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Jacek Pyziak
2026-05-15 09:28:11 +02:00
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<!DOCTYPE html>
<html lang="pl">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Raport Luty 2026 &mdash; Aruba Rzeszow</title>
<script src="https://cdn.jsdelivr.net/npm/chart.js@4.4.0/dist/chart.umd.min.js"></script>
<style>
:root {
--primary: #0d8b8b;
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.hero .meta {
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.container {
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.report-section {
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.data-table th {
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grid-template-columns: 1fr 1fr;
gap: 24px;
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.bar {
height: 8px;
background: var(--primary);
border-radius: 4px;
min-width: 4px;
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.recommendations-list {
display: flex;
flex-direction: column;
gap: 16px;
}
.rec-item {
display: flex;
gap: 16px;
padding: 16px;
background: var(--light-gray);
border-radius: 8px;
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.rec-icon {
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.rec-item p {
margin-top: 4px;
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.questions-box {
background: linear-gradient(135deg, #fff8e1 0%, #fff3cd 100%);
border-left: 4px solid #f59e0b;
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margin-top: 16px;
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.footer a {
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@media (max-width: 768px) {
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.hero h1 { font-size: 28px; }
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.report-section { padding: 20px; margin: 12px; }
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@media print {
body { background: white; }
.report-section { box-shadow: none; page-break-inside: avoid; }
.hero { padding: 30px; }
}
</style>
</head>
<body>
<!-- HERO / TITLE -->
<header class="hero">
<div class="hero-content">
<div class="logo">
<img src="https://www.project-pro.pl/upload/filemanager/Project-Design/logos/project-pro/logo-white.svg" alt="Project-Pro" style="height: 40px;">
</div>
<h1>Raport z działań marketingowych</h1>
<div class="meta">Aruba Rzeszow &mdash; Luty 2026</div>
</div>
</header>
<!-- RECOMMENDATIONS -->
<section class="report-section" id="recommendations">
<h2 class="section-title">Wnioski i rekomendacje</h2>
<div class="recommendations-list">
<div class="rec-item"><span class="rec-icon">&#9888;</span><div><strong>Spadek konwersji do obserwacji</strong><p>Liczba konwersji spadla o 30.2% miesiac do miesiaca. Rekomendujemy sprawdzenie kampanii o najwiekszym spadku wolumenu.</p></div></div><div class="rec-item"><span class="rec-icon">&#128200;</span><div><strong>ROAS liczony z Google Ads</strong><p>ROAS z Google Ads wyniosl 9.50. Ten wskaznik liczymy z wartosci konwersji Google Ads, nie z przychodow sklepu.</p></div></div>
</div>
</section>
<!-- GA4 SECTION -->
<!-- E-COMMERCE -->
<!-- PRODUCT OPTIMIZATIONS -->
<!-- TOP ADS PRODUCTS -->
<!-- YEAR OVER YEAR -->
<!-- GOOGLE ADS KPIs -->
<section class="report-section" id="ads-kpi">
<h2 class="section-title">Google Ads &mdash; Podsumowanie</h2>
<div class="kpi-grid">
<div class="kpi-card">
<div class="kpi-label">Wyświetlenia</div>
<div class="kpi-value">181 763<span class="kpi-unit"></span></div>
<div class="kpi-change" style="color: #e74c3c">
&#9660; -12.6% vs Styczeń
</div>
</div>
<div class="kpi-card">
<div class="kpi-label">Kliknięcia</div>
<div class="kpi-value">4 628<span class="kpi-unit"></span></div>
<div class="kpi-change" style="color: #e74c3c">
&#9660; -27.0% vs Styczeń
</div>
</div>
<div class="kpi-card">
<div class="kpi-label">CTR</div>
<div class="kpi-value">2.5<span class="kpi-unit">%</span></div>
<div class="kpi-change" style="color: #e74c3c">
&#9660; -16.4% vs Styczeń
</div>
</div>
<div class="kpi-card">
<div class="kpi-label">Konwersje</div>
<div class="kpi-value">214<span class="kpi-unit"></span></div>
<div class="kpi-change" style="color: #e74c3c">
&#9660; -30.2% vs Styczeń
</div>
</div>
<div class="kpi-card">
<div class="kpi-label">Koszt</div>
<div class="kpi-value">3788.97<span class="kpi-unit"> PLN</span></div>
<div class="kpi-change" style="color: #27ae60">
&#9660; -0.3% vs Styczeń
</div>
</div>
<div class="kpi-card">
<div class="kpi-label">CPA</div>
<div class="kpi-value">17.63<span class="kpi-unit"> PLN</span></div>
<div class="kpi-change" style="color: #e74c3c">
&#9650; +42.8% vs Styczeń
</div>
</div>
<div class="kpi-card">
<div class="kpi-label">ROAS</div>
<div class="kpi-value">9.50<span class="kpi-unit">x</span></div>
<div class="kpi-change" style="color: #e74c3c">
&#9660; -30.7% vs Styczeń
</div>
</div></div>
</section>
<!-- DAILY CHART -->
