{
  "created_at": "2026-05-15T12:04:47+02:00",
  "client": "aruba.rzeszow.pl",
  "task": "check_budget_usage",
  "task_name": "Sprawdzenie wykorzystania budzetu",
  "currency_code": "PLN",
  "campaigns": [
    {
      "campaign_id": "19591441631",
      "campaign_name": "[Search] brand",
      "status": "ENABLED",
      "channel_type": "SEARCH",
      "budget_id": "12306310240",
      "budget_name": "[Search] brand",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 10000000,
      "expected_7d_micros": 70000000,
      "cost_7d_micros": 80376166,
      "avg_daily_cost_micros": 11482309,
      "usage_percent": 114.8,
      "pacing_label": "blisko limitu",
      "conversions": 4.0,
      "conversions_value": 866.01,
      "roas": 10.77,
      "search_impression_share": 0.8441558441558441,
      "search_budget_lost_impression_share": 0.12987012987012986,
      "search_rank_lost_impression_share": 0.025974025974025976,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "ok",
        "action": "bez zmiany budzetu",
        "reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
        "suggested_budget_change_percent": 0,
        "current_daily_budget_micros": 10000000,
        "recommended_daily_budget_micros": 10000000,
        "budget_delta_micros": 0,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "22926581178",
      "campaign_name": "[PLA] produkty (bestsellers)",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "budget_id": "14863827518",
      "budget_name": "[PLA] produkty (bestsellers)",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 35000000,
      "expected_7d_micros": 245000000,
      "cost_7d_micros": 268540000,
      "avg_daily_cost_micros": 38362857,
      "usage_percent": 109.6,
      "pacing_label": "blisko limitu",
      "conversions": 4.0,
      "conversions_value": 916.5,
      "roas": 3.41,
      "search_impression_share": 0.2133148645138949,
      "search_budget_lost_impression_share": 0.7865985628949874,
      "search_rank_lost_impression_share": 8.657259111765215e-05,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "wysokie",
        "action": "rozważ podniesienie budżetu",
        "reason": "kampania prawie wykorzystuje budzet, traci duzo wyswietlen przez budzet i ma dodatnia rentownosc",
        "suggested_budget_change_percent": 30,
        "current_daily_budget_micros": 35000000,
        "recommended_daily_budget_micros": 45500000,
        "budget_delta_micros": 10500000,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "20561423980",
      "campaign_name": "[DSA] produkty",
      "status": "ENABLED",
      "channel_type": "SEARCH",
      "budget_id": "12961844362",
      "budget_name": "[DSA] produkty",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 40000000,
      "expected_7d_micros": 280000000,
      "cost_7d_micros": 283727909,
      "avg_daily_cost_micros": 40532558,
      "usage_percent": 101.3,
      "pacing_label": "blisko limitu",
      "conversions": 4.0,
      "conversions_value": 879.0,
      "roas": 3.1,
      "search_impression_share": 0.0999,
      "search_budget_lost_impression_share": 0.32168330955777463,
      "search_rank_lost_impression_share": 0.6458557745494774,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "wysokie",
        "action": "rozważ podniesienie budżetu",
        "reason": "kampania prawie wykorzystuje budzet, traci duzo wyswietlen przez budzet i ma dodatnia rentownosc",
        "suggested_budget_change_percent": 25,
        "current_daily_budget_micros": 40000000,
        "recommended_daily_budget_micros": 50000000,
        "budget_delta_micros": 10000000,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "21260050298",
      "campaign_name": "[PMax] products (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "budget_id": "13563579520",
      "budget_name": "[PMax] products (catch-all)",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 90000000,
      "expected_7d_micros": 630000000,
      "cost_7d_micros": 625743842,
      "avg_daily_cost_micros": 89391977,
      "usage_percent": 99.3,
      "pacing_label": "blisko limitu",
      "conversions": 37.99,
      "conversions_value": 3919.19,
      "roas": 6.26,
      "search_impression_share": 0.3808938308564097,
      "search_budget_lost_impression_share": 0.0,
      "search_rank_lost_impression_share": 0.6191061691435903,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "ok",
        "action": "bez zmiany budzetu",
        "reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
        "suggested_budget_change_percent": 0,
        "current_daily_budget_micros": 90000000,
        "recommended_daily_budget_micros": 90000000,
        "budget_delta_micros": 0,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "23845634304",
      "campaign_name": "[PMax] bestsellery",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "budget_id": "15584883079",
      "budget_name": "[PMax] bestsellery",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 35000000,
      "expected_7d_micros": 245000000,
      "cost_7d_micros": 0,
      "avg_daily_cost_micros": 0,
      "usage_percent": 0.0,
      "pacing_label": "brak wydatkow",
      "conversions": 0.0,
      "conversions_value": 0.0,
      "roas": 0,
      "search_impression_share": 0.0,
      "search_budget_lost_impression_share": 0.0,
      "search_rank_lost_impression_share": 0.0,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "do sprawdzenia",
        "action": "sprawdz brak wydatkow",
        "reason": "aktywna kampania nie wydala srodkow w ostatnich 7 dniach",
        "suggested_budget_change_percent": 0,
        "current_daily_budget_micros": 35000000,
        "recommended_daily_budget_micros": 35000000,
        "budget_delta_micros": 0,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    }
  ],
  "scope": [
    {
      "area": "Wydatki 7 dni",
      "check": "Porownaj koszt z ostatnich 7 dni z oczekiwanym wydatkiem wynikajacym z budzetu dziennego."
    },
    {
      "area": "Pacing",
      "check": "Oznacz kampanie, ktore wydaja bardzo malo albo prawie caly tygodniowy limit budzetu."
    },
    {
      "area": "Utrata wyswietlania przez budzet",
      "check": "Polacz wykorzystanie budzetu z utrata udzialu w wyswietleniach przez budzet i rentownoscia kampanii."
    },
    {
      "area": "Brak wydatkow",
      "check": "Wskaz aktywne kampanie z budzetem, ktore nie wydaly srodkow w ostatnich 7 dniach."
    },
    {
      "area": "Budzet wspoldzielony",
      "check": "Pokaz nazwe budzetu, zeby latwiej wychwycic kampanie korzystajace z tego samego budzetu."
    }
  ],
  "out_of_scope": [
    "zmiany stawek i strategii ustalania stawek",
    "ocena Docelowego ROAS albo Docelowego CPA",
    "analiza zapytan, wykluczen i jakosci ruchu",
    "wdrazanie zmian budzetowych na koncie"
  ],
  "knowledge_rules": [
    {
      "id": "smart_bidding_sequential_budget_and_target_changes",
      "topic": "strategie_stawek",
      "rule_type": "warning",
      "condition": "Plan zaklada zmiane budzetu albo celu Smart Bidding, szczegolnie gdy zmiana jest duza albo nastepuje krotko po innej zmianie budzetu, strategii lub celu.",
      "recommendation": "Zmiany budzetow i celow Smart Bidding wprowadzaj sekwencyjnie. Nie zmieniaj jednoczesnie budzetu i Docelowego ROAS albo Docelowego CPA, jesli nie jest to swiadoma decyzja. Duze zmiany oznaczaj jako wyzsze ryzyko uczenia algorytmu i rekomenduj obserwacje wynikow przed kolejna zmiana.",
      "risk": "Jednoczesne albo zbyt duze zmiany moga uruchomic niestabilny okres uczenia, utrudnic ocene przyczyny zmian wynikow i doprowadzic do nadmiernego wydawania budzetu albo utraty wolumenu konwersji.",
      "source": "manual"
    }
  ],
  "warnings": [],
  "budget_changes": [],
  "changes": []
}