{
  "created_at": "2026-05-14T20:41:38+02:00",
  "client": "pomysloweprezenty.pl",
  "task": "check_account_anomalies",
  "task_name": "Sprawdzenie anomalii konta",
  "currency_code": "PLN",
  "recent_period": {
    "label": "ostatnie 7 zakonczonych dni",
    "start": "2026-05-07",
    "end": "2026-05-13"
  },
  "previous_period": {
    "label": "poprzednie 7 dni",
    "start": "2026-04-30",
    "end": "2026-05-06"
  },
  "account_summary": [
    {
      "metric": "Koszt",
      "previous": "1214.57 PLN",
      "recent": "1284.09 PLN",
      "change_percent": "+5.7%"
    },
    {
      "metric": "Klikniecia",
      "previous": "1108",
      "recent": "1174",
      "change_percent": "+6.0%"
    },
    {
      "metric": "Wyswietlenia",
      "previous": "55122",
      "recent": "62414",
      "change_percent": "+13.2%"
    },
    {
      "metric": "Konwersje",
      "previous": "50.98",
      "recent": "44.93",
      "change_percent": "-11.9%"
    },
    {
      "metric": "Wartosc konwersji",
      "previous": "3225.13 PLN",
      "recent": "3096.36 PLN",
      "change_percent": "-4.0%"
    },
    {
      "metric": "CTR",
      "previous": "2.0%",
      "recent": "1.9%",
      "change_percent": "-6.5%"
    },
    {
      "metric": "Sredni CPC",
      "previous": "1.10 PLN",
      "recent": "1.09 PLN",
      "change_percent": "-0.2%"
    },
    {
      "metric": "ROAS",
      "previous": "2.66",
      "recent": "2.41",
      "change_percent": "-9.4%"
    }
  ],
  "campaigns": [
    {
      "campaign_id": "22755954613",
      "campaign_name": "[PMax] produkty (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "previous_cost": "690.26 PLN",
      "recent_cost": "667.41 PLN",
      "cost_change": "-3.3%",
      "previous_clicks": "647",
      "recent_clicks": "748",
      "clicks_change": "+15.6%",
      "previous_conversions": "26.06",
      "recent_conversions": "25.40",
      "conversions_change": "-2.5%",
      "previous_roas": "2.46",
      "recent_roas": "2.11",
      "roas_change": "-14.2%"
    },
    {
      "campaign_id": "23638944431",
      "campaign_name": "[PLA_CL1] komunia",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "268.87 PLN",
      "recent_cost": "309.58 PLN",
      "cost_change": "+15.1%",
      "previous_clicks": "224",
      "recent_clicks": "202",
      "clicks_change": "-9.8%",
      "previous_conversions": "11.06",
      "recent_conversions": "8.22",
      "conversions_change": "-25.7%",
      "previous_roas": "2.98",
      "recent_roas": "1.55",
      "roas_change": "-48.0%"
    },
    {
      "campaign_id": "23608485313",
      "campaign_name": "[PLA_CL1] chrzest",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "76.70 PLN",
      "recent_cost": "109.94 PLN",
      "cost_change": "+43.3%",
      "previous_clicks": "54",
      "recent_clicks": "82",
      "clicks_change": "+51.9%",
      "previous_conversions": "5.86",
      "recent_conversions": "3.36",
      "conversions_change": "-42.7%",
      "previous_roas": "4.25",
      "recent_roas": "2.14",
      "roas_change": "-49.6%"
    },
    {
      "campaign_id": "23805019820",
      "campaign_name": "[PLA_CL1] chrzest | catch_all",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "83.20 PLN",
      "recent_cost": "71.67 PLN",
      "cost_change": "-13.9%",
      "previous_clicks": "98",
      "recent_clicks": "50",
      "clicks_change": "-49.0%",
      "previous_conversions": "5.00",
      "recent_conversions": "3.00",
      "conversions_change": "-40.0%",
      "previous_roas": "2.88",
      "recent_roas": "6.80",
      "roas_change": "+136.1%"
    },
    {
      "campaign_id": "23805254621",
      "campaign_name": "[PLA_CL1] slub | catch_all",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "76.23 PLN",
      "recent_cost": "71.45 PLN",
      "cost_change": "-6.3%",
      "previous_clicks": "75",
      "recent_clicks": "52",
      "clicks_change": "-30.7%",
      "previous_conversions": "2.50",
      "recent_conversions": "1.00",
      "conversions_change": "-60.0%",
      "previous_roas": "1.84",
      "recent_roas": "0.61",
      "roas_change": "-66.8%"
    },
    {
      "campaign_id": "23625022050",
      "campaign_name": "[PLA_CL1] slub",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "19.31 PLN",
      "recent_cost": "54.04 PLN",
      "cost_change": "+179.9%",
      "previous_clicks": "10",
      "recent_clicks": "40",
      "clicks_change": "+300.0%",
      "previous_conversions": "0.50",
      "recent_conversions": "3.95",
      "conversions_change": "+689.7%",
      "previous_roas": "1.16",
