# Plan: Sprawdzenie dni tygodnia

Klient: ibra-makeup.pl
Utworzono: 2026-05-14T21:26:37+02:00

## Podsumowanie

- Wiersze danych: 49
- Elementy do oceny: 0
- Reguly wiedzy przypisane do zadania: 0
- Zmiany do wdrozenia: 0

## Uwagi

- Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly bedziemy dopisywac osobno po akceptacji uzytkownika.

## Zakres zadania

| Obszar | Co sprawdzic |
| --- | --- |
| Dni tygodnia | Porownaj koszt, klikniecia, konwersje, wartosc konwersji, ROAS i CPA wedlug dnia tygodnia. |
| Kontekst kampanii | Pokaz dane w podziale na kampanie, aby nie mieszac roznych typow ruchu. |
| Decyzja reczna | Zaznacz segmenty do oceny bez zmiany harmonogramu reklam. |

## Poza zakresem tego zadania

- wdrazanie zmian na koncie Google Ads
- automatyczne zmiany budzetow
- automatyczne zmiany stawek albo strategii ustalania stawek
- automatyczne wylaczanie kampanii, grup reklam, slow kluczowych, reklam albo produktow
- zmiany harmonogramu reklam

## Podsumowanie segmentow

| Grupowanie | Segment | Wiersze | Koszt | Klikniecia | Konwersje | Wartosc | ROAS |
| --- | --- | --- | --- | --- | --- | --- | --- |
| day_of_week | TUESDAY | 7 | 1206.43 PLN | 743 | 100.37 | 12004.80 PLN | 9.95 |
| day_of_week | WEDNESDAY | 7 | 1179.18 PLN | 671 | 110.37 | 14358.23 PLN | 12.18 |
| day_of_week | SUNDAY | 7 | 1085.42 PLN | 620 | 76.37 | 9184.57 PLN | 8.46 |
| day_of_week | MONDAY | 7 | 1054.55 PLN | 664 | 98.85 | 13078.10 PLN | 12.4 |
| day_of_week | SATURDAY | 7 | 959.91 PLN | 527 | 69.24 | 7777.01 PLN | 8.1 |
| day_of_week | FRIDAY | 7 | 859.25 PLN | 480 | 46.9 | 5504.97 PLN | 6.41 |
| day_of_week | THURSDAY | 7 | 820.20 PLN | 480 | 63.62 | 8750.85 PLN | 10.67 |

