# Plan: Sprawdzenie Wyniku Jakosci slow kluczowych

Klient: ibra-makeup.pl
Utworzono: 2026-05-14T21:26:19+02:00

## Podsumowanie

- Wiersze danych: 99
- Elementy do oceny: 0
- Reguly wiedzy przypisane do zadania: 0
- Zmiany do wdrozenia: 0

## Uwagi

- Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly bedziemy dopisywac osobno po akceptacji uzytkownika.

## Zakres zadania

| Obszar | Co sprawdzic |
| --- | --- |
| Wynik Jakosci | Sprawdz quality score oraz skladowe: reklama, strona docelowa i przewidywany CTR. |
| Koszt i wynik | Polacz ocene jakosci z kosztem, kliknieciami, konwersjami i ROAS. |
| Granica zadania | Nie pauzuj slow kluczowych i nie zmieniaj stawek. |

## Poza zakresem tego zadania

- wdrazanie zmian na koncie Google Ads
- automatyczne zmiany budzetow
- automatyczne zmiany stawek albo strategii ustalania stawek
- automatyczne wylaczanie kampanii, grup reklam, slow kluczowych, reklam albo produktow
- dodawanie albo usuwanie slow kluczowych

## Podsumowanie segmentow

| Grupowanie | Segment | Wiersze | Koszt | Klikniecia | Konwersje | Wartosc | ROAS |
| --- | --- | --- | --- | --- | --- | --- | --- |
| match_type | PHRASE | 71 | 1762.74 PLN | 899 | 76.85 | 9159.92 PLN | 5.2 |
| match_type | EXACT | 28 | 1429.94 PLN | 1142 | 211.13 | 26141.71 PLN | 18.28 |
| quality_score | 10 | 2 | 2307.91 PLN | 1514 | 239.73 | 29681.19 PLN | 12.86 |
| quality_score | 9 | 8 | 606.60 PLN | 379 | 31.05 | 3730.50 PLN | 6.15 |
| quality_score | 8 | 11 | 207.79 PLN | 108 | 15.2 | 1690.02 PLN | 8.13 |
| quality_score | 7 | 2 | 40.71 PLN | 21 | 1.0 | 38.00 PLN | 0.93 |
| quality_score | 6 | 2 | 29.66 PLN | 19 | 1.0 | 161.92 PLN | 5.46 |
| quality_score | (brak) | 74 | 0.00 PLN | 0 | 0.0 | 0.00 PLN | 0.0 |

