update
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{
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"client": "aruba.rzeszow.pl",
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"month": "2026-04",
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"month_name": "Kwiecień",
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"year": 2026,
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"prev_month": "2026-03",
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"prev_month_name": "Marzec",
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"generated_at": "2026-05-14T23:23:53.496703",
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"google_ads": {
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"campaigns": [
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{
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"id": "19591441631",
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"name": "[Search] brand",
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"status": "ENABLED",
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"type": "SEARCH",
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"impressions": 1614,
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"clicks": 483,
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"cost": 337.96,
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"conversions": 27.0,
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"conversion_value": 7967.63,
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"ctr": 29.93,
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"cpc": 0.7,
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"cpa": 12.52,
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"roas": 23.58
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},
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{
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"id": "20561423980",
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"name": "[DSA] produkty",
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"status": "ENABLED",
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"type": "SEARCH",
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"impressions": 9984,
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"clicks": 694,
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"cost": 1098.15,
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"conversions": 23.0,
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"conversion_value": 6600.7,
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"ctr": 6.95,
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"cpc": 1.58,
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"cpa": 47.75,
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"roas": 6.01
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},
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{
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"id": "21260050298",
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"name": "[PMax] products (catch-all)",
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"status": "ENABLED",
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"type": "PERFORMANCE_MAX",
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"impressions": 138921,
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"clicks": 2164,
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"cost": 2762.99,
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"conversions": 106.5,
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"conversion_value": 19390.88,
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"ctr": 1.56,
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"cpc": 1.28,
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"cpa": 25.94,
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"roas": 7.02
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},
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{
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"id": "22926581178",
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"name": "[PLA] produkty (bestsellers)",
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"status": "ENABLED",
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"type": "SHOPPING",
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"impressions": 21758,
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"clicks": 485,
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"cost": 681.64,
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"conversions": 43.0,
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"conversion_value": 7367.07,
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"ctr": 2.23,
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"cpc": 1.41,
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"cpa": 15.85,
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"roas": 10.81
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}
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],
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"totals": {
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"impressions": 172277,
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"clicks": 3826,
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"cost": 4880.74,
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"conversions": 199.5,
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"conversion_value": 41326.28,
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"ctr": 2.22,
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"cpc": 1.28,
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"cpa": 24.46,
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"roas": 8.47
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},
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"prev_totals": {
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"impressions": 173273,
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"clicks": 3733,
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"cost": 4351.39,
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"conversions": 217.4,
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"conversion_value": 37429.84,
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"ctr": 2.15,
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"cpc": 1.17,
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"cpa": 20.02,
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"roas": 8.6
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},
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"mom_change": {
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"impressions_pct": -0.6,
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"clicks_pct": 2.5,
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"cost_pct": 12.2,
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"conversions_pct": -8.2,
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"ctr_pct": 3.3,
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"cpc_pct": 9.4,
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"cpa_pct": 22.2
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},
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"daily": [
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{
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"date": "2026-04-01",
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"impressions": 6909,
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"clicks": 102,
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"cost": 120.77
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},
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{
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"date": "2026-04-02",
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"impressions": 5632,
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"clicks": 108,
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"cost": 167.66
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},
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{
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"date": "2026-04-03",
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"impressions": 4210,
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"clicks": 72,
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"cost": 95.19
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},
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{
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"date": "2026-04-04",
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"impressions": 3045,
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"clicks": 54,
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"cost": 101.11
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},
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{
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"date": "2026-04-05",
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"impressions": 2088,
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"clicks": 39,
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"cost": 49.2
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},
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{
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"date": "2026-04-06",
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"impressions": 3976,
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"clicks": 96,
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"cost": 112.82
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},
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{
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"date": "2026-04-07",
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"impressions": 5853,
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"clicks": 130,
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"cost": 138.02
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},
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{
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"date": "2026-04-08",
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"impressions": 7519,
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"clicks": 166,
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"cost": 225.05
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},
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{
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"date": "2026-04-09",
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"impressions": 6605,
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"clicks": 137,
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"cost": 165.58
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},
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{
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"date": "2026-04-10",
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"impressions": 4340,
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"clicks": 112,
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"cost": 130.39
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},
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{
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"date": "2026-04-11",
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"impressions": 3177,
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"clicks": 95,
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"cost": 92.74
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},
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{
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"date": "2026-04-12",
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"impressions": 4104,
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"clicks": 114,
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"cost": 116.26
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},
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{
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"date": "2026-04-13",
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"impressions": 7332,
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"clicks": 185,
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"cost": 201.76
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},
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{
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"date": "2026-04-14",
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"impressions": 7941,
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"clicks": 176,
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"cost": 232.59
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},
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{
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"date": "2026-04-15",
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"impressions": 7296,
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"clicks": 164,
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"cost": 186.57
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},
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{
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"date": "2026-04-16",
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"impressions": 6191,
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"clicks": 149,
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"cost": 165.26
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},
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{
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"date": "2026-04-17",
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"impressions": 4557,
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"clicks": 107,
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"cost": 95.56
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},
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{
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"date": "2026-04-18",
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"impressions": 3621,
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"clicks": 101,
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"cost": 118.02
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},
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{
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"date": "2026-04-19",
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"impressions": 5409,
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"clicks": 114,