<section class="report-section" id="ads-chart">
<h2 class="section-title">Google Ads &mdash; Aktywność dzienna</h2>
<div class="chart-container">
<canvas id="dailyClicksChart"></canvas>
</div>
</section>
<!-- CAMPAIGNS TABLE -->
<section class="report-section" id="campaigns">
<h2 class="section-title">Kampanie</h2>
<table class="data-table">
<thead>
<tr>
<th>Kampania</th>
<th>Typ</th>
<th>Wyświetlenia</th>
<th>Kliknięcia</th>
<th>CTR</th>
<th>Konwersje</th>
<th>Koszt</th>
<th>CPA</th>
</tr>
</thead>
<tbody>
<tr>
<td>[Search] brand</td>
<td><span class="badge badge-search">SEARCH</span></td>
<td class="num">1 572</td>
<td class="num">495</td>
<td class="num">31.5%</td>
<td class="num">24</td>
<td class="num">430.53 PLN</td>
<td class="num">17.94 PLN</td>
</tr>
<tr>
<td>[DSA] produkty</td>
<td><span class="badge badge-search">SEARCH</span></td>
<td class="num">16 608</td>
<td class="num">1 208</td>
<td class="num">7.3%</td>
<td class="num">12</td>
<td class="num">445.16 PLN</td>
<td class="num">37.41 PLN</td>
</tr>
<tr>
<td>[PMax] products (catch-all)</td>
<td><span class="badge badge-performance_max">PERFORMANCE_MAX</span></td>
<td class="num">158 661</td>
<td class="num">2 886</td>
<td class="num">1.8%</td>
<td class="num">178</td>
<td class="num">2828.52 PLN</td>
<td class="num">15.89 PLN</td>
</tr>
<tr>
<td>[PLA] produkty (bestsellers)</td>
<td><span class="badge badge-shopping">SHOPPING</span></td>
<td class="num">4 922</td>
<td class="num">39</td>
<td class="num">0.8%</td>
<td class="num">1</td>
<td class="num">84.76 PLN</td>
<td class="num">84.76 PLN</td>
</tr></tbody>
</table>
</section>
<!-- SEARCH TERMS -->
<section class="report-section" id="search-terms">
<h2 class="section-title">Najpopularniejsze frazy wyszukiwania</h2>
<table class="data-table">
<thead>
<tr>
<th>#</th>
<th>Fraza</th>
<th>Wyświetlenia</th>
<th>Kliknięcia</th>
<th>CTR</th>
<th>Konwersje</th>
</tr>
</thead>
<tbody>
<tr>
<td class="num">1</td>
<td>aruba rzeszów</td>
<td class="num">770</td>
<td class="num">251</td>
<td class="num">32.6%</td>
<td class="num">11</td>
</tr>
<tr>
<td class="num">2</td>
<td>aruba hurtownia</td>
<td class="num">113</td>
<td class="num">45</td>
<td class="num">39.8%</td>
<td class="num">2</td>
</tr>
<tr>
<td class="num">3</td>
<td>onygen krem</td>
<td class="num">1 114</td>
<td class="num">34</td>
<td class="num">3.0%</td>
<td class="num">1</td>
</tr>
<tr>
<td class="num">4</td>
<td>aruba rzeszow</td>
<td class="num">117</td>
<td class="num">29</td>
<td class="num">24.8%</td>
<td class="num">2</td>
</tr>
<tr>
<td class="num">5</td>
<td>aruba sklep</td>
<td class="num">54</td>
<td class="num">29</td>
<td class="num">53.7%</td>
<td class="num">3</td>
</tr>
<tr>
<td class="num">6</td>
<td>makijaż permanentny brwi</td>
<td class="num">217</td>
<td class="num">20</td>
<td class="num">9.2%</td>
<td class="num">0</td>
</tr>
<tr>
<td class="num">7</td>
<td>autoklaw</td>
<td class="num">98</td>
<td class="num">18</td>
<td class="num">18.4%</td>
<td class="num">0</td>
</tr>
<tr>
<td class="num">8</td>
<td>brwi permanentne</td>
<td class="num">231</td>
<td class="num">18</td>
<td class="num">7.8%</td>
<td class="num">0</td>
</tr>
<tr>
<td class="num">9</td>
<td>aruba kosmetyki</td>
<td class="num">30</td>
<td class="num">15</td>
<td class="num">50.0%</td>
<td class="num">0</td>
</tr>
<tr>
<td class="num">10</td>
<td>hurtownia aruba</td>
<td class="num">52</td>
<td class="num">14</td>
<td class="num">26.9%</td>
<td class="num">0</td>
</tr>
<tr>
<td class="num">11</td>
<td>radiofrekwencja mikroigłowa</td>
<td class="num">342</td>
<td class="num">14</td>
<td class="num">4.1%</td>
<td class="num">0</td>
</tr>
<tr>
<td class="num">12</td>
<td>hurtownia aruba rzeszów</td>
<td class="num">48</td>
<td class="num">13</td>
<td class="num">27.1%</td>
<td class="num">1</td>
</tr>
<tr>
<td class="num">13</td>
<td>pielęgnacja brwi po makijażu permanentnym</td>
<td class="num">85</td>
<td class="num">13</td>
<td class="num">15.3%</td>
<td class="num">0</td>
</tr>
<tr>
<td class="num">14</td>
<td>gen factor</td>
<td class="num">236</td>
<td class="num">11</td>
<td class="num">4.7%</td>
<td class="num">0</td>
</tr>
<tr>
<td class="num">15</td>
<td>aruba hurtownia kosmetyczna</td>
<td class="num">22</td>
<td class="num">10</td>
<td class="num">45.5%</td>
<td class="num">2</td>
</tr></tbody>
</table>
</section>
<!-- NEGATIVE KEYWORDS ADDED -->
<!-- SEMSTORM SEO -->
<!-- SEO ACTIVITIES -->
<!-- SEO LINKS -->
<!-- SUMMARY -->
<section class="report-section" id="summary">
<h2 class="section-title">Podsumowanie miesiąca</h2>
<div class="summary-box">
Odnotowano 214 konwersji w tym miesiącu.
</div>
</section>
<!-- RECOMMENDATIONS moved to top -->
<!-- FOOTER -->
<div class="footer">
Raport wygenerowany przez <a href="https://www.project-pro.pl">Project-Pro</a> &mdash; marketing w wersji PRO
</div>
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