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Jacek Pyziak
2026-05-15 23:19:26 +02:00
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commit 75b9434de5
113 changed files with 50906 additions and 1305 deletions
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clients/innsi.pl/plans/2026-05-15_23-13-26_check_budget_usage.json Normal file
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{
"created_at": "2026-05-15T23:13:26+02:00",
"client": "innsi.pl",
"task": "check_budget_usage",
"task_name": "Sprawdzenie wykorzystania budzetu",
"currency_code": "PLN",
"campaigns": [
{
"campaign_id": "23796378384",
"campaign_name": "[PLA_CL1] gen_factor",
"status": "ENABLED",
"channel_type": "SHOPPING",
"budget_id": "15547616548",
"budget_name": "[PLA_CL1] gen_factor",
"budget_delivery_method": "STANDARD",
"daily_budget_micros": 30000000,
"expected_7d_micros": 210000000,
"cost_7d_micros": 268620000,
"avg_daily_cost_micros": 38374285,
"usage_percent": 127.9,
"pacing_label": "blisko limitu",
"conversions": 6.0,
"conversions_value": 1969.0,
"roas": 7.33,
"search_impression_share": 0.13164708225453098,
"search_budget_lost_impression_share": 0.8683529177454691,
"search_rank_lost_impression_share": 0.0,
"days_since_budget_change": null,
"budget_recommendation": {
"level": "wysokie",
"action": "rozważ podniesienie budżetu",
"reason": "kampania prawie wykorzystuje budzet, traci duzo wyswietlen przez budzet i ma dodatnia rentownosc",
"suggested_budget_change_percent": 30,
"current_daily_budget_micros": 30000000,
"recommended_daily_budget_micros": 39000000,
"budget_delta_micros": 9000000,
"days_since_budget_change": null,
"min_days_between_budget_changes": 7
}
},
{
"campaign_id": "23796424236",
"campaign_name": "[PLA_CL1] podopharm",
"status": "ENABLED",
"channel_type": "SHOPPING",
"budget_id": "15547649923",
"budget_name": "[PLA_CL1] podopharm",
"budget_delivery_method": "STANDARD",
"daily_budget_micros": 30000000,
"expected_7d_micros": 210000000,
"cost_7d_micros": 262520000,
"avg_daily_cost_micros": 37502857,
"usage_percent": 125.0,
"pacing_label": "blisko limitu",
"conversions": 5.0,
"conversions_value": 420.0,
"roas": 1.6,
"search_impression_share": 0.4300975995779478,
"search_budget_lost_impression_share": 0.5699024004220522,
"search_rank_lost_impression_share": 0.0,
"days_since_budget_change": null,
"budget_recommendation": {
"level": "srednie",
"action": "sprawdz mozliwosc podniesienia budżetu",
"reason": "kampania wykorzystuje budzet i traci czesc wyswietlen przez budzet",
"suggested_budget_change_percent": 30,
"current_daily_budget_micros": 30000000,
"recommended_daily_budget_micros": 39000000,
"budget_delta_micros": 9000000,
"days_since_budget_change": null,
"min_days_between_budget_changes": 7
}
},
{
"campaign_id": "21249422107",
"campaign_name": "[PMax] products (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"budget_id": "13551431002",
"budget_name": "[PMax] products (catch-all)",
"budget_delivery_method": "STANDARD",
"daily_budget_micros": 110000000,
"expected_7d_micros": 770000000,
"cost_7d_micros": 775322958,
"avg_daily_cost_micros": 110760422,
"usage_percent": 100.7,
"pacing_label": "blisko limitu",
"conversions": 14.0,
"conversions_value": 1818.89,
"roas": 2.35,
"search_impression_share": 0.4568911876798631,
"search_budget_lost_impression_share": 0.0,
"search_rank_lost_impression_share": 0.5431088123201369,
"days_since_budget_change": null,
"budget_recommendation": {
