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Jacek Pyziak
2026-05-15 23:19:26 +02:00
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<!DOCTYPE html>
<html lang="pl">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Raport Kwiecień 2026 &mdash; Aruba Rzeszow</title>
<script src="https://cdn.jsdelivr.net/npm/chart.js@4.4.0/dist/chart.umd.min.js"></script>
<style>
:root {
--primary: #0d8b8b;
--primary-dark: #065a5a;
--primary-light: #e8f5f5;
--green: #27ae60;
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--gray: #6c757d;
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font-family: system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif;
color: #333;
background: #f5f5f5;
line-height: 1.6;
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.hero {
background: linear-gradient(135deg, var(--primary-dark) 0%, var(--primary) 60%, #10a5a5 100%);
color: white;
padding: 60px 40px;
position: relative;
overflow: hidden;
}
.hero::before {
content: '';
position: absolute;
top: 0; right: 0;
width: 50%;
height: 100%;
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opacity: 0.7;
}
.hero-content {
max-width: 1400px;
margin: 0 auto;
position: relative;
z-index: 1;
}
.logo {
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align-items: center;
gap: 12px;
margin-bottom: 50px;
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.logo svg {
height: 40px;
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.logo-text {
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font-weight: 700;
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.logo-subtitle {
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.hero h1 {
font-size: 42px;
font-weight: 700;
line-height: 1.2;
margin-bottom: 16px;
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.hero .meta {
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opacity: 0.9;
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.container {
max-width: 1400px;
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.report-section {
background: white;
border-radius: 12px;
padding: 32px;
margin: 24px auto;
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box-shadow: 0 1px 3px rgba(0,0,0,0.08);
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.section-title {
color: var(--primary-dark);
font-size: 24px;
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margin-bottom: 24px;
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.kpi-change {
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margin-top: 6px;
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.chart-container {
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}
.chart-container h3 {
color: var(--primary-dark);
margin-bottom: 12px;
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font-size: 14px;
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color: white;
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.badge {
display: inline-block;
padding: 2px 8px;
border-radius: 4px;
font-size: 11px;
font-weight: 600;
}
.badge-search { background: #dbeafe; color: #1e40af; }
.badge-performance_max { background: #fef3c7; color: #92400e; }
.badge-shopping { background: #d1fae5; color: #065f46; }
.badge-display { background: #ede9fe; color: #5b21b6; }
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background: var(--primary-light);
border-left: 4px solid var(--primary);
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.two-col {
display: grid;
grid-template-columns: 1fr 1fr;
gap: 24px;
margin-top: 24px;
}
.bar {
height: 8px;
background: var(--primary);
border-radius: 4px;
min-width: 4px;
}
.recommendations-list {
display: flex;
flex-direction: column;
gap: 16px;
}
.rec-item {
display: flex;
gap: 16px;
padding: 16px;
