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scripts/reports/output/aruba.rzeszow.pl/2026-02/index.html
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scripts/reports/output/aruba.rzeszow.pl/2026-02/index.html
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<!DOCTYPE html>
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<html lang="pl">
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<head>
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<meta charset="UTF-8">
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<meta name="viewport" content="width=device-width, initial-scale=1.0">
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<title>Raport Luty 2026 — Aruba Rzeszow</title>
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<script src="https://cdn.jsdelivr.net/npm/chart.js@4.4.0/dist/chart.umd.min.js"></script>
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<style>
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:root {
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--primary: #0d8b8b;
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||||
--primary-dark: #065a5a;
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||||
--primary-light: #e8f5f5;
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||||
--green: #27ae60;
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||||
--red: #e74c3c;
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||||
--gray: #6c757d;
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--light-gray: #f8f9fa;
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--border: #e9ecef;
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}
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* { margin: 0; padding: 0; box-sizing: border-box; }
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||||
body {
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||||
font-family: system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif;
|
||||
color: #333;
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||||
background: #f5f5f5;
|
||||
line-height: 1.6;
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||||
}
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||||
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||||
.hero {
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||||
background: linear-gradient(135deg, var(--primary-dark) 0%, var(--primary) 60%, #10a5a5 100%);
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||||
color: white;
|
||||
padding: 60px 40px;
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||||
position: relative;
|
||||
overflow: hidden;
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||||
}
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||||
|
||||
.hero::before {
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||||
content: '';
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||||
position: absolute;
|
||||
top: 0; right: 0;
|
||||
width: 50%;
|
||||
height: 100%;
|
||||
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||||
opacity: 0.7;
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||||
}
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||||
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||||
.hero-content {
|
||||
max-width: 1400px;
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||||
margin: 0 auto;
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||||
position: relative;
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||||
z-index: 1;
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||||
}
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||||
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.logo {
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||||
display: flex;
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||||
align-items: center;
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||||
gap: 12px;
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||||
margin-bottom: 50px;
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||||
}
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||||
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||||
.logo svg {
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||||
height: 40px;
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||||
}
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||||
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||||
.logo-text {
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||||
font-size: 22px;
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||||
font-weight: 700;
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||||
letter-spacing: 3px;
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||||
text-transform: uppercase;
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||||
}
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||||
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||||
.logo-subtitle {
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||||
font-size: 11px;
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||||
letter-spacing: 2px;
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||||
opacity: 0.85;
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||||
text-transform: lowercase;
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||||
}
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||||
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.hero h1 {
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||||
font-size: 42px;
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||||
font-weight: 700;
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||||
line-height: 1.2;
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||||
margin-bottom: 16px;
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||||
}
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||||
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.hero .meta {
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||||
font-size: 18px;
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||||
opacity: 0.9;
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||||
}
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.container {
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||||
max-width: 1400px;
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margin: 0 auto;
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||||
padding: 0 20px;
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||||
}
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||||
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||||
.report-section {
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||||
background: white;
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||||
border-radius: 12px;
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||||
padding: 32px;
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||||
margin: 24px auto;
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||||
max-width: 1400px;
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||||
box-shadow: 0 1px 3px rgba(0,0,0,0.08);
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||||
}
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||||
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||||
.section-title {
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||||
color: var(--primary-dark);
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||||
font-size: 24px;
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||||
font-weight: 700;
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||||
margin-bottom: 24px;
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||||
padding-bottom: 12px;
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||||
border-bottom: 3px solid var(--primary);
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||||
}
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||||
|
||||
.kpi-grid {
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||||
display: grid;
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||||
grid-template-columns: repeat(auto-fit, minmax(170px, 1fr));
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||||
gap: 16px;
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||||
margin-bottom: 32px;
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||||
}
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||||
|
||||
.kpi-card {
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||||
background: var(--light-gray);
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||||
border-radius: 10px;
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||||
padding: 20px;
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||||
text-align: center;
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||||
border: 1px solid var(--border);
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||||
}
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||||
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||||
.kpi-label {
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||||
font-size: 12px;
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||||
color: var(--primary);
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||||
text-transform: uppercase;
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||||
font-weight: 600;
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||||
letter-spacing: 0.5px;
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||||
margin-bottom: 8px;
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||||
}
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||||
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||||
.kpi-value {
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||||
font-size: 28px;
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||||
font-weight: 700;
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||||
color: #2c3e50;
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||||
white-space: nowrap;
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||||
}
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||||
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||||
.kpi-unit {
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||||
font-size: 14px;
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||||
font-weight: 400;
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color: var(--gray);
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}
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||||
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||||
.kpi-change {
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||||
font-size: 13px;
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||||
margin-top: 6px;
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||||
font-weight: 500;
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||||
}
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||||
