Jacek Pyziak
efbdcce08a
- Created XmlFiles control class for handling XML file views and regeneration. - Implemented method to retrieve clients with XML feeds in the factory class. - Added database migration to include google_merchant_account_id in clients table. - Created migrations for products_keyword_planner_terms and products_merchant_sync_log tables. - Added campaign_keywords table migration for managing campaign keyword data. - Developed main view template for displaying XML files and their statuses. - Introduced a debug script for analyzing product URLs and their statuses.
673 lines
20 KiB
PHP
673 lines
20 KiB
PHP
<?php
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namespace controls;
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class CampaignTerms
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{
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static private function is_google_ads_debug_enabled()
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{
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return \services\GoogleAdsApi::get_setting( 'google_ads_debug_enabled' ) !== '0';
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}
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static private function with_optional_debug( $payload, $debug_data )
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{
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if ( self::is_google_ads_debug_enabled() )
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{
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$payload['debug'] = $debug_data;
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}
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return $payload;
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}
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static private function normalize_ai_recommendations( $raw_json, $rows_by_id )
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{
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$decoded = json_decode( (string) $raw_json, true );
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$items = is_array( $decoded ) && isset( $decoded['items'] ) && is_array( $decoded['items'] ) ? $decoded['items'] : [];
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$recommendations = [];
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foreach ( $items as $item )
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{
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$id = (int) ( $item['id'] ?? 0 );
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if ( $id <= 0 || !isset( $rows_by_id[$id] ) )
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{
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continue;
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}
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$action_raw = strtolower( trim( (string) ( $item['action'] ?? '' ) ) );
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$action = $action_raw === 'exclude' ? 'exclude' : 'keep';
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$reason = trim( (string) ( $item['reason'] ?? '' ) );
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if ( $reason === '' )
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{
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$reason = $action === 'exclude' ? 'Niska trafnosc lub slabe wyniki.' : 'Fraza zostaje bez zmian.';
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}
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if ( function_exists( 'mb_substr' ) )
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{
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$reason = mb_substr( $reason, 0, 120 );
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}
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else
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{
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$reason = substr( $reason, 0, 120 );
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}
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$row = $rows_by_id[$id];
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$recommendations[] = [
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'id' => $id,
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'search_term_id' => $id,
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'phrase' => trim( (string) ( $row['search_term'] ?? ( $item['phrase'] ?? '' ) ) ),
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'action' => $action,
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'reason' => $reason,
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'ad_group_name' => (string) ( $row['ad_group_name'] ?? '' ),
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'clicks_all_time' => (float) ( $row['clicks_all_time'] ?? 0 ),
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'cost_all_time' => (float) ( $row['cost_all_time'] ?? 0 ),
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'conversions_all_time' => (float) ( $row['conversions_all_time'] ?? 0 ),
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'conversion_value_all_time' => (float) ( $row['conversion_value_all_time'] ?? 0 ),
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'roas_all_time' => (float) ( $row['roas_all_time'] ?? 0 )
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];
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}
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return $recommendations;
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}
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static public function main_view()
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{
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return \Tpl::view( 'campaign_terms/main_view', [
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'clients' => \factory\Campaigns::get_clients(),
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] );
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}
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static public function get_campaigns_list()
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{
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$client_id = (int) \S::get( 'client_id' );
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echo json_encode( [ 'campaigns' => \factory\Campaigns::get_campaigns_list( $client_id, true ) ] );
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exit;
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}
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static public function get_campaign_ad_groups()
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{
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$campaign_id = (int) \S::get( 'campaign_id' );
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if ( $campaign_id <= 0 )
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{
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echo json_encode( [ 'ad_groups' => [] ] );
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exit;
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}
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echo json_encode( [ 'ad_groups' => \factory\Campaigns::get_campaign_ad_groups( $campaign_id ) ] );
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exit;
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}
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static public function get_campaign_phrase_details()
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{
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$campaign_id = (int) \S::get( 'campaign_id' );
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$ad_group_id = (int) \S::get( 'ad_group_id' );
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if ( $campaign_id <= 0 )
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{
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echo json_encode( [ 'search_terms' => [], 'negative_keywords' => [], 'keywords' => [] ] );
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exit;
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}
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echo json_encode( [
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'search_terms' => \factory\Campaigns::get_campaign_search_terms( $campaign_id, $ad_group_id ),
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'negative_keywords' => \factory\Campaigns::get_campaign_negative_keywords( $campaign_id, $ad_group_id ),
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'keywords' => \factory\Campaigns::get_campaign_keywords( $campaign_id, $ad_group_id )
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] );
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exit;
