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      "cost": "265.78 PLN",
      "cost_micros": 265775981,
      "conversions": 25.56,
      "conversion_value": "3534.82 PLN",
      "conversion_value_raw": 3534.82,
      "ctr": "1.39%",
      "avg_cpc": "1.61 PLN",
      "conversion_rate": "15.49%",
      "roas": 13.3,
      "cpa": "10.40 PLN"
    },
    {
      "campaign": "[PMax] products (catch-all)",
      "channel": "PERFORMANCE_MAX",
      "day_of_week": "TUESDAY",
      "impressions": 14272,
      "clicks": 267,
      "cost": "357.37 PLN",
      "cost_micros": 357367332,
      "conversions": 33.04,
      "conversion_value": "4390.14 PLN",
      "conversion_value_raw": 4390.14,
      "ctr": "1.87%",
      "avg_cpc": "1.34 PLN",
      "conversion_rate": "12.37%",
      "roas": 12.28,
      "cpa": "10.82 PLN"
    },
    {
      "campaign": "[PMax] products (catch-all)",
      "channel": "PERFORMANCE_MAX",
      "day_of_week": "WEDNESDAY",
      "impressions": 17679,
      "clicks": 239,
      "cost": "354.06 PLN",
      "cost_micros": 354056703,
      "conversions": 35.5,
      "conversion_value": "4981.95 PLN",
      "conversion_value_raw": 4981.95,
      "ctr": "1.35%",
      "avg_cpc": "1.48 PLN",
      "conversion_rate": "14.85%",
      "roas": 14.07,
      "cpa": "9.97 PLN"
    },
    {
      "campaign": "[Search] brand",
      "channel": "SEARCH",
      "day_of_week": "FRIDAY",
      "impressions": 1512,
      "clicks": 244,
      "cost": "381.05 PLN",
      "cost_micros": 381051438,
      "conversions": 24.96,
      "conversion_value": "2552.46 PLN",
      "conversion_value_raw": 2552.46,
      "ctr": "16.14%",
      "avg_cpc": "1.56 PLN",
      "conversion_rate": "10.23%",
      "roas": 6.7,
      "cpa": "15.27 PLN"
    },
    {
      "campaign": "[Search] brand",
      "channel": "SEARCH",
      "day_of_week": "MONDAY",
      "impressions": 1872,
      "clicks": 348,
      "cost": "522.65 PLN",
      "cost_micros": 522650698,
      "conversions": 60.65,
      "conversion_value": "7519.56 PLN",
      "conversion_value_raw": 7519.56,
      "ctr": "18.59%",
      "avg_cpc": "1.50 PLN",
      "conversion_rate": "17.43%",
      "roas": 14.39,
      "cpa": "8.62 PLN"
    },
    {
      "campaign": "[Search] brand",
      "channel": "SEARCH",
      "day_of_week": "SATURDAY",
      "impressions": 1662,
      "clicks": 227,
      "cost": "362.12 PLN",
      "cost_micros": 362120343,
      "conversions": 27.26,
      "conversion_value": "2966.82 PLN",
      "conversion_value_raw": 2966.82,
      "ctr": "13.66%",
      "avg_cpc": "1.60 PLN",
      "conversion_rate": "12.01%",
      "roas": 8.19,
      "cpa": "13.28 PLN"
    },
    {
      "campaign": "[Search] brand",
      "channel": "SEARCH",
      "day_of_week": "SUNDAY",
      "impressions": 2112,
      "clicks": 284,
      "cost": "416.16 PLN",
      "cost_micros": 416162829,
      "conversions": 35.17,
      "conversion_value": "4884.75 PLN",
      "conversion_value_raw": 4884.75,
      "ctr": "13.45%",
      "avg_cpc": "1.47 PLN",
      "conversion_rate": "12.39%",
      "roas": 11.74,
      "cpa": "11.83 PLN"
    },
    {
      "campaign": "[Search] brand",
      "channel": "SEARCH",
      "day_of_week": "THURSDAY",
      "impressions": 1538,
      "clicks": 239,
      "cost": "368.02 PLN",
      "cost_micros": 368020096,
      "conversions": 28.0,
      "conversion_value": "4108.74 PLN",
      "conversion_value_raw": 4108.74,
      "ctr": "15.54%",
