, 'errors' => [] ];
}
$search_terms_30 = $api -> get_search_terms_30_days( $customer_id );
if ( $search_terms_30 === false )
{
$last_err = \services\GoogleAdsApi::get_setting( 'google_ads_last_error' );
return [ 'count' => 0, 'errors' => [ 'Blad pobierania fraz wyszukiwanych (30 dni): ' . $last_err ] ];
}
$search_terms_all_time = $api -> get_search_terms_all_time( $customer_id );
if ( $search_terms_all_time === false )
{
$last_err = \services\GoogleAdsApi::get_setting( 'google_ads_last_error' );
return [ 'count' => 0, 'errors' => [ 'Blad pobierania fraz wyszukiwanych (all time): ' . $last_err ] ];
}
if ( !is_array( $search_terms_30 ) )
{
$search_terms_30 = [];
}
if ( !is_array( $search_terms_all_time ) )
{
$search_terms_all_time = [];
}
$map_30 = [];
foreach ( $search_terms_30 as $row )
{
$campaign_external_id = isset( $row['campaign_id'] ) ? (string) $row['campaign_id'] : '';
$ad_group_external_id = isset( $row['ad_group_id'] ) ? (string) $row['ad_group_id'] : '';
$search_term = trim( (string) ( $row['search_term'] ?? '' ) );
if ( $campaign_external_id === '' || $ad_group_external_id === '' || $search_term === '' )
{
continue;
}
$map_30[ $campaign_external_id . '|' . $ad_group_external_id . '|' . strtolower( $search_term ) ] = $row;
}
$map_all_time = [];
foreach ( $search_terms_all_time as $row )
{
$campaign_external_id = isset( $row['campaign_id'] ) ? (string) $row['campaign_id'] : '';
$ad_group_external_id = isset( $row['ad_group_id'] ) ? (string) $row['ad_group_id'] : '';
$search_term = trim( (string) ( $row['search_term'] ?? '' ) );
if ( $campaign_external_id === '' || $ad_group_external_id === '' || $search_term === '' )
{
continue;
}
$map_all_time[ $campaign_external_id . '|' . $ad_group_external_id . '|' . strtolower( $search_term ) ] = $row;
}
$mdb -> delete( 'campaign_search_terms', [ 'campaign_id' => $campaign_db_ids ] );
$keys = array_values( array_unique( array_merge( array_keys( $map_30 ), array_keys( $map_all_time ) ) ) );
$count = 0;
foreach ( $keys as $key )
{
$parts = explode( '|', $key, 3 );
$campaign_external_id = $parts[0] ?? '';
$ad_group_external_id = $parts[1] ?? '';
$db_campaign_id = (int) ( $campaigns_db_map[ $campaign_external_id ] ?? 0 );
$db_ad_group_id = (int) ( $ad_group_db_map[ $campaign_external_id . '|' . $ad_group_external_id ] ?? 0 );
if ( $db_campaign_id > 0 && $db_ad_group_id <= 0 && $ad_group_external_id === '0' )
{
$db_ad_group_id = self::ensure_campaign_level_ad_group( $db_campaign_id, $date_sync );
if ( $db_ad_group_id > 0 )
{
$ad_group_db_map[ $campaign_external_id . '|0' ] = $db_ad_group_id;
}
}
if ( $db_campaign_id <= 0 || $db_ad_group_id <= 0 )
{
continue;
}
$row_30 = $map_30[ $key ] ?? [];
$row_all_time = $map_all_time[ $key ] ?? [];
$search_term = trim( (string) ( $row_30['search_term'] ?? ( $row_all_time['search_term'] ?? '' ) ) );
if ( $search_term === '' )
{
continue;
}
$clicks_30 = (int) ( $row_30['clicks'] ?? 0 );
$clicks_all_time = (int) ( $row_all_time['clicks'] ?? 0 );
if ( $clicks_30 <= 0 && $clicks_all_time <= 0 )
{
continue;
}
$mdb -> insert( 'campaign_search_terms', [
'campaign_id' => $db_campaign_id,
'ad_group_id' => $db_ad_group_id,
'search_term' => $search_term,
'impressions_30' => (int) ( $row_30['impressions'] ?? 0 ),
'clicks_30' => $clicks_30,
'cost_30' => (float) ( $row_30['cost'] ?? 0 ),
'conversions_30' => (float) ( $row_30['conversions'] ?? 0 ),
'conversion_value_30' => (float) ( $row_30['conversion_value'] ?? 0 ),
'roas_30' => (float) ( $row_30['roas'] ?? 0 ),
'impressions_all_time' => (int) ( $row_all_time['impressions'] ?? 0 ),
'clicks_all_time' => $clicks_all_time,
'cost_all_time' => (float) ( $row_all_time['cost'] ?? 0 ),
'conversions_all_time' => (float) ( $row_all_time['conversions'] ?? 0 ),
'conversion_value_all_time' => (float) ( $row_all_time['conversion_value'] ?? 0 ),
