{
  "created_at": "2026-05-14T21:26:16+02:00",
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    {
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    {
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    {
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    },
    {
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    },
    {
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      "ad_group": "Rzęsy volume method 0,10 D 13mm IBRA Makeup",
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    },
    {
      "campaign": "[PLA_CL1] rzesy",
      "ad_group": "Rzęsy volume method 0,10 D 8mm IBRA Makeup",
      "status": "ENABLED",
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      "roas": 0.0,
      "cpa": "0.00 PLN"
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  ],
  "findings": [
    {
      "campaign": "[GDN] porzucone koszyki",
      "ad_group": "Ad group 1",
      "status": "ENABLED",
      "type": "DISPLAY_STANDARD",
      "cost": "205.23 PLN",
      "clicks": 81,
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      "conversion_value": "126.31 PLN",
      "roas": 0.62,
      "cpa": "72.76 PLN",
      "ctr": "0.39%",
      "flags": [
        "niski ROAS przy istotnym koszcie"
      ],
      "recommendation": "sprawdz ten segment przed decyzja optymalizacyjna"
    },
    {
      "campaign": "[PLA_CL1] rzesy",
      "ad_group": "Kępki rzęs Insta Style 14mm skręt C IBRA Makeup - Rzęsy kępki do naklejania",
      "status": "ENABLED",
      "type": "SHOPPING_PRODUCT_ADS",
      "cost": "103.01 PLN",
      "clicks": 22,
      "conversions": 2.0,
      "conversion_value": "89.40 PLN",
      "roas": 0.87,
      "cpa": "51.51 PLN",
      "ctr": "2.37%",
      "flags": [
        "niski ROAS przy istotnym koszcie"
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      "recommendation": "sprawdz ten segment przed decyzja optymalizacyjna"
    }
  ],
  "summary": [
    {
      "group_by": "campaign",
      "segment": "[Search] brand",
      "rows": 1,
      "cost": "3192.68 PLN",
      "clicks": 2041,
      "conversions": 287.98,
      "conversion_value": "35301.63 PLN",
      "roas": 11.06
    },
    {
      "group_by": "campaign",
      "segment": "[DG] YouTube Shorts",
      "rows": 1,
      "cost": "585.99 PLN",
      "clicks": 196,
      "conversions": 4.35,
      "conversion_value": "757.80 PLN",
      "roas": 1.29
    },
    {
      "group_by": "campaign",
      "segment": "[PLA] produkty (bestsellers)",
      "rows": 43,
      "cost": "419.19 PLN",
      "clicks": 233,
      "conversions": 44.51,
      "conversion_value": "4948.83 PLN",
      "roas": 11.81
    },
    {
      "group_by": "campaign",
      "segment": "[PLA_CL1] rzesy",
      "rows": 48,
      "cost": "419.17 PLN",
      "clicks": 110,
      "conversions": 16.9,
      "conversion_value": "1615.66 PLN",
      "roas": 3.85
    },
    {
      "group_by": "campaign",
      "segment": "[GDN] porzucone koszyki",
      "rows": 1,
      "cost": "205.23 PLN",
      "clicks": 81,
      "conversions": 2.82,
      "conversion_value": "126.31 PLN",
      "roas": 0.62
    },
    {
      "group_by": "campaign",
      "segment": "[PLA_CL1] rzesy | catch_all",
      "rows": 1,
      "cost": "116.50 PLN",
      "clicks": 19,
      "conversions": 2.0,
      "conversion_value": "168.66 PLN",
      "roas": 1.45
    },
    {
      "group_by": "campaign",
      "segment": "[DSA] produkty",
      "rows": 1,
      "cost": "0.00 PLN",
      "clicks": 0,
      "conversions": 0.0,
      "conversion_value": "0.00 PLN",
      "roas": 0.0
    },
    {
      "group_by": "type",
      "segment": "SEARCH_STANDARD",
      "rows": 1,
      "cost": "3192.68 PLN",
      "clicks": 2041,
      "conversions": 287.98,
      "conversion_value": "35301.63 PLN",
      "roas": 11.06
    },
    {
      "group_by": "type",
      "segment": "SHOPPING_PRODUCT_ADS",
      "rows": 92,
      "cost": "954.86 PLN",
      "clicks": 362,
      "conversions": 63.41,
      "conversion_value": "6733.15 PLN",
      "roas": 7.05
    },
    {
      "group_by": "type",
      "segment": "UNSPECIFIED",
      "rows": 1,
      "cost": "585.99 PLN",
      "clicks": 196,
      "conversions": 4.35,
      "conversion_value": "757.80 PLN",
      "roas": 1.29
    },
    {
      "group_by": "type",
      "segment": "DISPLAY_STANDARD",
      "rows": 1,
      "cost": "205.23 PLN",
      "clicks": 81,
      "conversions": 2.82,
      "conversion_value": "126.31 PLN",
      "roas": 0.62
    },
    {
      "group_by": "type",
      "segment": "SEARCH_DYNAMIC_ADS",
      "rows": 1,
      "cost": "0.00 PLN",
      "clicks": 0,
      "conversions": 0.0,
      "conversion_value": "0.00 PLN",
      "roas": 0.0
    }
  ],
  "scope": [
    {
      "area": "Grupy reklam",
      "check": "Pokaz koszt, konwersje, wartosc, ROAS i CPA na poziomie grupy reklam."
    },
    {
      "area": "Priorytet oceny",
      "check": "Oznacz grupy z kosztem bez konwersji, wieloma kliknieciami bez konwersji albo slabym ROAS."
    },
    {
      "area": "Granica zadania",
      "check": "Nie wstrzymuj grup reklam automatycznie."
    }
  ],
  "out_of_scope": [
    "wdrazanie zmian na koncie Google Ads",
    "automatyczne zmiany budzetow",
    "automatyczne zmiany stawek albo strategii ustalania stawek",
    "automatyczne wylaczanie kampanii, grup reklam, slow kluczowych, reklam albo produktow",
    "zmiany struktury grup reklam"
  ],
  "knowledge_rules": [],
  "warnings": [
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}