{
  "created_at": "2026-05-14T21:26:12+02:00",
  "client": "ibra-makeup.pl",
  "task": "check_account_anomalies",
  "task_name": "Sprawdzenie anomalii konta",
  "currency_code": "PLN",
  "recent_period": {
    "label": "ostatnie 7 zakonczonych dni",
    "start": "2026-05-07",
    "end": "2026-05-13"
  },
  "previous_period": {
    "label": "poprzednie 7 dni",
    "start": "2026-04-30",
    "end": "2026-05-06"
  },
  "account_summary": [
    {
      "metric": "Koszt",
      "previous": "1793.95 PLN",
      "recent": "1754.89 PLN",
      "change_percent": "-2.2%"
    },
    {
      "metric": "Klikniecia",
      "previous": "932",
      "recent": "851",
      "change_percent": "-8.7%"
    },
    {
      "metric": "Wyswietlenia",
      "previous": "39004",
      "recent": "36462",
      "change_percent": "-6.5%"
    },
    {
      "metric": "Konwersje",
      "previous": "119.08",
      "recent": "95.97",
      "change_percent": "-19.4%"
    },
    {
      "metric": "Wartosc konwersji",
      "previous": "16171.11 PLN",
      "recent": "12512.42 PLN",
      "change_percent": "-22.6%"
    },
    {
      "metric": "CTR",
      "previous": "2.4%",
      "recent": "2.3%",
      "change_percent": "-2.5%"
    },
    {
      "metric": "Sredni CPC",
      "previous": "1.92 PLN",
      "recent": "2.06 PLN",
      "change_percent": "+7.1%"
    },
    {
      "metric": "ROAS",
      "previous": "9.01",
      "recent": "7.13",
      "change_percent": "-20.9%"
    }
  ],
  "campaigns": [
    {
      "campaign_id": "20776680369",
      "campaign_name": "[Search] brand",
      "status": "ENABLED",
      "channel_type": "SEARCH",
      "previous_cost": "764.33 PLN",
      "recent_cost": "953.69 PLN",
      "cost_change": "+24.8%",
      "previous_clicks": "476",
      "recent_clicks": "468",
      "clicks_change": "-1.7%",
      "previous_conversions": "66.50",
      "recent_conversions": "52.70",
      "conversions_change": "-20.8%",
      "previous_roas": "11.10",
      "recent_roas": "6.79",
      "roas_change": "-38.8%"
    },
    {
      "campaign_id": "21071199249",
      "campaign_name": "[PMax] products (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "previous_cost": "539.34 PLN",
      "recent_cost": "523.16 PLN",
      "cost_change": "-3.0%",
      "previous_clicks": "304",
      "recent_clicks": "295",
      "clicks_change": "-3.0%",
      "previous_conversions": "43.38",
      "recent_conversions": "32.40",
      "conversions_change": "-25.3%",
      "previous_roas": "11.99",
      "recent_roas": "9.68",
      "roas_change": "-19.3%"
    },
    {
      "campaign_id": "23731923052",
      "campaign_name": "[DG] YouTube Shorts",
      "status": "ENABLED",
      "channel_type": "DEMAND_GEN",
      "previous_cost": "139.84 PLN",
      "recent_cost": "141.97 PLN",
      "cost_change": "+1.5%",
      "previous_clicks": "50",
      "recent_clicks": "42",
      "clicks_change": "-16.0%",
      "previous_conversions": "1.17",
      "recent_conversions": "0.95",
      "conversions_change": "-18.4%",
      "previous_roas": "1.71",
      "recent_roas": "0.65",
      "roas_change": "-62.0%"
    },
    {
      "campaign_id": "23790879566",
      "campaign_name": "[PLA_CL1] rzesy",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "150.23 PLN",
      "recent_cost": "136.07 PLN",
      "cost_change": "-9.4%",
      "previous_clicks": "34",
      "recent_clicks": "46",
      "clicks_change": "+35.3%",
      "previous_conversions": "4.00",
      "recent_conversions": "9.91",
      "conversions_change": "+147.8%",
      "previous_roas": "3.41",
      "recent_roas": "6.48",
      "roas_change": "+90.0%"
    },
    {
      "campaign_id": "21397679905",
      "campaign_name": "[GDN] porzucone koszyki",
      "status": "PAUSED",
      "channel_type": "DISPLAY",
      "previous_cost": "51.19 PLN",
      "recent_cost": "0.00 PLN",
      "cost_change": "-100.0%",
      "previous_clicks": "22",
      "recent_clicks": "0",
      "clicks_change": "-100.0%",
      "previous_conversions": "0.00",
      "recent_conversions": "0.00",
      "conversions_change": "nowe dane",
      "previous_roas": "0.00",
      "recent_roas": "0.00",
      "roas_change": "nowe dane"
    },
    {
      "campaign_id": "21630222614",
      "campaign_name": "[PLA] produkty (bestsellers)",
      "status": "PAUSED",
      "channel_type": "SHOPPING",
      "previous_cost": "96.08 PLN",
      "recent_cost": "0.00 PLN",
      "cost_change": "-100.0%",
      "previous_clicks": "37",
      "recent_clicks": "0",
      "clicks_change": "-100.0%",
      "previous_conversions": "3.03",
      "recent_conversions": "0.00",