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||||
.chart-container {
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||||
margin: 24px 0;
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||||
}
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||||
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||||
.chart-container h3 {
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||||
color: var(--primary-dark);
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||||
margin-bottom: 12px;
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||||
font-size: 16px;
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||||
}
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||||
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||||
.chart-container canvas {
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||||
max-height: 300px;
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||||
}
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||||
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||||
.data-table {
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||||
width: 100%;
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||||
border-collapse: collapse;
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||||
font-size: 14px;
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||||
}
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||||
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.data-table thead {
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||||
background: var(--primary);
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||||
color: white;
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||||
}
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||||
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.data-table th {
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||||
padding: 10px 12px;
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||||
text-align: left;
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||||
font-weight: 600;
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||||
font-size: 12px;
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||||
text-transform: uppercase;
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||||
letter-spacing: 0.5px;
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||||
}
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||||
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||||
.data-table td {
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||||
padding: 10px 12px;
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||||
border-bottom: 1px solid var(--border);
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||||
}
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||||
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||||
.data-table tbody tr:hover {
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||||
background: var(--primary-light);
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||||
}
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||||
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||||
.data-table .num {
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||||
text-align: right;
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||||
font-variant-numeric: tabular-nums;
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||||
white-space: nowrap;
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||||
}
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||||
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||||
.badge {
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||||
display: inline-block;
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||||
padding: 2px 8px;
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||||
border-radius: 4px;
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||||
font-size: 11px;
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||||
font-weight: 600;
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||||
}
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||||
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||||
.badge-search { background: #dbeafe; color: #1e40af; }
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||||
.badge-performance_max { background: #fef3c7; color: #92400e; }
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||||
.badge-shopping { background: #d1fae5; color: #065f46; }
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||||
.badge-display { background: #ede9fe; color: #5b21b6; }
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||||
.badge-demand_gen { background: #fce7f3; color: #9d174d; }
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||||
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||||
.summary-box {
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||||
background: var(--primary-light);
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||||
border-left: 4px solid var(--primary);
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||||
padding: 24px;
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||||
border-radius: 0 10px 10px 0;
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||||
font-size: 15px;
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||||
line-height: 1.8;
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||||
}
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||||
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||||
.two-col {
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||||
display: grid;
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||||
grid-template-columns: 1fr 1fr;
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||||
gap: 24px;
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||||
margin-top: 24px;
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||||
}
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||||
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||||
.bar {
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||||
height: 8px;
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||||
background: var(--primary);
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||||
border-radius: 4px;
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||||
min-width: 4px;
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||||
}
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||||
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||||
.recommendations-list {
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||||
display: flex;
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||||
flex-direction: column;
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||||
gap: 16px;
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||||
}
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||||
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||||
.rec-item {
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||||
display: flex;
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||||
gap: 16px;
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||||
padding: 16px;
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||||
background: var(--light-gray);
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||||
border-radius: 8px;
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||||
border-left: 4px solid var(--primary);
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||||
}
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||||
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||||
.rec-icon {
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||||
font-size: 20px;
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||||
flex-shrink: 0;
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||||
margin-top: 2px;
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||||
}
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||||
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||||
.rec-item p {
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||||
margin-top: 4px;
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||||
color: var(--gray);
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||||
font-size: 14px;
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||||
}
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||||
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||||
.questions-box {
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||||
background: linear-gradient(135deg, #fff8e1 0%, #fff3cd 100%);
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||||
border-left: 4px solid #f59e0b;
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||||
border-radius: 10px;
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||||
padding: 24px 28px;
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||||
margin-top: 16px;
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||||
}
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||||
.questions-box h3 {
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||||
margin: 0 0 8px 0;
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||||
color: #92400e;
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||||
font-size: 18px;
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||||
}
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||||
.questions-box .intro {
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||||
color: #78350f;
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||||
font-size: 14px;
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||||
margin-bottom: 16px;
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||||
}
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||||
.questions-list {
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||||
display: flex;
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flex-direction: column;
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gap: 14px;
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}
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.q-item {
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||||
display: flex;
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||||
gap: 14px;
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||||
padding: 14px 16px;
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||||
background: rgba(255,255,255,0.7);
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||||
border-radius: 8px;
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||||
}
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||||
.q-num {
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||||
flex-shrink: 0;
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width: 28px;
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||||
height: 28px;
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||||
border-radius: 50%;
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||||
background: #f59e0b;
