{
  "created_at": "2026-05-14T21:04:00+02:00",
  "client": "aruba.rzeszow.pl",
  "task": "check_day_of_week_performance",
  "task_name": "Sprawdzenie dni tygodnia",
  "rows": [
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      "campaign": "[DSA] produkty",
      "channel": "SEARCH",
      "day_of_week": "FRIDAY",
      "impressions": 1378,
      "clicks": 78,
      "cost": "114.78 PLN",
      "cost_micros": 114776981,
      "conversions": 2.0,
      "conversion_value": "453.00 PLN",
      "conversion_value_raw": 453.0,
      "ctr": "5.66%",
      "avg_cpc": "1.47 PLN",
      "conversion_rate": "2.56%",
      "roas": 3.95,
      "cpa": "57.39 PLN"
    },
    {
      "campaign": "[DSA] produkty",
      "channel": "SEARCH",
      "day_of_week": "MONDAY",
      "impressions": 1852,
      "clicks": 104,
      "cost": "173.43 PLN",
      "cost_micros": 173428346,
      "conversions": 5.0,
      "conversion_value": "1240.01 PLN",
      "conversion_value_raw": 1240.01,
      "ctr": "5.62%",
      "avg_cpc": "1.67 PLN",
      "conversion_rate": "4.81%",
      "roas": 7.15,
      "cpa": "34.69 PLN"
    },
    {
      "campaign": "[DSA] produkty",
      "channel": "SEARCH",
      "day_of_week": "SATURDAY",
      "impressions": 1324,
      "clicks": 97,
      "cost": "167.07 PLN",
      "cost_micros": 167071371,
      "conversions": 2.0,
      "conversion_value": "335.00 PLN",
      "conversion_value_raw": 335.0,
      "ctr": "7.33%",
      "avg_cpc": "1.72 PLN",
      "conversion_rate": "2.06%",
      "roas": 2.01,
      "cpa": "83.53 PLN"
    },
    {
      "campaign": "[DSA] produkty",
      "channel": "SEARCH",
      "day_of_week": "SUNDAY",
      "impressions": 1762,
      "clicks": 103,
      "cost": "190.71 PLN",
      "cost_micros": 190714936,
      "conversions": 6.0,
      "conversion_value": "1375.00 PLN",
      "conversion_value_raw": 1375.0,
      "ctr": "5.85%",
      "avg_cpc": "1.85 PLN",
      "conversion_rate": "5.83%",
      "roas": 7.21,
      "cpa": "31.79 PLN"
    },
    {
      "campaign": "[DSA] produkty",
      "channel": "SEARCH",
      "day_of_week": "THURSDAY",
      "impressions": 1069,
      "clicks": 80,
      "cost": "128.39 PLN",
      "cost_micros": 128387635,
      "conversions": 2.0,
      "conversion_value": "697.00 PLN",
      "conversion_value_raw": 697.0,
      "ctr": "7.48%",
      "avg_cpc": "1.60 PLN",
      "conversion_rate": "2.50%",
      "roas": 5.43,
      "cpa": "64.19 PLN"
    },
    {
      "campaign": "[DSA] produkty",
      "channel": "SEARCH",
      "day_of_week": "TUESDAY",
      "impressions": 1523,
      "clicks": 107,
      "cost": "206.32 PLN",
      "cost_micros": 206317103,
      "conversions": 4.0,
      "conversion_value": "2204.70 PLN",
      "conversion_value_raw": 2204.7,
      "ctr": "7.03%",
      "avg_cpc": "1.93 PLN",
      "conversion_rate": "3.74%",
      "roas": 10.69,
      "cpa": "51.58 PLN"
    },
    {
      "campaign": "[DSA] produkty",
      "channel": "SEARCH",
      "day_of_week": "WEDNESDAY",
      "impressions": 1473,
      "clicks": 104,
      "cost": "174.09 PLN",