"level": "ok",
"action": "bez zmiany budzetu",
"reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
"suggested_budget_change_percent": 0,
"current_daily_budget_micros": 110000000,
"recommended_daily_budget_micros": 110000000,
"budget_delta_micros": 0,
"days_since_budget_change": null,
"min_days_between_budget_changes": 7
}
},
{
"campaign_id": "9941029102",
"campaign_name": "[Search] brand",
"status": "ENABLED",
"channel_type": "SEARCH",
"budget_id": "6957234908",
"budget_name": "[Search] brand",
"budget_delivery_method": "STANDARD",
"daily_budget_micros": 10000000,
"expected_7d_micros": 70000000,
"cost_7d_micros": 7653700,
"avg_daily_cost_micros": 1093385,
"usage_percent": 10.9,
"pacing_label": "niskie wykorzystanie",
"conversions": 0.0,
"conversions_value": 0.0,
"roas": 0.0,
"search_impression_share": 0.9459459459459459,
"search_budget_lost_impression_share": 0.0,
"search_rank_lost_impression_share": 0.05405405405405406,
"days_since_budget_change": null,
"budget_recommendation": {
"level": "ok",
"action": "bez zmiany budzetu",
"reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
"suggested_budget_change_percent": 0,
"current_daily_budget_micros": 10000000,
"recommended_daily_budget_micros": 10000000,
"budget_delta_micros": 0,
"days_since_budget_change": null,
"min_days_between_budget_changes": 7
}
},
{
"campaign_id": "23796468366",
"campaign_name": "[PLA_CL1] aurumaris",
"status": "ENABLED",
"channel_type": "SHOPPING",
"budget_id": "15537855989",
"budget_name": "[PLA_CL1] aurumaris",
"budget_delivery_method": "STANDARD",
"daily_budget_micros": 30000000,
"expected_7d_micros": 210000000,
"cost_7d_micros": 0,
"avg_daily_cost_micros": 0,
"usage_percent": 0.0,
"pacing_label": "brak wydatkow",
"conversions": 0.0,
"conversions_value": 0.0,
"roas": 0,
"search_impression_share": 0.0,
"search_budget_lost_impression_share": 0.0,
"search_rank_lost_impression_share": 0.0,
"days_since_budget_change": null,
"budget_recommendation": {
"level": "do sprawdzenia",
"action": "sprawdz brak wydatkow",
"reason": "aktywna kampania nie wydala srodkow w ostatnich 7 dniach",
"suggested_budget_change_percent": 0,
"current_daily_budget_micros": 30000000,
"recommended_daily_budget_micros": 30000000,
"budget_delta_micros": 0,
"days_since_budget_change": null,
"min_days_between_budget_changes": 7
}
},
{
"campaign_id": "23847226734",
"campaign_name": "[PLA_CL1] mina_ibrow",
"status": "ENABLED",
"channel_type": "SHOPPING",
"budget_id": "15586048495",
"budget_name": "[PLA_CL1] mina_ibrow",
"budget_delivery_method": "STANDARD",
"daily_budget_micros": 30000000,
"expected_7d_micros": 210000000,
"cost_7d_micros": 0,
"avg_daily_cost_micros": 0,
"usage_percent": 0.0,
"pacing_label": "brak wydatkow",
"conversions": 0.0,
"conversions_value": 0.0,
"roas": 0,
"search_impression_share": 0.0,
"search_budget_lost_impression_share": 0.0,
"search_rank_lost_impression_share": 0.0,
"days_since_budget_change": null,
"budget_recommendation": {
"level": "do sprawdzenia",
"action": "sprawdz brak wydatkow",
"reason": "aktywna kampania nie wydala srodkow w ostatnich 7 dniach",
"suggested_budget_change_percent": 0,
"current_daily_budget_micros": 30000000,
"recommended_daily_budget_micros": 30000000,
"budget_delta_micros": 0,
"days_since_budget_change": null,
"min_days_between_budget_changes": 7
}
}
],
"scope": [
{
"area": "Wydatki 7 dni",
"check": "Porownaj koszt z ostatnich 7 dni z oczekiwanym wydatkiem wynikajacym z budzetu dziennego."