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||||
color: white;
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||||
display: flex;
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||||
align-items: center;
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||||
justify-content: center;
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||||
font-weight: 700;
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||||
font-size: 14px;
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||||
}
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||||
.q-item strong { color: #92400e; display: block; margin-bottom: 4px; }
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||||
.q-item p { margin: 0; color: #57534e; font-size: 14px; line-height: 1.6; }
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||||
.footer {
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||||
text-align: center;
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||||
padding: 32px;
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||||
color: var(--gray);
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||||
font-size: 13px;
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||||
}
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||||
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.footer a {
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||||
color: var(--primary);
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text-decoration: none;
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||||
}
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||||
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@media (max-width: 768px) {
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.hero { padding: 40px 20px; }
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||||
.hero h1 { font-size: 28px; }
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.kpi-grid { grid-template-columns: repeat(2, 1fr); }
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||||
.two-col { grid-template-columns: 1fr; }
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||||
.report-section { padding: 20px; margin: 12px; }
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||||
}
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||||
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@media print {
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||||
body { background: white; }
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||||
.report-section { box-shadow: none; page-break-inside: avoid; }
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.hero { padding: 30px; }
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||||
}
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||||
</style>
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||||
</head>
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<body>
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||||
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||||
<!-- HERO / TITLE -->
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||||
<header class="hero">
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<div class="hero-content">
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||||
<div class="logo">
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||||
<img src="https://www.project-pro.pl/upload/filemanager/Project-Design/logos/project-pro/logo-white.svg" alt="Project-Pro" style="height: 40px;">
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||||
</div>
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<h1>Raport z działań marketingowych</h1>
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<div class="meta">Aruba Rzeszow — Luty 2026</div>
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</div>
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</header>
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||||
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<!-- RECOMMENDATIONS -->
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<section class="report-section" id="recommendations">
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<h2 class="section-title">Wnioski i rekomendacje</h2>
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<div class="recommendations-list">
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<div class="rec-item"><span class="rec-icon">⚠</span><div><strong>Spadek konwersji do obserwacji</strong><p>Liczba konwersji spadla o 30.2% miesiac do miesiaca. Rekomendujemy sprawdzenie kampanii o najwiekszym spadku wolumenu.</p></div></div><div class="rec-item"><span class="rec-icon">📈</span><div><strong>ROAS liczony z Google Ads</strong><p>ROAS z Google Ads wyniosl 9.50. Ten wskaznik liczymy z wartosci konwersji Google Ads, nie z przychodow sklepu.</p></div></div>
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||||
</div>
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||||
</section>
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||||
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||||
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||||
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||||
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<!-- GA4 SECTION -->
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||||
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||||
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||||
<!-- E-COMMERCE -->
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||||
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||||
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||||
<!-- PRODUCT OPTIMIZATIONS -->
|
||||
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||||
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||||
<!-- TOP ADS PRODUCTS -->
|
||||
|
||||
|
||||
<!-- YEAR OVER YEAR -->
|
||||
|
||||
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||||
<!-- GOOGLE ADS KPIs -->
|
||||
<section class="report-section" id="ads-kpi">
|
||||
<h2 class="section-title">Google Ads — Podsumowanie</h2>
|
||||
<div class="kpi-grid">
|
||||
<div class="kpi-card">
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||||
<div class="kpi-label">Wyświetlenia</div>
|
||||
<div class="kpi-value">181 763<span class="kpi-unit"></span></div>
|
||||
<div class="kpi-change" style="color: #e74c3c">
|
||||
▼ -12.6% vs Styczeń
|
||||
</div>
|
||||
</div>
|
||||
<div class="kpi-card">
|
||||
<div class="kpi-label">Kliknięcia</div>
|
||||
<div class="kpi-value">4 628<span class="kpi-unit"></span></div>
|
||||
<div class="kpi-change" style="color: #e74c3c">
|
||||
▼ -27.0% vs Styczeń
|
||||
</div>
|
||||
</div>
|
||||
<div class="kpi-card">
|
||||
<div class="kpi-label">CTR</div>
|
||||
<div class="kpi-value">2.5<span class="kpi-unit">%</span></div>
|
||||
<div class="kpi-change" style="color: #e74c3c">
|
||||
▼ -16.4% vs Styczeń
|
||||
</div>
|
||||
</div>
|
||||
<div class="kpi-card">
|
||||
<div class="kpi-label">Konwersje</div>
|
||||
<div class="kpi-value">214<span class="kpi-unit"></span></div>
|
||||
<div class="kpi-change" style="color: #e74c3c">
|
||||
▼ -30.2% vs Styczeń
|
||||
</div>
|
||||
</div>
|
||||
<div class="kpi-card">
|
||||
<div class="kpi-label">Koszt</div>
|
||||
<div class="kpi-value">3788.97<span class="kpi-unit"> PLN</span></div>
|
||||
<div class="kpi-change" style="color: #27ae60">
|
||||
▼ -0.3% vs Styczeń
|
||||
</div>
|
||||
</div>
|
||||
<div class="kpi-card">
|
||||
<div class="kpi-label">CPA</div>
|
||||
<div class="kpi-value">17.63<span class="kpi-unit"> PLN</span></div>
|
||||
<div class="kpi-change" style="color: #e74c3c">
|
||||
▲ +42.8% vs Styczeń
|
||||
</div>
|
||||
</div>
|
||||
<div class="kpi-card">
|
||||
<div class="kpi-label">ROAS</div>
|
||||
<div class="kpi-value">9.50<span class="kpi-unit">x</span></div>
|
||||
<div class="kpi-change" style="color: #e74c3c">
|
||||
▼ -30.7% vs Styczeń
|
||||
</div>
|
||||
</div></div>
|
||||
</section>
|
||||
|
||||
<!-- DAILY CHART -->
|
||||
<section class="report-section" id="ads-chart">
|
||||
<h2 class="section-title">Google Ads — Aktywność dzienna</h2>
|
||||
<div class="chart-container">
|
||||
<canvas id="dailyClicksChart"></canvas>
|
||||
</div>
|
||||
</section>
|
||||
|
||||
<!-- CAMPAIGNS TABLE -->
|
||||
<section class="report-section" id="campaigns">
|
||||
<h2 class="section-title">Kampanie</h2>
|
||||
<table class="data-table">
|
||||
<thead>
|
||||
<tr>
|
||||
<th>Kampania</th>
|
||||
<th>Typ</th>
|
||||
<th>Wyświetlenia</th>
|
||||
<th>Kliknięcia</th>
|
||||
<th>CTR</th>
|
||||
<th>Konwersje</th>
|
||||
<th>Koszt</th>
|
||||
<th>CPA</th>
|
||||
</tr>
|
||||
</thead>
|
||||
<tbody>
|
||||
<tr>
|
||||
<td>[Search] brand</td>
|
||||
<td><span class="badge badge-search">SEARCH</span></td>
|
||||
<td class="num">1 572</td>
|
||||
<td class="num">495</td>
|
||||
<td class="num">31.5%</td>
|
||||
<td class="num">24</td>
|
||||
<td class="num">430.53 PLN</td>
|
||||
<td class="num">17.94 PLN</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td>[DSA] produkty</td>
|
||||
<td><span class="badge badge-search">SEARCH</span></td>
|
||||
<td class="num">16 608</td>
|
||||
<td class="num">1 208</td>
|
||||
<td class="num">7.3%</td>
|
||||
<td class="num">12</td>
|
||||
<td class="num">445.16 PLN</td>
|
||||
<td class="num">37.41 PLN</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td>[PMax] products (catch-all)</td>
|
||||
<td><span class="badge badge-performance_max">PERFORMANCE_MAX</span></td>
|
||||
<td class="num">158 661</td>
|
||||
<td class="num">2 886</td>
|
||||
<td class="num">1.8%</td>
|
||||
<td class="num">178</td>
|
||||
<td class="num">2828.52 PLN</td>
|
||||
<td class="num">15.89 PLN</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td>[PLA] produkty (bestsellers)</td>
|
||||
<td><span class="badge badge-shopping">SHOPPING</span></td>
|
||||
<td class="num">4 922</td>
|
||||
<td class="num">39</td>
|
||||
<td class="num">0.8%</td>
|
||||
<td class="num">1</td>
|
||||
<td class="num">84.76 PLN</td>
|
||||
<td class="num">84.76 PLN</td>
|
||||
</tr></tbody>
|
||||
</table>
|
||||
</section>
|
||||
|
||||
<!-- SEARCH TERMS -->
|
||||
<section class="report-section" id="search-terms">
|
||||
<h2 class="section-title">Najpopularniejsze frazy wyszukiwania</h2>
|
||||
<table class="data-table">
|
||||
<thead>
|
||||
<tr>
|
||||
<th>#</th>
|
||||
<th>Fraza</th>
|
||||
<th>Wyświetlenia</th>
|
||||
<th>Kliknięcia</th>
|
||||
<th>CTR</th>
|
||||
<th>Konwersje</th>
|
||||
</tr>
|
||||
</thead>
|
||||
<tbody>
|
||||
<tr>
|
||||
<td class="num">1</td>
|
||||
<td>aruba rzeszów</td>
|
||||
<td class="num">770</td>
|
||||
<td class="num">251</td>
|
||||
<td class="num">32.6%</td>
|
||||
<td class="num">11</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">2</td>
|
||||
<td>aruba hurtownia</td>
|
||||
<td class="num">113</td>
|
||||
<td class="num">45</td>
