{
  "created_at": "2026-05-14T21:14:39+02:00",
  "client": "wyprzedaze.pl",
  "task": "check_device_performance",
  "task_name": "Sprawdzenie urzadzen",
  "currency_code": "PLN",
  "device_summary": [
    {
      "device": "MOBILE",
      "cost_micros": 1671948580,
      "clicks": 1443,
      "impressions": 70299,
      "conversions": 13.0,
      "conversion_value": 564.7,
      "roas": 0.34,
      "cpa": 128.61,
      "cost_share_percent": 74.9
    },
    {
      "device": "DESKTOP",
      "cost_micros": 544990000,
      "clicks": 291,
      "impressions": 21025,
      "conversions": 3.0,
      "conversion_value": 321.53,
      "roas": 0.59,
      "cpa": 181.66,
      "cost_share_percent": 24.4
    },
    {
      "device": "TABLET",
      "cost_micros": 14871349,
      "clicks": 11,
      "impressions": 921,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 0.7
    },
    {
      "device": "CONNECTED_TV",
      "cost_micros": 33551,
      "clicks": 0,
      "impressions": 3,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 0.0
    }
  ],
  "campaign_device_rows": [
    {
      "campaign_id": "23029731982",
      "campaign_name": "[PLA] product 01",
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      "channel_type": "SHOPPING",
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      "cost_micros": 19330000,
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      "conversions": 0.0,
      "conversion_value": 0.0,
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      "cpa": 0.0,
      "cost_share_percent": 72.4,
      "flags": [
        "koszt bez konwersji",
        "duzy udzial kosztu bez wartosci"
      ],
      "severity": "wysokie"
    },
    {
      "campaign_id": "23822676208",
      "campaign_name": "[PLA_CL1] tasmy_led",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
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      "cost_micros": 78370000,
      "clicks": 64,
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      "conversion_value": 0.0,
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      "cpa": 0.0,
      "cost_share_percent": 68.3,
      "flags": [
        "koszt bez konwersji",
        "duzy udzial kosztu bez wartosci",
        "wiele klikniec bez konwersji"
      ],
      "severity": "wysokie"
    },
    {
      "campaign_id": "23778411828",
      "campaign_name": "[PLA_CL1] zarowki",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "device": "DESKTOP",
      "cost_micros": 91680000,
      "clicks": 31,
      "impressions": 3622,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 31.7,
      "flags": [
        "koszt bez konwersji",
        "wiele klikniec bez konwersji"
      ],
      "severity": "wysokie"
    },
    {
      "campaign_id": "23618063885",
      "campaign_name": "[Search] brand",
      "status": "PAUSED",
      "channel_type": "SEARCH",
      "device": "MOBILE",
      "cost_micros": 167068700,
      "clicks": 113,
      "impressions": 967,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 91.6,
      "flags": [
        "koszt bez konwersji",
        "duzy udzial kosztu bez wartosci",
        "wiele klikniec bez konwersji"
      ],
      "severity": "wysokie"
    },
    {
      "campaign_id": "23822676208",
      "campaign_name": "[PLA_CL1] tasmy_led",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "device": "DESKTOP",
      "cost_micros": 36430000,
      "clicks": 15,
      "impressions": 612,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 31.7,
      "flags": [
        "koszt bez konwersji"
      ],
      "severity": "srednie"
    },
    {
      "campaign_id": "23778411828",
      "campaign_name": "[PLA_CL1] zarowki",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "device": "MOBILE",
      "cost_micros": 194580000,
      "clicks": 121,
      "impressions": 9548,
      "conversions": 2.0,
      "conversion_value": 58.2,
      "roas": 0.3,
      "cpa": 97.29,
      "cost_share_percent": 67.3,
      "flags": [
        "niski ROAS przy istotnym koszcie"
      ],
      "severity": "srednie"
    },
    {
      "campaign_id": "22756584237",
      "campaign_name": "[PMax] produkty (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "device": "MOBILE",
      "cost_micros": 1212599880,
      "clicks": 1129,
      "impressions": 56686,
      "conversions": 11.0,
      "conversion_value": 506.5,
      "roas": 0.42,
      "cpa": 110.24,
      "cost_share_percent": 74.9,
      "flags": [
        "niski ROAS przy istotnym koszcie"
      ],
      "severity": "srednie"
    },
    {
      "campaign_id": "22756584237",
      "campaign_name": "[PMax] produkty (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "device": "DESKTOP",
      "cost_micros": 396300000,
      "clicks": 232,
      "impressions": 16241,
      "conversions": 3.0,
      "conversion_value": 321.53,
      "roas": 0.81,
      "cpa": 132.1,
      "cost_share_percent": 24.5,
      "flags": [
        "niski ROAS przy istotnym koszcie"
      ],
      "severity": "srednie"
    },
    {
      "campaign_id": "23029731982",
      "campaign_name": "[PLA] product 01",
      "status": "PAUSED",
      "channel_type": "SHOPPING",
      "device": "DESKTOP",
      "cost_micros": 5300000,
      "clicks": 4,
      "impressions": 452,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 19.9,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    },
    {
      "campaign_id": "23029731982",
      "campaign_name": "[PLA] product 01",
      "status": "PAUSED",
      "channel_type": "SHOPPING",
      "device": "TABLET",
      "cost_micros": 2070000,
      "clicks": 1,
      "impressions": 13,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 7.8,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    },
    {
      "campaign_id": "23822676208",
      "campaign_name": "[PLA_CL1] tasmy_led",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "device": "TABLET",
      "cost_micros": 0,
      "clicks": 0,
      "impressions": 21,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 0.0,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    },
