update

2026-05-15 20:32:50 +02:00
parent ae25aae9ce
commit def1fae0fc
632 changed files with 280942 additions and 104 deletions
--- a/clients/pomysloweprezenty.pl/plans/2026-05-14_21-14-33_check_device_performance.json
+++ b/clients/pomysloweprezenty.pl/plans/2026-05-14_21-14-33_check_device_performance.json
@@ -0,0 +1,576 @@
+{
+  "created_at": "2026-05-14T21:14:33+02:00",
+  "client": "pomysloweprezenty.pl",
+  "task": "check_device_performance",
+  "task_name": "Sprawdzenie urzadzen",
+  "currency_code": "PLN",
+  "device_summary": [
+    {
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+      "clicks": 5446,
+      "impressions": 260759,
+      "conversions": 236.85,
+      "conversion_value": 16262.68,
+      "roas": 3.05,
+      "cpa": 22.49,
+      "cost_share_percent": 87.1
+    },
+    {
+      "device": "DESKTOP",
+      "cost_micros": 784980000,
+      "clicks": 510,
+      "impressions": 29134,
+      "conversions": 28.09,
+      "conversion_value": 2742.42,
+      "roas": 3.49,
+      "cpa": 27.95,
+      "cost_share_percent": 12.8
+    },
+    {
+      "device": "TABLET",
+      "cost_micros": 6250000,
+      "clicks": 10,
+      "impressions": 637,
+      "conversions": 0.0,
+      "conversion_value": 0.0,
+      "roas": 0.0,
+      "cpa": 0.0,
+      "cost_share_percent": 0.1
+    },
+    {
+      "device": "CONNECTED_TV",
+      "cost_micros": 819220,
+      "clicks": 0,
+      "impressions": 31,
+      "conversions": 0.0,
+      "conversion_value": 0.0,
+      "roas": 0.0,
+      "cpa": 0.0,
+      "cost_share_percent": 0.0
+    }
+  ],
+  "campaign_device_rows": [
+    {
+      "campaign_id": "23799477246",
+      "campaign_name": "[PLA_CL1] chrzest #2",
+      "status": "PAUSED",
+      "channel_type": "SHOPPING",
+      "device": "MOBILE",
+      "cost_micros": 770000,
+      "clicks": 1,
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+      "conversion_value": 0.0,
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+      "cpa": 0.0,
+      "cost_share_percent": 100.0,
+      "flags": [
+        "koszt bez konwersji",
+        "duzy udzial kosztu bez wartosci"
+      ],
+      "severity": "wysokie"
+    },
+    {
+      "campaign_id": "23630426870",
+      "campaign_name": "[PLA_CL1] wielkanoc",
+      "status": "PAUSED",
+      "channel_type": "SHOPPING",
+      "device": "DESKTOP",
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+      "clicks": 1,
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+      "cost_share_percent": 82.2,
+      "flags": [
+        "koszt bez konwersji",
+        "duzy udzial kosztu bez wartosci"
+      ],
+      "severity": "wysokie"
+    },
+    {
+      "campaign_id": "23805254621",
+      "campaign_name": "[PLA_CL1] slub | catch_all",
+      "status": "ENABLED",
+      "channel_type": "SHOPPING",
+      "device": "MOBILE",
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+      "cpa": 81.3,
+      "cost_share_percent": 82.6,
+      "flags": [
+        "niski ROAS przy istotnym koszcie"
+      ],
+      "severity": "srednie"
+    },
+    {
+      "campaign_id": "23608485313",
+      "campaign_name": "[PLA_CL1] chrzest",
+      "status": "ENABLED",
+      "channel_type": "SHOPPING",
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+      "cost_share_percent": 92.3,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "23608485313",
+      "campaign_name": "[PLA_CL1] chrzest",
+      "status": "ENABLED",
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+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "23608485313",
+      "campaign_name": "[PLA_CL1] chrzest",
+      "status": "ENABLED",
+      "channel_type": "SHOPPING",
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+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
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+      "status": "PAUSED",
+      "channel_type": "SHOPPING",
+      "device": "DESKTOP",
+      "cost_micros": 0,
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+      "cpa": 0.0,
+      "cost_share_percent": 0.0,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "23805019820",
+      "campaign_name": "[PLA_CL1] chrzest | catch_all",
+      "status": "ENABLED",
+      "channel_type": "SHOPPING",
+      "device": "MOBILE",