|
||||
<td class="num">39.8%</td>
|
||||
<td class="num">2</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">3</td>
|
||||
<td>onygen krem</td>
|
||||
<td class="num">1 114</td>
|
||||
<td class="num">34</td>
|
||||
<td class="num">3.0%</td>
|
||||
<td class="num">1</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">4</td>
|
||||
<td>aruba rzeszow</td>
|
||||
<td class="num">117</td>
|
||||
<td class="num">29</td>
|
||||
<td class="num">24.8%</td>
|
||||
<td class="num">2</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">5</td>
|
||||
<td>aruba sklep</td>
|
||||
<td class="num">54</td>
|
||||
<td class="num">29</td>
|
||||
<td class="num">53.7%</td>
|
||||
<td class="num">3</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">6</td>
|
||||
<td>makijaż permanentny brwi</td>
|
||||
<td class="num">217</td>
|
||||
<td class="num">20</td>
|
||||
<td class="num">9.2%</td>
|
||||
<td class="num">0</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">7</td>
|
||||
<td>autoklaw</td>
|
||||
<td class="num">98</td>
|
||||
<td class="num">18</td>
|
||||
<td class="num">18.4%</td>
|
||||
<td class="num">0</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">8</td>
|
||||
<td>brwi permanentne</td>
|
||||
<td class="num">231</td>
|
||||
<td class="num">18</td>
|
||||
<td class="num">7.8%</td>
|
||||
<td class="num">0</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">9</td>
|
||||
<td>aruba kosmetyki</td>
|
||||
<td class="num">30</td>
|
||||
<td class="num">15</td>
|
||||
<td class="num">50.0%</td>
|
||||
<td class="num">0</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">10</td>
|
||||
<td>hurtownia aruba</td>
|
||||
<td class="num">52</td>
|
||||
<td class="num">14</td>
|
||||
<td class="num">26.9%</td>
|
||||
<td class="num">0</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">11</td>
|
||||
<td>radiofrekwencja mikroigłowa</td>
|
||||
<td class="num">342</td>
|
||||
<td class="num">14</td>
|
||||
<td class="num">4.1%</td>
|
||||
<td class="num">0</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">12</td>
|
||||
<td>hurtownia aruba rzeszów</td>
|
||||
<td class="num">48</td>
|
||||
<td class="num">13</td>
|
||||
<td class="num">27.1%</td>
|
||||
<td class="num">1</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">13</td>
|
||||
<td>pielęgnacja brwi po makijażu permanentnym</td>
|
||||
<td class="num">85</td>
|
||||
<td class="num">13</td>
|
||||
<td class="num">15.3%</td>
|
||||
<td class="num">0</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">14</td>
|
||||
<td>gen factor</td>
|
||||
<td class="num">236</td>
|
||||
<td class="num">11</td>
|
||||
<td class="num">4.7%</td>
|
||||
<td class="num">0</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">15</td>
|
||||
<td>aruba hurtownia kosmetyczna</td>
|
||||
<td class="num">22</td>
|
||||
<td class="num">10</td>
|
||||
<td class="num">45.5%</td>
|
||||
<td class="num">2</td>
|
||||
</tr></tbody>
|
||||
</table>
|
||||
</section>
|
||||
|
||||
<!-- NEGATIVE KEYWORDS ADDED -->
|
||||
|
||||
|
||||
<!-- SEMSTORM SEO -->
|
||||
|
||||
|
||||
<!-- SEO ACTIVITIES -->
|
||||
|
||||
|
||||
<!-- SEO LINKS -->
|
||||
|
||||
|
||||
<!-- SUMMARY -->
|
||||
<section class="report-section" id="summary">
|
||||
<h2 class="section-title">Podsumowanie miesiąca</h2>
|
||||
<div class="summary-box">
|
||||
Odnotowano 214 konwersji w tym miesiącu.
|
||||
</div>
|
||||
</section>
|
||||
|
||||
<!-- RECOMMENDATIONS moved to top -->
|
||||
|
||||
<!-- FOOTER -->
|
||||
<div class="footer">
|
||||
Raport wygenerowany przez <a href="https://www.project-pro.pl">Project-Pro</a> — marketing w wersji PRO
|
||||
</div>
|
||||
|
||||
<script>
|
||||
// Daily clicks chart
|
||||
var ctx1 = document.getElementById('dailyClicksChart').getContext('2d');
|
||||
new Chart(ctx1, {
|
||||
type: 'line',
|
||||
data: {
|
||||
labels: ["02-01", "02-02", "02-03", "02-04", "02-05", "02-06", "02-07", "02-08", "02-09", "02-10", "02-11", "02-12", "02-13", "02-14", "02-15", "02-16", "02-17", "02-18", "02-19", "02-20", "02-21", "02-22", "02-23", "02-24", "02-25", "02-26", "02-27", "02-28"],
|
||||
datasets: [{
|
||||
label: 'Kliknięcia',
|
||||
data: [210, 164, 188, 242, 204, 198, 163, 208, 202, 206, 193, 169, 153, 113, 139, 174, 148, 137, 112, 143, 139, 151, 160, 184, 157, 141, 141, 89],
|
||||
borderColor: '#0d8b8b',
|
||||
backgroundColor: 'rgba(13,139,139,0.1)',
|
||||
fill: true,
|
||||
tension: 0.3,
|
||||
pointRadius: 3,
|
||||
pointBackgroundColor: '#0d8b8b',
|
||||
}, {
|
||||
label: 'Wyświetlenia',
|
||||
data: [7761, 8752, 6894, 6890, 7048, 8251, 6007, 8393, 6761, 8531, 6071, 5122, 6360, 4092, 5897, 6193, 6761, 6894, 5773, 6152, 6529, 5916, 7070, 7262, 6054, 4538, 5064, 4727],
|
||||
borderColor: '#95a5a6',
|
||||
backgroundColor: 'transparent',
|
||||
borderDash: [5, 5],
|
||||
tension: 0.3,
|
||||
pointRadius: 0,
|
||||
yAxisID: 'y1',
|
||||
}]
|
||||
},
|
||||
options: {
|
||||
responsive: true,
|
||||
interaction: { mode: 'index', intersect: false },
|
||||
scales: {
|
||||
y: { beginAtZero: true, position: 'left', grid: { color: '#f0f0f0' } },
|
||||
y1: { beginAtZero: true, position: 'right', grid: { display: false } },
|
||||
x: { grid: { display: false }, ticks: { maxTicksLimit: 10 } }
|
||||
}
|
||||
}
|
||||
});
|
||||
|
||||
|
||||
|
||||
|
||||
|
||||
</script>
|
||||
|
||||
</body>
|
||||
</html>
|
||||
716
scripts/reports/output/aruba.rzeszow.pl/2026-04/index.html
Normal file
716
scripts/reports/output/aruba.rzeszow.pl/2026-04/index.html
Normal file
@@ -0,0 +1,716 @@
|
||||
<!DOCTYPE html>
|
||||
<html lang="pl">
|
||||
<head>
|
||||
<meta charset="UTF-8">
|
||||
<meta name="viewport" content="width=device-width, initial-scale=1.0">
|
||||
<title>Raport Kwiecień 2026 — Aruba Rzeszow</title>
|
||||
<script src="https://cdn.jsdelivr.net/npm/chart.js@4.4.0/dist/chart.umd.min.js"></script>
|
||||
<style>
|
||||
:root {
|
||||
--primary: #0d8b8b;
|
||||
--primary-dark: #065a5a;
|
||||
--primary-light: #e8f5f5;
|
||||
--green: #27ae60;
|
||||
--red: #e74c3c;
|
||||
--gray: #6c757d;
|
||||
--light-gray: #f8f9fa;
|
||||
--border: #e9ecef;
|
||||
}
|
||||
|
||||
* { margin: 0; padding: 0; box-sizing: border-box; }
|
||||
|
||||
body {
|
||||
font-family: system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif;
|
||||
color: #333;
|
||||
background: #f5f5f5;
|
||||
line-height: 1.6;
|
||||
}
|
||||
|
||||
.hero {
|
||||
background: linear-gradient(135deg, var(--primary-dark) 0%, var(--primary) 60%, #10a5a5 100%);
|
||||
color: white;
|
||||
padding: 60px 40px;
|
||||
position: relative;
|
||||
overflow: hidden;
|
||||
}
|
||||
|
||||
.hero::before {
|
||||
content: '';
|
||||
position: absolute;
|
||||
top: 0; right: 0;
|
||||
width: 50%;
|
||||
height: 100%;
|
||||
background: url("data:image/svg+xml,%3Csvg width='400' height='400' xmlns='http://www.w3.org/2000/svg'%3E%3Cdefs%3E%3Cpattern id='grid' width='40' height='40' patternUnits='userSpaceOnUse'%3E%3Ccircle cx='20' cy='20' r='1.5' fill='rgba(255,255,255,0.15)'/%3E%3C/pattern%3E%3C/defs%3E%3Crect width='400' height='400' fill='url(%23grid)'/%3E%3Cline x1='20' y1='60' x2='100' y2='20' stroke='rgba(255,255,255,0.08)' stroke-width='1'/%3E%3Cline x1='100' y1='20' x2='180' y2='80' stroke='rgba(255,255,255,0.08)' stroke-width='1'/%3E%3Cline x1='180' y1='80' x2='260' y2='40' stroke='rgba(255,255,255,0.08)' stroke-width='1'/%3E%3Cline x1='260' y1='40' x2='340' y2='100' stroke='rgba(255,255,255,0.08)' stroke-width='1'/%3E%3Cline x1='60' y1='140' x2='140' y2='120' stroke='rgba(255,255,255,0.06)' stroke-width='1'/%3E%3Cline x1='140' y1='120' x2='220' y2='180' stroke='rgba(255,255,255,0.06)' stroke-width='1'/%3E%3Cline x1='220' y1='180' x2='300' y2='140' stroke='rgba(255,255,255,0.06)' stroke-width='1'/%3E%3Cline x1='300' y1='140' x2='380' y2='200' stroke='rgba(255,255,255,0.06)' stroke-width='1'/%3E%3C/svg%3E") repeat;
|
||||
opacity: 0.7;
|
||||
}
|
||||
|
||||
.hero-content {
|
||||
max-width: 1400px;
|
||||
margin: 0 auto;
|
||||
position: relative;
|
||||
z-index: 1;
|
||||
}
|
||||
|
||||
.logo {
|
||||
display: flex;
|
||||
align-items: center;
|
||||
gap: 12px;
|
||||
margin-bottom: 50px;
|
||||
}
|
||||
|
||||
.logo svg {
|
||||
height: 40px;
|
||||
}
|
||||
|
||||
.logo-text {
|
||||
font-size: 22px;
|
||||
font-weight: 700;
|
||||
letter-spacing: 3px;
|
||||
text-transform: uppercase;
|
||||
}
|
||||
|
||||
.logo-subtitle {
|
||||
font-size: 11px;
|
||||
letter-spacing: 2px;
|
||||
opacity: 0.85;
|
||||
text-transform: lowercase;
|
||||
}
|
||||
|
||||
.hero h1 {
|
||||
font-size: 42px;
|
||||
font-weight: 700;
|
||||
line-height: 1.2;
|
||||
margin-bottom: 16px;
|
||||
}
|
||||
|
||||
.hero .meta {
|
||||
font-size: 18px;
|
||||
opacity: 0.9;
|
||||
}
|
||||
|
||||
.container {
|
||||
max-width: 1400px;
|
||||
margin: 0 auto;
|
||||
padding: 0 20px;
|
||||
}
|
||||
|
||||
.report-section {
|
||||
background: white;
|
||||
border-radius: 12px;
|
||||
padding: 32px;
|
||||
margin: 24px auto;
|
||||
max-width: 1400px;
|
||||
box-shadow: 0 1px 3px rgba(0,0,0,0.08);
|
||||
}
|
||||
|
||||
.section-title {
|
||||
color: var(--primary-dark);
|
||||
font-size: 24px;
|
||||
font-weight: 700;
|
||||
margin-bottom: 24px;
|
||||
padding-bottom: 12px;
|
||||
border-bottom: 3px solid var(--primary);
|
||||
}
|
||||
|
||||
.kpi-grid {
|
||||
display: grid;
|
||||
grid-template-columns: repeat(auto-fit, minmax(170px, 1fr));
|
||||
gap: 16px;
|
||||
margin-bottom: 32px;
|
||||
}
|
||||
|
||||
.kpi-card {
|
||||
background: var(--light-gray);
|
||||
border-radius: 10px;
|
||||
padding: 20px;
|
||||
text-align: center;
|
||||
border: 1px solid var(--border);
|
||||
}
|
||||
|
||||
.kpi-label {
|
||||
font-size: 12px;
|
||||
color: var(--primary);
|
||||
text-transform: uppercase;
|
||||
font-weight: 600;
|
||||
letter-spacing: 0.5px;
|
||||
margin-bottom: 8px;
|
||||
}
|
||||
|
||||
.kpi-value {
|
||||
font-size: 28px;
|
||||
font-weight: 700;
|
||||
color: #2c3e50;
|
||||
white-space: nowrap;
|
||||
}
|
||||
|
||||
.kpi-unit {
|
||||
font-size: 14px;
|
||||
font-weight: 400;
|
||||
color: var(--gray);
|
||||
}
|
||||
|
||||
.kpi-change {
|
||||
font-size: 13px;
|
||||
margin-top: 6px;
|
||||
font-weight: 500;
|
||||
}
|
||||
|
||||
.chart-container {
|
||||
margin: 24px 0;
|
||||
}
|
||||
|
||||
.chart-container h3 {
|
||||
color: var(--primary-dark);
|
||||
margin-bottom: 12px;
|
||||
font-size: 16px;
|
||||
}
|
||||
|
||||
.chart-container canvas {
|
||||
max-height: 300px;
|
||||
}
|
||||
|
||||
.data-table {
|
||||
width: 100%;
|
||||
border-collapse: collapse;
|
||||
font-size: 14px;
|
||||
}
|
||||
|
||||
.data-table thead {
|
||||
background: var(--primary);
|
||||
color: white;
|
||||
}
|
||||
|
||||
.data-table th {
|
||||
padding: 10px 12px;
|
||||
text-align: left;
|
||||
font-weight: 600;
|
||||
font-size: 12px;
|
||||
text-transform: uppercase;
|
||||
letter-spacing: 0.5px;
|
||||
}
|