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}
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static public function add_negative_keyword()
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{
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$search_term_id = (int) \S::get( 'search_term_id' );
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$match_type = strtoupper( trim( (string) \S::get( 'match_type' ) ) );
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$scope = strtolower( trim( (string) \S::get( 'scope' ) ) );
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$manual_keyword_text = trim( (string) \S::get( 'keyword_text' ) );
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if ( $search_term_id <= 0 )
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{
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echo json_encode( self::with_optional_debug( [
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'success' => false,
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'message' => 'Nie podano frazy do wykluczenia.',
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], [
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'search_term_id' => $search_term_id,
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'match_type_raw' => (string) \S::get( 'match_type' ),
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'scope_raw' => (string) \S::get( 'scope' ),
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'manual_keyword_text' => $manual_keyword_text
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] ) );
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exit;
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}
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if ( !in_array( $match_type, [ 'PHRASE', 'EXACT', 'BROAD' ], true ) )
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{
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$match_type = 'PHRASE';
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}
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if ( !in_array( $scope, [ 'campaign', 'ad_group' ], true ) )
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{
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$scope = 'campaign';
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}
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$context = \factory\Campaigns::get_search_term_context( $search_term_id );
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if ( !$context )
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{
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echo json_encode( self::with_optional_debug( [
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'success' => false,
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'message' => 'Nie znaleziono danych frazy.',
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], [
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'search_term_id' => $search_term_id,
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'manual_keyword_text' => $manual_keyword_text,
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'scope' => $scope,
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'match_type' => $match_type
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] ) );
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exit;
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}
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$customer_id = trim( (string) ( $context['google_ads_customer_id'] ?? '' ) );
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$campaign_external_id = trim( (string) ( $context['external_campaign_id'] ?? '' ) );
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$ad_group_external_id = trim( (string) ( $context['external_ad_group_id'] ?? '' ) );
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$context_keyword_text = trim( (string) ( $context['search_term'] ?? '' ) );
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$keyword_text = $manual_keyword_text !== '' ? $manual_keyword_text : $context_keyword_text;
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$keyword_source = $manual_keyword_text !== '' ? 'manual' : 'search_term';
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$missing_data = ( $customer_id === '' || $keyword_text === '' );
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if ( $scope === 'campaign' && $campaign_external_id === '' )
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{
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$missing_data = true;
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}
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if ( $scope === 'ad_group' && $ad_group_external_id === '' )
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{
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$missing_data = true;
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}
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if ( $missing_data )
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{
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echo json_encode( self::with_optional_debug( [
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'success' => false,
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'message' => 'Brak wymaganych danych Google Ads dla tej frazy.',
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], [
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'customer_id' => $customer_id,
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'campaign_external_id' => $campaign_external_id,
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'ad_group_external_id' => $ad_group_external_id,
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'keyword_text' => $keyword_text,
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'keyword_source' => $keyword_source,
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'scope' => $scope,
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'context' => $context
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] ) );
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exit;
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}
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$api = new \services\GoogleAdsApi();
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if ( !$api -> is_configured() )
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{
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echo json_encode( self::with_optional_debug( [
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'success' => false,
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'message' => 'Google Ads API nie jest skonfigurowane.',
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], [
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'search_term_id' => $search_term_id,
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'customer_id' => $customer_id,
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'campaign_external_id' => $campaign_external_id,
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'ad_group_external_id' => $ad_group_external_id,
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'keyword_text' => $keyword_text,
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'match_type' => $match_type,
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'scope' => $scope
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] ) );
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exit;
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}
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if ( $scope === 'campaign' )
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{
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$api_result = $api -> add_negative_keyword_to_campaign( $customer_id, $campaign_external_id, $keyword_text, $match_type );
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}
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else
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{
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$api_result = $api -> add_negative_keyword_to_ad_group( $customer_id, $ad_group_external_id, $keyword_text, $match_type );
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}
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if ( !( $api_result['success'] ?? false ) )
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{
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$last_error = \services\GoogleAdsApi::get_setting( 'google_ads_last_error' );
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echo json_encode( self::with_optional_debug( [
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'success' => false,
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'message' => 'Nie udalo sie zapisac frazy wykluczajacej w Google Ads.',