      "conversions_change": "-100.0%",
      "previous_roas": "4.23",
      "recent_roas": "0.00",
      "roas_change": "-100.0%"
    },
    {
      "campaign_id": "23785538808",
      "campaign_name": "[PLA_CL1] rzesy | catch_all",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "52.93 PLN",
      "recent_cost": "0.00 PLN",
      "cost_change": "-100.0%",
      "previous_clicks": "9",
      "recent_clicks": "0",
      "clicks_change": "-100.0%",
      "previous_conversions": "1.00",
      "recent_conversions": "0.00",
      "conversions_change": "-100.0%",
      "previous_roas": "1.22",
      "recent_roas": "0.00",
      "roas_change": "-100.0%"
    }
  ],
  "anomalies": [
    {
      "campaign_id": "23731923052",
      "campaign_name": "[DG] YouTube Shorts",
      "channel_type": "DEMAND_GEN",
      "status": "ENABLED",
      "metric": "ROAS",
      "severity": "wysokie",
      "previous_value": "1.71",
      "recent_value": "0.65",
      "change_percent": "-62.0%",
      "reason": "ROAS spadl przy istotnym koszcie bazowym",
      "recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
    },
    {
      "campaign_id": "23731923052",
      "campaign_name": "[DG] YouTube Shorts",
      "channel_type": "DEMAND_GEN",
      "status": "ENABLED",
      "metric": "wartosc konwersji",
      "severity": "wysokie",
      "previous_value": "239.48 PLN",
      "recent_value": "92.05 PLN",
      "change_percent": "-61.6%",
      "reason": "wartosc konwersji spadla o co najmniej polowe",
      "recommendation": "sprawdz pomiar, koszyk, kampanie produktowe i jakosc ruchu"
    },
    {
      "campaign_id": "21397679905",
      "campaign_name": "[GDN] porzucone koszyki",
      "channel_type": "DISPLAY",
      "status": "PAUSED",
      "metric": "koszt",
      "severity": "wysokie",
      "previous_value": "51.19 PLN",
      "recent_value": "0.00 PLN",
      "change_percent": "-100.0%",
      "reason": "kampania miala koszt w poprzednim okresie i nie ma kosztu w ostatnich 7 dniach",
      "recommendation": "sprawdz status kampanii, budzet, odrzucenia, pomiar i ostatnie zmiany"
    },
    {
      "campaign_id": "21630222614",
      "campaign_name": "[PLA] produkty (bestsellers)",
      "channel_type": "SHOPPING",
      "status": "PAUSED",
      "metric": "ROAS",
      "severity": "wysokie",
      "previous_value": "4.23",
      "recent_value": "0.00",
      "change_percent": "-100.0%",
      "reason": "ROAS spadl przy istotnym koszcie bazowym",
      "recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
    },
    {
      "campaign_id": "21630222614",
      "campaign_name": "[PLA] produkty (bestsellers)",
      "channel_type": "SHOPPING",
      "status": "PAUSED",
      "metric": "konwersje",
      "severity": "wysokie",
      "previous_value": "3.03",
      "recent_value": "0.00",
      "change_percent": "-100.0%",
      "reason": "konwersje spadly o co najmniej polowe",
      "recommendation": "sprawdz pomiar konwersji, ruch i ostatnie zmiany w kampanii"
    },
    {
      "campaign_id": "21630222614",
      "campaign_name": "[PLA] produkty (bestsellers)",
      "channel_type": "SHOPPING",
      "status": "PAUSED",
      "metric": "koszt",
      "severity": "wysokie",
      "previous_value": "96.08 PLN",
      "recent_value": "0.00 PLN",
      "change_percent": "-100.0%",
      "reason": "kampania miala koszt w poprzednim okresie i nie ma kosztu w ostatnich 7 dniach",
      "recommendation": "sprawdz status kampanii, budzet, odrzucenia, pomiar i ostatnie zmiany"
    },
    {
      "campaign_id": "21630222614",
      "campaign_name": "[PLA] produkty (bestsellers)",
      "channel_type": "SHOPPING",
      "status": "PAUSED",
      "metric": "wartosc konwersji",
      "severity": "wysokie",
      "previous_value": "405.96 PLN",
      "recent_value": "0.00 PLN",
      "change_percent": "-100.0%",
      "reason": "wartosc konwersji spadla o co najmniej polowe",
      "recommendation": "sprawdz pomiar, koszyk, kampanie produktowe i jakosc ruchu"
    },
    {
      "campaign_id": "23785538808",
      "campaign_name": "[PLA_CL1] rzesy | catch_all",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "ROAS",
      "severity": "wysokie",
      "previous_value": "1.22",
      "recent_value": "0.00",
      "change_percent": "-100.0%",
      "reason": "ROAS spadl przy istotnym koszcie bazowym",
      "recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
    },
    {
      "campaign_id": "23785538808",
      "campaign_name": "[PLA_CL1] rzesy | catch_all",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "koszt",
      "severity": "wysokie",