||||
|
||||
.data-table td {
|
||||
padding: 10px 12px;
|
||||
border-bottom: 1px solid var(--border);
|
||||
}
|
||||
|
||||
.data-table tbody tr:hover {
|
||||
background: var(--primary-light);
|
||||
}
|
||||
|
||||
.data-table .num {
|
||||
text-align: right;
|
||||
font-variant-numeric: tabular-nums;
|
||||
white-space: nowrap;
|
||||
}
|
||||
|
||||
.badge {
|
||||
display: inline-block;
|
||||
padding: 2px 8px;
|
||||
border-radius: 4px;
|
||||
font-size: 11px;
|
||||
font-weight: 600;
|
||||
}
|
||||
|
||||
.badge-search { background: #dbeafe; color: #1e40af; }
|
||||
.badge-performance_max { background: #fef3c7; color: #92400e; }
|
||||
.badge-shopping { background: #d1fae5; color: #065f46; }
|
||||
.badge-display { background: #ede9fe; color: #5b21b6; }
|
||||
.badge-demand_gen { background: #fce7f3; color: #9d174d; }
|
||||
|
||||
.summary-box {
|
||||
background: var(--primary-light);
|
||||
border-left: 4px solid var(--primary);
|
||||
padding: 24px;
|
||||
border-radius: 0 10px 10px 0;
|
||||
font-size: 15px;
|
||||
line-height: 1.8;
|
||||
}
|
||||
|
||||
.two-col {
|
||||
display: grid;
|
||||
grid-template-columns: 1fr 1fr;
|
||||
gap: 24px;
|
||||
margin-top: 24px;
|
||||
}
|
||||
|
||||
.bar {
|
||||
height: 8px;
|
||||
background: var(--primary);
|
||||
border-radius: 4px;
|
||||
min-width: 4px;
|
||||
}
|
||||
|
||||
.recommendations-list {
|
||||
display: flex;
|
||||
flex-direction: column;
|
||||
gap: 16px;
|
||||
}
|
||||
|
||||
.rec-item {
|
||||
display: flex;
|
||||
gap: 16px;
|
||||
padding: 16px;
|
||||
background: var(--light-gray);
|
||||
border-radius: 8px;
|
||||
border-left: 4px solid var(--primary);
|
||||
}
|
||||
|
||||
.rec-icon {
|
||||
font-size: 20px;
|
||||
flex-shrink: 0;
|
||||
margin-top: 2px;
|
||||
}
|
||||
|
||||
.rec-item p {
|
||||
margin-top: 4px;
|
||||
color: var(--gray);
|
||||
font-size: 14px;
|
||||
}
|
||||
|
||||
.questions-box {
|
||||
background: linear-gradient(135deg, #fff8e1 0%, #fff3cd 100%);
|
||||
border-left: 4px solid #f59e0b;
|
||||
border-radius: 10px;
|
||||
padding: 24px 28px;
|
||||
margin-top: 16px;
|
||||
}
|
||||
.questions-box h3 {
|
||||
margin: 0 0 8px 0;
|
||||
color: #92400e;
|
||||
font-size: 18px;
|
||||
}
|
||||
.questions-box .intro {
|
||||
color: #78350f;
|
||||
font-size: 14px;
|
||||
margin-bottom: 16px;
|
||||
}
|
||||
.questions-list {
|
||||
display: flex;
|
||||
flex-direction: column;
|
||||
gap: 14px;
|
||||
}
|
||||
.q-item {
|
||||
display: flex;
|
||||
gap: 14px;
|
||||
padding: 14px 16px;
|
||||
background: rgba(255,255,255,0.7);
|
||||
border-radius: 8px;
|
||||
}
|
||||
.q-num {
|
||||
flex-shrink: 0;
|
||||
width: 28px;
|
||||
height: 28px;
|
||||
border-radius: 50%;
|
||||
background: #f59e0b;
|
||||
color: white;
|
||||
display: flex;
|
||||
align-items: center;
|
||||
justify-content: center;
|
||||
font-weight: 700;
|
||||
font-size: 14px;
|
||||
}
|
||||
.q-item strong { color: #92400e; display: block; margin-bottom: 4px; }
|
||||
.q-item p { margin: 0; color: #57534e; font-size: 14px; line-height: 1.6; }
|
||||
|
||||
.footer {
|
||||
text-align: center;
|
||||
padding: 32px;
|
||||
color: var(--gray);
|
||||
font-size: 13px;
|
||||
}
|
||||
|
||||
.footer a {
|
||||
color: var(--primary);
|
||||
text-decoration: none;
|
||||
}
|
||||
|
||||
@media (max-width: 768px) {
|
||||
.hero { padding: 40px 20px; }
|
||||
.hero h1 { font-size: 28px; }
|
||||
.kpi-grid { grid-template-columns: repeat(2, 1fr); }
|
||||
.two-col { grid-template-columns: 1fr; }
|
||||
.report-section { padding: 20px; margin: 12px; }
|
||||
}
|
||||
|
||||
@media print {
|
||||
body { background: white; }
|
||||
.report-section { box-shadow: none; page-break-inside: avoid; }
|
||||
.hero { padding: 30px; }
|
||||
}
|
||||
</style>
|
||||
</head>
|
||||
<body>
|
||||
|
||||
<!-- HERO / TITLE -->
|
||||
<header class="hero">
|
||||
<div class="hero-content">
|
||||
<div class="logo">
|
||||
<img src="https://www.project-pro.pl/upload/filemanager/Project-Design/logos/project-pro/logo-white.svg" alt="Project-Pro" style="height: 40px;">
|
||||
</div>
|
||||
<h1>Raport z działań marketingowych</h1>
|
||||
<div class="meta">Aruba Rzeszow — Kwiecień 2026</div>
|
||||
</div>
|
||||
</header>
|
||||
|
||||
<!-- RECOMMENDATIONS -->
|
||||
|
||||
<section class="report-section" id="recommendations">
|
||||
<h2 class="section-title">Wnioski i rekomendacje</h2>
|
||||
<div class="recommendations-list">
|
||||
<div class="rec-item"><span class="rec-icon">⚠</span><div><strong>Spadek konwersji do obserwacji</strong><p>Liczba konwersji spadla o 8.2% miesiac do miesiaca. Rekomendujemy sprawdzenie kampanii o najwiekszym spadku wolumenu.</p></div></div><div class="rec-item"><span class="rec-icon">📈</span><div><strong>ROAS liczony z Google Ads</strong><p>ROAS z Google Ads wyniosl 8.47. Ten wskaznik liczymy z wartosci konwersji Google Ads, nie z przychodow sklepu.</p></div></div><div class="rec-item"><span class="rec-icon">🔍</span><div><strong>Kontrola wzrostu kosztu</strong><p>Koszt reklam wzrosl o 12.2% miesiac do miesiaca. Warto porownac wzrost kosztu ze wzrostem konwersji i wartosci konwersji.</p></div></div>
|
||||
</div>
|
||||
</section>
|
||||
|
||||
|
||||
|
||||
|
||||
<!-- GA4 SECTION -->
|
||||
|
||||
|
||||
<!-- E-COMMERCE -->
|
||||
|
||||
|
||||
<!-- PRODUCT OPTIMIZATIONS -->
|
||||
|
||||
|
||||
<!-- TOP ADS PRODUCTS -->
|
||||
|
||||
|
||||
<!-- YEAR OVER YEAR -->
|
||||
|
||||
|
||||
<!-- GOOGLE ADS KPIs -->
|
||||
<section class="report-section" id="ads-kpi">
|
||||
<h2 class="section-title">Google Ads — Podsumowanie</h2>
|
||||
<div class="kpi-grid">
|
||||
<div class="kpi-card">
|
||||
<div class="kpi-label">Wyświetlenia</div>
|
||||
<div class="kpi-value">172 277<span class="kpi-unit"></span></div>
|
||||
<div class="kpi-change" style="color: #e74c3c">
|
||||
▼ -0.6% vs Marzec
|
||||
</div>
|
||||
</div>
|
||||
<div class="kpi-card">
|
||||
<div class="kpi-label">Kliknięcia</div>
|
||||
<div class="kpi-value">3 826<span class="kpi-unit"></span></div>
|
||||
<div class="kpi-change" style="color: #27ae60">
|
||||
▲ +2.5% vs Marzec
|
||||
</div>
|
||||
</div>
|
||||
<div class="kpi-card">
|
||||
<div class="kpi-label">CTR</div>
|
||||
<div class="kpi-value">2.2<span class="kpi-unit">%</span></div>
|
||||
<div class="kpi-change" style="color: #27ae60">
|
||||
▲ +3.3% vs Marzec
|
||||
</div>
|
||||
</div>
|
||||
<div class="kpi-card">
|
||||
<div class="kpi-label">Konwersje</div>
|
||||
<div class="kpi-value">199<span class="kpi-unit"></span></div>
|
||||
<div class="kpi-change" style="color: #e74c3c">
|
||||
▼ -8.2% vs Marzec
|
||||
</div>
|
||||
</div>
|
||||
<div class="kpi-card">
|
||||
<div class="kpi-label">Koszt</div>
|
||||
<div class="kpi-value">4880.74<span class="kpi-unit"> PLN</span></div>
|
||||
<div class="kpi-change" style="color: #e74c3c">
|
||||
▲ +12.2% vs Marzec
|
||||
</div>
|
||||
</div>
|
||||
<div class="kpi-card">
|
||||
<div class="kpi-label">CPA</div>
|
||||
<div class="kpi-value">24.46<span class="kpi-unit"> PLN</span></div>
|
||||
<div class="kpi-change" style="color: #e74c3c">
|
||||
▲ +22.2% vs Marzec
|
||||
</div>
|
||||
</div>
|
||||
<div class="kpi-card">
|
||||
<div class="kpi-label">ROAS</div>
|
||||
<div class="kpi-value">8.47<span class="kpi-unit">x</span></div>
|
||||
<div class="kpi-change" style="color: #e74c3c">
|
||||
▼ -1.5% vs Marzec
|
||||
</div>
|
||||
</div></div>
|
||||
</section>
|
||||
|
||||
<!-- DAILY CHART -->
|
||||
<section class="report-section" id="ads-chart">
|
||||
<h2 class="section-title">Google Ads — Aktywność dzienna</h2>
|
||||
<div class="chart-container">
|
||||
<canvas id="dailyClicksChart"></canvas>
|
||||
</div>
|
||||
</section>
|
||||
|
||||
<!-- CAMPAIGNS TABLE -->
|
||||
<section class="report-section" id="campaigns">
|
||||
<h2 class="section-title">Kampanie</h2>
|
||||
<table class="data-table">
|
||||
<thead>
|
||||
<tr>
|
||||
<th>Kampania</th>
|
||||
<th>Typ</th>
|
||||
<th>Wyświetlenia</th>
|
||||
<th>Kliknięcia</th>
|
||||
<th>CTR</th>
|
||||
<th>Konwersje</th>
|
||||
<th>Koszt</th>
|
||||
<th>CPA</th>
|
||||
</tr>
|
||||
</thead>
|
||||
<tbody>
|
||||
<tr>
|
||||
<td>[Search] brand</td>
|
||||
<td><span class="badge badge-search">SEARCH</span></td>
|
||||
<td class="num">1 614</td>
|
||||
<td class="num">483</td>
|
||||
<td class="num">29.9%</td>
|
||||
<td class="num">27</td>
|
||||
<td class="num">337.96 PLN</td>
|
||||
<td class="num">12.52 PLN</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td>[DSA] produkty</td>
|
||||
<td><span class="badge badge-search">SEARCH</span></td>
|
||||
<td class="num">9 984</td>
|
||||
<td class="num">694</td>
|
||||
<td class="num">7.0%</td>
|
||||
<td class="num">23</td>
|
||||
<td class="num">1098.15 PLN</td>
|
||||
<td class="num">47.75 PLN</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td>[PMax] products (catch-all)</td>
|
||||
<td><span class="badge badge-performance_max">PERFORMANCE_MAX</span></td>
|
||||
<td class="num">138 921</td>
|
||||
<td class="num">2 164</td>
|
||||
<td class="num">1.6%</td>
|
||||
<td class="num">106</td>
|
||||
<td class="num">2762.99 PLN</td>
|
||||
<td class="num">25.94 PLN</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td>[PLA] produkty (bestsellers)</td>
|
||||
<td><span class="badge badge-shopping">SHOPPING</span></td>
|
||||
<td class="num">21 758</td>
|
||||
<td class="num">485</td>
|
||||
<td class="num">2.2%</td>
|
||||
<td class="num">43</td>
|
||||
<td class="num">681.64 PLN</td>
|
||||
<td class="num">15.85 PLN</td>
|
||||
</tr></tbody>
|
||||
</table>
|
||||
</section>
|
||||
|
||||
<!-- SEARCH TERMS -->
|
||||
<section class="report-section" id="search-terms">
|
||||
<h2 class="section-title">Najpopularniejsze frazy wyszukiwania</h2>
|
||||
<table class="data-table">
|
||||
<thead>
|
||||
<tr>
|
||||
<th>#</th>
|
||||
<th>Fraza</th>
|
||||
<th>Wyświetlenia</th>
|
||||
<th>Kliknięcia</th>
|
||||
<th>CTR</th>
|
||||
<th>Konwersje</th>
|
||||
</tr>
|
||||
</thead>
|
||||
<tbody>
|
||||
<tr>
|
||||
<td class="num">1</td>
|
||||
<td>aruba rzeszów</td>
|
||||
<td class="num">836</td>
|
||||
<td class="num">246</td>
|
||||
<td class="num">29.4%</td>
|
||||
<td class="num">16</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">2</td>
|
||||
<td>gen factor</td>
|
||||
<td class="num">858</td>
|
||||
<td class="num">59</td>
|
||||
<td class="num">6.9%</td>
|
||||
<td class="num">1</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">3</td>
|
||||
<td>aruba hurtownia</td>
|
||||
<td class="num">122</td>
|
||||
<td class="num">48</td>
|
||||
<td class="num">39.3%</td>
|
||||
<td class="num">4</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">4</td>
|
||||
<td>aruba rzeszow</td>
|
||||
<td class="num">127</td>
|
||||
<td class="num">39</td>
|
||||
<td class="num">30.7%</td>
|
||||
<td class="num">0</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">5</td>
