{
  "created_at": "2026-05-14T21:26:40+02:00",
  "client": "ibra-makeup.pl",
  "task": "check_network_performance",
  "task_name": "Sprawdzenie efektywnosci sieci",
  "rows": [
    {
      "campaign": "[DG] YouTube Shorts",
      "channel": "DEMAND_GEN",
      "network": "DISCOVER",
      "impressions": 4,
      "clicks": 0,
      "cost": "0.00 PLN",
      "cost_micros": 0,
      "conversions": 0.0,
      "conversion_value": "0.00 PLN",
      "conversion_value_raw": 0.0,
      "ctr": "0.00%",
      "avg_cpc": "0.00 PLN",
      "conversion_rate": "0.00%",
      "roas": 0.0,
      "cpa": "0.00 PLN"
    },
    {
      "campaign": "[DG] YouTube Shorts",
      "channel": "DEMAND_GEN",
      "network": "YOUTUBE",
      "impressions": 21825,
      "clicks": 196,
      "cost": "585.99 PLN",
      "cost_micros": 585986260,
      "conversions": 4.35,
      "conversion_value": "757.80 PLN",
      "conversion_value_raw": 757.8,
      "ctr": "0.90%",
      "avg_cpc": "2.99 PLN",
      "conversion_rate": "2.22%",
      "roas": 1.29,
      "cpa": "134.74 PLN"
    },
    {
      "campaign": "[GDN] porzucone koszyki",
      "channel": "DISPLAY",
      "network": "CONTENT",
      "impressions": 20516,
      "clicks": 81,
      "cost": "205.23 PLN",
      "cost_micros": 205227456,
      "conversions": 2.82,
      "conversion_value": "126.31 PLN",
      "conversion_value_raw": 126.31,
      "ctr": "0.39%",
      "avg_cpc": "2.53 PLN",
      "conversion_rate": "3.48%",
      "roas": 0.62,
      "cpa": "72.76 PLN"
    },
    {
      "campaign": "[PLA] produkty (bestsellers)",
      "channel": "SHOPPING",
      "network": "SEARCH",
      "impressions": 10112,
      "clicks": 233,
      "cost": "419.19 PLN",
      "cost_micros": 419190000,
      "conversions": 44.51,
      "conversion_value": "4948.83 PLN",
      "conversion_value_raw": 4948.83,
      "ctr": "2.30%",
      "avg_cpc": "1.80 PLN",
      "conversion_rate": "19.10%",
      "roas": 11.81,
      "cpa": "9.42 PLN"
    },
    {
      "campaign": "[PLA_CL1] rzesy",
      "channel": "SHOPPING",
      "network": "SEARCH",
      "impressions": 5446,
      "clicks": 109,
      "cost": "416.49 PLN",
      "cost_micros": 416490000,
      "conversions": 16.9,
      "conversion_value": "1615.66 PLN",
      "conversion_value_raw": 1615.66,
      "ctr": "2.00%",
      "avg_cpc": "3.82 PLN",
      "conversion_rate": "15.51%",
      "roas": 3.88,
      "cpa": "24.64 PLN"
    },
    {
      "campaign": "[PLA_CL1] rzesy",
      "channel": "SHOPPING",
      "network": "SEARCH_PARTNERS",
      "impressions": 45,
      "clicks": 1,
      "cost": "2.68 PLN",
      "cost_micros": 2680000,
      "conversions": 0.0,
      "conversion_value": "0.00 PLN",
      "conversion_value_raw": 0.0,
      "ctr": "2.22%",
      "avg_cpc": "2.68 PLN",
      "conversion_rate": "0.00%",
      "roas": 0.0,
      "cpa": "0.00 PLN"
    },
    {
      "campaign": "[PLA_CL1] rzesy | catch_all",
      "channel": "SHOPPING",
      "network": "SEARCH",
      "impressions": 324,
      "clicks": 19,
      "cost": "116.50 PLN",
      "cost_micros": 116500000,
      "conversions": 2.0,
      "conversion_value": "168.66 PLN",
      "conversion_value_raw": 168.66,