## Dane

| campaign | channel | day_of_week | cost | clicks | conversions | conversion_value | roas | cpa | ctr |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| [DG] YouTube Shorts | DEMAND_GEN | FRIDAY | 77.92 PLN | 15 | 0.01 | 1.23 PLN | 0.02 | 5667.73 PLN | 0.53% |
| [DG] YouTube Shorts | DEMAND_GEN | MONDAY | 76.27 PLN | 38 | 0.14 | 22.68 PLN | 0.3 | 534.39 PLN | 1.26% |
| [DG] YouTube Shorts | DEMAND_GEN | SATURDAY | 77.98 PLN | 31 |  | 0.00 PLN |  | 0.00 PLN | 1.08% |
| [DG] YouTube Shorts | DEMAND_GEN | SUNDAY | 79.09 PLN | 32 | 0.74 | 65.87 PLN | 0.83 | 106.45 PLN | 0.91% |
| [DG] YouTube Shorts | DEMAND_GEN | THURSDAY | 76.88 PLN | 20 | 0.07 | 3.47 PLN | 0.05 | 1107.81 PLN | 0.76% |
| [DG] YouTube Shorts | DEMAND_GEN | TUESDAY | 100.56 PLN | 35 | 1.38 | 247.67 PLN | 2.46 | 72.86 PLN | 0.98% |
| [DG] YouTube Shorts | DEMAND_GEN | WEDNESDAY | 97.29 PLN | 25 | 2.0 | 416.88 PLN | 4.28 | 48.65 PLN | 0.74% |
| [GDN] porzucone koszyki | DISPLAY | FRIDAY | 28.19 PLN | 10 | 1.0 | 27.93 PLN | 0.99 | 28.19 PLN | 0.29% |
| [GDN] porzucone koszyki | DISPLAY | MONDAY | 31.02 PLN | 11 |  | 0.00 PLN |  | 0.00 PLN | 0.68% |
| [GDN] porzucone koszyki | DISPLAY | SATURDAY | 27.26 PLN | 12 |  | 0.00 PLN |  | 0.00 PLN | 0.34% |
| [GDN] porzucone koszyki | DISPLAY | SUNDAY | 34.61 PLN | 11 | 1.0 | 67.00 PLN | 1.94 | 34.61 PLN | 0.46% |
| [GDN] porzucone koszyki | DISPLAY | THURSDAY | 28.23 PLN | 11 |  | 0.00 PLN |  | 0.00 PLN | 0.50% |
| [GDN] porzucone koszyki | DISPLAY | TUESDAY | 24.54 PLN | 13 |  | 0.00 PLN |  | 0.00 PLN | 0.42% |
| [GDN] porzucone koszyki | DISPLAY | WEDNESDAY | 31.39 PLN | 13 | 0.82 | 31.38 PLN | 1.0 | 38.25 PLN | 0.31% |
| [PLA] produkty (bestsellers) | SHOPPING | FRIDAY | 55.41 PLN | 30 | 5.4 | 516.54 PLN | 9.32 | 10.27 PLN | 2.04% |
| [PLA] produkty (bestsellers) | SHOPPING | MONDAY | 70.74 PLN | 48 | 5.03 | 636.79 PLN | 9.0 | 14.06 PLN | 2.26% |
| [PLA] produkty (bestsellers) | SHOPPING | SATURDAY | 53.61 PLN | 22 | 3.04 | 246.87 PLN | 4.6 | 17.64 PLN | 2.55% |
| [PLA] produkty (bestsellers) | SHOPPING | SUNDAY | 57.46 PLN | 20 | 3.0 | 346.42 PLN | 6.03 | 19.15 PLN | 1.56% |
| [PLA] produkty (bestsellers) | SHOPPING | THURSDAY | 49.29 PLN | 35 | 8.99 | 1034.82 PLN | 20.99 | 5.49 PLN | 2.35% |
| [PLA] produkty (bestsellers) | SHOPPING | TUESDAY | 71.96 PLN | 49 | 9.07 | 1028.43 PLN | 14.29 | 7.94 PLN | 3.02% |
| [PLA] produkty (bestsellers) | SHOPPING | WEDNESDAY | 60.72 PLN | 29 | 9.99 | 1138.95 PLN | 18.76 | 6.08 PLN | 2.30% |
| [PLA_CL1] rzesy | SHOPPING | FRIDAY | 43.27 PLN | 10 | 1.05 | 156.92 PLN | 3.63 | 41.39 PLN | 1.37% |
| [PLA_CL1] rzesy | SHOPPING | MONDAY | 76.94 PLN | 16 | 1.95 | 198.80 PLN | 2.58 | 39.50 PLN | 2.24% |
| [PLA_CL1] rzesy | SHOPPING | SATURDAY | 79.69 PLN | 15 | 3.0 | 165.96 PLN | 2.08 | 26.56 PLN | 2.91% |
