{
  "created_at": "2026-05-15T00:07:28+02:00",
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      "ad_group_name": "Żarówki LED E27 10W 3000K ciepłobiała LED2B zestaw 6 sztuk 900lm",
      "ad_group_status": "ENABLED",
      "ad_group_type": "SHOPPING_PRODUCT_ADS",
      "ad_group_target_roas": 0.0,
      "ad_group_effective_target_roas": 1.0,
      "ad_group_effective_target_roas_source": "CAMPAIGN_BIDDING_STRATEGY",
      "cost_30d_micros": 0,
      "clicks_30d": 0,
      "clicks_all_time": 0,
      "conversions_30d": 0.0,
      "conversion_value_30d": 0.0,
      "real_roas_30d": 0.0,
      "troas_pre": 1.0,
      "troas_source": "kampania",
      "baseline": {},
      "baseline_conversions_30d": 0.0,
      "baseline_known": false,
      "new_conversions_since_baseline": 0.0,
      "watchlist_reason": "mniej niz 100 klikow od poczatku i niski albo zerowy ROAS - obserwuj, bez akcji"
    },
    {
      "campaign_id": "23778411828",
      "campaign_name": "[PLA_CL1] zarowki",
      "campaign_status": "ENABLED",
      "channel_type": "SHOPPING",
      "campaign_target_roas": 1.0,
      "campaign_maximize_target_roas": 0.0,
      "ad_group_id": "198898720747",
      "ad_group_name": "Żarówki LED E27 7W barwa neutralna 4000K zestaw 10 sztuk 600 lumenów",
      "ad_group_status": "ENABLED",
      "ad_group_type": "SHOPPING_PRODUCT_ADS",
      "ad_group_target_roas": 0.0,
      "ad_group_effective_target_roas": 1.0,
      "ad_group_effective_target_roas_source": "CAMPAIGN_BIDDING_STRATEGY",
      "cost_30d_micros": 0,
      "clicks_30d": 0,
      "clicks_all_time": 0,
      "conversions_30d": 0.0,
      "conversion_value_30d": 0.0,
      "real_roas_30d": 0.0,
      "troas_pre": 1.0,
      "troas_source": "kampania",
      "baseline": {},
      "baseline_conversions_30d": 0.0,
      "baseline_known": false,
      "new_conversions_since_baseline": 0.0,
      "watchlist_reason": "mniej niz 100 klikow od poczatku i niski albo zerowy ROAS - obserwuj, bez akcji"
    }
  ],
  "target_changes": [],
  "rollback_changes": [],
  "changes": [],
  "scope": [
    {
      "area": "Zakres",
      "check": "Analizuje tylko aktywne grupy reklam w aktywnych kampaniach Standard Shopping."
    },
    {
      "area": "Dane 30 dni",
      "check": "Liczy realny ROAS grupy reklam z kosztu i wartosci konwersji z ostatnich 30 dni."
    },
    {
      "area": "100 klikow",
      "check": "Grupy reklam z mniej niz 100 klikami od poczatku trafiaja tylko na watchliste."
    },
    {
      "area": "Trigger 10 konwersji",
      "check": "Podbicie tROAS wymaga co najmniej 10 nowych konwersji wzgledem lokalnego baseline."
    },
    {
      "area": "Stopniowanie",
      "check": "Jedna analiza moze podniesc tROAS grupy reklam maksymalnie o 0.5."
    },
    {
      "area": "Rollback",
      "check": "Jesli po zmianie realny ROAS z 30 dni spada ponizej ustawionego tROAS, plan proponuje przywrocenie poprzedniej wartosci."
    }
  ],
  "out_of_scope": [
    "Performance Max",
    "Search",
    "kampanie Shopping bez grup reklam",
    "automatyczne wdrozenie bez akceptacji uzytkownika",
    "pauzowanie grup reklam z niskim albo zerowym ROAS"
  ],
  "knowledge_rules": [
    {
      "id": "smart_bidding_sequential_budget_and_target_changes",
      "topic": "strategie_stawek",
      "rule_type": "warning",
      "condition": "Plan zaklada zmiane budzetu albo celu Smart Bidding, szczegolnie gdy zmiana jest duza albo nastepuje krotko po innej zmianie budzetu, strategii lub celu.",
      "recommendation": "Zmiany budzetow i celow Smart Bidding wprowadzaj sekwencyjnie. Nie zmieniaj jednoczesnie budzetu i Docelowego ROAS albo Docelowego CPA, jesli nie jest to swiadoma decyzja. Duze zmiany oznaczaj jako wyzsze ryzyko uczenia algorytmu i rekomenduj obserwacje wynikow przed kolejna zmiana.",
      "risk": "Jednoczesne albo zbyt duze zmiany moga uruchomic niestabilny okres uczenia, utrudnic ocene przyczyny zmian wynikow i doprowadzic do nadmiernego wydawania budzetu albo utraty wolumenu konwersji.",
      "source": "manual"
    }
  ],
  "warnings": []
}