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Jacek Pyziak
2026-05-15 20:32:50 +02:00
parent ae25aae9ce
commit def1fae0fc
632 changed files with 280942 additions and 104 deletions
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clients/aruba.rzeszow.pl/plans/2026-05-14_19-59-29_check_account_anomalies.json Normal file
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{
"created_at": "2026-05-14T19:59:29+02:00",
"client": "aruba.rzeszow.pl",
"task": "check_account_anomalies",
"task_name": "Sprawdzenie anomalii konta",
"currency_code": "PLN",
"recent_period": {
"label": "ostatnie 7 zakonczonych dni",
"start": "2026-05-07",
"end": "2026-05-13"
},
"previous_period": {
"label": "poprzednie 7 dni",
"start": "2026-04-30",
"end": "2026-05-06"
},
"account_summary": [
{
"metric": "Koszt",
"previous": "1157.15 PLN",
"recent": "1293.76 PLN",
"change_percent": "+11.8%"
},
{
"metric": "Klikniecia",
"previous": "849",
"recent": "1039",
"change_percent": "+22.4%"
},
{
"metric": "Wyswietlenia",
"previous": "39578",
"recent": "54091",
"change_percent": "+36.7%"
},
{
"metric": "Konwersje",
"previous": "44.98",
"recent": "43.98",
"change_percent": "-2.2%"
},
{
"metric": "Wartosc konwersji",
"previous": "10673.23 PLN",
"recent": "6223.13 PLN",
"change_percent": "-41.7%"
},
{
"metric": "CTR",
"previous": "2.1%",
"recent": "1.9%",
"change_percent": "-10.7%"
},
{
"metric": "Sredni CPC",
"previous": "1.36 PLN",
"recent": "1.25 PLN",
"change_percent": "-8.6%"
},
{
"metric": "ROAS",
"previous": "9.22",
"recent": "4.81",
"change_percent": "-47.8%"
}
],
"campaigns": [
{
"campaign_id": "21260050298",
"campaign_name": "[PMax] products (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"previous_cost": "611.37 PLN",
"recent_cost": "647.01 PLN",
"cost_change": "+5.8%",
"previous_clicks": "542",
"recent_clicks": "659",
"clicks_change": "+21.6%",
"previous_conversions": "30.56",
"recent_conversions": "33.98",
"conversions_change": "+11.2%",
"previous_roas": "11.06",
"recent_roas": "5.99",
"roas_change": "-45.8%"
},
{
"campaign_id": "20561423980",
"campaign_name": "[DSA] produkty",
"status": "ENABLED",
"channel_type": "SEARCH",
"previous_cost": "284.35 PLN",
"recent_cost": "283.28 PLN",
"cost_change": "-0.4%",
"previous_clicks": "139",
"recent_clicks": "158",
"clicks_change": "+13.7%",
"previous_conversions": "5.00",
"recent_conversions": "3.00",
"conversions_change": "-40.0%",
"previous_roas": "5.94",
"recent_roas": "2.34",
"roas_change": "-60.6%"
},
{
"campaign_id": "22926581178",
"campaign_name": "[PLA] produkty (bestsellers)",
"status": "ENABLED",
"channel_type": "SHOPPING",
"previous_cost": "216.61 PLN",
"recent_cost": "274.81 PLN",
"cost_change": "+26.9%",
"previous_clicks": "96",
"recent_clicks": "120",
"clicks_change": "+25.0%",
"previous_conversions": "6.42",
"recent_conversions": "4.00",
"conversions_change": "-37.7%",
"previous_roas": "7.65",
"recent_roas": "3.19",
"roas_change": "-58.3%"
},
{
"campaign_id": "19591441631",
"campaign_name": "[Search] brand",
"status": "ENABLED",
"channel_type": "SEARCH",
"previous_cost": "44.83 PLN",
"recent_cost": "88.66 PLN",
"cost_change": "+97.8%",
"previous_clicks": "72",
"recent_clicks": "102",
"clicks_change": "+41.7%",
"previous_conversions": "3.00",
"recent_conversions": "3.00",
"conversions_change": "+0.0%",
"previous_roas": "12.51",
"recent_roas": "9.09",
"roas_change": "-27.3%"
}
],
"anomalies": [
{
"campaign_id": "20561423980",
"campaign_name": "[DSA] produkty",
"channel_type": "SEARCH",
"status": "ENABLED",
"metric": "ROAS",
"severity": "wysokie",
"previous_value": "5.94",
"recent_value": "2.34",
"change_percent": "-60.6%",
"reason": "ROAS spadl przy istotnym koszcie bazowym",
"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
},
{
"campaign_id": "20561423980",
"campaign_name": "[DSA] produkty",
"channel_type": "SEARCH",
"status": "ENABLED",
"metric": "wartosc konwersji",
"severity": "wysokie",
"previous_value": "1690.01 PLN",
"recent_value": "662.00 PLN",
"change_percent": "-60.8%",
"reason": "wartosc konwersji spadla o co najmniej polowe",
"recommendation": "sprawdz pomiar, koszyk, kampanie produktowe i jakosc ruchu"
},
{
"campaign_id": "22926581178",
"campaign_name": "[PLA] produkty (bestsellers)",
"channel_type": "SHOPPING",
"status": "ENABLED",
"metric": "ROAS",
"severity": "wysokie",
"previous_value": "7.65",
"recent_value": "3.19",
"change_percent": "-58.3%",
"reason": "ROAS spadl przy istotnym koszcie bazowym",
"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
},
{
"campaign_id": "21260050298",
"campaign_name": "[PMax] products (catch-all)",
"channel_type": "PERFORMANCE_MAX",
"status": "ENABLED",
"metric": "ROAS",
"severity": "wysokie",
"previous_value": "11.06",
"recent_value": "5.99",
"change_percent": "-45.8%",
"reason": "ROAS spadl przy istotnym koszcie bazowym",
"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
}
],
"scope": [
{
"area": "Okres porownania",
"check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj."
},
{
"area": "Metryki kampanii",
"check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie kampanii."
},
{
"area": "Nagly spadek",
"check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS."
},
{
"area": "Nagly wzrost",
"check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki."
},
{
"area": "Priorytet reakcji",
"check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze."
}
],
"out_of_scope": [
"zmiany budzetow i ocena pacingu budzetu",
"zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA",
"analiza zapytan uzytkownikow oraz wykluczen",
"analiza reklam RSA, zasobow i kreacji",
"wdrazanie zmian na koncie Google Ads"
],
"knowledge_rules": [],
"warnings": [
"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika."
],
"changes": []
}