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'error' => $last_error
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], [
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'customer_id' => $customer_id,
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'campaign_external_id' => $campaign_external_id,
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'ad_group_external_id' => $ad_group_external_id,
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'keyword_text' => $keyword_text,
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'keyword_source' => $keyword_source,
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'match_type' => $match_type,
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'scope' => $scope,
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'api_result' => $api_result
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] ) );
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exit;
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}
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$verification = $api_result['verification'] ?? null;
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$verification_found = true;
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if ( is_array( $verification ) && array_key_exists( 'found', $verification ) )
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{
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$verification_found = (bool) $verification['found'];
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}
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if ( !$verification_found && !( $api_result['duplicate'] ?? false ) )
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{
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echo json_encode( self::with_optional_debug( [
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'success' => false,
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'message' => 'Google Ads API nie potwierdzilo dodania frazy po operacji create.',
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], [
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'customer_id' => $customer_id,
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'campaign_external_id' => $campaign_external_id,
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'ad_group_external_id' => $ad_group_external_id,
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'keyword_text' => $keyword_text,
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'keyword_source' => $keyword_source,
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'match_type' => $match_type,
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'scope' => $scope,
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'api_result' => $api_result,
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'verification' => $verification
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] ) );
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exit;
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}
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\factory\Campaigns::upsert_campaign_negative_keyword(
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(int) $context['db_campaign_id'],
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$scope === 'campaign' ? null : (int) $context['db_ad_group_id'],
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$scope,
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$keyword_text,
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$match_type
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);
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$scope_label = $scope === 'campaign' ? 'kampanii' : 'grupy reklam';
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echo json_encode( self::with_optional_debug( [
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'success' => true,
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'message' => ( $api_result['duplicate'] ?? false ) ? 'Fraza byla juz wykluczona na poziomie ' . $scope_label . '.' : 'Fraza zostala dodana do wykluczajacych na poziomie ' . $scope_label . '.',
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'duplicate' => (bool) ( $api_result['duplicate'] ?? false ),
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'match_type' => $match_type,
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'scope' => $scope
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], [
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'customer_id' => $customer_id,
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'campaign_external_id' => $campaign_external_id,
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'ad_group_external_id' => $ad_group_external_id,
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'keyword_text' => $keyword_text,
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'keyword_source' => $keyword_source,
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'scope' => $scope,
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'api_response' => $api_result['response'] ?? null,
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'sent_operation' => $api_result['sent_operation'] ?? null,
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'verification' => $api_result['verification'] ?? null
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] ) );
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exit;
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}
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static public function analyze_search_terms_with_ai()
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{
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$campaign_id = (int) \S::get( 'campaign_id' );
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$ad_group_id = (int) \S::get( 'ad_group_id' );
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$search_term_ids_raw = \S::get( 'search_term_ids' );
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if ( $campaign_id <= 0 )
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{
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echo json_encode( [ 'success' => false, 'message' => 'Wybierz kampanie.' ] );
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exit;
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}
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if ( \services\GoogleAdsApi::get_setting( 'openai_enabled' ) === '0' )
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{
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echo json_encode( [ 'success' => false, 'message' => 'OpenAI jest wylaczone. Wlacz je w Ustawieniach.' ] );
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exit;
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}
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if ( !\services\OpenAiApi::is_configured() )
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{
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echo json_encode( [ 'success' => false, 'message' => 'Klucz API OpenAI nie jest skonfigurowany. Przejdz do Ustawien.' ] );
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exit;
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}
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$rows = \factory\Campaigns::get_campaign_search_terms( $campaign_id, $ad_group_id );
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$ids_filter = [];
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if ( is_array( $search_term_ids_raw ) )
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{
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foreach ( $search_term_ids_raw as $id_raw )
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{
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$id = (int) $id_raw;
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if ( $id > 0 )
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{
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$ids_filter[$id] = true;
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}
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}
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}
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elseif ( $search_term_ids_raw !== null && $search_term_ids_raw !== '' )
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{
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$id = (int) $search_term_ids_raw;
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if ( $id > 0 )
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{
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$ids_filter[$id] = true;
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}
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}