      "cost_micros": 174086389,
      "conversions": 2.0,
      "conversion_value": "388.00 PLN",
      "conversion_value_raw": 388.0,
      "ctr": "7.06%",
      "avg_cpc": "1.67 PLN",
      "conversion_rate": "1.92%",
      "roas": 2.23,
      "cpa": "87.05 PLN"
    },
    {
      "campaign": "[PLA] produkty (bestsellers)",
      "channel": "SHOPPING",
      "day_of_week": "FRIDAY",
      "impressions": 2552,
      "clicks": 60,
      "cost": "106.57 PLN",
      "cost_micros": 106570000,
      "conversions": 2.0,
      "conversion_value": "435.00 PLN",
      "conversion_value_raw": 435.0,
      "ctr": "2.35%",
      "avg_cpc": "1.78 PLN",
      "conversion_rate": "3.33%",
      "roas": 4.08,
      "cpa": "53.28 PLN"
    },
    {
      "campaign": "[PLA] produkty (bestsellers)",
      "channel": "SHOPPING",
      "day_of_week": "MONDAY",
      "impressions": 2561,
      "clicks": 60,
      "cost": "126.24 PLN",
      "cost_micros": 126240000,
      "conversions": 6.0,
      "conversion_value": "1161.00 PLN",
      "conversion_value_raw": 1161.0,
      "ctr": "2.34%",
      "avg_cpc": "2.10 PLN",
      "conversion_rate": "10.00%",
      "roas": 9.2,
      "cpa": "21.04 PLN"
    },
    {
      "campaign": "[PLA] produkty (bestsellers)",
      "channel": "SHOPPING",
      "day_of_week": "SATURDAY",
      "impressions": 2440,
      "clicks": 61,
      "cost": "114.77 PLN",
      "cost_micros": 114770000,
      "conversions": 6.0,
      "conversion_value": "804.00 PLN",
      "conversion_value_raw": 804.0,
      "ctr": "2.50%",
      "avg_cpc": "1.88 PLN",
      "conversion_rate": "9.84%",
      "roas": 7.01,
      "cpa": "19.13 PLN"
    },
    {
      "campaign": "[PLA] produkty (bestsellers)",
      "channel": "SHOPPING",
      "day_of_week": "SUNDAY",
      "impressions": 2243,
      "clicks": 54,
      "cost": "123.02 PLN",
      "cost_micros": 123020000,
      "conversions": 1.0,
      "conversion_value": "254.00 PLN",
      "conversion_value_raw": 254.0,
      "ctr": "2.41%",
      "avg_cpc": "2.28 PLN",
      "conversion_rate": "1.85%",
      "roas": 2.06,
      "cpa": "123.02 PLN"
    },
    {
      "campaign": "[PLA] produkty (bestsellers)",
      "channel": "SHOPPING",
      "day_of_week": "THURSDAY",
      "impressions": 2152,
      "clicks": 58,
      "cost": "97.99 PLN",
      "cost_micros": 97990000,
      "conversions": 4.02,
      "conversion_value": "296.24 PLN",
      "conversion_value_raw": 296.24,
      "ctr": "2.70%",
      "avg_cpc": "1.69 PLN",
      "conversion_rate": "6.93%",
      "roas": 3.02,
      "cpa": "24.39 PLN"
    },
    {
      "campaign": "[PLA] produkty (bestsellers)",
      "channel": "SHOPPING",
      "day_of_week": "TUESDAY",
      "impressions": 3473,
      "clicks": 70,
      "cost": "154.50 PLN",
      "cost_micros": 154500000,
      "conversions": 1.4,
      "conversion_value": "495.50 PLN",
      "conversion_value_raw": 495.5,
      "ctr": "2.02%",
      "avg_cpc": "2.21 PLN",
      "conversion_rate": "2.00%",
      "roas": 3.21,
      "cpa": "110.17 PLN"
    },
    {
      "campaign": "[PLA] produkty (bestsellers)",
