{
  "created_at": "2026-05-15T21:44:32+02:00",
  "client": "investagd.pl",
  "task": "check_budget_usage",
  "task_name": "Sprawdzenie wykorzystania budzetu",
  "currency_code": "PLN",
  "campaigns": [
    {
      "campaign_id": "23825825449",
      "campaign_name": "[PLA_CL1] pozostale",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "budget_id": "15557732820",
      "budget_name": "[PLA_CL1] pozostale",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 15000000,
      "expected_7d_micros": 105000000,
      "cost_7d_micros": 131570000,
      "avg_daily_cost_micros": 18795714,
      "usage_percent": 125.3,
      "pacing_label": "blisko limitu",
      "conversions": 6.0,
      "conversions_value": 206.84,
      "roas": 1.57,
      "search_impression_share": 0.4117296222664016,
      "search_budget_lost_impression_share": 0.5882703777335984,
      "search_rank_lost_impression_share": 0.0,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "srednie",
        "action": "sprawdz mozliwosc podniesienia budżetu",
        "reason": "kampania wykorzystuje budzet i traci czesc wyswietlen przez budzet",
        "suggested_budget_change_percent": 30,
        "current_daily_budget_micros": 15000000,
        "recommended_daily_budget_micros": 19500000,
        "budget_delta_micros": 4500000,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "23797182612",
      "campaign_name": "[PLA_CL1] odkurzacze_akcesoria",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "budget_id": "15548480095",
      "budget_name": "[PLA_CL1] odkurzacze_akcesoria",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 15000000,
      "expected_7d_micros": 105000000,
      "cost_7d_micros": 119230000,
      "avg_daily_cost_micros": 17032857,
      "usage_percent": 113.6,
      "pacing_label": "blisko limitu",
      "conversions": 4.0,
      "conversions_value": 189.49,
      "roas": 1.59,
      "search_impression_share": 0.5420177636073787,
      "search_budget_lost_impression_share": 0.45798223639262126,
      "search_rank_lost_impression_share": 0.0,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "srednie",
        "action": "sprawdz mozliwosc podniesienia budżetu",
        "reason": "kampania wykorzystuje budzet i traci czesc wyswietlen przez budzet",
        "suggested_budget_change_percent": 25,
        "current_daily_budget_micros": 15000000,
        "recommended_daily_budget_micros": 18750000,
        "budget_delta_micros": 3750000,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "23797198440",
      "campaign_name": "[PLA_CL1] odkurzacze",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "budget_id": "15543226950",
      "budget_name": "[PLA_CL1] odkurzacze",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 60000000,
      "expected_7d_micros": 420000000,
      "cost_7d_micros": 412370000,
      "avg_daily_cost_micros": 58910000,
      "usage_percent": 98.2,
      "pacing_label": "blisko limitu",
      "conversions": 0.0,
      "conversions_value": 0.0,
      "roas": 0.0,
      "search_impression_share": 0.5640596682001952,
      "search_budget_lost_impression_share": 0.43594033179980485,
      "search_rank_lost_impression_share": 0.0,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "ostroznie",
        "action": "nie podnoś budżetu bez oceny rentowności",
        "reason": "widac utrate przez budzet, ale brakuje wystarczajacej wartosci konwersji",
        "suggested_budget_change_percent": 0,
        "current_daily_budget_micros": 60000000,
        "recommended_daily_budget_micros": 60000000,
        "budget_delta_micros": 0,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "23825822059",
      "campaign_name": "[PLA_CL1] worki",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "budget_id": "15557730201",
      "budget_name": "[PLA_CL1] worki",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 40000000,
      "expected_7d_micros": 280000000,
      "cost_7d_micros": 229520000,
      "avg_daily_cost_micros": 32788571,
      "usage_percent": 82.0,
      "pacing_label": "w normie",
      "conversions": 5.07,
      "conversions_value": 319.79,
      "roas": 1.39,
      "search_impression_share": 0.5347182697780307,
      "search_budget_lost_impression_share": 0.4652817302219693,
      "search_rank_lost_impression_share": 0.0,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "ok",
        "action": "bez zmiany budzetu",
        "reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
        "suggested_budget_change_percent": 0,
        "current_daily_budget_micros": 40000000,
        "recommended_daily_budget_micros": 40000000,
        "budget_delta_micros": 0,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "23836770153",
      "campaign_name": "[PLA] catch-all",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "budget_id": "15578507680",
      "budget_name": "[PLA] catch-all",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 10000000,
      "expected_7d_micros": 70000000,
      "cost_7d_micros": 36670000,
      "avg_daily_cost_micros": 5238571,
      "usage_percent": 52.4,
      "pacing_label": "w normie",
      "conversions": 0.0,
      "conversions_value": 0.0,
      "roas": 0.0,
      "search_impression_share": 0.4660633484162896,
      "search_budget_lost_impression_share": 0.5339366515837104,
      "search_rank_lost_impression_share": 0.0,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "ok",
        "action": "bez zmiany budzetu",
