{
  "created_at": "2026-05-15T20:39:00+02:00",
  "client": "investagd.pl",
  "task": "check_account_anomalies",
  "task_name": "Sprawdzenie anomalii konta",
  "currency_code": "PLN",
  "recent_period": {
    "label": "ostatnie 7 zakonczonych dni",
    "start": "2026-05-08",
    "end": "2026-05-14"
  },
  "previous_period": {
    "label": "poprzednie 7 dni",
    "start": "2026-05-01",
    "end": "2026-05-07"
  },
  "account_summary": [
    {
      "metric": "Koszt",
      "previous": "405.29 PLN",
      "recent": "977.96 PLN",
      "change_percent": "+141.3%"
    },
    {
      "metric": "Klikniecia",
      "previous": "220",
      "recent": "721",
      "change_percent": "+227.7%"
    },
    {
      "metric": "Wyswietlenia",
      "previous": "9884",
      "recent": "35547",
      "change_percent": "+259.6%"
    },
    {
      "metric": "Konwersje",
      "previous": "5.23",
      "recent": "18.07",
      "change_percent": "+245.9%"
    },
    {
      "metric": "Wartosc konwersji",
      "previous": "214.17 PLN",
      "recent": "953.07 PLN",
      "change_percent": "+345.0%"
    },
    {
      "metric": "CTR",
      "previous": "2.2%",
      "recent": "2.0%",
      "change_percent": "-9.0%"
    },
    {
      "metric": "Sredni CPC",
      "previous": "1.84 PLN",
      "recent": "1.36 PLN",
      "change_percent": "-26.4%"
    },
    {
      "metric": "ROAS",
      "previous": "0.53",
      "recent": "0.97",
      "change_percent": "+83.0%"
    }
  ],
  "campaigns": [
    {
      "campaign_id": "23797198440",
      "campaign_name": "[PLA_CL1] odkurzacze",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "174.98 PLN",
      "recent_cost": "412.37 PLN",
      "cost_change": "+135.7%",
      "previous_clicks": "80",
      "recent_clicks": "193",
      "clicks_change": "+141.2%",
      "previous_conversions": "0.00",
      "recent_conversions": "0.00",
      "conversions_change": "nowe dane",
      "previous_roas": "0.00",
      "recent_roas": "0.00",
      "roas_change": "nowe dane"
    },
    {
      "campaign_id": "23825822059",
      "campaign_name": "[PLA_CL1] worki",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "67.66 PLN",
      "recent_cost": "229.52 PLN",
      "cost_change": "+239.2%",
      "previous_clicks": "39",
      "recent_clicks": "207",
      "clicks_change": "+430.8%",
      "previous_conversions": "3.23",
      "recent_conversions": "5.07",
      "conversions_change": "+57.3%",
      "previous_roas": "2.11",
      "recent_roas": "1.39",
      "roas_change": "-34.1%"
    },
    {
      "campaign_id": "23825825449",
      "campaign_name": "[PLA_CL1] pozostale",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "49.49 PLN",
      "recent_cost": "131.57 PLN",
      "cost_change": "+165.9%",
      "previous_clicks": "28",
      "recent_clicks": "125",
      "clicks_change": "+346.4%",
      "previous_conversions": "0.00",
      "recent_conversions": "6.00",
      "conversions_change": "nowe dane",
      "previous_roas": "0.00",
      "recent_roas": "1.57",
      "roas_change": "nowe dane"
    },
    {
      "campaign_id": "23797182612",
      "campaign_name": "[PLA_CL1] odkurzacze_akcesoria",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "69.92 PLN",
      "recent_cost": "119.23 PLN",
      "cost_change": "+70.5%",
      "previous_clicks": "50",
      "recent_clicks": "134",
      "clicks_change": "+168.0%",
      "previous_conversions": "2.00",
      "recent_conversions": "4.00",
      "conversions_change": "+100.0%",
      "previous_roas": "1.02",
      "recent_roas": "1.59",
      "roas_change": "+55.9%"
    },
    {
      "campaign_id": "22934868198",
      "campaign_name": "[Search] brand",
      "status": "ENABLED",
      "channel_type": "SEARCH",
      "previous_cost": "43.24 PLN",
      "recent_cost": "48.60 PLN",
      "cost_change": "+12.4%",
      "previous_clicks": "23",
      "recent_clicks": "35",
      "clicks_change": "+52.2%",
      "previous_conversions": "0.00",
      "recent_conversions": "3.00",
      "conversions_change": "nowe dane",
      "previous_roas": "0.00",
      "recent_roas": "4.88",
      "roas_change": "nowe dane"
    },
    {
      "campaign_id": "23836770153",
      "campaign_name": "[PLA] catch-all",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "0.00 PLN",
      "recent_cost": "36.67 PLN",
      "cost_change": "nowe dane",
      "previous_clicks": "0",
      "recent_clicks": "27",
      "clicks_change": "nowe dane",
      "previous_conversions": "0.00",
      "recent_conversions": "0.00",
      "conversions_change": "nowe dane",
      "previous_roas": "0.00",
      "recent_roas": "0.00",
      "roas_change": "nowe dane"