|
||||
<td>gen factor green</td>
|
||||
<td class="num">207</td>
|
||||
<td class="num">21</td>
|
||||
<td class="num">10.1%</td>
|
||||
<td class="num">2</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">6</td>
|
||||
<td>gen factor</td>
|
||||
<td class="num">604</td>
|
||||
<td class="num">21</td>
|
||||
<td class="num">3.5%</td>
|
||||
<td class="num">1</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">7</td>
|
||||
<td>verru immuno</td>
|
||||
<td class="num">495</td>
|
||||
<td class="num">19</td>
|
||||
<td class="num">3.8%</td>
|
||||
<td class="num">2</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">8</td>
|
||||
<td>aruba sklep</td>
|
||||
<td class="num">48</td>
|
||||
<td class="num">17</td>
|
||||
<td class="num">35.4%</td>
|
||||
<td class="num">1</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">9</td>
|
||||
<td>aurumaris</td>
|
||||
<td class="num">113</td>
|
||||
<td class="num">13</td>
|
||||
<td class="num">11.5%</td>
|
||||
<td class="num">0</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">10</td>
|
||||
<td>aruba hurtownia kosmetyczna</td>
|
||||
<td class="num">25</td>
|
||||
<td class="num">12</td>
|
||||
<td class="num">48.0%</td>
|
||||
<td class="num">1</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">11</td>
|
||||
<td>aruba kosmetyki</td>
|
||||
<td class="num">33</td>
|
||||
<td class="num">12</td>
|
||||
<td class="num">36.4%</td>
|
||||
<td class="num">1</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">12</td>
|
||||
<td>gen factor 09</td>
|
||||
<td class="num">47</td>
|
||||
<td class="num">11</td>
|
||||
<td class="num">23.4%</td>
|
||||
<td class="num">0</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">13</td>
|
||||
<td>genfactor</td>
|
||||
<td class="num">111</td>
|
||||
<td class="num">11</td>
|
||||
<td class="num">9.9%</td>
|
||||
<td class="num">2</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">14</td>
|
||||
<td>podopharm verru immuno</td>
|
||||
<td class="num">230</td>
|
||||
<td class="num">11</td>
|
||||
<td class="num">4.8%</td>
|
||||
<td class="num">2</td>
|
||||
</tr>
|
||||
<tr>
|
||||
<td class="num">15</td>
|
||||
<td>hurtownia aruba</td>
|
||||
<td class="num">32</td>
|
||||
<td class="num">10</td>
|
||||
<td class="num">31.2%</td>
|
||||
<td class="num">0</td>
|
||||
</tr></tbody>
|
||||
</table>
|
||||
</section>
|
||||
|
||||
<!-- NEGATIVE KEYWORDS ADDED -->
|
||||
|
||||
|
||||
<!-- SEMSTORM SEO -->
|
||||
|
||||
|
||||
<!-- SEO ACTIVITIES -->
|
||||
|
||||
|
||||
<!-- SEO LINKS -->
|
||||
|
||||
|
||||
<!-- SUMMARY -->
|
||||
<section class="report-section" id="summary">
|
||||
<h2 class="section-title">Podsumowanie miesiąca</h2>
|
||||
<div class="summary-box">
|
||||
Odnotowano 199 konwersji w tym miesiącu. Ruch z reklam wzrósł o 2.5% (3826 kliknięć).
|
||||
</div>
|
||||
</section>
|
||||
|
||||
<!-- RECOMMENDATIONS moved to top -->
|
||||
|
||||
<!-- FOOTER -->
|
||||
<div class="footer">
|
||||
Raport wygenerowany przez <a href="https://www.project-pro.pl">Project-Pro</a> — marketing w wersji PRO
|
||||
</div>
|
||||
|
||||
<script>
|
||||
// Daily clicks chart
|
||||
var ctx1 = document.getElementById('dailyClicksChart').getContext('2d');
|
||||
new Chart(ctx1, {
|
||||
type: 'line',
|
||||
data: {
|
||||
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412
scripts/reports/output/aruba.rzeszow.pl_2026-02.json
Normal file
412
scripts/reports/output/aruba.rzeszow.pl_2026-02.json
Normal file
@@ -0,0 +1,412 @@
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},
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"conversions": 307.7,
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{
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"date": "2026-02-03",
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"impressions": 6894,
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},
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{
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"date": "2026-02-04",
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||||
"impressions": 6890,
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"clicks": 242,
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"cost": 162.52
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},
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{
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"date": "2026-02-05",
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"date": "2026-02-06",
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"cost": 159.4
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},
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},
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{
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"date": "2026-02-16",
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"impressions": 6193,
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"clicks": 174,
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},
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{
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"date": "2026-02-17",
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"impressions": 6761,
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},
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{
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},
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{
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{
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{
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||||
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||||
{
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||||
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||||
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||||
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||||
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||||
{
|
||||
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|
||||
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||||
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|
||||
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|
||||
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|
||||
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|
||||
},
|
||||
{
|
||||
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|
||||
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|
||||
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|
||||
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|
||||
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|
||||
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|
||||
},
|
||||
{
|
||||
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|
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||||
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|
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|
||||
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|
||||
},
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{
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||||
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|
||||
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|
||||
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|
||||
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|
||||
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|
||||
},
|
||||
{
|
||||
"term": "aruba sklep",
|
||||
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|
||||
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|
||||
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|
||||
"conversions": 3.0,
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||||
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|
||||
},
|
||||
{
|
||||
"term": "makijaż permanentny brwi",
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||||
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|
||||
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|
||||
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|
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},
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||||
{
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||||
"term": "autoklaw",
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|
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},
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{
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"term": "brwi permanentne",
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|
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|
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},
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{
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"term": "aruba kosmetyki",
|
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|
||||
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|
||||
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|
||||
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|
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"ctr": 50.0
|
||||
},
|
||||
{
|
||||
"term": "hurtownia aruba",
|
||||
"impressions": 52,
|
||||
"clicks": 14,
|
||||
"cost": 11.64,
|
||||
"conversions": 0.0,
|
||||
"ctr": 26.92
|
||||
},
|
||||
{
|
||||
"term": "radiofrekwencja mikroigłowa",
|
||||
"impressions": 342,
|
||||
"clicks": 14,
|
||||
"cost": 3.33,
|
||||
"conversions": 0.0,
|
||||
"ctr": 4.09
|
||||
},
|
||||
{
|
||||
"term": "hurtownia aruba rzeszów",
|
||||
"impressions": 48,
|
||||
"clicks": 13,
|
||||
"cost": 11.53,
|
||||
"conversions": 1.0,
|
||||
"ctr": 27.08
|
||||
},
|
||||
{
|
||||
"term": "pielęgnacja brwi po makijażu permanentnym",
|
||||
"impressions": 85,
|
||||
"clicks": 13,
|
||||
"cost": 1.95,
|
||||
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|
||||
"ctr": 15.29
|
||||
},
|
||||
{
|
||||
"term": "gen factor",
|
||||
"impressions": 236,
|
||||
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|
||||
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|
||||
"conversions": 0.0,
|
||||
"ctr": 4.66
|
||||
},
|
||||
{
|
||||
"term": "aruba hurtownia kosmetyczna",
|
||||
"impressions": 22,
|
||||
"clicks": 10,
|
||||
"cost": 5.8,
|
||||
"conversions": 2.0,
|
||||
"ctr": 45.45
|
||||
}
|
||||
]
|
||||
},
|
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"ga4": null,
|
||||
"semstorm": null,
|
||||
"sales_history": [],
|
||||
"seo_links": [],
|
||||
"recommendations": [
|
||||
{
|
||||
"icon": "⚠",
|
||||
"title": "Spadek konwersji do obserwacji",
|
||||
"text": "Liczba konwersji spadla o 30.2% miesiac do miesiaca. Rekomendujemy sprawdzenie kampanii o najwiekszym spadku wolumenu."
|
||||
},
|
||||
{
|
||||
"icon": "📈",
|
||||
"title": "ROAS liczony z Google Ads",
|
||||
"text": "ROAS z Google Ads wyniosl 9.50. Ten wskaznik liczymy z wartosci konwersji Google Ads, nie z przychodow sklepu."