      "recent_roas": "8.16",
      "roas_change": "+603.4%"
    }
  ],
  "anomalies": [
    {
      "campaign_id": "23608485313",
      "campaign_name": "[PLA_CL1] chrzest",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "ROAS",
      "severity": "wysokie",
      "previous_value": "4.25",
      "recent_value": "2.14",
      "change_percent": "-49.6%",
      "reason": "ROAS spadl przy istotnym koszcie bazowym",
      "recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
    },
    {
      "campaign_id": "23638944431",
      "campaign_name": "[PLA_CL1] komunia",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "ROAS",
      "severity": "wysokie",
      "previous_value": "2.98",
      "recent_value": "1.55",
      "change_percent": "-48.0%",
      "reason": "ROAS spadl przy istotnym koszcie bazowym",
      "recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
    },
    {
      "campaign_id": "23805254621",
      "campaign_name": "[PLA_CL1] slub | catch_all",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "ROAS",
      "severity": "wysokie",
      "previous_value": "1.84",
      "recent_value": "0.61",
      "change_percent": "-66.8%",
      "reason": "ROAS spadl przy istotnym koszcie bazowym",
      "recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
    },
    {
      "campaign_id": "23805254621",
      "campaign_name": "[PLA_CL1] slub | catch_all",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "wartosc konwersji",
      "severity": "wysokie",
      "previous_value": "140.19 PLN",
      "recent_value": "43.89 PLN",
      "change_percent": "-68.7%",
      "reason": "wartosc konwersji spadla o co najmniej polowe",
      "recommendation": "sprawdz pomiar, koszyk, kampanie produktowe i jakosc ruchu"
    },
    {
      "campaign_id": "23805019820",
      "campaign_name": "[PLA_CL1] chrzest | catch_all",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "CTR",
      "severity": "srednie",
      "previous_value": "2.5%",
      "recent_value": "1.5%",
      "change_percent": "-38.4%",
      "reason": "CTR spadl przy wystarczajacej liczbie wyswietlen",
      "recommendation": "sprawdz dopasowanie ruchu, reklamy i zmiany konkurencji"
    },
    {
      "campaign_id": "23805019820",
      "campaign_name": "[PLA_CL1] chrzest | catch_all",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "klikniecia",
      "severity": "srednie",
      "previous_value": "98",
      "recent_value": "50",
      "change_percent": "-49.0%",
      "reason": "klikniecia spadly mocno przy sensownym wolumenie bazowym",
      "recommendation": "sprawdz aukcje, status kampanii, budzet i zapytania w zadaniach szczegolowych"
    },
    {
      "campaign_id": "23805019820",
      "campaign_name": "[PLA_CL1] chrzest | catch_all",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "sredni CPC",
      "severity": "srednie",
      "previous_value": "0.85 PLN",
      "recent_value": "1.43 PLN",
      "change_percent": "+68.8%",
      "reason": "sredni CPC wzrosl mocno tydzien do tygodnia",
      "recommendation": "sprawdz strategie stawek, aukcje i segmenty ruchu"
    },
    {
      "campaign_id": "23805019820",
      "campaign_name": "[PLA_CL1] chrzest | catch_all",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "wartosc konwersji",
      "severity": "niskie",
      "previous_value": "240.00 PLN",
      "recent_value": "487.50 PLN",
      "change_percent": "+103.1%",
      "reason": "wartosc konwersji wzrosla ponad dwukrotnie",
      "recommendation": "sprawdz, czy wzrost wynika z realnej sprzedazy, a nie zmiany pomiaru"
    }
  ],
  "scope": [
    {
      "area": "Okres porownania",
      "check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj."
    },
    {
      "area": "Metryki kampanii",
      "check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie kampanii."
    },
    {
      "area": "Nagly spadek",
      "check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS."
    },
    {
      "area": "Nagly wzrost",
      "check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki."
    },
    {
      "area": "Priorytet reakcji",
      "check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze."
    }
  ],
  "out_of_scope": [
    "zmiany budzetow i ocena pacingu budzetu",
    "zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA",
    "analiza zapytan uzytkownikow oraz wykluczen",
    "analiza reklam RSA, zasobow i kreacji",
    "wdrazanie zmian na koncie Google Ads"
  ],
  "knowledge_rules": [],
  "warnings": [
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}