      "channel": "SHOPPING",
      "day_of_week": "WEDNESDAY",
      "impressions": 3551,
      "clicks": 93,
      "cost": "150.97 PLN",
      "cost_micros": 150970000,
      "conversions": 12.0,
      "conversion_value": "1955.40 PLN",
      "conversion_value_raw": 1955.4,
      "ctr": "2.62%",
      "avg_cpc": "1.62 PLN",
      "conversion_rate": "12.90%",
      "roas": 12.95,
      "cpa": "12.58 PLN"
    },
    {
      "campaign": "[PMax] products (catch-all)",
      "channel": "PERFORMANCE_MAX",
      "day_of_week": "FRIDAY",
      "impressions": 15943,
      "clicks": 252,
      "cost": "290.57 PLN",
      "cost_micros": 290566120,
      "conversions": 17.5,
      "conversion_value": "3774.11 PLN",
      "conversion_value_raw": 3774.11,
      "ctr": "1.58%",
      "avg_cpc": "1.15 PLN",
      "conversion_rate": "6.94%",
      "roas": 12.99,
      "cpa": "16.60 PLN"
    },
    {
      "campaign": "[PMax] products (catch-all)",
      "channel": "PERFORMANCE_MAX",
      "day_of_week": "MONDAY",
      "impressions": 27023,
      "clicks": 455,
      "cost": "566.57 PLN",
      "cost_micros": 566568221,
      "conversions": 26.98,
      "conversion_value": "4415.82 PLN",
      "conversion_value_raw": 4415.82,
      "ctr": "1.68%",
      "avg_cpc": "1.25 PLN",
      "conversion_rate": "5.93%",
      "roas": 7.79,
      "cpa": "21.00 PLN"
    },
    {
      "campaign": "[PMax] products (catch-all)",
      "channel": "PERFORMANCE_MAX",
      "day_of_week": "SATURDAY",
      "impressions": 17831,
      "clicks": 248,
      "cost": "312.65 PLN",
      "cost_micros": 312646154,
      "conversions": 11.5,
      "conversion_value": "1848.00 PLN",
      "conversion_value_raw": 1848.0,
      "ctr": "1.39%",
      "avg_cpc": "1.26 PLN",
      "conversion_rate": "4.64%",
      "roas": 5.91,
      "cpa": "27.19 PLN"
    },
    {
      "campaign": "[PMax] products (catch-all)",
      "channel": "PERFORMANCE_MAX",
      "day_of_week": "SUNDAY",
      "impressions": 19365,
      "clicks": 293,
      "cost": "323.30 PLN",
      "cost_micros": 323301522,
      "conversions": 16.51,
      "conversion_value": "2475.27 PLN",
      "conversion_value_raw": 2475.27,
      "ctr": "1.51%",
      "avg_cpc": "1.10 PLN",
      "conversion_rate": "5.63%",
      "roas": 7.66,
      "cpa": "19.58 PLN"
    },
    {
      "campaign": "[PMax] products (catch-all)",
      "channel": "PERFORMANCE_MAX",
      "day_of_week": "THURSDAY",
      "impressions": 22841,
      "clicks": 370,
      "cost": "421.14 PLN",
      "cost_micros": 421139311,
      "conversions": 14.03,
      "conversion_value": "3552.78 PLN",
      "conversion_value_raw": 3552.78,
      "ctr": "1.62%",
      "avg_cpc": "1.14 PLN",
      "conversion_rate": "3.79%",
      "roas": 8.44,
      "cpa": "30.03 PLN"
    },
    {
      "campaign": "[PMax] products (catch-all)",
      "channel": "PERFORMANCE_MAX",
      "day_of_week": "TUESDAY",
      "impressions": 31727,
      "clicks": 510,
      "cost": "623.33 PLN",
      "cost_micros": 623334275,
      "conversions": 29.57,
      "conversion_value": "4316.68 PLN",
      "conversion_value_raw": 4316.68,