},
{
"area": "Pacing",
"check": "Oznacz kampanie, ktore wydaja bardzo malo albo prawie caly tygodniowy limit budzetu."
},
{
"area": "Utrata wyswietlania przez budzet",
"check": "Polacz wykorzystanie budzetu z utrata udzialu w wyswietleniach przez budzet i rentownoscia kampanii."
},
{
"area": "Brak wydatkow",
"check": "Wskaz aktywne kampanie z budzetem, ktore nie wydaly srodkow w ostatnich 7 dniach."
},
{
"area": "Budzet wspoldzielony",
"check": "Pokaz nazwe budzetu, zeby latwiej wychwycic kampanie korzystajace z tego samego budzetu."
}
],
"out_of_scope": [
"zmiany stawek i strategii ustalania stawek",
"ocena Docelowego ROAS albo Docelowego CPA",
"analiza zapytan, wykluczen i jakosci ruchu",
"wdrazanie zmian budzetowych na koncie"
],
"knowledge_rules": [
{
"id": "smart_bidding_sequential_budget_and_target_changes",
"topic": "strategie_stawek",
"rule_type": "warning",
"condition": "Plan zaklada zmiane budzetu albo celu Smart Bidding, szczegolnie gdy zmiana jest duza albo nastepuje krotko po innej zmianie budzetu, strategii lub celu.",
"recommendation": "Zmiany budzetow i celow Smart Bidding wprowadzaj sekwencyjnie. Nie zmieniaj jednoczesnie budzetu i Docelowego ROAS albo Docelowego CPA, jesli nie jest to swiadoma decyzja. Duze zmiany oznaczaj jako wyzsze ryzyko uczenia algorytmu i rekomenduj obserwacje wynikow przed kolejna zmiana.",
"risk": "Jednoczesne albo zbyt duze zmiany moga uruchomic niestabilny okres uczenia, utrudnic ocene przyczyny zmian wynikow i doprowadzic do nadmiernego wydawania budzetu albo utraty wolumenu konwersji.",
"source": "manual"
}
],
"warnings": [],
"budget_changes": [
{
"campaign_id": "23796378384",
"campaign_name": "[PLA_CL1] gen_factor",
"budget_id": "15547616548",
"budget_name": "[PLA_CL1] gen_factor",
"current_daily_budget_micros": 30000000,
"target_daily_budget_micros": 39000000,
"delta_micros": 9000000,
"reason": "kampania prawie wykorzystuje budzet, traci duzo wyswietlen przez budzet i ma dodatnia rentownosc"
},
{
"campaign_id": "23796424236",
"campaign_name": "[PLA_CL1] podopharm",
"budget_id": "15547649923",
"budget_name": "[PLA_CL1] podopharm",
"current_daily_budget_micros": 30000000,
"target_daily_budget_micros": 39000000,
"delta_micros": 9000000,
"reason": "kampania wykorzystuje budzet i traci czesc wyswietlen przez budzet"
}
],
"changes": [
{
"campaign_id": "23796378384",
"campaign_name": "[PLA_CL1] gen_factor",
"budget_id": "15547616548",
"budget_name": "[PLA_CL1] gen_factor",
"current_daily_budget_micros": 30000000,
"target_daily_budget_micros": 39000000,
"delta_micros": 9000000,
"reason": "kampania prawie wykorzystuje budzet, traci duzo wyswietlen przez budzet i ma dodatnia rentownosc"
},
{
"campaign_id": "23796424236",
"campaign_name": "[PLA_CL1] podopharm",
"budget_id": "15547649923",
"budget_name": "[PLA_CL1] podopharm",
"current_daily_budget_micros": 30000000,
"target_daily_budget_micros": 39000000,
"delta_micros": 9000000,
"reason": "kampania wykorzystuje budzet i traci czesc wyswietlen przez budzet"
}
]
}