      "ctr": "5.86%",
      "avg_cpc": "6.13 PLN",
      "conversion_rate": "10.53%",
      "roas": 1.45,
      "cpa": "58.25 PLN"
    },
    {
      "campaign": "[PLA_CL1] rzesy | catch_all",
      "channel": "SHOPPING",
      "network": "SEARCH_PARTNERS",
      "impressions": 16,
      "clicks": 0,
      "cost": "0.00 PLN",
      "cost_micros": 0,
      "conversions": 0.0,
      "conversion_value": "0.00 PLN",
      "conversion_value_raw": 0.0,
      "ctr": "0.00%",
      "avg_cpc": "0.00 PLN",
      "conversion_rate": "0.00%",
      "roas": 0.0,
      "cpa": "0.00 PLN"
    },
    {
      "campaign": "[PMax] products (catch-all)",
      "channel": "PERFORMANCE_MAX",
      "network": "CONTENT",
      "impressions": 6071,
      "clicks": 28,
      "cost": "40.48 PLN",
      "cost_micros": 40480319,
      "conversions": 3.0,
      "conversion_value": "427.42 PLN",
      "conversion_value_raw": 427.42,
      "ctr": "0.46%",
      "avg_cpc": "1.45 PLN",
      "conversion_rate": "10.71%",
      "roas": 10.56,
      "cpa": "13.49 PLN"
    },
    {
      "campaign": "[PMax] products (catch-all)",
      "channel": "PERFORMANCE_MAX",
      "network": "SEARCH",
      "impressions": 86279,
      "clicks": 1473,
      "cost": "2181.74 PLN",
      "cost_micros": 2181740000,
      "conversions": 204.14,
      "conversion_value": "27312.22 PLN",
      "conversion_value_raw": 27312.22,
      "ctr": "1.71%",
      "avg_cpc": "1.48 PLN",
      "conversion_rate": "13.86%",
      "roas": 12.52,
      "cpa": "10.69 PLN"
    },
    {
      "campaign": "[PMax] products (catch-all)",
      "channel": "PERFORMANCE_MAX",
      "network": "SEARCH_PARTNERS",
      "impressions": 3,
      "clicks": 0,
      "cost": "0.00 PLN",
      "cost_micros": 0,
      "conversions": 0.0,
      "conversion_value": "0.00 PLN",
      "conversion_value_raw": 0.0,
      "ctr": "0.00%",
      "avg_cpc": "0.00 PLN",
      "conversion_rate": "0.00%",
      "roas": 0.0,
      "cpa": "0.00 PLN"
    },
    {
      "campaign": "[PMax] products (catch-all)",
      "channel": "PERFORMANCE_MAX",
      "network": "YOUTUBE",
      "impressions": 1849,
      "clicks": 4,
      "cost": "3.96 PLN",
      "cost_micros": 3959493,
      "conversions": 0.0,
      "conversion_value": "0.00 PLN",
      "conversion_value_raw": 0.0,
      "ctr": "0.22%",
      "avg_cpc": "0.99 PLN",
      "conversion_rate": "0.00%",
      "roas": 0.0,
      "cpa": "0.00 PLN"
    },
    {
      "campaign": "[Search] brand",
      "channel": "SEARCH",
      "network": "SEARCH",
      "impressions": 12763,
      "clicks": 2041,
      "cost": "3192.68 PLN",
      "cost_micros": 3192680785,
      "conversions": 287.98,
      "conversion_value": "35301.63 PLN",
      "conversion_value_raw": 35301.63,
      "ctr": "15.99%",
      "avg_cpc": "1.56 PLN",
      "conversion_rate": "14.11%",
      "roas": 11.06,
      "cpa": "11.09 PLN"
    }
  ],
  "findings": [
    {
      "campaign": "[GDN] porzucone koszyki",
      "channel": "DISPLAY",
      "network": "CONTENT",
      "cost": "205.23 PLN",
      "clicks": 81,
      "conversions": 2.82,
      "conversion_value": "126.31 PLN",
      "roas": 0.62,
      "cpa": "72.76 PLN",
      "ctr": "0.39%",
