hook = $hook; } /** * Registers WordPress hooks. * * @return void */ public function register_hooks() { add_action( $this->hook, [ $this, 'render' ] ); } /** * Renders the upsell block. * * @return void */ public function render() { $is_woocommerce_active = ( new WooCommerce_Conditional() )->is_met(); $url = ( $is_woocommerce_active ) ? WPSEO_Shortlinker::get( 'https://yoa.st/admin-footer-upsell-woocommerce' ) : WPSEO_Shortlinker::get( 'https://yoa.st/17h' ); [ $header_text, $header_icon ] = $this->get_header( $is_woocommerce_active ); $arguments = $this->get_arguments( $is_woocommerce_active ); $header_class = ( $is_woocommerce_active ) ? 'woo-header' : ''; $arguments_html = implode( '', array_map( [ $this, 'get_argument_html' ], $arguments ) ); $class = $this->get_html_class(); /* translators: %s expands to Yoast SEO Premium */ $button_text = $this->get_button_text( $is_woocommerce_active ); /* translators: Hidden accessibility text. */ $button_text .= '' . ''; $upgrade_button = sprintf( '%3$s', esc_attr( 'wpseo-' . $this->identifier . '-popup-button' ), esc_url( $url ), $button_text ); echo '

'; if ( YoastSEO()->classes->get( Promotion_Manager::class )->is( 'black-friday-promotion' ) ) { $bf_label = esc_html__( 'BLACK FRIDAY', 'wordpress-seo' ); $sale_label = esc_html__( '30% OFF', 'wordpress-seo' ); // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Already escaped above. echo "

$sale_label $bf_label

"; } echo '

'; // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Correctly escaped in get_header() method. echo ''; echo '' . esc_html__( 'Now includes Local, News & Video SEO + 1 Google Docs seat!', 'wordpress-seo' ) . ''; // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Correctly escaped in $this->get_argument_html() method. echo '

' . $arguments_html . ''; // phpcs:ignore WordPress.Security.EscapeOutput.OutputNotEscaped -- Correctly escaped in $upgrade_button and $button_text above. echo '

' . $upgrade_button . '

'; echo '

'; } /** * Formats the argument to a HTML list item. * * @param string $argument The argument to format. * * @return string Formatted argument in HTML. */ protected function get_argument_html( $argument ) { $class = $this->get_html_class(); return sprintf( '

•

%2$s

', esc_attr( $class . '--argument' ), $argument ); } /** * Returns the HTML base class to use. * * @return string The HTML base class. */ protected function get_html_class() { return 'yoast_' . $this->identifier; } /** * Returns the arguments based on whether WooCommerce is active. * * @param bool $is_woocommerce_active Whether WooCommerce is active. * * @return array The arguments list. */ private function get_arguments( bool $is_woocommerce_active ) { $arguments = [ esc_html__( 'Generate SEO optimized metadata in seconds with AI', 'wordpress-seo' ), esc_html__( 'Make your articles visible, be seen in Google News', 'wordpress-seo' ), esc_html__( 'Built to get found by search, AI, and real users', 'wordpress-seo' ), esc_html__( 'Easy Local SEO. Show up in Google Maps results', 'wordpress-seo' ), esc_html__( 'Internal links and redirect management, easy', 'wordpress-seo' ), esc_html__( 'Access to friendly help when you need it, day or night', 'wordpress-seo' ), ]; if ( $is_woocommerce_active ) { $arguments[1] = esc_html__( 'Boost visibility for your products, from 10 or 10,000+', 'wordpress-seo' ); } return $arguments; } /** * Returns the header text and icon based on whether WooCommerce is active. * * @param bool $is_woocommerce_active Whether WooCommerce is active. * * @return array The header text and icon. */ private function get_header( bool $is_woocommerce_active ) { $assets_uri = trailingslashit( plugin_dir_url( WPSEO_FILE ) ); if ( $is_woocommerce_active ) { $header_text = sprintf( /* translators: %s expands to Yoast WooCommerce SEO */ esc_html__( 'Upgrade to %s', 'wordpress-seo' ), 'Yoast WooCommerce SEO' ); $header_icon = sprintf( '

', esc_url( $assets_uri . 'packages/js/images/icon-trolley.svg' ), esc_attr__( 'this is a trolley icon', 'wordpress-seo' ) ); } else { $header_text = sprintf( /* translators: %s expands to Yoast SEO Premium*/ esc_html__( 'Upgrade to %s', 'wordpress-seo' ), 'Yoast SEO Premium' ); $header_icon = sprintf( '

', esc_url( $assets_uri . 'packages/js/images/icon-crown.svg' ), esc_attr__( 'this is a crown icon', 'wordpress-seo' ) ); } return [ $header_text, $header_icon ]; } /** * Returns the button text based on whether WooCommerce is active. * * @param bool $is_woocommerce_active Whether WooCommerce is active. * * @return string The button text. */ private function get_button_text( bool $is_woocommerce_active ): string { if ( YoastSEO()->classes->get( Promotion_Manager::class )->is( 'black-friday-promotion' ) ) { return esc_html__( 'Get 30% off now!', 'wordpress-seo' ); } else { // phpcs:disable Squiz.ControlStructures.InlineIfDeclaration.NotSingleLine -- needed to add translators comments. return $is_woocommerce_active /* translators: %s expands to Yoast WooCommerce SEO */ ? sprintf( esc_html__( 'Explore %s now!', 'wordpress-seo' ), 'Yoast WooCommerce SEO' ) /* translators: %s expands to Yoast SEO Premium */ : sprintf( esc_html__( 'Explore %s now!', 'wordpress-seo' ), 'Yoast SEO Premium' ); } } }

' . $header_text . $header_icon . '