    {
      "campaign_id": "23778411828",
      "campaign_name": "[PLA_CL1] zarowki",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "device": "TABLET",
      "cost_micros": 2820000,
      "clicks": 2,
      "impressions": 123,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 1.0,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    },
    {
      "campaign_id": "22756584237",
      "campaign_name": "[PMax] produkty (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "device": "TABLET",
      "cost_micros": 9981349,
      "clicks": 8,
      "impressions": 751,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 0.6,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    },
    {
      "campaign_id": "22756584237",
      "campaign_name": "[PMax] produkty (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "device": "CONNECTED_TV",
      "cost_micros": 33551,
      "clicks": 0,
      "impressions": 3,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 0.0,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    },
    {
      "campaign_id": "23618063885",
      "campaign_name": "[Search] brand",
      "status": "PAUSED",
      "channel_type": "SEARCH",
      "device": "DESKTOP",
      "cost_micros": 15280000,
      "clicks": 9,
      "impressions": 98,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 8.4,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    },
    {
      "campaign_id": "23618063885",
      "campaign_name": "[Search] brand",
      "status": "PAUSED",
      "channel_type": "SEARCH",
      "device": "TABLET",
      "cost_micros": 0,
      "clicks": 0,
      "impressions": 13,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 0.0,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    }
  ],
  "findings": [
    {
      "severity": "wysokie",
      "campaign_name": "[PLA] product 01",
      "channel_type": "SHOPPING",
      "device": "MOBILE",
      "cost_share_percent": 72.4,
      "cost_micros": 19330000,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "flags": [
        "koszt bez konwersji",
        "duzy udzial kosztu bez wartosci"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    },
    {
      "severity": "wysokie",
      "campaign_name": "[PLA_CL1] tasmy_led",
      "channel_type": "SHOPPING",
      "device": "MOBILE",
      "cost_share_percent": 68.3,
      "cost_micros": 78370000,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "flags": [
        "koszt bez konwersji",
        "duzy udzial kosztu bez wartosci",
        "wiele klikniec bez konwersji"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    },
    {
      "severity": "wysokie",
      "campaign_name": "[PLA_CL1] zarowki",
      "channel_type": "SHOPPING",
      "device": "DESKTOP",
      "cost_share_percent": 31.7,
      "cost_micros": 91680000,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "flags": [
        "koszt bez konwersji",
        "wiele klikniec bez konwersji"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    },
    {
      "severity": "wysokie",
      "campaign_name": "[Search] brand",
      "channel_type": "SEARCH",
      "device": "MOBILE",
      "cost_share_percent": 91.6,
      "cost_micros": 167068700,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "flags": [
        "koszt bez konwersji",
        "duzy udzial kosztu bez wartosci",
        "wiele klikniec bez konwersji"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    },
    {
      "severity": "srednie",
      "campaign_name": "[PLA_CL1] tasmy_led",
      "channel_type": "SHOPPING",
      "device": "DESKTOP",
      "cost_share_percent": 31.7,
      "cost_micros": 36430000,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "flags": [
        "koszt bez konwersji"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    },
    {
      "severity": "srednie",
      "campaign_name": "[PLA_CL1] zarowki",
      "channel_type": "SHOPPING",
      "device": "MOBILE",
      "cost_share_percent": 67.3,
      "cost_micros": 194580000,
      "conversions": 2.0,
      "conversion_value": 58.2,
      "roas": 0.3,
      "cpa": 97.29,
      "flags": [
        "niski ROAS przy istotnym koszcie"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    },
    {
      "severity": "srednie",
      "campaign_name": "[PMax] produkty (catch-all)",
      "channel_type": "PERFORMANCE_MAX",
      "device": "MOBILE",
      "cost_share_percent": 74.9,
      "cost_micros": 1212599880,
      "conversions": 11.0,
      "conversion_value": 506.5,
      "roas": 0.42,
      "cpa": 110.24,
      "flags": [
        "niski ROAS przy istotnym koszcie"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    },
    {
      "severity": "srednie",
      "campaign_name": "[PMax] produkty (catch-all)",
      "channel_type": "PERFORMANCE_MAX",
      "device": "DESKTOP",
      "cost_share_percent": 24.5,
      "cost_micros": 396300000,
      "conversions": 3.0,
      "conversion_value": 321.53,
      "roas": 0.81,
      "cpa": 132.1,
      "flags": [
        "niski ROAS przy istotnym koszcie"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    }
  ],
  "scope": [
    {
      "area": "Segment urzadzenia",
      "check": "Porownaj wyniki kampanii z ostatnich 30 dni dla komputerow, telefonow i tabletow."
    },
    {
      "area": "Rentownosc",
      "check": "Policz koszt, konwersje, wartosc konwersji, ROAS i CPA dla kazdego urzadzenia."
    },
    {
      "area": "Udzial kosztu",
      "check": "Pokaz, jaka czesc kosztu kampanii przypada na dane urzadzenie."
    },
    {
      "area": "Sygnaly do oceny",
      "check": "Oznacz urzadzenia z istotnym kosztem i slabymi wynikami albo wyraznie odmienna efektywnoscia."
    }
  ],
  "out_of_scope": [
    "zmiany korekt stawek dla urzadzen",
    "zmiany strategii ustalania stawek",
    "zmiany budzetow kampanii",
    "analiza zapytan uzytkownikow",
    "wdrazanie zmian na koncie Google Ads"
  ],
  "knowledge_rules": [],
  "warnings": [
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace segmentow urzadzen bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}