# Plan: Sprawdzenie dni tygodnia

Klient: aruba.rzeszow.pl
Utworzono: 2026-05-14T21:04:00+02:00

## Podsumowanie

- Wiersze danych: 28
- Elementy do oceny: 0
- Reguly wiedzy przypisane do zadania: 0
- Zmiany do wdrozenia: 0

## Uwagi

- Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly bedziemy dopisywac osobno po akceptacji uzytkownika.

## Zakres zadania

| Obszar | Co sprawdzic |
| --- | --- |
| Dni tygodnia | Porownaj koszt, klikniecia, konwersje, wartosc konwersji, ROAS i CPA wedlug dnia tygodnia. |
| Kontekst kampanii | Pokaz dane w podziale na kampanie, aby nie mieszac roznych typow ruchu. |
| Decyzja reczna | Zaznacz segmenty do oceny bez zmiany harmonogramu reklam. |

## Poza zakresem tego zadania

- wdrazanie zmian na koncie Google Ads
- automatyczne zmiany budzetow
- automatyczne zmiany stawek albo strategii ustalania stawek
- automatyczne wylaczanie kampanii, grup reklam, slow kluczowych, reklam albo produktow
- zmiany harmonogramu reklam

## Podsumowanie segmentow

| Grupowanie | Segment | Wiersze | Koszt | Klikniecia | Konwersje | Wartosc | ROAS |
| --- | --- | --- | --- | --- | --- | --- | --- |
| day_of_week | TUESDAY | 4 | 1058.76 PLN | 785 | 40.97 | 9541.16 PLN | 9.01 |
| day_of_week | WEDNESDAY | 4 | 977.11 PLN | 815 | 32.98 | 7003.40 PLN | 7.17 |
| day_of_week | MONDAY | 4 | 936.50 PLN | 690 | 41.98 | 7677.83 PLN | 8.2 |
| day_of_week | THURSDAY | 4 | 704.03 PLN | 577 | 22.05 | 4788.02 PLN | 6.8 |
| day_of_week | SUNDAY | 4 | 658.30 PLN | 481 | 26.51 | 4565.28 PLN | 6.93 |
| day_of_week | SATURDAY | 4 | 612.12 PLN | 430 | 20.5 | 3210.23 PLN | 5.24 |
| day_of_week | FRIDAY | 4 | 546.57 PLN | 430 | 25.5 | 6015.12 PLN | 11.01 |

## Dane

| campaign | channel | day_of_week | cost | clicks | conversions | conversion_value | roas | cpa | ctr |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| [DSA] produkty | SEARCH | FRIDAY | 114.78 PLN | 78 | 2.0 | 453.00 PLN | 3.95 | 57.39 PLN | 5.66% |
| [DSA] produkty | SEARCH | MONDAY | 173.43 PLN | 104 | 5.0 | 1240.01 PLN | 7.15 | 34.69 PLN | 5.62% |
| [DSA] produkty | SEARCH | SATURDAY | 167.07 PLN | 97 | 2.0 | 335.00 PLN | 2.01 | 83.53 PLN | 7.33% |
| [DSA] produkty | SEARCH | SUNDAY | 190.71 PLN | 103 | 6.0 | 1375.00 PLN | 7.21 | 31.79 PLN | 5.85% |
| [DSA] produkty | SEARCH | THURSDAY | 128.39 PLN | 80 | 2.0 | 697.00 PLN | 5.43 | 64.19 PLN | 7.48% |
| [DSA] produkty | SEARCH | TUESDAY | 206.32 PLN | 107 | 4.0 | 2204.70 PLN | 10.69 | 51.58 PLN | 7.03% |
| [DSA] produkty | SEARCH | WEDNESDAY | 174.09 PLN | 104 | 2.0 | 388.00 PLN | 2.23 | 87.05 PLN | 7.06% |
| [PLA] produkty (bestsellers) | SHOPPING | FRIDAY | 106.57 PLN | 60 | 2.0 | 435.00 PLN | 4.08 | 53.28 PLN | 2.35% |
| [PLA] produkty (bestsellers) | SHOPPING | MONDAY | 126.24 PLN | 60 | 6.0 | 1161.00 PLN | 9.2 | 21.04 PLN | 2.34% |
| [PLA] produkty (bestsellers) | SHOPPING | SATURDAY | 114.77 PLN | 61 | 6.0 | 804.00 PLN | 7.01 | 19.13 PLN | 2.50% |
| [PLA] produkty (bestsellers) | SHOPPING | SUNDAY | 123.02 PLN | 54 | 1.0 | 254.00 PLN | 2.06 | 123.02 PLN | 2.41% |
| [PLA] produkty (bestsellers) | SHOPPING | THURSDAY | 97.99 PLN | 58 | 4.02 | 296.24 PLN | 3.02 | 24.39 PLN | 2.70% |
| [PLA] produkty (bestsellers) | SHOPPING | TUESDAY | 154.50 PLN | 70 | 1.4 | 495.50 PLN | 3.21 | 110.17 PLN | 2.02% |
| [PLA] produkty (bestsellers) | SHOPPING | WEDNESDAY | 150.97 PLN | 93 | 12.0 | 1955.40 PLN | 12.95 | 12.58 PLN | 2.62% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | FRIDAY | 290.57 PLN | 252 | 17.5 | 3774.11 PLN | 12.99 | 16.60 PLN | 1.58% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | MONDAY | 566.57 PLN | 455 | 26.98 | 4415.82 PLN | 7.79 | 21.00 PLN | 1.68% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | SATURDAY | 312.65 PLN | 248 | 11.5 | 1848.00 PLN | 5.91 | 27.19 PLN | 1.39% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | SUNDAY | 323.30 PLN | 293 | 16.51 | 2475.27 PLN | 7.66 | 19.58 PLN | 1.51% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | THURSDAY | 421.14 PLN | 370 | 14.03 | 3552.78 PLN | 8.44 | 30.03 PLN | 1.62% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | TUESDAY | 623.33 PLN | 510 | 29.57 | 4316.68 PLN | 6.93 | 21.08 PLN | 1.61% |
| [PMax] products (catch-all) | PERFORMANCE_MAX | WEDNESDAY | 594.96 PLN | 522 | 16.98 | 3882.03 PLN | 6.52 | 35.04 PLN | 1.66% |
| [Search] brand | SEARCH | FRIDAY | 34.65 PLN | 40 | 4.0 | 1353.01 PLN | 39.05 | 8.66 PLN | 24.84% |
| [Search] brand | SEARCH | MONDAY | 70.26 PLN | 71 | 4.0 | 861.00 PLN | 12.25 | 17.57 PLN | 25.45% |
| [Search] brand | SEARCH | SATURDAY | 17.63 PLN | 24 | 1.0 | 223.23 PLN | 12.66 | 17.63 PLN | 22.22% |
| [Search] brand | SEARCH | SUNDAY | 21.26 PLN | 31 | 3.0 | 461.01 PLN | 21.68 | 7.09 PLN | 35.63% |
| [Search] brand | SEARCH | THURSDAY | 56.51 PLN | 69 | 2.0 | 242.00 PLN | 4.28 | 28.25 PLN | 29.49% |
| [Search] brand | SEARCH | TUESDAY | 74.61 PLN | 98 | 6.0 | 2524.28 PLN | 33.83 | 12.44 PLN | 30.82% |
| [Search] brand | SEARCH | WEDNESDAY | 57.09 PLN | 96 | 2.0 | 777.97 PLN | 13.63 | 28.55 PLN | 35.42% |