'roas_all_time' => (float) ( $row_all_time['roas'] ?? 0 ),
'date_sync' => $date_sync
] );
$count++;
}
return [ 'count' => $count, 'errors' => [] ];
}
static private function ensure_campaign_level_ad_group( $db_campaign_id, $date_sync )
{
global $mdb;
$db_campaign_id = (int) $db_campaign_id;
if ( $db_campaign_id <= 0 )
{
return 0;
}
$existing_id = (int) $mdb -> get( 'campaign_ad_groups', 'id', [
'AND' => [
'campaign_id' => $db_campaign_id,
'ad_group_id' => 0
]
] );
if ( $existing_id > 0 )
{
return $existing_id;
}
$mdb -> insert( 'campaign_ad_groups', [
'campaign_id' => $db_campaign_id,
'ad_group_id' => 0,
'ad_group_name' => 'PMax (bez grup reklam)',
'impressions_30' => 0,
'clicks_30' => 0,
'cost_30' => 0,
'conversions_30' => 0,
'conversion_value_30' => 0,
'roas_30' => 0,
'impressions_all_time' => 0,
'clicks_all_time' => 0,
'cost_all_time' => 0,
'conversions_all_time' => 0,
'conversion_value_all_time' => 0,
'roas_all_time' => 0,
'date_sync' => $date_sync
] );
return (int) $mdb -> id();
}
static private function sync_campaign_negative_keywords_for_client( $campaigns_db_map, $ad_group_db_map, $customer_id, $api, $date_sync )
{
global $mdb;
$campaign_db_ids = array_values( array_unique( array_map( 'intval', array_values( $campaigns_db_map ) ) ) );
if ( empty( $campaign_db_ids ) )
{
return [ 'count' => 0, 'errors' => [] ];
}
$negatives = $api -> get_negative_keywords( $customer_id );
if ( $negatives === false )
{
$last_err = \services\GoogleAdsApi::get_setting( 'google_ads_last_error' );
return [ 'count' => 0, 'errors' => [ 'Blad pobierania fraz wykluczajacych: ' . $last_err ] ];
}
if ( !is_array( $negatives ) )
{
$negatives = [];
}
$mdb -> delete( 'campaign_negative_keywords', [ 'campaign_id' => $campaign_db_ids ] );
$count = 0;
$seen = [];
foreach ( $negatives as $row )
{
$campaign_external_id = isset( $row['campaign_id'] ) ? (string) $row['campaign_id'] : '';
$db_campaign_id = (int) ( $campaigns_db_map[ $campaign_external_id ] ?? 0 );
if ( $db_campaign_id <= 0 )
{
continue;
}
$scope = ( $row['scope'] ?? '' ) === 'ad_group' ? 'ad_group' : 'campaign';
$db_ad_group_id = null;
if ( $scope === 'ad_group' )
{
$ad_group_external_id = isset( $row['ad_group_id'] ) ? (string) $row['ad_group_id'] : '';
$mapped_ad_group_id = (int) ( $ad_group_db_map[ $campaign_external_id . '|' . $ad_group_external_id ] ?? 0 );
if ( $mapped_ad_group_id <= 0 )
{
continue;
}
$db_ad_group_id = $mapped_ad_group_id;
}
$keyword_text = trim( (string) ( $row['keyword_text'] ?? '' ) );
if ( $keyword_text === '' )
{
continue;
}
$match_type = trim( (string) ( $row['match_type'] ?? '' ) );
$uniq_key = $db_campaign_id . '|' . (int) $db_ad_group_id . '|' . $scope . '|' . strtolower( $keyword_text ) . '|' . strtolower( $match_type );
if ( isset( $seen[ $uniq_key ] ) )
{
continue;
}
$seen[ $uniq_key ] = true;
$mdb -> insert( 'campaign_negative_keywords', [
'campaign_id' => $db_campaign_id,
'ad_group_id' => $db_ad_group_id,
'scope' => $scope,
'keyword_text' => $keyword_text,
'match_type' => $match_type,
'date_sync' => $date_sync
] );
$count++;
}
return [ 'count' => $count, 'errors' => [] ];
}
static private function get_campaigns_window_state( $state_key, $anchor_date, $sync_dates )
{
$anchor_date = date( 'Y-m-d', strtotime( $anchor_date ) );
$sync_dates = array_values( array_unique( array_map( function( $item )
{
return date( 'Y-m-d', strtotime( $item ) );
}, (array) $sync_dates ) ) );
sort( $sync_dates );
if ( empty( $sync_dates ) )
{
$sync_dates = [ $anchor_date ];
}
$expected_hash = md5( $anchor_date . '|' . implode( ',', $sync_dates ) );
$state_raw = self::get_setting_value( $state_key, '' );
$state = json_decode( (string) $state_raw, true );
if ( !is_array( $state ) || ( $state['window_hash'] ?? '' ) !== $expected_hash )
{
return [
'anchor_date' => $anchor_date,