|
||||
}
|
||||
]
|
||||
}
|
||||
429
scripts/reports/output/aruba.rzeszow.pl_2026-04.json
Normal file
429
scripts/reports/output/aruba.rzeszow.pl_2026-04.json
Normal file
@@ -0,0 +1,429 @@
|
||||
{
|
||||
"client": "aruba.rzeszow.pl",
|
||||
"month": "2026-04",
|
||||
"month_name": "Kwiecień",
|
||||
"year": 2026,
|
||||
"prev_month": "2026-03",
|
||||
"prev_month_name": "Marzec",
|
||||
"generated_at": "2026-05-14T23:23:53.496703",
|
||||
"google_ads": {
|
||||
"campaigns": [
|
||||
{
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||||
"id": "19591441631",
|
||||
"name": "[Search] brand",
|
||||
"status": "ENABLED",
|
||||
"type": "SEARCH",
|
||||
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|
||||
"clicks": 483,
|
||||
"cost": 337.96,
|
||||
"conversions": 27.0,
|
||||
"conversion_value": 7967.63,
|
||||
"ctr": 29.93,
|
||||
"cpc": 0.7,
|
||||
"cpa": 12.52,
|
||||
"roas": 23.58
|
||||
},
|
||||
{
|
||||
"id": "20561423980",
|
||||
"name": "[DSA] produkty",
|
||||
"status": "ENABLED",
|
||||
"type": "SEARCH",
|
||||
"impressions": 9984,
|
||||
"clicks": 694,
|
||||
"cost": 1098.15,
|
||||
"conversions": 23.0,
|
||||
"conversion_value": 6600.7,
|
||||
"ctr": 6.95,
|
||||
"cpc": 1.58,
|
||||
"cpa": 47.75,
|
||||
"roas": 6.01
|
||||
},
|
||||
{
|
||||
"id": "21260050298",
|
||||
"name": "[PMax] products (catch-all)",
|
||||
"status": "ENABLED",
|
||||
"type": "PERFORMANCE_MAX",
|
||||
"impressions": 138921,
|
||||
"clicks": 2164,
|
||||
"cost": 2762.99,
|
||||
"conversions": 106.5,
|
||||
"conversion_value": 19390.88,
|
||||
"ctr": 1.56,
|
||||
"cpc": 1.28,
|
||||
"cpa": 25.94,
|
||||
"roas": 7.02
|
||||
},
|
||||
{
|
||||
"id": "22926581178",
|
||||
"name": "[PLA] produkty (bestsellers)",
|
||||
"status": "ENABLED",
|
||||
"type": "SHOPPING",
|
||||
"impressions": 21758,
|
||||
"clicks": 485,
|
||||
"cost": 681.64,
|
||||
"conversions": 43.0,
|
||||
"conversion_value": 7367.07,
|
||||
"ctr": 2.23,
|
||||
"cpc": 1.41,
|
||||
"cpa": 15.85,
|
||||
"roas": 10.81
|
||||
}
|
||||
],
|
||||
"totals": {
|
||||
"impressions": 172277,
|
||||
"clicks": 3826,
|
||||
"cost": 4880.74,
|
||||
"conversions": 199.5,
|
||||
"conversion_value": 41326.28,
|
||||
"ctr": 2.22,
|
||||
"cpc": 1.28,
|
||||
"cpa": 24.46,
|
||||
"roas": 8.47
|
||||
},
|
||||
"prev_totals": {
|
||||
"impressions": 173273,
|
||||
"clicks": 3733,
|
||||
"cost": 4351.39,
|
||||
"conversions": 217.4,
|
||||
"conversion_value": 37429.84,
|
||||
"ctr": 2.15,
|
||||
"cpc": 1.17,
|
||||
"cpa": 20.02,
|
||||
"roas": 8.6
|
||||
},
|
||||
"mom_change": {
|
||||
"impressions_pct": -0.6,
|
||||
"clicks_pct": 2.5,
|
||||
"cost_pct": 12.2,
|
||||
"conversions_pct": -8.2,
|
||||
"ctr_pct": 3.3,
|
||||
"cpc_pct": 9.4,
|
||||
"cpa_pct": 22.2
|
||||
},
|
||||
"daily": [
|
||||
{
|
||||
"date": "2026-04-01",
|
||||
"impressions": 6909,
|
||||
"clicks": 102,
|
||||
"cost": 120.77
|
||||
},
|
||||
{
|
||||
"date": "2026-04-02",
|
||||
"impressions": 5632,
|
||||
"clicks": 108,
|
||||
"cost": 167.66
|
||||
},
|
||||
{
|
||||
"date": "2026-04-03",
|
||||
"impressions": 4210,
|
||||
"clicks": 72,
|
||||
"cost": 95.19
|
||||
},
|
||||
{
|
||||
"date": "2026-04-04",
|
||||
"impressions": 3045,
|
||||
"clicks": 54,
|
||||
"cost": 101.11
|
||||
},
|
||||
{
|
||||
"date": "2026-04-05",
|
||||
"impressions": 2088,
|
||||
"clicks": 39,
|
||||
"cost": 49.2
|
||||
},
|
||||
{
|
||||
"date": "2026-04-06",
|
||||
"impressions": 3976,
|
||||
"clicks": 96,
|
||||
"cost": 112.82
|
||||
},
|
||||
{
|
||||
"date": "2026-04-07",
|
||||
"impressions": 5853,
|
||||
"clicks": 130,
|
||||
"cost": 138.02
|
||||
},
|
||||
{
|
||||
"date": "2026-04-08",
|
||||
"impressions": 7519,
|
||||
"clicks": 166,
|
||||
"cost": 225.05
|
||||
},
|
||||
{
|
||||
"date": "2026-04-09",
|
||||
"impressions": 6605,
|
||||
"clicks": 137,
|
||||
"cost": 165.58
|
||||
},
|
||||
{
|
||||
"date": "2026-04-10",
|
||||
"impressions": 4340,
|
||||
"clicks": 112,
|
||||
"cost": 130.39
|
||||
},
|
||||
{
|
||||
"date": "2026-04-11",
|
||||
"impressions": 3177,
|
||||
"clicks": 95,
|
||||
"cost": 92.74
|
||||
},
|
||||
{
|
||||
"date": "2026-04-12",
|
||||
"impressions": 4104,
|
||||
"clicks": 114,
|
||||
"cost": 116.26
|
||||
},
|
||||
{
|
||||
"date": "2026-04-13",
|
||||
"impressions": 7332,
|
||||
"clicks": 185,
|
||||
"cost": 201.76
|
||||
},
|
||||
{
|
||||
"date": "2026-04-14",
|
||||
"impressions": 7941,
|
||||
"clicks": 176,
|
||||
"cost": 232.59
|
||||
},
|
||||
{
|
||||
"date": "2026-04-15",
|
||||
"impressions": 7296,
|
||||
"clicks": 164,
|
||||
"cost": 186.57
|
||||
},
|
||||
{
|
||||
"date": "2026-04-16",
|
||||
"impressions": 6191,
|
||||
"clicks": 149,
|
||||
"cost": 165.26
|
||||
},
|
||||
{
|
||||
"date": "2026-04-17",
|
||||
"impressions": 4557,
|
||||
"clicks": 107,
|
||||
"cost": 95.56
|
||||
},
|
||||
{
|
||||
"date": "2026-04-18",
|
||||
"impressions": 3621,
|
||||
"clicks": 101,
|
||||
"cost": 118.02
|
||||
},
|
||||
{
|
||||
"date": "2026-04-19",
|
||||
"impressions": 5409,
|
||||
"clicks": 114,
|
||||
"cost": 175.25
|
||||
},
|
||||
{
|
||||
"date": "2026-04-20",
|
||||
"impressions": 7762,
|
||||
"clicks": 196,
|
||||
"cost": 239.2
|
||||
},
|
||||
{
|
||||
"date": "2026-04-21",
|
||||
"impressions": 7615,
|
||||
"clicks": 163,
|
||||
"cost": 262.91
|
||||
},
|
||||
{
|
||||
"date": "2026-04-22",
|
||||
"impressions": 9246,
|
||||
"clicks": 210,
|
||||
"cost": 265.25
|
||||
},
|
||||
{
|
||||
"date": "2026-04-23",
|
||||
"impressions": 9234,
|
||||
"clicks": 170,
|
||||
"cost": 222.45
|
||||
},
|
||||
{
|
||||
"date": "2026-04-24",
|
||||
"impressions": 5931,
|
||||
"clicks": 116,
|
||||
"cost": 202.37
|
||||
},
|
||||
{
|
||||
"date": "2026-04-25",
|
||||
"impressions": 5078,
|
||||
"clicks": 112,
|
||||
"cost": 174.69
|
||||
},
|
||||
{
|
||||
"date": "2026-04-26",
|
||||
"impressions": 5786,
|
||||
"clicks": 131,
|
||||
"cost": 162.94
|
||||
},
|
||||
{
|
||||
"date": "2026-04-27",
|
||||
"impressions": 6014,
|
||||
"clicks": 144,
|
||||
"cost": 191.42
|
||||
},
|
||||
{
|
||||
"date": "2026-04-28",
|
||||
"impressions": 6078,
|
||||
"clicks": 132,
|
||||
"cost": 181.99
|
||||
},
|
||||
{
|
||||
"date": "2026-04-29",
|
||||
"impressions": 5629,
|
||||
"clicks": 135,
|
||||
"cost": 166.02
|
||||
},
|
||||
{
|
||||
"date": "2026-04-30",
|
||||
"impressions": 4099,
|
||||
"clicks": 96,
|
||||
"cost": 121.72
|
||||
}
|
||||
],
|
||||
"search_terms": [
|
||||
{
|
||||
"term": "aruba rzeszów",
|
||||
"impressions": 836,
|
||||
"clicks": 246,
|
||||
"cost": 131.67,
|
||||
"conversions": 16.0,
|
||||
"ctr": 29.43
|
||||
},
|
||||
{
|
||||
"term": "gen factor",
|
||||
"impressions": 858,
|
||||
"clicks": 59,
|
||||
"cost": 134.33,
|
||||
"conversions": 1.0,
|
||||
"ctr": 6.88
|
||||
},
|
||||
{
|
||||
"term": "aruba hurtownia",
|
||||
"impressions": 122,
|
||||
"clicks": 48,
|
||||
"cost": 26.45,
|
||||
"conversions": 4.0,
|
||||
"ctr": 39.34
|
||||
},
|
||||
{
|
||||
"term": "aruba rzeszow",
|
||||
"impressions": 127,
|
||||
"clicks": 39,
|
||||
"cost": 24.46,
|
||||
"conversions": 0.0,
|
||||
"ctr": 30.71
|
||||
},
|
||||
{
|
||||
"term": "gen factor green",
|
||||
"impressions": 207,
|
||||
"clicks": 21,
|
||||
"cost": 46.65,
|
||||
"conversions": 2.0,
|
||||
"ctr": 10.14
|
||||
},
|
||||
{
|
||||
"term": "gen factor",
|
||||
"impressions": 604,
|
||||
"clicks": 21,
|
||||
"cost": 25.05,
|
||||
"conversions": 1.0,
|
||||
"ctr": 3.48
|
||||
},
|
||||
{
|
||||
"term": "verru immuno",
|
||||
"impressions": 495,
|
||||
"clicks": 19,
|
||||
"cost": 27.24,
|
||||
"conversions": 2.0,
|
||||
"ctr": 3.84
|
||||
},
|
||||
{
|
||||
"term": "aruba sklep",
|
||||
"impressions": 48,
|
||||
"clicks": 17,
|
||||
"cost": 3.4,
|
||||
"conversions": 1.0,
|
||||
"ctr": 35.42
|
||||
},
|
||||
{
|
||||
"term": "aurumaris",
|
||||
"impressions": 113,
|
||||
"clicks": 13,
|
||||
"cost": 14.52,
|
||||
"conversions": 0.0,
|
||||
"ctr": 11.5
|
||||
},
|
||||
{
|
||||
"term": "aruba hurtownia kosmetyczna",
|
||||
"impressions": 25,
|
||||
"clicks": 12,
|
||||
"cost": 7.85,
|
||||
"conversions": 1.0,
|
||||
"ctr": 48.0
|
||||
},
|
||||
{
|
||||
"term": "aruba kosmetyki",
|
||||
"impressions": 33,
|
||||
"clicks": 12,
|
||||
"cost": 3.27,
|
||||
"conversions": 1.0,
|
||||
"ctr": 36.36
|
||||
},
|
||||
{
|
||||
"term": "gen factor 09",
|
||||
"impressions": 47,
|
||||
"clicks": 11,
|
||||
"cost": 15.43,
|
||||
"conversions": 0.0,
|
||||
"ctr": 23.4
|
||||
},
|
||||
{
|
||||
"term": "genfactor",
|
||||
"impressions": 111,
|
||||
"clicks": 11,
|
||||
"cost": 27.84,
|
||||
"conversions": 2.0,
|
||||
"ctr": 9.91
|
||||
},
|
||||
{
|
||||
"term": "podopharm verru immuno",
|
||||
"impressions": 230,
|
||||
"clicks": 11,
|
||||
"cost": 15.75,
|
||||
"conversions": 2.0,
|
||||
"ctr": 4.78
|
||||
},
|
||||
{
|
||||
"term": "hurtownia aruba",
|
||||
"impressions": 32,
|
||||
"clicks": 10,
|
||||
"cost": 7.31,
|
||||
"conversions": 0.0,
|
||||
"ctr": 31.25
|
||||
}
|
||||
]
|
||||
},
|
||||
"ga4": null,
|
||||
"semstorm": null,
|
||||
"sales_history": [],
|
||||
"seo_links": [],
|
||||
"recommendations": [
|
||||
{
|
||||
"icon": "⚠",
|
||||
"title": "Spadek konwersji do obserwacji",
|
||||
"text": "Liczba konwersji spadla o 8.2% miesiac do miesiaca. Rekomendujemy sprawdzenie kampanii o najwiekszym spadku wolumenu."