      "previous_value": "52.93 PLN",
      "recent_value": "0.00 PLN",
      "change_percent": "-100.0%",
      "reason": "kampania miala koszt w poprzednim okresie i nie ma kosztu w ostatnich 7 dniach",
      "recommendation": "sprawdz status kampanii, budzet, odrzucenia, pomiar i ostatnie zmiany"
    },
    {
      "campaign_id": "21397679905",
      "campaign_name": "[GDN] porzucone koszyki",
      "channel_type": "DISPLAY",
      "status": "PAUSED",
      "metric": "klikniecia",
      "severity": "srednie",
      "previous_value": "22",
      "recent_value": "0",
      "change_percent": "-100.0%",
      "reason": "klikniecia spadly mocno przy sensownym wolumenie bazowym",
      "recommendation": "sprawdz aukcje, status kampanii, budzet i zapytania w zadaniach szczegolowych"
    },
    {
      "campaign_id": "21397679905",
      "campaign_name": "[GDN] porzucone koszyki",
      "channel_type": "DISPLAY",
      "status": "PAUSED",
      "metric": "koszt",
      "severity": "srednie",
      "previous_value": "51.19 PLN",
      "recent_value": "0.00 PLN",
      "change_percent": "-100.0%",
      "reason": "koszt spadl o co najmniej polowe tydzien do tygodnia",
      "recommendation": "sprawdz, czy spadek wynika z decyzji, limitow, odrzucen albo utraty ruchu"
    },
    {
      "campaign_id": "21630222614",
      "campaign_name": "[PLA] produkty (bestsellers)",
      "channel_type": "SHOPPING",
      "status": "PAUSED",
      "metric": "CTR",
      "severity": "srednie",
      "previous_value": "1.4%",
      "recent_value": "0.0%",
      "change_percent": "-100.0%",
      "reason": "CTR spadl przy wystarczajacej liczbie wyswietlen",
      "recommendation": "sprawdz dopasowanie ruchu, reklamy i zmiany konkurencji"
    },
    {
      "campaign_id": "21630222614",
      "campaign_name": "[PLA] produkty (bestsellers)",
      "channel_type": "SHOPPING",
      "status": "PAUSED",
      "metric": "klikniecia",
      "severity": "srednie",
      "previous_value": "37",
      "recent_value": "0",
      "change_percent": "-100.0%",
      "reason": "klikniecia spadly mocno przy sensownym wolumenie bazowym",
      "recommendation": "sprawdz aukcje, status kampanii, budzet i zapytania w zadaniach szczegolowych"
    },
    {
      "campaign_id": "21630222614",
      "campaign_name": "[PLA] produkty (bestsellers)",
      "channel_type": "SHOPPING",
      "status": "PAUSED",
      "metric": "koszt",
      "severity": "srednie",
      "previous_value": "96.08 PLN",
      "recent_value": "0.00 PLN",
      "change_percent": "-100.0%",
      "reason": "koszt spadl o co najmniej polowe tydzien do tygodnia",
      "recommendation": "sprawdz, czy spadek wynika z decyzji, limitow, odrzucen albo utraty ruchu"
    },
    {
      "campaign_id": "23785538808",
      "campaign_name": "[PLA_CL1] rzesy | catch_all",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "koszt",
      "severity": "srednie",
      "previous_value": "52.93 PLN",
      "recent_value": "0.00 PLN",
      "change_percent": "-100.0%",
      "reason": "koszt spadl o co najmniej polowe tydzien do tygodnia",
      "recommendation": "sprawdz, czy spadek wynika z decyzji, limitow, odrzucen albo utraty ruchu"
    },
    {
      "campaign_id": "23790879566",
      "campaign_name": "[PLA_CL1] rzesy",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "konwersje",
      "severity": "niskie",
      "previous_value": "4.00",
      "recent_value": "9.91",
      "change_percent": "+147.8%",
      "reason": "konwersje wzrosly bardzo mocno tydzien do tygodnia",
      "recommendation": "sprawdz, czy wzrost jest rzeczywisty i czy nie zmienil sie pomiar"
    }
  ],
  "scope": [
    {
      "area": "Okres porownania",
      "check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj."
    },
    {
      "area": "Metryki kampanii",
      "check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie kampanii."
    },
    {
      "area": "Nagly spadek",
      "check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS."
    },
    {
      "area": "Nagly wzrost",
      "check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki."
    },
    {
      "area": "Priorytet reakcji",
      "check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze."
    }
  ],
  "out_of_scope": [
    "zmiany budzetow i ocena pacingu budzetu",
    "zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA",
    "analiza zapytan uzytkownikow oraz wykluczen",
    "analiza reklam RSA, zasobow i kreacji",
    "wdrazanie zmian na koncie Google Ads"
  ],
  "knowledge_rules": [],
  "warnings": [
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}