'sync_dates' => $sync_dates,
'current_date_index' => 0,
'sync_date' => $sync_dates[0],
'window_hash' => $expected_hash
];
}
$current_date_index = (int) ( $state['current_date_index'] ?? 0 );
$current_date_index = max( 0, min( count( $sync_dates ) - 1, $current_date_index ) );
return [
'anchor_date' => $anchor_date,
'sync_dates' => $sync_dates,
'current_date_index' => $current_date_index,
'sync_date' => $sync_dates[ $current_date_index ],
'window_hash' => $expected_hash
];
}
static private function save_campaigns_window_state( $state_key, $state )
{
$sync_dates = array_values( array_unique( array_map( function( $item )
{
return date( 'Y-m-d', strtotime( $item ) );
}, (array) ( $state['sync_dates'] ?? [] ) ) ) );
sort( $sync_dates );
if ( empty( $sync_dates ) )
{
return;
}
$anchor_date = date( 'Y-m-d', strtotime( $state['anchor_date'] ?? end( $sync_dates ) ) );
$current_date_index = max( 0, min( count( $sync_dates ) - 1, (int) ( $state['current_date_index'] ?? 0 ) ) );
$payload = [
'anchor_date' => $anchor_date,
'sync_dates' => $sync_dates,
'current_date_index' => $current_date_index,
'sync_date' => $sync_dates[ $current_date_index ],
'window_hash' => md5( $anchor_date . '|' . implode( ',', $sync_dates ) )
];
self::set_setting_value( $state_key, json_encode( $payload, JSON_UNESCAPED_UNICODE ) );
}
static private function advance_campaigns_window_state( $state )
{
$sync_dates = is_array( $state['sync_dates'] ?? null ) ? $state['sync_dates'] : [];
$current_date_index = (int) ( $state['current_date_index'] ?? 0 );
$last_index = count( $sync_dates ) - 1;
if ( $last_index < 0 )
{
return $state;
}
if ( $current_date_index < $last_index )
{
$state['current_date_index'] = $current_date_index + 1;
$state['sync_date'] = $sync_dates[ $state['current_date_index'] ];
}
return $state;
}
static private function get_daily_cron_state( $state_key, $state_date = null )
{
$state_date = $state_date ? date( 'Y-m-d', strtotime( $state_date ) ) : date( 'Y-m-d' );
$state_raw = self::get_setting_value( $state_key, '' );
$state = json_decode( (string) $state_raw, true );
if ( !is_array( $state ) || ( $state['date'] ?? '' ) !== $state_date )
{
return [
'date' => $state_date,
'processed_ids' => []
];
}
$processed_ids = [];
if ( isset( $state['processed_ids'] ) && is_array( $state['processed_ids'] ) )
{
foreach ( $state['processed_ids'] as $id )
{
$id = (int) $id;
if ( $id > 0 )
{
$processed_ids[] = $id;
}
}
}
return [
'date' => $state_date,
'processed_ids' => array_values( array_unique( $processed_ids ) )
];
}
static private function save_daily_cron_state( $state_key, $state, $state_date = null )
{
$state_date = $state_date ? date( 'Y-m-d', strtotime( $state_date ) ) : date( 'Y-m-d' );
$payload = [
'date' => $state_date,
'processed_ids' => array_values( array_unique( array_map( 'intval', $state['processed_ids'] ?? [] ) ) )
];
self::set_setting_value( $state_key, json_encode( $payload, JSON_UNESCAPED_UNICODE ) );
}
static private function pick_next_client_id( $client_ids, $processed_ids )
{
$processed_lookup = [];
foreach ( $processed_ids as $pid )
{
$pid = (int) $pid;
if ( $pid > 0 )
{
$processed_lookup[$pid] = true;
}
}
foreach ( $client_ids as $cid )
{
$cid = (int) $cid;
if ( $cid > 0 && !isset( $processed_lookup[$cid] ) )
{
return $cid;
}
}
return 0;
}
static private function get_conversion_window_days()
{
$request_value = (int) \S::get( 'conversion_window_days' );
if ( $request_value > 0 )
{
return min( 90, $request_value );
}
$setting_value = (int) self::get_setting_value( 'google_ads_conversion_window_days', 7 );
if ( $setting_value <= 0 )
{
return 7;
}
return min( 90, $setting_value );
}
static private function build_backfill_dates( $end_date, $window_days )
{
$end_timestamp = strtotime( $end_date );
if ( !$end_timestamp )
{