| [PLA_CL1] rzesy | SHOPPING | SUNDAY | 65.83 PLN | 18 | 2.91 | 166.65 PLN | 2.53 | 22.62 PLN | 2.27% |
| [PLA_CL1] rzesy | SHOPPING | THURSDAY | 27.61 PLN | 9 | 1.0 | 69.00 PLN | 2.5 | 27.61 PLN | 1.46% |
| [PLA_CL1] rzesy | SHOPPING | TUESDAY | 70.30 PLN | 26 | 4.0 | 499.73 PLN | 7.11 | 17.57 PLN | 2.76% |
| [PLA_CL1] rzesy | SHOPPING | WEDNESDAY | 55.53 PLN | 16 | 3.0 | 358.60 PLN | 6.46 | 18.51 PLN | 1.36% |
| [PLA_CL1] rzesy \| catch_all | SHOPPING | FRIDAY | 10.53 PLN | 1 |  | 0.00 PLN |  | 0.00 PLN | 33.33% |
| [PLA_CL1] rzesy \| catch_all | SHOPPING | MONDAY | 19.93 PLN | 5 |  | 0.00 PLN |  | 0.00 PLN | 4.81% |
| [PLA_CL1] rzesy \| catch_all | SHOPPING | SATURDAY | 24.45 PLN | 4 | 1.0 | 64.36 PLN | 2.63 | 24.45 PLN | 10.81% |
| [PLA_CL1] rzesy \| catch_all | SHOPPING | SUNDAY | 37.97 PLN | 5 | 1.0 | 104.30 PLN | 2.75 | 37.97 PLN | 7.25% |
| [PLA_CL1] rzesy \| catch_all | SHOPPING | THURSDAY | 4.39 PLN | 1 |  | 0.00 PLN |  | 0.00 PLN | 1.37% |
| [PLA_CL1] rzesy \| catch_all | SHOPPING | TUESDAY | 8.67 PLN | 1 |  | 0.00 PLN |  | 0.00 PLN | 50.00% |
| [PLA_CL1] rzesy \| catch_all | SHOPPING | WEDNESDAY | 10.56 PLN | 2 |  | 0.00 PLN |  | 0.00 PLN | 3.85% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | FRIDAY | 262.87 PLN | 170 | 14.48 | 2249.89 PLN | 8.56 | 18.16 PLN | 1.24% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | MONDAY | 257.00 PLN | 198 | 31.08 | 4700.27 PLN | 18.29 | 8.27 PLN | 1.98% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | SATURDAY | 334.81 PLN | 216 | 34.94 | 4333.00 PLN | 12.94 | 9.58 PLN | 1.68% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | SUNDAY | 394.30 PLN | 250 | 32.55 | 3549.58 PLN | 9.0 | 12.11 PLN | 1.81% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | THURSDAY | 265.78 PLN | 165 | 25.56 | 3534.82 PLN | 13.3 | 10.40 PLN | 1.39% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | TUESDAY | 357.37 PLN | 267 | 33.04 | 4390.14 PLN | 12.28 | 10.82 PLN | 1.87% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | WEDNESDAY | 354.06 PLN | 239 | 35.5 | 4981.95 PLN | 14.07 | 9.97 PLN | 1.35% |
| [Search] brand | SEARCH | FRIDAY | 381.05 PLN | 244 | 24.96 | 2552.46 PLN | 6.7 | 15.27 PLN | 16.14% |
| [Search] brand | SEARCH | MONDAY | 522.65 PLN | 348 | 60.65 | 7519.56 PLN | 14.39 | 8.62 PLN | 18.59% |
| [Search] brand | SEARCH | SATURDAY | 362.12 PLN | 227 | 27.26 | 2966.82 PLN | 8.19 | 13.28 PLN | 13.66% |
| [Search] brand | SEARCH | SUNDAY | 416.16 PLN | 284 | 35.17 | 4884.75 PLN | 11.74 | 11.83 PLN | 13.45% |
| [Search] brand | SEARCH | THURSDAY | 368.02 PLN | 239 | 28.0 | 4108.74 PLN | 11.16 | 13.14 PLN | 15.54% |
| [Search] brand | SEARCH | TUESDAY | 573.04 PLN | 352 | 52.88 | 5838.83 PLN | 10.19 | 10.84 PLN | 16.59% |
| [Search] brand | SEARCH | WEDNESDAY | 569.64 PLN | 347 | 59.06 | 7430.47 PLN | 13.04 | 9.65 PLN | 17.84% |