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if ( !empty( $ids_filter ) )
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{
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$rows = array_values( array_filter( $rows, function( $row ) use ( $ids_filter )
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{
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$id = (int) ( $row['id'] ?? 0 );
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return $id > 0 && isset( $ids_filter[$id] );
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} ) );
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}
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if ( empty( $rows ) )
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{
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echo json_encode( [ 'success' => false, 'message' => 'Brak fraz do analizy.' ] );
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exit;
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}
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$rows = array_slice( $rows, 0, 150 );
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$rows_by_id = [];
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foreach ( $rows as $row )
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{
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$id = (int) ( $row['id'] ?? 0 );
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if ( $id > 0 )
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{
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$rows_by_id[$id] = $row;
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}
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}
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$campaign_name = '';
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$campaign_type = '';
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if ( !empty( $rows ) )
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{
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$campaign_name = trim( (string) ( $rows[0]['campaign_name'] ?? '' ) );
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$campaign_type = trim( (string) ( $rows[0]['advertising_channel_type'] ?? '' ) );
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}
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$ad_group_name = '';
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if ( $ad_group_id > 0 && !empty( $rows ) )
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{
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$ad_group_name = trim( (string) ( $rows[0]['ad_group_name'] ?? '' ) );
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}
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$result = \services\OpenAiApi::suggest_negative_keywords_to_exclude( $rows, [
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'campaign_name' => $campaign_name,
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'campaign_type' => $campaign_type,
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'ad_group_name' => $ad_group_name,
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'ad_group_id' => $ad_group_id
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] );
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if ( ( $result['status'] ?? 'error' ) !== 'ok' )
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{
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echo json_encode( [
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'success' => false,
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'message' => (string) ( $result['message'] ?? 'Blad analizy OpenAI.' )
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] );
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exit;
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}
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$raw_json = (string) ( $result['suggestion'] ?? '' );
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$recommendations = self::normalize_ai_recommendations( $raw_json, $rows_by_id );
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$exclude_count = count( array_filter( $recommendations, function( $item )
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{
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return ( $item['action'] ?? '' ) === 'exclude';
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} ) );
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if ( empty( $recommendations ) )
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{
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echo json_encode( [
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'success' => false,
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'message' => 'Nie udalo sie sparsowac odpowiedzi AI.',
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'raw' => $raw_json
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] );
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exit;
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}
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echo json_encode( [
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'success' => true,
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'message' => 'Analiza zakonczona. Proponowane wykluczenia: ' . $exclude_count . '.',
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'analyzed_count' => count( $rows ),
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'exclude_count' => $exclude_count,
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'recommendations' => $recommendations
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] );
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exit;
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}
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static private function delete_negative_keyword_row( $negative_keyword_id )
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{
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$negative_keyword_id = (int) $negative_keyword_id;
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if ( $negative_keyword_id <= 0 )
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{
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return [ 'success' => false, 'message' => 'Nie podano frazy do usuniecia.' ];
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}
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$context = \factory\Campaigns::get_negative_keyword_context( $negative_keyword_id );
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if ( !$context )
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{
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return [ 'success' => false, 'message' => 'Nie znaleziono danych frazy wykluczajacej.' ];
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}
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$customer_id = trim( (string) ( $context['google_ads_customer_id'] ?? '' ) );
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$scope = strtolower( trim( (string) ( $context['scope'] ?? 'campaign' ) ) );
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$match_type = strtoupper( trim( (string) ( $context['match_type'] ?? 'PHRASE' ) ) );
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$keyword_text = trim( (string) ( $context['keyword_text'] ?? '' ) );
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$campaign_external_id = trim( (string) ( $context['external_campaign_id'] ?? '' ) );
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$ad_group_external_id = trim( (string) ( $context['external_ad_group_id'] ?? '' ) );
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if ( !in_array( $scope, [ 'campaign', 'ad_group' ], true ) )
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{
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$scope = 'campaign';
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}
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$missing_data = ( $customer_id === '' || $keyword_text === '' );
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if ( $scope === 'campaign' && $campaign_external_id === '' )
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{
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$missing_data = true;
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}
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if ( $scope === 'ad_group' && $ad_group_external_id === '' )
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{
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$missing_data = true;
|
|
}
|
|
|
|
if ( $missing_data )
|
|
{
|
|
return self::with_optional_debug( [
|
|
'success' => false,
|
|
'message' => 'Brak wymaganych danych Google Ads dla tej frazy.'
