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Jacek Pyziak
2026-05-15 20:32:50 +02:00
parent ae25aae9ce
commit def1fae0fc
632 changed files with 280942 additions and 104 deletions
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clients/innsi.pl/plans/2026-05-14_21-14-27_check_device_performance.json Normal file
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{
"created_at": "2026-05-14T21:14:27+02:00",
"client": "innsi.pl",
"task": "check_device_performance",
"task_name": "Sprawdzenie urzadzen",
"currency_code": "PLN",
"device_summary": [
{
"device": "MOBILE",
"cost_micros": 4438799597,
"clicks": 2707,
"impressions": 221160,
"conversions": 91.24,
"conversion_value": 16046.56,
"roas": 3.62,
"cpa": 48.65,
"cost_share_percent": 85.8
},
{
"device": "DESKTOP",
"cost_micros": 714364070,
"clicks": 295,
"impressions": 29434,
"conversions": 18.89,
"conversion_value": 3622.81,
"roas": 5.07,
"cpa": 37.82,
"cost_share_percent": 13.8
},
{
"device": "TABLET",
"cost_micros": 21184017,
"clicks": 8,
"impressions": 1561,
"conversions": 0.0,
"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 0.4
}
],
"campaign_device_rows": [
{
"campaign_id": "21805796156",
"campaign_name": "[DSA] produkty",
"status": "PAUSED",
"channel_type": "SEARCH",
"device": "MOBILE",
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"clicks": 130,
"impressions": 3534,
"conversions": 4.0,
"conversion_value": 896.0,
"roas": 4.07,
"cpa": 55.05,
"cost_share_percent": 81.9,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "21805796156",
"campaign_name": "[DSA] produkty",
"status": "PAUSED",
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"device": "DESKTOP",
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"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "21805796156",
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],
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},
{
"campaign_id": "22746816867",
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"clicks": 119,
"impressions": 4585,
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"conversion_value": 1928.55,
"roas": 5.01,
"cpa": 48.16,
"cost_share_percent": 82.3,
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"ok"
],
"severity": "ok"
},
{
"campaign_id": "22746816867",
"campaign_name": "[PLA] produkty (bestsellers)",
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"channel_type": "SHOPPING",
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"cost_share_percent": 17.7,
"flags": [
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],
"severity": "ok"
},
{
"campaign_id": "22746816867",
"campaign_name": "[PLA] produkty (bestsellers)",
"status": "PAUSED",
"channel_type": "SHOPPING",
"device": "TABLET",
"cost_micros": 0,
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"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 0.0,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23796378384",
"campaign_name": "[PLA_CL1] gen_factor",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "MOBILE",
"cost_micros": 382100000,
"clicks": 100,
"impressions": 3302,
"conversions": 6.0,
"conversion_value": 1919.0,
"roas": 5.02,
"cpa": 63.68,
"cost_share_percent": 92.3,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23796378384",
"campaign_name": "[PLA_CL1] gen_factor",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "DESKTOP",
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"roas": 10.16,
"cpa": 24.5,
"cost_share_percent": 5.9,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23796378384",
"campaign_name": "[PLA_CL1] gen_factor",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "TABLET",
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"clicks": 1,
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"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 1.8,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23796424236",
"campaign_name": "[PLA_CL1] podopharm",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "MOBILE",
"cost_micros": 347030000,
"clicks": 212,
"impressions": 16478,
"conversions": 5.0,
"conversion_value": 539.0,
"roas": 1.55,
"cpa": 69.41,
"cost_share_percent": 84.1,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23796424236",
"campaign_name": "[PLA_CL1] podopharm",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "DESKTOP",
"cost_micros": 65770000,
"clicks": 25,
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"roas": 1.67,
"cpa": 32.88,
"cost_share_percent": 15.9,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23796424236",
"campaign_name": "[PLA_CL1] podopharm",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "TABLET",
"cost_micros": 0,
"clicks": 0,
"impressions": 80,
"conversions": 0.0,
"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 0.0,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "21249422107",
"campaign_name": "[PMax] products (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"device": "MOBILE",
"cost_micros": 3078321414,
"clicks": 2113,
"impressions": 193172,
"conversions": 66.25,
"conversion_value": 10254.01,
"roas": 3.33,
"cpa": 46.47,
"cost_share_percent": 86.0,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "21249422107",
"campaign_name": "[PMax] products (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"device": "DESKTOP",
"cost_micros": 485989049,
"clicks": 218,
"impressions": 24826,
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"conversion_value": 1705.31,
"roas": 3.51,
"cpa": 40.89,
"cost_share_percent": 13.6,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "21249422107",
"campaign_name": "[PMax] products (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"device": "TABLET",
"cost_micros": 13854017,
"clicks": 7,
"impressions": 1403,
"conversions": 0.0,
"conversion_value": 0.0,
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"cpa": 0.0,
"cost_share_percent": 0.4,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "9941029102",
"campaign_name": "[Search] brand",
"status": "ENABLED",
"channel_type": "SEARCH",
"device": "MOBILE",
"cost_micros": 26375339,
"clicks": 33,
"impressions": 89,
"conversions": 2.0,
"conversion_value": 510.0,
"roas": 19.33,
"cpa": 13.19,
"cost_share_percent": 79.5,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "9941029102",
"campaign_name": "[Search] brand",
"status": "ENABLED",
"channel_type": "SEARCH",
"device": "DESKTOP",
"cost_micros": 6800000,
"clicks": 16,
"impressions": 47,
"conversions": 4.0,
"conversion_value": 1558.5,
"roas": 229.19,
"cpa": 1.7,
"cost_share_percent": 20.5,
"flags": [
"ok"
],
"severity": "ok"
}
],
"findings": [],
"scope": [
{
"area": "Segment urzadzenia",
"check": "Porownaj wyniki kampanii z ostatnich 30 dni dla komputerow, telefonow i tabletow."
},
{
"area": "Rentownosc",
"check": "Policz koszt, konwersje, wartosc konwersji, ROAS i CPA dla kazdego urzadzenia."
},
{
"area": "Udzial kosztu",
"check": "Pokaz, jaka czesc kosztu kampanii przypada na dane urzadzenie."
},
{
"area": "Sygnaly do oceny",
"check": "Oznacz urzadzenia z istotnym kosztem i slabymi wynikami albo wyraznie odmienna efektywnoscia."
}
],
"out_of_scope": [
"zmiany korekt stawek dla urzadzen",
"zmiany strategii ustalania stawek",
"zmiany budzetow kampanii",
"analiza zapytan uzytkownikow",
"wdrazanie zmian na koncie Google Ads"
],
"knowledge_rules": [],
"warnings": [
"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace segmentow urzadzen bedziemy dopisywac osobno po akceptacji uzytkownika."
],
"changes": []
}