      "ctr": "1.61%",
      "avg_cpc": "1.22 PLN",
      "conversion_rate": "5.80%",
      "roas": 6.93,
      "cpa": "21.08 PLN"
    },
    {
      "campaign": "[PMax] products (catch-all)",
      "channel": "PERFORMANCE_MAX",
      "day_of_week": "WEDNESDAY",
      "impressions": 31516,
      "clicks": 522,
      "cost": "594.96 PLN",
      "cost_micros": 594963769,
      "conversions": 16.98,
      "conversion_value": "3882.03 PLN",
      "conversion_value_raw": 3882.03,
      "ctr": "1.66%",
      "avg_cpc": "1.14 PLN",
      "conversion_rate": "3.25%",
      "roas": 6.52,
      "cpa": "35.04 PLN"
    },
    {
      "campaign": "[Search] brand",
      "channel": "SEARCH",
      "day_of_week": "FRIDAY",
      "impressions": 161,
      "clicks": 40,
      "cost": "34.65 PLN",
      "cost_micros": 34653491,
      "conversions": 4.0,
      "conversion_value": "1353.01 PLN",
      "conversion_value_raw": 1353.01,
      "ctr": "24.84%",
      "avg_cpc": "0.87 PLN",
      "conversion_rate": "10.00%",
      "roas": 39.05,
      "cpa": "8.66 PLN"
    },
    {
      "campaign": "[Search] brand",
      "channel": "SEARCH",
      "day_of_week": "MONDAY",
      "impressions": 279,
      "clicks": 71,
      "cost": "70.26 PLN",
      "cost_micros": 70262790,
      "conversions": 4.0,
      "conversion_value": "861.00 PLN",
      "conversion_value_raw": 861.0,
      "ctr": "25.45%",
      "avg_cpc": "0.99 PLN",
      "conversion_rate": "5.63%",
      "roas": 12.25,
      "cpa": "17.57 PLN"
    },
    {
      "campaign": "[Search] brand",
      "channel": "SEARCH",
      "day_of_week": "SATURDAY",
      "impressions": 108,
      "clicks": 24,
      "cost": "17.63 PLN",
      "cost_micros": 17630000,
      "conversions": 1.0,
      "conversion_value": "223.23 PLN",
      "conversion_value_raw": 223.23,
      "ctr": "22.22%",
      "avg_cpc": "0.73 PLN",
      "conversion_rate": "4.17%",
      "roas": 12.66,
      "cpa": "17.63 PLN"
    },
    {
      "campaign": "[Search] brand",
      "channel": "SEARCH",
      "day_of_week": "SUNDAY",
      "impressions": 87,
      "clicks": 31,
      "cost": "21.26 PLN",
      "cost_micros": 21262073,
      "conversions": 3.0,
      "conversion_value": "461.01 PLN",
      "conversion_value_raw": 461.01,
      "ctr": "35.63%",
      "avg_cpc": "0.69 PLN",
      "conversion_rate": "9.68%",
      "roas": 21.68,
      "cpa": "7.09 PLN"
    },
    {
      "campaign": "[Search] brand",
      "channel": "SEARCH",
      "day_of_week": "THURSDAY",
      "impressions": 234,
      "clicks": 69,
      "cost": "56.51 PLN",
      "cost_micros": 56512057,
      "conversions": 2.0,
      "conversion_value": "242.00 PLN",
      "conversion_value_raw": 242.0,
      "ctr": "29.49%",
      "avg_cpc": "0.82 PLN",
      "conversion_rate": "2.90%",
      "roas": 4.28,
      "cpa": "28.25 PLN"
    },
    {
      "campaign": "[Search] brand",
      "channel": "SEARCH",
      "day_of_week": "TUESDAY",
      "impressions": 318,
      "clicks": 98,
      "cost": "74.61 PLN",
      "cost_micros": 74612690,
      "conversions": 6.0,