        "reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
        "suggested_budget_change_percent": 0,
        "current_daily_budget_micros": 10000000,
        "recommended_daily_budget_micros": 10000000,
        "budget_delta_micros": 0,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "22934868198",
      "campaign_name": "[Search] brand",
      "status": "ENABLED",
      "channel_type": "SEARCH",
      "budget_id": "14870361809",
      "budget_name": "[Search] brand",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 30000000,
      "expected_7d_micros": 210000000,
      "cost_7d_micros": 48599836,
      "avg_daily_cost_micros": 6942833,
      "usage_percent": 23.1,
      "pacing_label": "niskie wykorzystanie",
      "conversions": 3.0,
      "conversions_value": 236.95,
      "roas": 4.88,
      "search_impression_share": 0.5238095238095238,
      "search_budget_lost_impression_share": 0.0,
      "search_rank_lost_impression_share": 0.47619047619047616,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "ok",
        "action": "bez zmiany budzetu",
        "reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
        "suggested_budget_change_percent": 0,
        "current_daily_budget_micros": 30000000,
        "recommended_daily_budget_micros": 30000000,
        "budget_delta_micros": 0,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "23846238222",
      "campaign_name": "[PLA_CL1] czajniki",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "budget_id": "15575442944",
      "budget_name": "[PLA_CL1] czajniki",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 20000000,
      "expected_7d_micros": 140000000,
      "cost_7d_micros": 0,
      "avg_daily_cost_micros": 0,
      "usage_percent": 0.0,
      "pacing_label": "brak wydatkow",
      "conversions": 0.0,
      "conversions_value": 0.0,
      "roas": 0,
      "search_impression_share": 0.0,
      "search_budget_lost_impression_share": 0.0,
      "search_rank_lost_impression_share": 0.0,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "do sprawdzenia",
        "action": "sprawdz brak wydatkow",
        "reason": "aktywna kampania nie wydala srodkow w ostatnich 7 dniach",
        "suggested_budget_change_percent": 0,
        "current_daily_budget_micros": 20000000,
        "recommended_daily_budget_micros": 20000000,
        "budget_delta_micros": 0,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "23846225484",
      "campaign_name": "[PLA_CL1] odkurzacze | catch_all",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "budget_id": "15580076781",
      "budget_name": "[PLA_CL1] odkurzacze | catch_all",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 10000,
      "expected_7d_micros": 70000,
      "cost_7d_micros": 0,
      "avg_daily_cost_micros": 0,
      "usage_percent": 0.0,
      "pacing_label": "brak wydatkow",
      "conversions": 0.0,
      "conversions_value": 0.0,
      "roas": 0,
      "search_impression_share": 0.0,
      "search_budget_lost_impression_share": 0.0,
      "search_rank_lost_impression_share": 0.0,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "do sprawdzenia",
        "action": "sprawdz brak wydatkow",
        "reason": "aktywna kampania nie wydala srodkow w ostatnich 7 dniach",
        "suggested_budget_change_percent": 0,
        "current_daily_budget_micros": 10000,
        "recommended_daily_budget_micros": 10000,
        "budget_delta_micros": 0,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    }
  ],
  "scope": [
    {
      "area": "Wydatki 7 dni",
      "check": "Porownaj koszt z ostatnich 7 dni z oczekiwanym wydatkiem wynikajacym z budzetu dziennego."
    },
    {
      "area": "Pacing",
      "check": "Oznacz kampanie, ktore wydaja bardzo malo albo prawie caly tygodniowy limit budzetu."
    },
    {
      "area": "Utrata wyswietlania przez budzet",
      "check": "Polacz wykorzystanie budzetu z utrata udzialu w wyswietleniach przez budzet i rentownoscia kampanii."
    },
    {
      "area": "Brak wydatkow",
      "check": "Wskaz aktywne kampanie z budzetem, ktore nie wydaly srodkow w ostatnich 7 dniach."
    },
    {
      "area": "Budzet wspoldzielony",
      "check": "Pokaz nazwe budzetu, zeby latwiej wychwycic kampanie korzystajace z tego samego budzetu."
    }
  ],
  "out_of_scope": [
    "zmiany stawek i strategii ustalania stawek",
    "ocena Docelowego ROAS albo Docelowego CPA",
    "analiza zapytan, wykluczen i jakosci ruchu",
    "wdrazanie zmian budzetowych na koncie"
  ],
  "knowledge_rules": [
    {
      "id": "smart_bidding_sequential_budget_and_target_changes",
      "topic": "strategie_stawek",
      "rule_type": "warning",
      "condition": "Plan zaklada zmiane budzetu albo celu Smart Bidding, szczegolnie gdy zmiana jest duza albo nastepuje krotko po innej zmianie budzetu, strategii lub celu.",
      "recommendation": "Zmiany budzetow i celow Smart Bidding wprowadzaj sekwencyjnie. Nie zmieniaj jednoczesnie budzetu i Docelowego ROAS albo Docelowego CPA, jesli nie jest to swiadoma decyzja. Duze zmiany oznaczaj jako wyzsze ryzyko uczenia algorytmu i rekomenduj obserwacje wynikow przed kolejna zmiana.",
      "risk": "Jednoczesne albo zbyt duze zmiany moga uruchomic niestabilny okres uczenia, utrudnic ocene przyczyny zmian wynikow i doprowadzic do nadmiernego wydawania budzetu albo utraty wolumenu konwersji.",
      "source": "manual"
    }
  ],
  "warnings": [],
  "budget_changes": [],
  "changes": []
}