|
|
], [
|
|
'context' => $context
|
|
] );
|
|
}
|
|
|
|
$api = new \services\GoogleAdsApi();
|
|
if ( !$api -> is_configured() )
|
|
{
|
|
return self::with_optional_debug( [
|
|
'success' => false,
|
|
'message' => 'Google Ads API nie jest skonfigurowane.'
|
|
], [
|
|
'customer_id' => $customer_id,
|
|
'scope' => $scope,
|
|
'campaign_external_id' => $campaign_external_id,
|
|
'ad_group_external_id' => $ad_group_external_id,
|
|
'keyword_text' => $keyword_text,
|
|
'match_type' => $match_type
|
|
] );
|
|
}
|
|
|
|
if ( $scope === 'campaign' )
|
|
{
|
|
$api_result = $api -> remove_negative_keyword_from_campaign( $customer_id, $campaign_external_id, $keyword_text, $match_type );
|
|
}
|
|
else
|
|
{
|
|
$api_result = $api -> remove_negative_keyword_from_ad_group( $customer_id, $ad_group_external_id, $keyword_text, $match_type );
|
|
}
|
|
|
|
if ( !( $api_result['success'] ?? false ) )
|
|
{
|
|
$last_error = \services\GoogleAdsApi::get_setting( 'google_ads_last_error' );
|
|
return self::with_optional_debug( [
|
|
'success' => false,
|
|
'message' => 'Nie udalo sie usunac frazy wykluczajacej w Google Ads.',
|
|
'error' => $last_error
|
|
], [
|
|
'customer_id' => $customer_id,
|
|
'scope' => $scope,
|
|
'campaign_external_id' => $campaign_external_id,
|
|
'ad_group_external_id' => $ad_group_external_id,
|
|
'keyword_text' => $keyword_text,
|
|
'match_type' => $match_type,
|
|
'api_result' => $api_result
|
|
] );
|
|
}
|
|
|
|
\factory\Campaigns::delete_campaign_negative_keyword( $negative_keyword_id );
|
|
|
|
$removed = (int) ( $api_result['removed'] ?? 0 );
|
|
$scope_label = $scope === 'campaign' ? 'kampanii' : 'grupy reklam';
|
|
$message = $removed > 0
|
|
? 'Fraza zostala usunieta z wykluczajacych na poziomie ' . $scope_label . '.'