      "conversion_value": "2524.28 PLN",
      "conversion_value_raw": 2524.28,
      "ctr": "30.82%",
      "avg_cpc": "0.76 PLN",
      "conversion_rate": "6.12%",
      "roas": 33.83,
      "cpa": "12.44 PLN"
    },
    {
      "campaign": "[Search] brand",
      "channel": "SEARCH",
      "day_of_week": "WEDNESDAY",
      "impressions": 271,
      "clicks": 96,
      "cost": "57.09 PLN",
      "cost_micros": 57091279,
      "conversions": 2.0,
      "conversion_value": "777.97 PLN",
      "conversion_value_raw": 777.97,
      "ctr": "35.42%",
      "avg_cpc": "0.59 PLN",
      "conversion_rate": "2.08%",
      "roas": 13.63,
      "cpa": "28.55 PLN"
    }
  ],
  "findings": [],
  "summary": [
    {
      "group_by": "day_of_week",
      "segment": "TUESDAY",
      "rows": 4,
      "cost": "1058.76 PLN",
      "clicks": 785,
      "conversions": 40.97,
      "conversion_value": "9541.16 PLN",
      "roas": 9.01
    },
    {
      "group_by": "day_of_week",
      "segment": "WEDNESDAY",
      "rows": 4,
      "cost": "977.11 PLN",
      "clicks": 815,
      "conversions": 32.98,
      "conversion_value": "7003.40 PLN",
      "roas": 7.17
    },
    {
      "group_by": "day_of_week",
      "segment": "MONDAY",
      "rows": 4,
      "cost": "936.50 PLN",
      "clicks": 690,
      "conversions": 41.98,
      "conversion_value": "7677.83 PLN",
      "roas": 8.2
    },
    {
      "group_by": "day_of_week",
      "segment": "THURSDAY",
      "rows": 4,
      "cost": "704.03 PLN",
      "clicks": 577,
      "conversions": 22.05,
      "conversion_value": "4788.02 PLN",
      "roas": 6.8
    },
    {
      "group_by": "day_of_week",
      "segment": "SUNDAY",
      "rows": 4,
      "cost": "658.30 PLN",
      "clicks": 481,
      "conversions": 26.51,
      "conversion_value": "4565.28 PLN",
      "roas": 6.93
    },
    {
      "group_by": "day_of_week",
      "segment": "SATURDAY",
      "rows": 4,
      "cost": "612.12 PLN",
      "clicks": 430,
      "conversions": 20.5,
      "conversion_value": "3210.23 PLN",
      "roas": 5.24
    },
    {
      "group_by": "day_of_week",
      "segment": "FRIDAY",
      "rows": 4,
      "cost": "546.57 PLN",
      "clicks": 430,
      "conversions": 25.5,
      "conversion_value": "6015.12 PLN",
      "roas": 11.01
    }
  ],
  "scope": [
    {
      "area": "Dni tygodnia",
      "check": "Porownaj koszt, klikniecia, konwersje, wartosc konwersji, ROAS i CPA wedlug dnia tygodnia."
    },
    {
      "area": "Kontekst kampanii",
      "check": "Pokaz dane w podziale na kampanie, aby nie mieszac roznych typow ruchu."
    },
    {
      "area": "Decyzja reczna",
      "check": "Zaznacz segmenty do oceny bez zmiany harmonogramu reklam."
    }
  ],
  "out_of_scope": [
    "wdrazanie zmian na koncie Google Ads",
    "automatyczne zmiany budzetow",
    "automatyczne zmiany stawek albo strategii ustalania stawek",
    "automatyczne wylaczanie kampanii, grup reklam, slow kluczowych, reklam albo produktow",
    "zmiany harmonogramu reklam"
  ],
  "knowledge_rules": [],
  "warnings": [
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}