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+      "clicks": 138,
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+      "cost_share_percent": 93.2,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "23805019820",
+      "campaign_name": "[PLA_CL1] chrzest | catch_all",
+      "status": "ENABLED",
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+      "cost_share_percent": 6.8,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "23805019820",
+      "campaign_name": "[PLA_CL1] chrzest | catch_all",
+      "status": "ENABLED",
+      "channel_type": "SHOPPING",
+      "device": "TABLET",
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+      "cost_share_percent": 0.0,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "23638944431",
+      "campaign_name": "[PLA_CL1] komunia",
+      "status": "ENABLED",
+      "channel_type": "SHOPPING",
+      "device": "MOBILE",
+      "cost_micros": 1088890000,
+      "clicks": 1080,
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+      "cpa": 33.55,
+      "cost_share_percent": 91.8,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "23638944431",
+      "campaign_name": "[PLA_CL1] komunia",
+      "status": "ENABLED",
+      "channel_type": "SHOPPING",
+      "device": "DESKTOP",
+      "cost_micros": 95200000,
+      "clicks": 82,
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+      "conversion_value": 263.26,
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+      "cpa": 23.16,
+      "cost_share_percent": 8.0,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "23638944431",
+      "campaign_name": "[PLA_CL1] komunia",
+      "status": "ENABLED",
+      "channel_type": "SHOPPING",
+      "device": "TABLET",
+      "cost_micros": 1820000,
+      "clicks": 3,
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+      "cpa": 0.0,
+      "cost_share_percent": 0.2,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "23625022050",
+      "campaign_name": "[PLA_CL1] slub",
+      "status": "ENABLED",
+      "channel_type": "SHOPPING",
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+      "cpa": 18.45,
+      "cost_share_percent": 76.1,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "23625022050",
+      "campaign_name": "[PLA_CL1] slub",
+      "status": "ENABLED",
+      "channel_type": "SHOPPING",
+      "device": "DESKTOP",
+      "cost_micros": 54790000,
+      "clicks": 33,
+      "impressions": 1330,
+      "conversions": 2.0,
+      "conversion_value": 82.0,
+      "roas": 1.5,
+      "cpa": 27.39,
+      "cost_share_percent": 23.9,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "23625022050",
+      "campaign_name": "[PLA_CL1] slub",
+      "status": "ENABLED",
+      "channel_type": "SHOPPING",
+      "device": "TABLET",
+      "cost_micros": 0,
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+      "cost_share_percent": 0.0,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "23805254621",
+      "campaign_name": "[PLA_CL1] slub | catch_all",
+      "status": "ENABLED",
+      "channel_type": "SHOPPING",
+      "device": "DESKTOP",
+      "cost_micros": 25730000,
+      "clicks": 16,
+      "impressions": 995,
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+      "conversion_value": 117.77,
+      "roas": 4.58,
+      "cpa": 12.87,
+      "cost_share_percent": 17.4,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "23805254621",
+      "campaign_name": "[PLA_CL1] slub | catch_all",
+      "status": "ENABLED",
+      "channel_type": "SHOPPING",
+      "device": "TABLET",
+      "cost_micros": 0,
+      "clicks": 0,
+      "impressions": 41,
+      "conversions": 0.0,
+      "conversion_value": 0.0,
+      "roas": 0.0,
+      "cpa": 0.0,
+      "cost_share_percent": 0.0,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "23630426870",
+      "campaign_name": "[PLA_CL1] wielkanoc",
+      "status": "PAUSED",
+      "channel_type": "SHOPPING",
+      "device": "MOBILE",
+      "cost_micros": 1210000,
+      "clicks": 1,
+      "impressions": 183,
+      "conversions": 0.0,
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+      "roas": 0.0,
+      "cpa": 0.0,
+      "cost_share_percent": 17.8,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "22755954613",