      "avg_cpc": "1.54 PLN",
      "conversion_rate": "11.71%",
      "roas": 11.16,
      "cpa": "13.14 PLN"
    },
    {
      "campaign": "[Search] brand",
      "channel": "SEARCH",
      "day_of_week": "TUESDAY",
      "impressions": 2122,
      "clicks": 352,
      "cost": "573.04 PLN",
      "cost_micros": 573038063,
      "conversions": 52.88,
      "conversion_value": "5838.83 PLN",
      "conversion_value_raw": 5838.83,
      "ctr": "16.59%",
      "avg_cpc": "1.63 PLN",
      "conversion_rate": "15.02%",
      "roas": 10.19,
      "cpa": "10.84 PLN"
    },
    {
      "campaign": "[Search] brand",
      "channel": "SEARCH",
      "day_of_week": "WEDNESDAY",
      "impressions": 1945,
      "clicks": 347,
      "cost": "569.64 PLN",
      "cost_micros": 569637318,
      "conversions": 59.06,
      "conversion_value": "7430.47 PLN",
      "conversion_value_raw": 7430.47,
      "ctr": "17.84%",
      "avg_cpc": "1.64 PLN",
      "conversion_rate": "17.02%",
      "roas": 13.04,
      "cpa": "9.65 PLN"
    }
  ],
  "findings": [],
  "summary": [
    {
      "group_by": "day_of_week",
      "segment": "TUESDAY",
      "rows": 7,
      "cost": "1206.43 PLN",
      "clicks": 743,
      "conversions": 100.37,
      "conversion_value": "12004.80 PLN",
      "roas": 9.95
    },
    {
      "group_by": "day_of_week",
      "segment": "WEDNESDAY",
      "rows": 7,
      "cost": "1179.18 PLN",
      "clicks": 671,
      "conversions": 110.37,
      "conversion_value": "14358.23 PLN",
      "roas": 12.18
    },
    {
      "group_by": "day_of_week",
      "segment": "SUNDAY",
      "rows": 7,
      "cost": "1085.42 PLN",
      "clicks": 620,
      "conversions": 76.37,
      "conversion_value": "9184.57 PLN",
      "roas": 8.46
    },
    {
      "group_by": "day_of_week",
      "segment": "MONDAY",
      "rows": 7,
      "cost": "1054.55 PLN",
      "clicks": 664,
      "conversions": 98.85,
      "conversion_value": "13078.10 PLN",
      "roas": 12.4
    },
    {
      "group_by": "day_of_week",
      "segment": "SATURDAY",
      "rows": 7,
      "cost": "959.91 PLN",
      "clicks": 527,
      "conversions": 69.24,
      "conversion_value": "7777.01 PLN",
      "roas": 8.1
    },
    {
      "group_by": "day_of_week",
      "segment": "FRIDAY",
      "rows": 7,
      "cost": "859.25 PLN",
      "clicks": 480,
      "conversions": 46.9,
      "conversion_value": "5504.97 PLN",
      "roas": 6.41
    },
    {
      "group_by": "day_of_week",
      "segment": "THURSDAY",
      "rows": 7,
      "cost": "820.20 PLN",
      "clicks": 480,
      "conversions": 63.62,
      "conversion_value": "8750.85 PLN",
      "roas": 10.67
    }
  ],
  "scope": [
    {
      "area": "Dni tygodnia",
      "check": "Porownaj koszt, klikniecia, konwersje, wartosc konwersji, ROAS i CPA wedlug dnia tygodnia."
    },
    {
      "area": "Kontekst kampanii",
      "check": "Pokaz dane w podziale na kampanie, aby nie mieszac roznych typow ruchu."
    },
    {
      "area": "Decyzja reczna",
      "check": "Zaznacz segmenty do oceny bez zmiany harmonogramu reklam."
    }
  ],
  "out_of_scope": [
    "wdrazanie zmian na koncie Google Ads",
    "automatyczne zmiany budzetow",
    "automatyczne zmiany stawek albo strategii ustalania stawek",
    "automatyczne wylaczanie kampanii, grup reklam, slow kluczowych, reklam albo produktow",
    "zmiany harmonogramu reklam"
  ],
  "knowledge_rules": [],
  "warnings": [
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}