{
  "created_at": "2026-05-15T23:16:49+02:00",
  "client": "innsi.pl",
  "task": "check_account_anomalies",
  "task_name": "Sprawdzenie anomalii konta",
  "currency_code": "PLN",
  "recent_period": {
    "label": "ostatnie 7 zakonczonych dni",
    "start": "2026-05-08",
    "end": "2026-05-14"
  },
  "previous_period": {
    "label": "poprzednie 7 dni",
    "start": "2026-05-01",
    "end": "2026-05-07"
  },
  "account_summary": [
    {
      "metric": "Koszt",
      "previous": "1136.04 PLN",
      "recent": "1314.12 PLN",
      "change_percent": "+15.7%"
    },
    {
      "metric": "Klikniecia",
      "previous": "693",
      "recent": "829",
      "change_percent": "+19.6%"
    },
    {
      "metric": "Wyswietlenia",
      "previous": "68049",
      "recent": "73306",
      "change_percent": "+7.7%"
    },
    {
      "metric": "Konwersje",
      "previous": "27.00",
      "recent": "25.00",
      "change_percent": "-7.4%"
    },
    {
      "metric": "Wartosc konwersji",
      "previous": "4557.50 PLN",
      "recent": "4207.89 PLN",
      "change_percent": "-7.7%"
    },
    {
      "metric": "CTR",
      "previous": "1.0%",
      "recent": "1.1%",
      "change_percent": "+10.8%"
    },
    {
      "metric": "Sredni CPC",
      "previous": "1.64 PLN",
      "recent": "1.59 PLN",
      "change_percent": "-3.3%"
    },
    {
      "metric": "ROAS",
      "previous": "4.01",
      "recent": "3.20",
      "change_percent": "-20.2%"
    }
  ],
  "campaigns": [
    {
      "campaign_id": "21249422107",
      "campaign_name": "[PMax] products (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "previous_cost": "769.01 PLN",
      "recent_cost": "775.32 PLN",
      "cost_change": "+0.8%",
      "previous_clicks": "551",
      "recent_clicks": "555",
      "clicks_change": "+0.7%",
      "previous_conversions": "19.00",
      "recent_conversions": "14.00",
      "conversions_change": "-26.3%",
      "previous_roas": "3.64",
      "recent_roas": "2.35",
      "roas_change": "-35.4%"
    },
    {
      "campaign_id": "23796378384",
      "campaign_name": "[PLA_CL1] gen_factor",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "179.99 PLN",
      "recent_cost": "268.62 PLN",
      "cost_change": "+49.2%",
      "previous_clicks": "40",
      "recent_clicks": "78",
      "clicks_change": "+95.0%",
      "previous_conversions": "3.00",
      "recent_conversions": "6.00",
      "conversions_change": "+100.0%",
      "previous_roas": "5.18",
      "recent_roas": "7.33",
      "roas_change": "+41.5%"
    },
    {
      "campaign_id": "23796424236",
      "campaign_name": "[PLA_CL1] podopharm",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "181.81 PLN",
      "recent_cost": "262.52 PLN",
      "cost_change": "+44.4%",
      "previous_clicks": "90",
      "recent_clicks": "177",
      "clicks_change": "+96.7%",
      "previous_conversions": "3.00",
      "recent_conversions": "5.00",
      "conversions_change": "+66.7%",
      "previous_roas": "1.59",
      "recent_roas": "1.60",
      "roas_change": "+0.6%"
    },
    {
      "campaign_id": "9941029102",
      "campaign_name": "[Search] brand",
      "status": "ENABLED",
      "channel_type": "SEARCH",
      "previous_cost": "5.23 PLN",
      "recent_cost": "7.65 PLN",
      "cost_change": "+46.3%",
      "previous_clicks": "12",
      "recent_clicks": "19",
      "clicks_change": "+58.3%",
      "previous_conversions": "2.00",
      "recent_conversions": "0.00",
      "conversions_change": "-100.0%",
      "previous_roas": "102.20",
      "recent_roas": "0.00",
      "roas_change": "-100.0%"
    }
  ],
  "anomalies": [
    {
      "campaign_id": "9941029102",
      "campaign_name": "[Search] brand",
      "channel_type": "SEARCH",
      "status": "ENABLED",
      "metric": "wartosc konwersji",
      "severity": "wysokie",
      "previous_value": "534.50 PLN",
      "recent_value": "0.00 PLN",
      "change_percent": "-100.0%",
      "reason": "wartosc konwersji spadla o co najmniej polowe",
      "recommendation": "sprawdz pomiar, koszyk, kampanie produktowe i jakosc ruchu"
    },
    {
      "campaign_id": "23796378384",
      "campaign_name": "[PLA_CL1] gen_factor",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "klikniecia",
      "severity": "niskie",
      "previous_value": "40",
      "recent_value": "78",
      "change_percent": "+95.0%",
      "reason": "klikniecia wzrosly bardzo mocno tydzien do tygodnia",
      "recommendation": "sprawdz, czy wzrost jest jakosciowy i nie wynika z niepasujacego ruchu"
    },
    {
      "campaign_id": "23796378384",
      "campaign_name": "[PLA_CL1] gen_factor",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "konwersje",
      "severity": "niskie",
      "previous_value": "3.00",
      "recent_value": "6.00",
      "change_percent": "+100.0%",
      "reason": "konwersje wzrosly bardzo mocno tydzien do tygodnia",
      "recommendation": "sprawdz, czy wzrost jest rzeczywisty i czy nie zmienil sie pomiar"
    },
    {
      "campaign_id": "23796378384",
      "campaign_name": "[PLA_CL1] gen_factor",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "wartosc konwersji",
      "severity": "niskie",
      "previous_value": "932.00 PLN",
      "recent_value": "1969.00 PLN",
      "change_percent": "+111.3%",
      "reason": "wartosc konwersji wzrosla ponad dwukrotnie",
      "recommendation": "sprawdz, czy wzrost wynika z realnej sprzedazy, a nie zmiany pomiaru"
    },
    {
      "campaign_id": "23796424236",
      "campaign_name": "[PLA_CL1] podopharm",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "klikniecia",
      "severity": "niskie",
      "previous_value": "90",
      "recent_value": "177",
      "change_percent": "+96.7%",
      "reason": "klikniecia wzrosly bardzo mocno tydzien do tygodnia",
      "recommendation": "sprawdz, czy wzrost jest jakosciowy i nie wynika z niepasujacego ruchu"
    }
  ],
  "scope": [
    {
      "area": "Okres porownania",
      "check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj."
    },
    {
      "area": "Metryki kampanii",
      "check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie aktywnych kampanii."
    },
    {
      "area": "Nagly spadek",
      "check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS."
    },
    {
      "area": "Nagly wzrost",
      "check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki."
    },
    {
      "area": "Priorytet reakcji",
      "check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze."
    }
  ],
  "out_of_scope": [
    "zmiany budzetow i ocena pacingu budzetu",
    "zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA",
    "analiza zapytan uzytkownikow oraz wykluczen",
    "analiza reklam RSA, zasobow i kreacji",
    "wdrazanie zmian na koncie Google Ads"
  ],
  "knowledge_rules": [],
  "warnings": [
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}