    }
  ],
  "anomalies": [
    {
      "campaign_id": "23797198440",
      "campaign_name": "[PLA_CL1] odkurzacze",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "koszt",
      "severity": "srednie",
      "previous_value": "174.98 PLN",
      "recent_value": "412.37 PLN",
      "change_percent": "+135.7%",
      "reason": "koszt wzrosl szybciej niz typowy tygodniowy prog alarmowy",
      "recommendation": "sprawdz budzet, strategie stawek i zmiany ruchu w osobnych zadaniach"
    },
    {
      "campaign_id": "23797182612",
      "campaign_name": "[PLA_CL1] odkurzacze_akcesoria",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "koszt",
      "severity": "srednie",
      "previous_value": "69.92 PLN",
      "recent_value": "119.23 PLN",
      "change_percent": "+70.5%",
      "reason": "koszt wzrosl szybciej niz typowy tygodniowy prog alarmowy",
      "recommendation": "sprawdz budzet, strategie stawek i zmiany ruchu w osobnych zadaniach"
    },
    {
      "campaign_id": "23825822059",
      "campaign_name": "[PLA_CL1] worki",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "koszt",
      "severity": "srednie",
      "previous_value": "67.66 PLN",
      "recent_value": "229.52 PLN",
      "change_percent": "+239.2%",
      "reason": "koszt wzrosl szybciej niz typowy tygodniowy prog alarmowy",
      "recommendation": "sprawdz budzet, strategie stawek i zmiany ruchu w osobnych zadaniach"
    },
    {
      "campaign_id": "23797198440",
      "campaign_name": "[PLA_CL1] odkurzacze",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "klikniecia",
      "severity": "niskie",
      "previous_value": "80",
      "recent_value": "193",
      "change_percent": "+141.2%",
      "reason": "klikniecia wzrosly bardzo mocno tydzien do tygodnia",
      "recommendation": "sprawdz, czy wzrost jest jakosciowy i nie wynika z niepasujacego ruchu"
    },
    {
      "campaign_id": "23797182612",
      "campaign_name": "[PLA_CL1] odkurzacze_akcesoria",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "klikniecia",
      "severity": "niskie",
      "previous_value": "50",
      "recent_value": "134",
      "change_percent": "+168.0%",
      "reason": "klikniecia wzrosly bardzo mocno tydzien do tygodnia",
      "recommendation": "sprawdz, czy wzrost jest jakosciowy i nie wynika z niepasujacego ruchu"
    },
    {
      "campaign_id": "23825825449",
      "campaign_name": "[PLA_CL1] pozostale",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "klikniecia",
      "severity": "niskie",
      "previous_value": "28",
      "recent_value": "125",
      "change_percent": "+346.4%",
      "reason": "klikniecia wzrosly bardzo mocno tydzien do tygodnia",
      "recommendation": "sprawdz, czy wzrost jest jakosciowy i nie wynika z niepasujacego ruchu"
    },
    {
      "campaign_id": "23825822059",
      "campaign_name": "[PLA_CL1] worki",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "klikniecia",
      "severity": "niskie",
      "previous_value": "39",
      "recent_value": "207",
      "change_percent": "+430.8%",
      "reason": "klikniecia wzrosly bardzo mocno tydzien do tygodnia",
      "recommendation": "sprawdz, czy wzrost jest jakosciowy i nie wynika z niepasujacego ruchu"
    },
    {
      "campaign_id": "23825822059",
      "campaign_name": "[PLA_CL1] worki",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "wartosc konwersji",
      "severity": "niskie",
      "previous_value": "142.87 PLN",
      "recent_value": "319.79 PLN",
      "change_percent": "+123.8%",
      "reason": "wartosc konwersji wzrosla ponad dwukrotnie",
      "recommendation": "sprawdz, czy wzrost wynika z realnej sprzedazy, a nie zmiany pomiaru"
    }
  ],
  "scope": [
    {
      "area": "Okres porownania",
      "check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj."
    },
    {
      "area": "Metryki kampanii",
      "check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie aktywnych kampanii."
    },
    {
      "area": "Nagly spadek",
      "check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS."
    },
    {
      "area": "Nagly wzrost",
      "check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki."
    },
    {
      "area": "Priorytet reakcji",
      "check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze."
    }
  ],
  "out_of_scope": [
    "zmiany budzetow i ocena pacingu budzetu",
    "zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA",
    "analiza zapytan uzytkownikow oraz wykluczen",
    "analiza reklam RSA, zasobow i kreacji",
    "wdrazanie zmian na koncie Google Ads"
  ],
  "knowledge_rules": [],
  "warnings": [
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}