$end_timestamp = strtotime( date( 'Y-m-d' ) );
}
$window_days = max( 1, min( 90, (int) $window_days ) );
$dates = [];
for ( $i = $window_days - 1; $i >= 0; $i-- )
{
$dates[] = date( 'Y-m-d', strtotime( '-' . $i . ' days', $end_timestamp ) );
}
return $dates;
}
static private function get_setting_value( $setting_key, $default = null )
{
global $mdb;
$value = $mdb -> get( 'settings', 'setting_value', [ 'setting_key' => $setting_key ] );
if ( $value === null || $value === false )
{
return $default;
}
return $value;
}
static private function set_setting_value( $setting_key, $setting_value )
{
global $mdb;
if ( $mdb -> count( 'settings', [ 'setting_key' => $setting_key ] ) )
{
$mdb -> update( 'settings', [ 'setting_value' => $setting_value ], [ 'setting_key' => $setting_key ] );
return;
}
$mdb -> insert( 'settings', [
'setting_key' => $setting_key,
'setting_value' => $setting_value
] );
}
static private function format_bidding_strategy( $strategy_type, $target_roas = 0 )
{
$map = [
'MAXIMIZE_CONVERSIONS' => 'Maksymalizacja liczby konwersji',
'MAXIMIZE_CONVERSION_VALUE' => 'Maksymalizacja wartosci konwersji',
'TARGET_ROAS' => 'Docelowy ROAS',
'TARGET_CPA' => 'Docelowy CPA',
'MANUAL_CPC' => 'Reczny CPC',
'MANUAL_CPM' => 'Reczny CPM',
'TARGET_IMPRESSION_SHARE' => 'Docelowy udzial w wyswietleniach',
];
$label = $map[ $strategy_type ] ?? $strategy_type ?? 'brak';
if ( $target_roas > 0 )
{
$label .= ' | docelowy ROAS: ' . round( $target_roas * 100 ) . '%';
}
return $label;
}
// ===========================
// FRAZY - history 30
// ===========================
static public function cron_phrase_history_30_save( $phrase_id, $date_from, $date_to )
{
global $mdb;
$data = $mdb -> query( 'SELECT * FROM phrases_history WHERE phrase_id = ' . $phrase_id . ' AND date_add >= \'' . $date_from . '\' AND date_add <= \'' . $date_to . '\' ORDER BY date_add ASC' ) -> fetchAll( \PDO::FETCH_ASSOC );
// Inicjalizacja tablic do przechowywania danych
$phrases_data = [];
// Grupowanie danych wedug fraz
foreach ( $data as $entry )
{
$phrase_id = $entry['phrase_id'];
if ( !isset( $phrases_data[$phrase_id] ) )
{
$phrases_data[$phrase_id] = [
'impressions' => 0,
'clicks' => 0,
'cost' => 0.0,
'conversions' => 0,
'conversions_value' => 0.0,
'roas' => 0,
'days_counted' => []
];
}
// Sumowanie danych wedug fraz
$phrases_data[$phrase_id]['impressions'] += $entry['impressions'];
$phrases_data[$phrase_id]['clicks'] += $entry['clicks'];
$phrases_data[$phrase_id]['cost'] += $entry['cost'];
$phrases_data[$phrase_id]['conversions'] += $entry['conversions'];
$phrases_data[$phrase_id]['conversions_value'] += $entry['conversions_value'];
$phrases_data[$phrase_id]['days_counted'][] = $entry['date_add'];
}
foreach ( $phrases_data as $phrase )
{
$day_count = count( $phrase['days_counted'] );
$impressions = $phrase['impressions'] / $day_count;
$clicks = $phrase['clicks'] / $day_count;
$cost = $phrase['cost'] / $day_count;
$conversions = $phrase['conversions'] / $day_count;
$conversions_value = $phrase['conversions_value'] / $day_count;
$roas = ( $conversions_value > 0 and $cost ) ? round( $conversions_value / $cost, 2 ) * 100 : 0;
if ( $day_count > 14 )
{
if ( $mdb -> count( 'phrases_history_30', [ 'AND' => [ 'phrase_id' => $phrase_id, 'date_add' => $date_to ] ] ) > 0 )
{
$mdb -> update( 'phrases_history_30', [
'impressions' => $impressions,
'clicks' => $clicks,
'cost' => $cost,
'conversions' => $conversions,
'conversions_value' => $conversions_value,
'roas' => $roas
], [ 'AND' => [ 'phrase_id' => $phrase_id, 'date_add' => $date_to ] ] );
}
else
{
$mdb -> insert( 'phrases_history_30', [
'phrase_id' => $phrase_id,
'impressions' => $impressions,
'clicks' => $clicks,
'cost' => $cost,
'conversions' => $conversions,
'conversions_value' => $conversions_value,
'roas' => $roas,
'date_add' => $date_to
] );
}
}
}
}
}