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2026-05-15 20:32:50 +02:00
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"cpa": 115.62,
"flags": [
"niski ROAS przy istotnym koszcie"
],
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
},
{
"severity": "srednie",
"campaign_name": "[PLA_CL1] zarowki",
"channel_type": "SHOPPING",
"device": "MOBILE",
"cost_share_percent": 47.6,
"cost_micros": 140050000,
"conversions": 1.0,
"conversion_value": 23.9,
"roas": 0.17,
"cpa": 140.05,
"flags": [
"niski ROAS przy istotnym koszcie"
],
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
}
],
"scope": [
{
"area": "Segment urzadzenia",
"check": "Porownaj wyniki kampanii z ostatnich 30 dni dla komputerow, telefonow i tabletow."
},
{
"area": "Rentownosc",
"check": "Policz koszt, konwersje, wartosc konwersji, ROAS i CPA dla kazdego urzadzenia."
},
{
"area": "Udzial kosztu",
"check": "Pokaz, jaka czesc kosztu kampanii przypada na dane urzadzenie."
},
{
"area": "Sygnaly do oceny",
"check": "Oznacz urzadzenia z istotnym kosztem i slabymi wynikami albo wyraznie odmienna efektywnoscia."
}
],
"out_of_scope": [
"zmiany korekt stawek dla urzadzen",
"zmiany strategii ustalania stawek",
"zmiany budzetow kampanii",
"analiza zapytan uzytkownikow",
"wdrazanie zmian na koncie Google Ads"
],
"knowledge_rules": [],
"warnings": [
"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace segmentow urzadzen bedziemy dopisywac osobno po akceptacji uzytkownika."
],
"changes": []
}