background: var(--light-gray);
border-radius: 8px;
border-left: 4px solid var(--primary);
}
.rec-icon {
font-size: 20px;
flex-shrink: 0;
margin-top: 2px;
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.rec-item p {
margin-top: 4px;
color: var(--gray);
font-size: 14px;
}
.questions-box {
background: linear-gradient(135deg, #fff8e1 0%, #fff3cd 100%);
border-left: 4px solid #f59e0b;
border-radius: 10px;
padding: 24px 28px;
margin-top: 16px;
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.questions-box h3 {
margin: 0 0 8px 0;
color: #92400e;
font-size: 18px;
}
.questions-box .intro {
color: #78350f;
font-size: 14px;
margin-bottom: 16px;
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.questions-list {
display: flex;
flex-direction: column;
gap: 14px;
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gap: 14px;
padding: 14px 16px;
background: rgba(255,255,255,0.7);
border-radius: 8px;
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width: 28px;
height: 28px;
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background: #f59e0b;
color: white;
display: flex;
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justify-content: center;
font-weight: 700;
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.q-item strong { color: #92400e; display: block; margin-bottom: 4px; }
.q-item p { margin: 0; color: #57534e; font-size: 14px; line-height: 1.6; }
.footer {
text-align: center;
padding: 32px;
color: var(--gray);
font-size: 13px;
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.footer a {
color: var(--primary);
text-decoration: none;
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@media (max-width: 768px) {
.hero { padding: 40px 20px; }
.hero h1 { font-size: 28px; }
.kpi-grid { grid-template-columns: repeat(2, 1fr); }
.two-col { grid-template-columns: 1fr; }
.report-section { padding: 20px; margin: 12px; }
}
@media print {
body { background: white; }
.report-section { box-shadow: none; page-break-inside: avoid; }
.hero { padding: 30px; }
}
</style>
</head>
<body>
<!-- HERO / TITLE -->
<header class="hero">
<div class="hero-content">
<div class="logo">
<img src="https://www.project-pro.pl/upload/filemanager/Project-Design/logos/project-pro/logo-white.svg" alt="Project-Pro" style="height: 40px;">
</div>
<h1>Raport z działań marketingowych</h1>
<div class="meta">Aruba Rzeszow &mdash; Kwiecień 2026</div>
</div>
</header>
<!-- RECOMMENDATIONS -->
<section class="report-section" id="recommendations">
<h2 class="section-title">Wnioski i rekomendacje</h2>
<div class="recommendations-list">
<div class="rec-item"><span class="rec-icon">&#9888;</span><div><strong>Spadek konwersji do obserwacji</strong><p>Liczba konwersji spadla o 8.2% miesiac do miesiaca. Rekomendujemy sprawdzenie kampanii o najwiekszym spadku wolumenu.</p></div></div><div class="rec-item"><span class="rec-icon">&#128200;</span><div><strong>ROAS liczony z Google Ads</strong><p>ROAS z Google Ads wyniosl 8.47. Ten wskaznik liczymy z wartosci konwersji Google Ads, nie z przychodow sklepu.</p></div></div><div class="rec-item"><span class="rec-icon">&#128269;</span><div><strong>Kontrola wzrostu kosztu</strong><p>Koszt reklam wzrosl o 12.2% miesiac do miesiaca. Warto porownac wzrost kosztu ze wzrostem konwersji i wartosci konwersji.</p></div></div>
</div>
</section>
<!-- GA4 SECTION -->
<!-- E-COMMERCE -->
<!-- PRODUCT OPTIMIZATIONS -->
<!-- TOP ADS PRODUCTS -->
<!-- YEAR OVER YEAR -->
<!-- GOOGLE ADS KPIs -->
<section class="report-section" id="ads-kpi">
<h2 class="section-title">Google Ads &mdash; Podsumowanie</h2>
<div class="kpi-grid">
<div class="kpi-card">
<div class="kpi-label">Wyświetlenia</div>
<div class="kpi-value">172 277<span class="kpi-unit"></span></div>