      "flags": [
        "niski ROAS przy istotnym koszcie"
      ],
      "recommendation": "sprawdz ten segment przed decyzja optymalizacyjna"
    }
  ],
  "summary": [
    {
      "group_by": "channel",
      "segment": "SEARCH",
      "rows": 1,
      "cost": "3192.68 PLN",
      "clicks": 2041,
      "conversions": 287.98,
      "conversion_value": "35301.63 PLN",
      "roas": 11.06
    },
    {
      "group_by": "channel",
      "segment": "PERFORMANCE_MAX",
      "rows": 4,
      "cost": "2226.18 PLN",
      "clicks": 1505,
      "conversions": 207.14,
      "conversion_value": "27739.64 PLN",
      "roas": 12.46
    },
    {
      "group_by": "channel",
      "segment": "SHOPPING",
      "rows": 5,
      "cost": "954.86 PLN",
      "clicks": 362,
      "conversions": 63.41,
      "conversion_value": "6733.15 PLN",
      "roas": 7.05
    },
    {
      "group_by": "channel",
      "segment": "DEMAND_GEN",
      "rows": 2,
      "cost": "585.99 PLN",
      "clicks": 196,
      "conversions": 4.35,
      "conversion_value": "757.80 PLN",
      "roas": 1.29
    },
    {
      "group_by": "channel",
      "segment": "DISPLAY",
      "rows": 1,
      "cost": "205.23 PLN",
      "clicks": 81,
      "conversions": 2.82,
      "conversion_value": "126.31 PLN",
      "roas": 0.62
    },
    {
      "group_by": "network",
      "segment": "SEARCH",
      "rows": 5,
      "cost": "6326.60 PLN",
      "clicks": 3875,
      "conversions": 555.53,
      "conversion_value": "69347.00 PLN",
      "roas": 10.96
    },
    {
      "group_by": "network",
      "segment": "YOUTUBE",
      "rows": 2,
      "cost": "589.95 PLN",
      "clicks": 200,
      "conversions": 4.35,
      "conversion_value": "757.80 PLN",
      "roas": 1.28
    },
    {
      "group_by": "network",
      "segment": "CONTENT",
      "rows": 2,
      "cost": "245.71 PLN",
      "clicks": 109,
      "conversions": 5.82,
      "conversion_value": "553.73 PLN",
      "roas": 2.25
    },
    {
      "group_by": "network",
      "segment": "SEARCH_PARTNERS",
      "rows": 3,
      "cost": "2.68 PLN",
      "clicks": 1,
      "conversions": 0.0,
      "conversion_value": "0.00 PLN",
      "roas": 0.0
    },
    {
      "group_by": "network",
      "segment": "DISCOVER",
      "rows": 1,
      "cost": "0.00 PLN",
      "clicks": 0,
      "conversions": 0.0,
      "conversion_value": "0.00 PLN",
      "roas": 0.0
    }
  ],
  "scope": [
    {
      "area": "Sieci",
      "check": "Porownaj wyniki Google Search, partnerow, Display, Shopping i innych sieci zwracanych przez API."
    },
    {
      "area": "Jakosc ruchu",
      "check": "Oznacz sieci z kosztem bez konwersji albo slabym ROAS."
    },
    {
      "area": "Granica zadania",
      "check": "Nie zmieniaj ustawien sieci w tym audycie."
    }
  ],
  "out_of_scope": [
    "wdrazanie zmian na koncie Google Ads",
    "automatyczne zmiany budzetow",
    "automatyczne zmiany stawek albo strategii ustalania stawek",
    "automatyczne wylaczanie kampanii, grup reklam, slow kluczowych, reklam albo produktow",
    "zmiany ustawien sieci kampanii"
  ],
  "knowledge_rules": [],
  "warnings": [
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}