## Dane

| campaign | ad_group | keyword | match_type | quality_score | creative_quality | landing_page_quality | expected_ctr | cost | clicks | conversions | roas |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| [Search] brand | Grupa reklam 1 | ibra puder | EXACT | 6 | BELOW_AVERAGE | ABOVE_AVERAGE | AVERAGE | 29.66 PLN | 19 | 1.0 | 5.46 |
| [Search] brand | Grupa reklam 1 | ibra puder | PHRASE | 6 | BELOW_AVERAGE | ABOVE_AVERAGE | AVERAGE | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra gąbka | EXACT | 7 | AVERAGE | ABOVE_AVERAGE | AVERAGE | 40.71 PLN | 21 | 1.0 | 0.93 |
| [Search] brand | Grupa reklam 1 | ibra gąbka | PHRASE | 7 | AVERAGE | ABOVE_AVERAGE | AVERAGE | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra pl | PHRASE | 8 | BELOW_AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 178.23 PLN | 68 | 6.0 | 4.76 |
| [Search] brand | Grupa reklam 1 | ibra cienie | PHRASE | 8 | BELOW_AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 11.63 PLN | 8 |  |  |
| [Search] brand | Grupa reklam 1 | ibra pl | EXACT | 8 | BELOW_AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 7.24 PLN | 9 | 0.2 | 2.55 |
| [Search] brand | Grupa reklam 1 | ibramakeup | EXACT | 8 | BELOW_AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 4.09 PLN | 4 | 1.0 | 49.6 |
| [Search] brand | Grupa reklam 1 | ibra rzesy | EXACT | 8 | BELOW_AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 2.47 PLN | 14 | 7.0 | 243.99 |
| [Search] brand | Grupa reklam 1 | ibra rzeszów | PHRASE | 8 | BELOW_AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 1.98 PLN | 1 |  |  |
| [Search] brand | Grupa reklam 1 | ibramakeup | PHRASE | 8 | BELOW_AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 1.40 PLN | 1 |  |  |
| [Search] brand | Grupa reklam 1 | ibra sklep | PHRASE | 8 | BELOW_AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 0.76 PLN | 3 | 1.0 | 22.93 |
| [Search] brand | Grupa reklam 1 | ibra pro makeup | PHRASE | 8 | BELOW_AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra rzesy | PHRASE | 8 | BELOW_AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra_makeup | PHRASE | 8 | BELOW_AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra kosmetyki | PHRASE | 9 | AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 389.90 PLN | 152 | 8.93 | 2.46 |
| [Search] brand | Grupa reklam 1 | ibra makeup | EXACT | 9 | AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 172.81 PLN | 178 | 20.62 | 14.66 |
| [Search] brand | Grupa reklam 1 | ibra cosmetics | EXACT | 9 | AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 17.19 PLN | 16 | 1.0 | 10.79 |
| [Search] brand | Grupa reklam 1 | ibra makeup | PHRASE | 9 | AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 8.79 PLN | 3 |  |  |
| [Search] brand | Grupa reklam 1 | ibra kosmetyki | EXACT | 9 | AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 6.83 PLN | 19 | 0.5 | 7.75 |
| [Search] brand | Grupa reklam 1 | kosmetyki ibra | PHRASE | 9 | AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 6.55 PLN | 5 |  |  |
| [Search] brand | Grupa reklam 1 | ibra make up | EXACT | 9 | AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 4.53 PLN | 6 |  |  |
| [Search] brand | Grupa reklam 1 | ibra make up | PHRASE | 9 | AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra | PHRASE | 10 | ABOVE_AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 1163.50 PLN | 658 | 60.92 | 6.3 |
| [Search] brand | Grupa reklam 1 | ibra | EXACT | 10 | ABOVE_AVERAGE | ABOVE_AVERAGE | ABOVE_AVERAGE | 1144.41 PLN | 856 | 178.81 | 19.53 |
| [Search] brand | Grupa reklam 1 | beauty blender ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | blyszczyk ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | błyszczyk ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | cienie ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | gabka do makijazu ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | gąbeczka do makijażu ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | gąbeczka ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | gąbeczki ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | gąbka do makijażu ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | gąbki do makijażu ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | gąbki ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Zestaw pędzli do makijażu Fresh IBRA Makeup | hakuro | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Zestaw pędzli do makijażu Fresh IBRA Makeup | hulu | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra blyszczyk | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra candy | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra cienie do powiek | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra gabeczka | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra gabeczka do makijazu | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra gabeczki | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra gabki | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra gąbeczka | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra gąbeczka do makijazu | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra gąbka do makijażu | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra gąbki do makijażu | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra kepki | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra kepki rzes | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra krem pod makijaż | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra kępki | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra kępki rzęs | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra laminacja | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra makeup blender | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra makeup blender sponge | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra makeup gąbka | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra pedzle | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra puder sypki | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra puder transparentny | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra puder transparentny kolory | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra transparent powder | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra zestaw pedzli | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | ibra zestaw pędzli | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Profesjonalna lampa LED ring 18" IBRA Makeup | jaka najlepsza | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | kepki ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | kepki rzes ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | kępki ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | kępki rzęs ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | 365 | mitoya | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | 401 | muastore | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | puder ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | puder ibra transparentny | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | puder sypki ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | puder transparentny ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | puder z ibry | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Zestaw pędzli do makijażu Fresh IBRA Makeup | pędzle do makijażu | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | pędzle do makijażu ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | pędzle ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | rzesy ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | rzęsy ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | rzęsy kępki ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | sztuczne rzesy ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Profesjonalna lampa LED ring 18" IBRA Makeup | yongnuo yn408 | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | zestaw pędzli do makijażu ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [Search] brand | Grupa reklam 1 | zestaw pędzli ibra | PHRASE |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Zestaw pędzli do makijażu Fresh IBRA Makeup | zoeva | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Profesjonalna lampa LED ring 18" IBRA Makeup | бьюти лампа | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Zestaw pędzli do makijażu Fresh IBRA Makeup | кисти | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Zestaw pędzli do makijażu Fresh IBRA Makeup | кисти из козы | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Profesjonalna lampa LED ring 18" IBRA Makeup | кольцевая лампа | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Profesjonalna lampa LED ring 18" IBRA Makeup | кільцева лампа | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Profesjonalna lampa LED ring 18" IBRA Makeup | лампа для наращивания ресниц | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Profesjonalna lampa LED ring 18" IBRA Makeup | лампа для съемки | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Profesjonalna lampa LED ring 18" IBRA Makeup | лампа кольцева | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Profesjonalna lampa LED ring 18" IBRA Makeup | лампа кольцевая на штативе | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Profesjonalna lampa LED ring 18" IBRA Makeup | лампы для ресниц | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
| [PLA] produkty (bestsellers) | Profesjonalna lampa LED ring 18" IBRA Makeup | штатив лампа | EXACT |  | UNSPECIFIED | UNSPECIFIED | UNSPECIFIED | 0.00 PLN |  |  |  |
