{
  "created_at": "2026-05-15T00:07:36+02:00",
  "client": "wyprzedaze.pl",
  "task": "check_account_anomalies",
  "task_name": "Sprawdzenie anomalii konta",
  "currency_code": "PLN",
  "recent_period": {
    "label": "ostatnie 7 zakonczonych dni",
    "start": "2026-05-08",
    "end": "2026-05-14"
  },
  "previous_period": {
    "label": "poprzednie 7 dni",
    "start": "2026-05-01",
    "end": "2026-05-07"
  },
  "account_summary": [
    {
      "metric": "Koszt",
      "previous": "566.78 PLN",
      "recent": "471.47 PLN",
      "change_percent": "-16.8%"
    },
    {
      "metric": "Klikniecia",
      "previous": "440",
      "recent": "401",
      "change_percent": "-8.9%"
    },
    {
      "metric": "Wyswietlenia",
      "previous": "24402",
      "recent": "22030",
      "change_percent": "-9.7%"
    },
    {
      "metric": "Konwersje",
      "previous": "4.00",
      "recent": "4.00",
      "change_percent": "+0.0%"
    },
    {
      "metric": "Wartosc konwersji",
      "previous": "361.97 PLN",
      "recent": "207.54 PLN",
      "change_percent": "-42.7%"
    },
    {
      "metric": "CTR",
      "previous": "1.8%",
      "recent": "1.8%",
      "change_percent": "+1.1%"
    },
    {
      "metric": "Sredni CPC",
      "previous": "1.29 PLN",
      "recent": "1.18 PLN",
      "change_percent": "-8.7%"
    },
    {
      "metric": "ROAS",
      "previous": "0.64",
      "recent": "0.44",
      "change_percent": "-31.2%"
    }
  ],
  "campaigns": [
    {
      "campaign_id": "22756584237",
      "campaign_name": "[PMax] produkty (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "previous_cost": "355.13 PLN",
      "recent_cost": "286.28 PLN",
      "cost_change": "-19.4%",
      "previous_clicks": "327",
      "recent_clicks": "282",
      "clicks_change": "-13.8%",
      "previous_conversions": "4.00",
      "recent_conversions": "2.00",
      "conversions_change": "-50.0%",
      "previous_roas": "1.02",
      "recent_roas": "0.52",
      "roas_change": "-49.0%"
    },
    {
      "campaign_id": "23778411828",
      "campaign_name": "[PLA_CL1] zarowki",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "166.85 PLN",
      "recent_cost": "103.33 PLN",
      "cost_change": "-38.1%",
      "previous_clicks": "86",
      "recent_clicks": "63",
      "clicks_change": "-26.7%",
      "previous_conversions": "0.00",
      "recent_conversions": "2.00",
      "conversions_change": "nowe dane",
      "previous_roas": "0.00",
      "recent_roas": "0.56",
      "roas_change": "nowe dane"
    },
    {
      "campaign_id": "23822676208",
      "campaign_name": "[PLA_CL1] tasmy_led",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "44.80 PLN",
      "recent_cost": "81.86 PLN",
      "cost_change": "+82.7%",
      "previous_clicks": "27",
      "recent_clicks": "56",
      "clicks_change": "+107.4%",
      "previous_conversions": "0.00",
      "recent_conversions": "0.00",
      "conversions_change": "nowe dane",
      "previous_roas": "0.00",
      "recent_roas": "0.00",
      "roas_change": "nowe dane"
    }
  ],
  "anomalies": [
    {
      "campaign_id": "22756584237",
      "campaign_name": "[PMax] produkty (catch-all)",
      "channel_type": "PERFORMANCE_MAX",
      "status": "ENABLED",
      "metric": "ROAS",
      "severity": "wysokie",
      "previous_value": "1.02",
      "recent_value": "0.52",
      "change_percent": "-49.0%",
      "reason": "ROAS spadl przy istotnym koszcie bazowym",
      "recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
    },
    {
      "campaign_id": "22756584237",
      "campaign_name": "[PMax] produkty (catch-all)",
      "channel_type": "PERFORMANCE_MAX",
      "status": "ENABLED",
      "metric": "wartosc konwersji",
      "severity": "wysokie",
      "previous_value": "361.97 PLN",
      "recent_value": "149.34 PLN",
      "change_percent": "-58.7%",
      "reason": "wartosc konwersji spadla o co najmniej polowe",
      "recommendation": "sprawdz pomiar, koszyk, kampanie produktowe i jakosc ruchu"
    },
    {
      "campaign_id": "22756584237",
      "campaign_name": "[PMax] produkty (catch-all)",
      "channel_type": "PERFORMANCE_MAX",
      "status": "ENABLED",
      "metric": "konwersje",
      "severity": "srednie",
      "previous_value": "4.00",
      "recent_value": "2.00",
      "change_percent": "-50.0%",
      "reason": "konwersje spadly o co najmniej polowe",
      "recommendation": "sprawdz pomiar konwersji, ruch i ostatnie zmiany w kampanii"
    },
    {
      "campaign_id": "23822676208",
      "campaign_name": "[PLA_CL1] tasmy_led",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "klikniecia",
      "severity": "niskie",
      "previous_value": "27",
      "recent_value": "56",
      "change_percent": "+107.4%",
      "reason": "klikniecia wzrosly bardzo mocno tydzien do tygodnia",
      "recommendation": "sprawdz, czy wzrost jest jakosciowy i nie wynika z niepasujacego ruchu"
    }
  ],
  "scope": [
    {
      "area": "Okres porownania",
      "check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj."
    },
    {
      "area": "Metryki kampanii",
      "check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie aktywnych kampanii."
    },
    {
      "area": "Nagly spadek",
      "check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS."
    },
    {
      "area": "Nagly wzrost",
      "check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki."
    },
    {
      "area": "Priorytet reakcji",
      "check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze."
    }
  ],
  "out_of_scope": [
    "zmiany budzetow i ocena pacingu budzetu",
    "zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA",
    "analiza zapytan uzytkownikow oraz wykluczen",
    "analiza reklam RSA, zasobow i kreacji",
    "wdrazanie zmian na koncie Google Ads"
  ],
  "knowledge_rules": [],
  "warnings": [
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}