|
||||
},
|
||||
{
|
||||
"icon": "📈",
|
||||
"title": "ROAS liczony z Google Ads",
|
||||
"text": "ROAS z Google Ads wyniosl 8.47. Ten wskaznik liczymy z wartosci konwersji Google Ads, nie z przychodow sklepu."
|
||||
},
|
||||
{
|
||||
"icon": "🔍",
|
||||
"title": "Kontrola wzrostu kosztu",
|
||||
"text": "Koszt reklam wzrosl o 12.2% miesiac do miesiaca. Warto porownac wzrost kosztu ze wzrostem konwersji i wartosci konwersji."
|
||||
}
|
||||
]
|
||||
}
|
||||
1182
scripts/reports/output/ibra-makeup.pl/2026-04/index.html
Normal file
1182
scripts/reports/output/ibra-makeup.pl/2026-04/index.html
Normal file
File diff suppressed because it is too large
Load Diff
1021
scripts/reports/output/ibra-makeup.pl_2026-04.json
Normal file
1021
scripts/reports/output/ibra-makeup.pl_2026-04.json
Normal file
File diff suppressed because it is too large
Load Diff
@@ -0,0 +1,97 @@
|
||||
{
|
||||
"source": "agent_ai",
|
||||
"instruction": "Uzupelnia agent AI po analizie danych raportu. Skrypt nie powinien sam generowac wnioskow ani rekomendacji.",
|
||||
"context": {
|
||||
"google_ads_totals": {
|
||||
"cost": 6705.35,
|
||||
"clicks": 4339,
|
||||
"conversions": 641.8,
|
||||
"conversion_value": 72679.4,
|
||||
"roas": 10.84,
|
||||
"cpa": 10.45
|
||||
},
|
||||
"google_ads_mom_change": {
|
||||
"cost_pct": 8.2,
|
||||
"clicks_pct": 1.7,
|
||||
"conversions_pct": 7.9,
|
||||
"conversion_value_pct": 0,
|
||||
"roas_pct": 0,
|
||||
"cpa_pct": 0.4
|
||||
},
|
||||
"ga4_ecommerce": {
|
||||
"transactions": 1711,
|
||||
"revenue": 187795.28,
|
||||
"transactions_pct": 0,
|
||||
"revenue_pct": 0
|
||||
},
|
||||
"top_campaigns_by_cost": [
|
||||
{
|
||||
"name": "[Search] brand",
|
||||
"cost": 2712.17,
|
||||
"conversions": 298.2,
|
||||
"conversion_value": 34878.62,
|
||||
"roas": 12.86
|
||||
},
|
||||
{
|
||||
"name": "[PMax] products (catch-all)",
|
||||
"cost": 2263.02,
|
||||
"conversions": 255.0,
|
||||
"conversion_value": 29204.43,
|
||||
"roas": 12.91
|
||||
},
|
||||
{
|
||||
"name": "[PLA] produkty (bestsellers)",
|
||||
"cost": 607.74,
|
||||
"conversions": 70.5,
|
||||
"conversion_value": 7193.01,
|
||||
"roas": 11.84
|
||||
},
|
||||
{
|
||||
"name": "[DG] YouTube Shorts",
|
||||
"cost": 502.01,
|
||||
"conversions": 7.3,
|
||||
"conversion_value": 725.68,
|
||||
"roas": 1.45
|
||||
},
|
||||
{
|
||||
"name": "[GDN] porzucone koszyki",
|
||||
"cost": 304.26,
|
||||
"conversions": 5.8,
|
||||
"conversion_value": 310.57,
|
||||
"roas": 1.02
|
||||
}
|
||||
]
|
||||
},
|
||||
"recommendations": [
|
||||
{
|
||||
"icon": "✅",
|
||||
"title": "Google Ads utrzymuje bardzo dobrą rentowność",
|
||||
"text": "Konto wygenerowało 641,8 konwersji przy koszcie 6705,35 PLN i ROAS 10,84. Utrzymujemy aktywne kampanie sprzedażowe, a dalsze zwiększanie budżetu prowadzimy sekwencyjnie, przede wszystkim w kampaniach z ROAS powyżej średniej konta."
|
||||
},
|
||||
{
|
||||
"icon": "📈",
|
||||
"title": "Więcej konwersji przy prawie stabilnym koszcie pozyskania",
|
||||
"text": "W porównaniu miesiąc do miesiąca konwersje wzrosły o 7,9%, koszt o 8,2%, a CPA tylko o 0,4%. Skala rosła bez widocznego pogorszenia kosztu pozyskania, dlatego nie tniemy budżetu całościowo. Pracujemy na miksie kampanii i przesuwamy uwagę na te segmenty, które utrzymują rentowność."
|
||||
},
|
||||
{
|
||||
"icon": "🔍",
|
||||
"title": "Brand i PMax niosą główny wynik",
|
||||
"text": "Największą część kosztu i wartości konwersji generują [Search] brand oraz [PMax] products (catch-all). Obie kampanie mają ROAS około 12,9, dlatego zostają główne w strukturze. Zmiany celów ROAS lub budżetów wprowadzamy stopniowo i kontrolujemy wolumen po każdej zmianie."
|
||||
},
|
||||
{
|
||||
"icon": "⚠",
|
||||
"title": "Kampanie z niskim ROAS wymagają osobnej decyzji",
|
||||
"text": "[DG] YouTube Shorts i wybrane kampanie PLA_CL1 mają wyraźnie niższy ROAS niż średnia konta. Nie wyłączamy ich automatycznie tylko na podstawie tego raportu. Rozdzielamy ich role na wsparcie lejka i realną sprzedaż, a przy celu czystej efektywności ograniczamy lub zawężamy je w pierwszej kolejności."
|
||||
},
|
||||
{
|
||||
"icon": "💰",
|
||||
"title": "Sprzedaż sklepu jest mocniejsza w danych z arkusza",
|
||||
"text": "Arkusz sprzedażowy pokazuje 1711 transakcji i 187795,28 PLN przychodu w kwietniu. Średnia wartość koszyka wynosi 109,76 PLN, dlatego w komunikacji i kampaniach wzmacniamy produkty oraz zestawy, które podnoszą wartość zamówienia, zamiast skupiać się wyłącznie na liczbie transakcji."
|
||||
},
|
||||
{
|
||||
"icon": "➤",
|
||||
"title": "Rekomendowany następny krok",
|
||||
"text": "Utrzymujemy główny kierunek konta, a optymalizacje prowadzimy punktowo: kontrolujemy kampanie o niskim ROAS, analizujemy udział brandu w wyniku i porównujemy PMax z PLA pod kątem produktów, które można efektywniej skalować. Zmiany budżetów i celów Smart Bidding wdrażamy pojedynczo, z oceną po kolejnej paczce danych."
|
||||
}
|
||||
]
|
||||
}
|
||||
Reference in New Issue
Block a user