<div class="kpi-change" style="color: #e74c3c">
&#9660; -0.6% vs Marzec
</div>
</div>
<div class="kpi-card">
<div class="kpi-label">Kliknięcia</div>
<div class="kpi-value">3 826<span class="kpi-unit"></span></div>
<div class="kpi-change" style="color: #27ae60">
&#9650; +2.5% vs Marzec
</div>
</div>
<div class="kpi-card">
<div class="kpi-label">CTR</div>
<div class="kpi-value">2.2<span class="kpi-unit">%</span></div>
<div class="kpi-change" style="color: #27ae60">
&#9650; +3.3% vs Marzec
</div>
</div>
<div class="kpi-card">
<div class="kpi-label">Konwersje</div>
<div class="kpi-value">199<span class="kpi-unit"></span></div>
<div class="kpi-change" style="color: #e74c3c">
&#9660; -8.2% vs Marzec
</div>
</div>
<div class="kpi-card">
<div class="kpi-label">Koszt</div>
<div class="kpi-value">4880.74<span class="kpi-unit"> PLN</span></div>
<div class="kpi-change" style="color: #e74c3c">
&#9650; +12.2% vs Marzec
</div>
</div>
<div class="kpi-card">
<div class="kpi-label">CPA</div>
<div class="kpi-value">24.46<span class="kpi-unit"> PLN</span></div>
<div class="kpi-change" style="color: #e74c3c">
&#9650; +22.2% vs Marzec
</div>
</div>
<div class="kpi-card">
<div class="kpi-label">ROAS</div>
<div class="kpi-value">8.47<span class="kpi-unit">x</span></div>
<div class="kpi-change" style="color: #e74c3c">
&#9660; -1.5% vs Marzec
</div>
</div></div>
</section>
<!-- DAILY CHART -->
<section class="report-section" id="ads-chart">
<h2 class="section-title">Google Ads &mdash; Aktywność dzienna</h2>
<div class="chart-container">
<canvas id="dailyClicksChart"></canvas>
</div>
</section>
<!-- CAMPAIGNS TABLE -->
<section class="report-section" id="campaigns">
<h2 class="section-title">Kampanie</h2>
<table class="data-table">
<thead>
<tr>
<th>Kampania</th>
<th>Typ</th>
<th>Wyświetlenia</th>
<th>Kliknięcia</th>
<th>CTR</th>
<th>Konwersje</th>
<th>Koszt</th>
<th>CPA</th>
</tr>
</thead>
<tbody>
<tr>
<td>[Search] brand</td>
<td><span class="badge badge-search">SEARCH</span></td>
<td class="num">1 614</td>
<td class="num">483</td>
<td class="num">29.9%</td>
<td class="num">27</td>
<td class="num">337.96 PLN</td>
<td class="num">12.52 PLN</td>
</tr>
<tr>
<td>[DSA] produkty</td>
<td><span class="badge badge-search">SEARCH</span></td>
<td class="num">9 984</td>
<td class="num">694</td>
<td class="num">7.0%</td>
<td class="num">23</td>
<td class="num">1098.15 PLN</td>
<td class="num">47.75 PLN</td>
</tr>
<tr>
<td>[PMax] products (catch-all)</td>
<td><span class="badge badge-performance_max">PERFORMANCE_MAX</span></td>
<td class="num">138 921</td>
<td class="num">2 164</td>
<td class="num">1.6%</td>
<td class="num">106</td>
<td class="num">2762.99 PLN</td>
<td class="num">25.94 PLN</td>
</tr>
<tr>
<td>[PLA] produkty (bestsellers)</td>
<td><span class="badge badge-shopping">SHOPPING</span></td>
<td class="num">21 758</td>
<td class="num">485</td>
<td class="num">2.2%</td>
<td class="num">43</td>
<td class="num">681.64 PLN</td>
<td class="num">15.85 PLN</td>
</tr></tbody>
</table>
</section>
<!-- SEARCH TERMS -->
<section class="report-section" id="search-terms">
<h2 class="section-title">Najpopularniejsze frazy wyszukiwania</h2>
<table class="data-table">
<thead>
<tr>
<th>#</th>
<th>Fraza</th>
<th>Wyświetlenia</th>
<th>Kliknięcia</th>
<th>CTR</th>
<th>Konwersje</th>
</tr>
</thead>
<tbody>
<tr>
<td class="num">1</td>
<td>aruba rzeszów</td>
<td class="num">836</td>
<td class="num">246</td>
<td class="num">29.4%</td>
<td class="num">16</td>
</tr>
<tr>
<td class="num">2</td>
<td>gen factor</td>
<td class="num">858</td>
<td class="num">59</td>
<td class="num">6.9%</td>
<td class="num">1</td>
</tr>
<tr>
<td class="num">3</td>
<td>aruba hurtownia</td>
<td class="num">122</td>
<td class="num">48</td>
<td class="num">39.3%</td>
