# Plan: Sprawdzenie efektywnosci sieci

Klient: ibra-makeup.pl
Utworzono: 2026-05-14T21:26:40+02:00

## Podsumowanie

- Wiersze danych: 13
- Elementy do oceny: 1
- Reguly wiedzy przypisane do zadania: 0
- Zmiany do wdrozenia: 0

## Uwagi

- Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly bedziemy dopisywac osobno po akceptacji uzytkownika.

## Zakres zadania

| Obszar | Co sprawdzic |
| --- | --- |
| Sieci | Porownaj wyniki Google Search, partnerow, Display, Shopping i innych sieci zwracanych przez API. |
| Jakosc ruchu | Oznacz sieci z kosztem bez konwersji albo slabym ROAS. |
| Granica zadania | Nie zmieniaj ustawien sieci w tym audycie. |

## Poza zakresem tego zadania

- wdrazanie zmian na koncie Google Ads
- automatyczne zmiany budzetow
- automatyczne zmiany stawek albo strategii ustalania stawek
- automatyczne wylaczanie kampanii, grup reklam, slow kluczowych, reklam albo produktow
- zmiany ustawien sieci kampanii

## Podsumowanie segmentow

| Grupowanie | Segment | Wiersze | Koszt | Klikniecia | Konwersje | Wartosc | ROAS |
| --- | --- | --- | --- | --- | --- | --- | --- |
| channel | SEARCH | 1 | 3192.68 PLN | 2041 | 287.98 | 35301.63 PLN | 11.06 |
| channel | PERFORMANCE_MAX | 4 | 2226.18 PLN | 1505 | 207.14 | 27739.64 PLN | 12.46 |
| channel | SHOPPING | 5 | 954.86 PLN | 362 | 63.41 | 6733.15 PLN | 7.05 |
| channel | DEMAND_GEN | 2 | 585.99 PLN | 196 | 4.35 | 757.80 PLN | 1.29 |
| channel | DISPLAY | 1 | 205.23 PLN | 81 | 2.82 | 126.31 PLN | 0.62 |
| network | SEARCH | 5 | 6326.60 PLN | 3875 | 555.53 | 69347.00 PLN | 10.96 |
| network | YOUTUBE | 2 | 589.95 PLN | 200 | 4.35 | 757.80 PLN | 1.28 |
| network | CONTENT | 2 | 245.71 PLN | 109 | 5.82 | 553.73 PLN | 2.25 |
| network | SEARCH_PARTNERS | 3 | 2.68 PLN | 1 | 0.0 | 0.00 PLN | 0.0 |
| network | DISCOVER | 1 | 0.00 PLN | 0 | 0.0 | 0.00 PLN | 0.0 |

## Elementy do oceny

| campaign | channel | network | cost | clicks | conversions | conversion_value | roas | cpa | ctr | Flagi | Rekomendacja |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| [GDN] porzucone koszyki | DISPLAY | CONTENT | 205.23 PLN | 81 | 2.82 | 126.31 PLN | 0.62 | 72.76 PLN | 0.39% | niski ROAS przy istotnym koszcie | sprawdz ten segment przed decyzja optymalizacyjna |

## Dane

| campaign | channel | network | cost | clicks | conversions | conversion_value | roas | cpa | ctr |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| [DG] YouTube Shorts | DEMAND_GEN | DISCOVER | 0.00 PLN |  |  | 0.00 PLN |  | 0.00 PLN | 0.00% |
| [DG] YouTube Shorts | DEMAND_GEN | YOUTUBE | 585.99 PLN | 196 | 4.35 | 757.80 PLN | 1.29 | 134.74 PLN | 0.90% |
| [GDN] porzucone koszyki | DISPLAY | CONTENT | 205.23 PLN | 81 | 2.82 | 126.31 PLN | 0.62 | 72.76 PLN | 0.39% |
| [PLA] produkty (bestsellers) | SHOPPING | SEARCH | 419.19 PLN | 233 | 44.51 | 4948.83 PLN | 11.81 | 9.42 PLN | 2.30% |
| [PLA_CL1] rzesy | SHOPPING | SEARCH | 416.49 PLN | 109 | 16.9 | 1615.66 PLN | 3.88 | 24.64 PLN | 2.00% |
| [PLA_CL1] rzesy | SHOPPING | SEARCH_PARTNERS | 2.68 PLN | 1 |  | 0.00 PLN |  | 0.00 PLN | 2.22% |
| [PLA_CL1] rzesy \| catch_all | SHOPPING | SEARCH | 116.50 PLN | 19 | 2.0 | 168.66 PLN | 1.45 | 58.25 PLN | 5.86% |
| [PLA_CL1] rzesy \| catch_all | SHOPPING | SEARCH_PARTNERS | 0.00 PLN |  |  | 0.00 PLN |  | 0.00 PLN | 0.00% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | CONTENT | 40.48 PLN | 28 | 3.0 | 427.42 PLN | 10.56 | 13.49 PLN | 0.46% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | SEARCH | 2181.74 PLN | 1473 | 204.14 | 27312.22 PLN | 12.52 | 10.69 PLN | 1.71% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | SEARCH_PARTNERS | 0.00 PLN |  |  | 0.00 PLN |  | 0.00 PLN | 0.00% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | YOUTUBE | 3.96 PLN | 4 |  | 0.00 PLN |  | 0.00 PLN | 0.22% |
| [Search] brand | SEARCH | SEARCH | 3192.68 PLN | 2041 | 287.98 | 35301.63 PLN | 11.06 | 11.09 PLN | 15.99% |