|
|
: 'Fraza nie byla juz obecna w Google Ads. Usunieto lokalny wpis.';
|
|
|
|
return self::with_optional_debug( [
|
|
'success' => true,
|
|
'message' => $message,
|
|
'removed' => $removed,
|
|
'negative_keyword_id' => $negative_keyword_id
|
|
], [
|
|
'customer_id' => $customer_id,
|
|
'scope' => $scope,
|
|
'campaign_external_id' => $campaign_external_id,
|
|
'ad_group_external_id' => $ad_group_external_id,
|
|
'keyword_text' => $keyword_text,
|
|
'match_type' => $match_type,
|
|
'api_result' => $api_result
|
|
] );
|
|
}
|
|
|
|
static public function delete_negative_keyword()
|
|
{
|
|
$negative_keyword_id = (int) \S::get( 'negative_keyword_id' );
|
|
$result = self::delete_negative_keyword_row( $negative_keyword_id );
|
|
echo json_encode( $result );
|
|
exit;
|
|
}
|
|
|
|
static public function delete_negative_keywords()
|
|
{
|
|
$negative_keyword_ids_raw = \S::get( 'negative_keyword_ids' );
|
|
|
|
if ( !is_array( $negative_keyword_ids_raw ) )
|
|
{
|
|
$negative_keyword_ids_raw = [ $negative_keyword_ids_raw ];
|
|
}
|
|
|
|
$negative_keyword_ids = [];
|
|
foreach ( $negative_keyword_ids_raw as $id_raw )
|
|
{
|
|
$id = (int) $id_raw;
|
|
if ( $id > 0 )
|
|
{
|
|
$negative_keyword_ids[] = $id;
|
|
}
|
|
}
|
|
|
|
$negative_keyword_ids = array_values( array_unique( $negative_keyword_ids ) );
|
|
|
|
if ( empty( $negative_keyword_ids ) )
|
|
{
|
|
echo json_encode( [ 'success' => false, 'message' => 'Nie podano fraz do usuniecia.' ] );
|
|
exit;
|
|
}
|
|
|
|
$deleted_count = 0;
|
|
$failed = [];
|
|
$debug = [];
|
|
$total_count = count( $negative_keyword_ids );
|
|
|
|
foreach ( $negative_keyword_ids as $negative_keyword_id )
|
|
{
|
|
$result = self::delete_negative_keyword_row( $negative_keyword_id );
|
|
|
|
if ( $result['success'] ?? false )
|
|
{
|
|
$deleted_count++;
|
|
|
|
$debug[] = [
|
|
'id' => $negative_keyword_id,
|
|
'success' => true,
|
|
'message' => (string) ( $result['message'] ?? '' ),
|
|
'debug' => $result['debug'] ?? null
|
|
];
|
|
continue;
|
|
}
|
|
|
|
$failed[] = [
|
|
'id' => $negative_keyword_id,
|
|
'message' => (string) ( $result['message'] ?? 'Nieznany blad' ),
|
|
'error' => (string) ( $result['error'] ?? '' ),
|
|
'debug' => $result['debug'] ?? null
|
|
];
|
|
|
|
$debug[] = [
|
|
'id' => $negative_keyword_id,
|
|
'success' => false,
|
|
'message' => (string) ( $result['message'] ?? 'Nieznany blad' ),
|
|
'error' => (string) ( $result['error'] ?? '' ),
|
|
'debug' => $result['debug'] ?? null
|
|
];
|
|
}
|
|
|
|
$failed_count = count( $failed );
|
|
|
|
if ( $deleted_count === $total_count )
|
|
{
|
|
$response = [
|
|
'success' => true,
|
|
'message' => 'Usunieto zaznaczone frazy wykluczajace (' . $deleted_count . ').',
|
|
'deleted_count' => $deleted_count,
|
|
'failed_count' => 0
|
|
];
|
|
if ( self::is_google_ads_debug_enabled() )
|
|
{
|
|
$response['debug'] = $debug;
|
|
}
|
|
|
|
echo json_encode( $response );
|
|
exit;
|
|
}
|
|
|
|
if ( $deleted_count > 0 )
|
|
{
|
|
$response = [
|
|
'success' => true,
|
|
'partial' => true,
|
|
'message' => 'Usunieto ' . $deleted_count . ' z ' . $total_count . ' zaznaczonych fraz wykluczajacych.',
|
|
'deleted_count' => $deleted_count,
|
|
'failed_count' => $failed_count,
|
|
'failed' => $failed
|
|
];
|
|
if ( self::is_google_ads_debug_enabled() )
|
|
{
|
|
$response['debug'] = $debug;
|
|
}
|
|
|
|
echo json_encode( $response );
|
|
exit;
|
|
}
|
|
|
|
$response = [
|
|
'success' => false,
|
|
'message' => 'Nie udalo sie usunac zaznaczonych fraz wykluczajacych.',
|
|
'deleted_count' => 0,
|
|
'failed_count' => $failed_count,
|
|
'failed' => $failed
|
|
];
|
|
if ( self::is_google_ads_debug_enabled() )
|
|
{
|
|
$response['debug'] = $debug;
|
|
}
|
|
|
|
echo json_encode( $response );
|
|
exit;
|
|
}
|
|
}
|