+      "campaign_name": "[PMax] produkty (catch-all)",
+      "status": "ENABLED",
+      "channel_type": "PERFORMANCE_MAX",
+      "device": "MOBILE",
+      "cost_micros": 2971233905,
+      "clicks": 3004,
+      "impressions": 173296,
+      "conversions": 127.87,
+      "conversion_value": 8648.76,
+      "roas": 2.91,
+      "cpa": 23.24,
+      "cost_share_percent": 84.9,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "22755954613",
+      "campaign_name": "[PMax] produkty (catch-all)",
+      "status": "ENABLED",
+      "channel_type": "PERFORMANCE_MAX",
+      "device": "DESKTOP",
+      "cost_micros": 525250000,
+      "clicks": 307,
+      "impressions": 21180,
+      "conversions": 12.3,
+      "conversion_value": 1734.28,
+      "roas": 3.3,
+      "cpa": 42.71,
+      "cost_share_percent": 15.0,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "22755954613",
+      "campaign_name": "[PMax] produkty (catch-all)",
+      "status": "ENABLED",
+      "channel_type": "PERFORMANCE_MAX",
+      "device": "TABLET",
+      "cost_micros": 3530000,
+      "clicks": 5,
+      "impressions": 463,
+      "conversions": 0.0,
+      "conversion_value": 0.0,
+      "roas": 0.0,
+      "cpa": 0.0,
+      "cost_share_percent": 0.1,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    },
+    {
+      "campaign_id": "22755954613",
+      "campaign_name": "[PMax] produkty (catch-all)",
+      "status": "ENABLED",
+      "channel_type": "PERFORMANCE_MAX",
+      "device": "CONNECTED_TV",
+      "cost_micros": 819220,
+      "clicks": 0,
+      "impressions": 31,
+      "conversions": 0.0,
+      "conversion_value": 0.0,
+      "roas": 0.0,
+      "cpa": 0.0,
+      "cost_share_percent": 0.0,
+      "flags": [
+        "ok"
+      ],
+      "severity": "ok"
+    }
+  ],
+  "findings": [
+    {
+      "severity": "wysokie",
+      "campaign_name": "[PLA_CL1] chrzest #2",
+      "channel_type": "SHOPPING",
+      "device": "MOBILE",
+      "cost_share_percent": 100.0,
+      "cost_micros": 770000,
+      "conversions": 0.0,
+      "conversion_value": 0.0,
+      "roas": 0.0,
+      "cpa": 0.0,
+      "flags": [
+        "koszt bez konwersji",
+        "duzy udzial kosztu bez wartosci"
+      ],
+      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
+    },
+    {
+      "severity": "wysokie",
+      "campaign_name": "[PLA_CL1] wielkanoc",
+      "channel_type": "SHOPPING",
+      "device": "DESKTOP",
+      "cost_share_percent": 82.2,
+      "cost_micros": 5600000,
+      "conversions": 0.0,
+      "conversion_value": 0.0,
+      "roas": 0.0,
+      "cpa": 0.0,
+      "flags": [
+        "koszt bez konwersji",
+        "duzy udzial kosztu bez wartosci"
+      ],
+      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
+    },
+    {
+      "severity": "srednie",
+      "campaign_name": "[PLA_CL1] slub | catch_all",
+      "channel_type": "SHOPPING",
+      "device": "MOBILE",
+      "cost_share_percent": 82.6,
+      "cost_micros": 121950000,
+      "conversions": 1.5,
+      "conversion_value": 66.31,
+      "roas": 0.54,
+      "cpa": 81.3,
+      "flags": [
+        "niski ROAS przy istotnym koszcie"
+      ],
+      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
+    }
+  ],
+  "scope": [
+    {
+      "area": "Segment urzadzenia",
+      "check": "Porownaj wyniki kampanii z ostatnich 30 dni dla komputerow, telefonow i tabletow."
+    },
+    {
+      "area": "Rentownosc",
+      "check": "Policz koszt, konwersje, wartosc konwersji, ROAS i CPA dla kazdego urzadzenia."
+    },
+    {
+      "area": "Udzial kosztu",
+      "check": "Pokaz, jaka czesc kosztu kampanii przypada na dane urzadzenie."
+    },
+    {
+      "area": "Sygnaly do oceny",
+      "check": "Oznacz urzadzenia z istotnym kosztem i slabymi wynikami albo wyraznie odmienna efektywnoscia."
+    }
+  ],
+  "out_of_scope": [
+    "zmiany korekt stawek dla urzadzen",
+    "zmiany strategii ustalania stawek",
+    "zmiany budzetow kampanii",
+    "analiza zapytan uzytkownikow",
+    "wdrazanie zmian na koncie Google Ads"
+  ],
+  "knowledge_rules": [],
+  "warnings": [
+    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace segmentow urzadzen bedziemy dopisywac osobno po akceptacji uzytkownika."
+  ],
+  "changes": []
+}