Jacek Pyziak
afe9d6216d
- Create migration for global settings table and add google_ads_customer_id and google_ads_start_date columns to clients table. - Add migration to include product_url column in products_data table. - Insert demo data for campaigns, products, and their history for client 'pomysloweprezenty.pl'. - Implement client management interface with modals for adding and editing clients, including Google Ads Customer ID and data retrieval start date.
275 lines
8.3 KiB
PHP
275 lines
8.3 KiB
PHP
<?php
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namespace services;
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class GoogleAdsApi
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{
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private $developer_token;
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private $client_id;
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private $client_secret;
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private $refresh_token;
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private $manager_account_id;
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private $access_token;
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private static $API_VERSION = 'v23';
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private static $TOKEN_URL = 'https://oauth2.googleapis.com/token';
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private static $ADS_BASE_URL = 'https://googleads.googleapis.com';
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public function __construct()
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{
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$this -> developer_token = self::get_setting( 'google_ads_developer_token' );
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$this -> client_id = self::get_setting( 'google_ads_client_id' );
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$this -> client_secret = self::get_setting( 'google_ads_client_secret' );
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$this -> refresh_token = self::get_setting( 'google_ads_refresh_token' );
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$this -> manager_account_id = self::get_setting( 'google_ads_manager_account_id' );
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}
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// --- Settings CRUD ---
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public static function get_setting( $key )
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{
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global $mdb;
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return $mdb -> get( 'settings', 'setting_value', [ 'setting_key' => $key ] );
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}
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public static function set_setting( $key, $value )
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{
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global $mdb;
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if ( $mdb -> count( 'settings', [ 'setting_key' => $key ] ) )
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{
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$mdb -> update( 'settings', [ 'setting_value' => $value ], [ 'setting_key' => $key ] );
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}
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else
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{
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$mdb -> insert( 'settings', [ 'setting_key' => $key, 'setting_value' => $value ] );
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}
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}
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// --- Konfiguracja ---
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public function is_configured()
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{
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return !empty( $this -> developer_token )
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&& !empty( $this -> client_id )
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&& !empty( $this -> client_secret )
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&& !empty( $this -> refresh_token );
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}
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// --- OAuth2 ---
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private function get_access_token()
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{
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$cached_token = self::get_setting( 'google_ads_access_token' );
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$cached_expires = (int) self::get_setting( 'google_ads_access_token_expires' );
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if ( $cached_token && $cached_expires > time() )
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{
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$this -> access_token = $cached_token;
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return $this -> access_token;
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}
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return $this -> refresh_access_token();
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}
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private function refresh_access_token()
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{
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$ch = curl_init( self::$TOKEN_URL );
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curl_setopt_array( $ch, [
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CURLOPT_RETURNTRANSFER => true,
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CURLOPT_POST => true,
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CURLOPT_POSTFIELDS => http_build_query( [
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'client_id' => $this -> client_id,
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'client_secret' => $this -> client_secret,
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'refresh_token' => $this -> refresh_token,
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'grant_type' => 'refresh_token'
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] ),
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CURLOPT_SSL_VERIFYPEER => true,
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CURLOPT_TIMEOUT => 30,
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] );
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$response = curl_exec( $ch );
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$http_code = curl_getinfo( $ch, CURLINFO_HTTP_CODE );
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$error = curl_error( $ch );
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curl_close( $ch );
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if ( $http_code !== 200 || !$response )
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{
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self::set_setting( 'google_ads_last_error', 'Token refresh failed: HTTP ' . $http_code . ' | ' . $error . ' | ' . $response );
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return false;
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}
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$data = json_decode( $response, true );
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if ( !isset( $data['access_token'] ) )
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{
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self::set_setting( 'google_ads_last_error', 'Token refresh: brak access_token w odpowiedzi' );
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return false;
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}
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$this -> access_token = $data['access_token'];
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$expires_at = time() + ( $data['expires_in'] ?? 3600 ) - 60;
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self::set_setting( 'google_ads_access_token', $this -> access_token );
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self::set_setting( 'google_ads_access_token_expires', $expires_at );
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self::set_setting( 'google_ads_last_error', null );
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return $this -> access_token;
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}
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// --- Google Ads API ---
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public function search_stream( $customer_id, $gaql_query )
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{
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$access_token = $this -> get_access_token();
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if ( !$access_token ) return false;
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$customer_id = str_replace( '-', '', $customer_id );
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$url = self::$ADS_BASE_URL . '/' . self::$API_VERSION
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. '/customers/' . $customer_id . '/googleAds:searchStream';
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$headers = [
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'Authorization: Bearer ' . $access_token,
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'developer-token: ' . $this -> developer_token,
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'Content-Type: application/json',
