{
  "created_at": "2026-05-14T20:42:55+02:00",
  "client": "aruba.rzeszow.pl",
  "task": "check_impression_share",
  "task_name": "Sprawdzenie udzialu w wyswietleniach",
  "campaigns": [
    {
      "campaign_id": "22926581178",
      "campaign_name": "[PLA] produkty (bestsellers)",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "impressions": 18972,
      "clicks": 456,
      "cost_micros": 874060000,
      "cost": "874.06 PLN",
      "conversions": 32.42,
      "conversion_value": 5401.14,
      "search_impression_share": 0.3262871222928284,
      "search_budget_lost_impression_share": 0.6731617170276228,
      "search_rank_lost_impression_share": 0.0005511606795486967,
      "search_top_impression_share": 0.0,
      "search_absolute_top_impression_share": 0.0999,
      "severity": "wysokie",
      "flags": [
        "duza utrata przez budzet"
      ]
    },
    {
      "campaign_id": "20561423980",
      "campaign_name": "[DSA] produkty",
      "status": "ENABLED",
      "channel_type": "SEARCH",
      "impressions": 10381,
      "clicks": 673,
      "cost_micros": 1154782761,
      "cost": "1154.78 PLN",
      "conversions": 23.0,
      "conversion_value": 6692.71,
      "search_impression_share": 0.0999,
      "search_budget_lost_impression_share": 0.24565293178634992,
      "search_rank_lost_impression_share": 0.7261821028617562,
      "search_top_impression_share": 0.0999,
      "search_absolute_top_impression_share": 0.0999,
      "severity": "wysokie",
      "flags": [
        "utrata przez budzet do oceny",
        "duza utrata przez ranking",
        "niski udzial w wyswietleniach"
      ]
    },
    {
      "campaign_id": "21260050298",
      "campaign_name": "[PMax] products (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "impressions": 166246,
      "clicks": 2650,
      "cost_micros": 3132519372,
      "cost": "3132.52 PLN",
      "conversions": 133.06,
      "conversion_value": 24264.7,
      "search_impression_share": 0.38199355306229543,
      "search_budget_lost_impression_share": 0.0,
      "search_rank_lost_impression_share": 0.6180064469377046,
      "search_top_impression_share": 0.0,
      "search_absolute_top_impression_share": 0.0,
      "severity": "wysokie",
      "flags": [
        "duza utrata przez ranking"
      ]
    },
    {
      "campaign_id": "19591441631",
      "campaign_name": "[Search] brand",
      "status": "ENABLED",
      "channel_type": "SEARCH",
      "impressions": 1458,
      "clicks": 429,
      "cost_micros": 332024380,
      "cost": "332.02 PLN",
      "conversions": 22.0,
      "conversion_value": 6442.5,
      "search_impression_share": 0.8895216400911162,
      "search_budget_lost_impression_share": 0.03644646924829157,
      "search_rank_lost_impression_share": 0.07403189066059225,
      "search_top_impression_share": 0.8472063854047891,
      "search_absolute_top_impression_share": 0.8187001140250855,
      "severity": "ok",
      "flags": [
        "ok"
      ]
    }
  ],
  "channel_summary": [
    {
      "channel_type": "SEARCH",
      "count": 2
    },
    {
      "channel_type": "SHOPPING",
      "count": 1
    },
    {
      "channel_type": "PERFORMANCE_MAX",
      "count": 1
    }
  ],
  "problem_items": [
    {
      "severity": "wysokie",
      "campaign_name": "[PLA] produkty (bestsellers)",
      "channel_type": "SHOPPING",
      "impression_share": "32.6%",
      "lost_budget": "67.3%",
      "lost_rank": "0.1%",
      "top_share": "0.0%",
      "flags": [
        "duza utrata przez budzet"
      ],
      "recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
    },
    {
      "severity": "wysokie",
      "campaign_name": "[DSA] produkty",
      "channel_type": "SEARCH",
      "impression_share": "10.0%",
      "lost_budget": "24.6%",
      "lost_rank": "72.6%",
      "top_share": "10.0%",
      "flags": [
        "utrata przez budzet do oceny",
        "duza utrata przez ranking",
        "niski udzial w wyswietleniach"
      ],
      "recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
    },
    {
      "severity": "wysokie",
      "campaign_name": "[PMax] products (catch-all)",
      "channel_type": "PERFORMANCE_MAX",
      "impression_share": "38.2%",
      "lost_budget": "0.0%",
      "lost_rank": "61.8%",
      "top_share": "0.0%",
      "flags": [
        "duza utrata przez ranking"
      ],
      "recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
    }
  ],
  "scope": [
    {
      "area": "Udzial w wyswietleniach",
      "check": "Sprawdz search impression share dla kampanii z ostatnich 30 dni."
    },
    {
      "area": "Utrata przez budzet",
      "check": "Oznacz kampanie z istotna utrata udzialu w wyswietleniach przez budzet."
    },
    {
      "area": "Utrata przez ranking",
      "check": "Oznacz kampanie z istotna utrata udzialu w wyswietleniach przez ranking."
    },
    {
      "area": "Widocznosc top",
      "check": "Pokaz top impression share i absolute top impression share jako sygnal konkurencyjnosci."
    }
  ],
  "out_of_scope": [
    "zmiany budzetow",
    "zmiany stawek i strategii ustalania stawek",
    "decyzje o zmianie Docelowego ROAS albo Docelowego CPA",
    "analiza zapytan uzytkownikow",
    "wdrazanie zmian na koncie Google Ads"
  ],
  "knowledge_rules": [],
  "warnings": [
    "To zadanie tylko wskazuje utrate udzialu w wyswietleniach. Decyzje o budzetach i stawkach pozostaja w osobnych zadaniach.",
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace aukcji i udzialu w wyswietleniach bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}