<td class="num">4</td>
</tr>
<tr>
<td class="num">4</td>
<td>aruba rzeszow</td>
<td class="num">127</td>
<td class="num">39</td>
<td class="num">30.7%</td>
<td class="num">0</td>
</tr>
<tr>
<td class="num">5</td>
<td>gen factor green</td>
<td class="num">207</td>
<td class="num">21</td>
<td class="num">10.1%</td>
<td class="num">2</td>
</tr>
<tr>
<td class="num">6</td>
<td>gen factor</td>
<td class="num">604</td>
<td class="num">21</td>
<td class="num">3.5%</td>
<td class="num">1</td>
</tr>
<tr>
<td class="num">7</td>
<td>verru immuno</td>
<td class="num">495</td>
<td class="num">19</td>
<td class="num">3.8%</td>
<td class="num">2</td>
</tr>
<tr>
<td class="num">8</td>
<td>aruba sklep</td>
<td class="num">48</td>
<td class="num">17</td>
<td class="num">35.4%</td>
<td class="num">1</td>
</tr>
<tr>
<td class="num">9</td>
<td>aurumaris</td>
<td class="num">113</td>
<td class="num">13</td>
<td class="num">11.5%</td>
<td class="num">0</td>
</tr>
<tr>
<td class="num">10</td>
<td>aruba hurtownia kosmetyczna</td>
<td class="num">25</td>
<td class="num">12</td>
<td class="num">48.0%</td>
<td class="num">1</td>
</tr>
<tr>
<td class="num">11</td>
<td>aruba kosmetyki</td>
<td class="num">33</td>
<td class="num">12</td>
<td class="num">36.4%</td>
<td class="num">1</td>
</tr>
<tr>
<td class="num">12</td>
<td>gen factor 09</td>
<td class="num">47</td>
<td class="num">11</td>
<td class="num">23.4%</td>
<td class="num">0</td>
</tr>
<tr>
<td class="num">13</td>
<td>genfactor</td>
<td class="num">111</td>
<td class="num">11</td>
<td class="num">9.9%</td>
<td class="num">2</td>
</tr>
<tr>
<td class="num">14</td>
<td>podopharm verru immuno</td>
<td class="num">230</td>
<td class="num">11</td>
<td class="num">4.8%</td>
<td class="num">2</td>
</tr>
<tr>
<td class="num">15</td>
<td>hurtownia aruba</td>
<td class="num">32</td>
<td class="num">10</td>
<td class="num">31.2%</td>
<td class="num">0</td>
</tr></tbody>
</table>
</section>
<!-- NEGATIVE KEYWORDS ADDED -->
<!-- SEMSTORM SEO -->
<!-- SEO ACTIVITIES -->
<!-- SEO LINKS -->
<!-- SUMMARY -->
<section class="report-section" id="summary">
<h2 class="section-title">Podsumowanie miesiąca</h2>
<div class="summary-box">
Odnotowano 199 konwersji w tym miesiącu. Ruch z reklam wzrósł o 2.5% (3826 kliknięć).
</div>
</section>
<!-- RECOMMENDATIONS moved to top -->
<!-- FOOTER -->
<div class="footer">
Raport wygenerowany przez <a href="https://www.project-pro.pl">Project-Pro</a> &mdash; marketing w wersji PRO
</div>
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.sync/Archive/scripts/reports/output/aruba.rzeszow.pl_2026-04.json Normal file
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{
"client": "aruba.rzeszow.pl",
"month": "2026-04",
"month_name": "Kwiecień",
"year": 2026,
"prev_month": "2026-03",
"prev_month_name": "Marzec",
"generated_at": "2026-05-14T23:23:53.496703",
"google_ads": {
"campaigns": [
{
"id": "19591441631",
"name": "[Search] brand",
"status": "ENABLED",
"type": "SEARCH",
"impressions": 1614,
"clicks": 483,
"cost": 337.96,
"conversions": 27.0,
"conversion_value": 7967.63,
"ctr": 29.93,
"cpc": 0.7,
"cpa": 12.52,
"roas": 23.58
},
{
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{
"icon": "&#9888;",
"title": "Spadek konwersji do obserwacji",
"text": "Liczba konwersji spadla o 8.2% miesiac do miesiaca. Rekomendujemy sprawdzenie kampanii o najwiekszym spadku wolumenu."
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{
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},
{
"icon": "&#128269;",
"title": "Kontrola wzrostu kosztu",
"text": "Koszt reklam wzrosl o 12.2% miesiac do miesiaca. Warto porownac wzrost kosztu ze wzrostem konwersji i wartosci konwersji."
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