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];
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if ( !empty( $this -> manager_account_id ) )
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{
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$headers[] = 'login-customer-id: ' . str_replace( '-', '', $this -> manager_account_id );
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}
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$ch = curl_init( $url );
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curl_setopt_array( $ch, [
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CURLOPT_RETURNTRANSFER => true,
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CURLOPT_POST => true,
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CURLOPT_HTTPHEADER => $headers,
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CURLOPT_POSTFIELDS => json_encode( [ 'query' => $gaql_query ] ),
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CURLOPT_SSL_VERIFYPEER => true,
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CURLOPT_TIMEOUT => 120,
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] );
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$response = curl_exec( $ch );
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$http_code = curl_getinfo( $ch, CURLINFO_HTTP_CODE );
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$error = curl_error( $ch );
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curl_close( $ch );
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if ( $http_code !== 200 || !$response )
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{
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self::set_setting( 'google_ads_last_error', 'searchStream failed: HTTP ' . $http_code . ' | ' . $error . ' | ' . substr( $response, 0, 500 ) );
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return false;
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}
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$data = json_decode( $response, true );
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// searchStream zwraca tablicę batch'y, każdy z kluczem 'results'
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$results = [];
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if ( is_array( $data ) )
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{
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foreach ( $data as $batch )
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{
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if ( isset( $batch['results'] ) && is_array( $batch['results'] ) )
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{
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$results = array_merge( $results, $batch['results'] );
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}
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}
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}
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self::set_setting( 'google_ads_last_error', null );
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return $results;
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}
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// --- Kampanie: dane 30-dniowe ---
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public function get_campaigns_30_days( $customer_id )
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{
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$gaql = "SELECT "
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. "campaign.id, "
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. "campaign.name, "
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. "campaign.bidding_strategy_type, "
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. "campaign.target_roas.target_roas, "
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. "campaign_budget.amount_micros, "
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. "metrics.cost_micros, "
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. "metrics.conversions_value "
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. "FROM campaign "
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. "WHERE campaign.status = 'ENABLED' "
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. "AND segments.date DURING LAST_30_DAYS";
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$results = $this -> search_stream( $customer_id, $gaql );
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if ( $results === false ) return false;
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// Agregacja po campaign.id (API zwraca wiersz per dzień per kampania)
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$campaigns = [];
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foreach ( $results as $row )
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{
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$cid = $row['campaign']['id'] ?? null;
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if ( !$cid ) continue;
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if ( !isset( $campaigns[ $cid ] ) )
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{
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$campaigns[ $cid ] = [
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'campaign_id' => $cid,
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'campaign_name' => $row['campaign']['name'] ?? '',
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'bidding_strategy' => $row['campaign']['biddingStrategyType'] ?? 'UNKNOWN',
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'target_roas' => isset( $row['campaign']['targetRoas']['targetRoas'] )
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? (float) $row['campaign']['targetRoas']['targetRoas']
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: 0,
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'budget' => isset( $row['campaignBudget']['amountMicros'] )
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? (float) $row['campaignBudget']['amountMicros'] / 1000000
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: 0,
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'cost_total' => 0,
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'conversion_value' => 0,
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];
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}
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$campaigns[ $cid ]['cost_total'] += (float) ( $row['metrics']['costMicros'] ?? 0 );
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$campaigns[ $cid ]['conversion_value'] += (float) ( $row['metrics']['conversionsValue'] ?? 0 );
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}
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// Przeliczenie micros i ROAS
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foreach ( $campaigns as &$c )
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{
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$c['money_spent'] = $c['cost_total'] / 1000000;
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$c['roas_30_days'] = ( $c['money_spent'] > 0 )
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? round( ( $c['conversion_value'] / $c['money_spent'] ) * 100, 2 )
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: 0;
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unset( $c['cost_total'] );
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}
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return array_values( $campaigns );
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}
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// --- Kampanie: dane all-time ---
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public function get_campaigns_all_time( $customer_id )
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{
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$gaql = "SELECT "
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. "campaign.id, "
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. "metrics.cost_micros, "
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. "metrics.conversions_value "
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. "FROM campaign "
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. "WHERE campaign.status = 'ENABLED'";
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$results = $this -> search_stream( $customer_id, $gaql );
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if ( $results === false ) return false;
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$campaigns = [];
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foreach ( $results as $row )
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{
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$cid = $row['campaign']['id'] ?? null;
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if ( !$cid ) continue;
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$cost = (float) ( $row['metrics']['costMicros'] ?? 0 ) / 1000000;
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$value = (float) ( $row['metrics']['conversionsValue'] ?? 0 );
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$campaigns[] = [
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'campaign_id' => $cid,
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'roas_all_time' => ( $cost > 0 ) ? round( ( $value / $cost ) * 100, 2 ) : 0,
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];
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}
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return $campaigns;
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}
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}
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