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"cost": 175.25
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},
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{
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"date": "2026-04-20",
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"impressions": 7762,
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"clicks": 196,
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"cost": 239.2
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},
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{
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"date": "2026-04-21",
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"impressions": 7615,
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"clicks": 163,
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"cost": 262.91
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},
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{
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"date": "2026-04-22",
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"impressions": 9246,
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"clicks": 210,
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"cost": 265.25
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},
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{
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"date": "2026-04-23",
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"impressions": 9234,
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"clicks": 170,
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"cost": 222.45
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},
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{
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"date": "2026-04-24",
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"impressions": 5931,
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"clicks": 116,
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"cost": 202.37
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},
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{
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"date": "2026-04-25",
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"impressions": 5078,
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"clicks": 112,
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"cost": 174.69
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},
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{
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"date": "2026-04-26",
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"impressions": 5786,
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"clicks": 131,
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"cost": 162.94
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},
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{
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"date": "2026-04-27",
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"impressions": 6014,
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"clicks": 144,
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"cost": 191.42
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},
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{
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"date": "2026-04-28",
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"impressions": 6078,
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"clicks": 132,
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"cost": 181.99
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},
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{
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"date": "2026-04-29",
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"impressions": 5629,
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"clicks": 135,
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"cost": 166.02
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},
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{
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"date": "2026-04-30",
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"impressions": 4099,
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"clicks": 96,
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"cost": 121.72
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}
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],
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"search_terms": [
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{
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"term": "aruba rzeszów",
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"impressions": 836,
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"clicks": 246,
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"cost": 131.67,
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"conversions": 16.0,
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"ctr": 29.43
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},
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{
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"term": "gen factor",
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"impressions": 858,
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"clicks": 59,
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"cost": 134.33,
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"conversions": 1.0,
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"ctr": 6.88
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},
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{
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"term": "aruba hurtownia",
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"impressions": 122,
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"clicks": 48,
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"cost": 26.45,
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"conversions": 4.0,
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"ctr": 39.34
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},
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{
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"term": "aruba rzeszow",
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"impressions": 127,
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"clicks": 39,
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"cost": 24.46,
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"conversions": 0.0,
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"ctr": 30.71
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},
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{
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"term": "gen factor green",
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"impressions": 207,
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"clicks": 21,
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"cost": 46.65,
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"conversions": 2.0,
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"ctr": 10.14
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},
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{
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"term": "gen factor",
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"impressions": 604,
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"clicks": 21,
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"cost": 25.05,
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"conversions": 1.0,
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"ctr": 3.48
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},
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{
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"term": "verru immuno",
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"impressions": 495,
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"clicks": 19,
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"cost": 27.24,
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"conversions": 2.0,
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"ctr": 3.84
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},
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{
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"term": "aruba sklep",
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"impressions": 48,
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"clicks": 17,
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"cost": 3.4,
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"conversions": 1.0,
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"ctr": 35.42
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},
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{
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"term": "aurumaris",
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"impressions": 113,
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"clicks": 13,
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"cost": 14.52,
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"conversions": 0.0,
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"ctr": 11.5
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},
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{
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"term": "aruba hurtownia kosmetyczna",
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"impressions": 25,
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"clicks": 12,
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"cost": 7.85,
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"conversions": 1.0,
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"ctr": 48.0
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},
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{
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"term": "aruba kosmetyki",
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"impressions": 33,
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"clicks": 12,
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"cost": 3.27,
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"conversions": 1.0,
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"ctr": 36.36
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},
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{
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"term": "gen factor 09",
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"impressions": 47,
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"clicks": 11,
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"cost": 15.43,
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"conversions": 0.0,
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"ctr": 23.4
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},
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{
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"term": "genfactor",
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"impressions": 111,
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"clicks": 11,
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"cost": 27.84,
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"conversions": 2.0,
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"ctr": 9.91
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},
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{
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"term": "podopharm verru immuno",
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"impressions": 230,
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"clicks": 11,
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"cost": 15.75,
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"conversions": 2.0,
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"ctr": 4.78
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},
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{
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"term": "hurtownia aruba",
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"impressions": 32,
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"clicks": 10,
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"cost": 7.31,
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"conversions": 0.0,
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"ctr": 31.25
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}
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]
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},
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"ga4": null,
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"semstorm": null,
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"sales_history": [],
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"seo_links": [],
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"recommendations": [
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{
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"icon": "⚠",
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"title": "Spadek konwersji do obserwacji",
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"text": "Liczba konwersji spadla o 8.2% miesiac do miesiaca. Rekomendujemy sprawdzenie kampanii o najwiekszym spadku wolumenu."
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},
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{
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"icon": "📈",
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"title": "ROAS liczony z Google Ads",
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"text": "ROAS z Google Ads wyniosl 8.47. Ten wskaznik liczymy z wartosci konwersji Google Ads, nie z przychodow sklepu."
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},
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{
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"icon": "🔍",
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"title": "Kontrola wzrostu kosztu",
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"text": "Koszt reklam wzrosl o 12.2% miesiac do miesiaca. Warto porownac wzrost kosztu ze wzrostem konwersji i wartosci konwersji."
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}
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]
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}
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Reference in New Issue
Block a user