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Jacek Pyziak
2026-05-15 20:32:50 +02:00
parent ae25aae9ce
commit def1fae0fc
632 changed files with 280942 additions and 104 deletions
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clients/wyprzedaze.pl/plans/2026-05-15_00-07-36_check_account_anomalies.json Normal file
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{
"created_at": "2026-05-15T00:07:36+02:00",
"client": "wyprzedaze.pl",
"task": "check_account_anomalies",
"task_name": "Sprawdzenie anomalii konta",
"currency_code": "PLN",
"recent_period": {
"label": "ostatnie 7 zakonczonych dni",
"start": "2026-05-08",
"end": "2026-05-14"
},
"previous_period": {
"label": "poprzednie 7 dni",
"start": "2026-05-01",
"end": "2026-05-07"
},
"account_summary": [
{
"metric": "Koszt",
"previous": "566.78 PLN",
"recent": "471.47 PLN",
"change_percent": "-16.8%"
},
{
"metric": "Klikniecia",
"previous": "440",
"recent": "401",
"change_percent": "-8.9%"
},
{
"metric": "Wyswietlenia",
"previous": "24402",
"recent": "22030",
"change_percent": "-9.7%"
},
{
"metric": "Konwersje",
"previous": "4.00",
"recent": "4.00",
"change_percent": "+0.0%"
},
{
"metric": "Wartosc konwersji",
"previous": "361.97 PLN",
"recent": "207.54 PLN",
"change_percent": "-42.7%"
},
{
"metric": "CTR",
"previous": "1.8%",
"recent": "1.8%",
"change_percent": "+1.1%"
},
{
"metric": "Sredni CPC",
"previous": "1.29 PLN",
"recent": "1.18 PLN",
"change_percent": "-8.7%"
},
{
"metric": "ROAS",
"previous": "0.64",
"recent": "0.44",
"change_percent": "-31.2%"
}
],
"campaigns": [
{
"campaign_id": "22756584237",
"campaign_name": "[PMax] produkty (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"previous_cost": "355.13 PLN",
"recent_cost": "286.28 PLN",
"cost_change": "-19.4%",
"previous_clicks": "327",
"recent_clicks": "282",
"clicks_change": "-13.8%",
"previous_conversions": "4.00",
"recent_conversions": "2.00",
"conversions_change": "-50.0%",
"previous_roas": "1.02",
"recent_roas": "0.52",
"roas_change": "-49.0%"
},
{
"campaign_id": "23778411828",
"campaign_name": "[PLA_CL1] zarowki",
"status": "ENABLED",
"channel_type": "SHOPPING",
"previous_cost": "166.85 PLN",
"recent_cost": "103.33 PLN",
"cost_change": "-38.1%",
"previous_clicks": "86",
"recent_clicks": "63",
"clicks_change": "-26.7%",
"previous_conversions": "0.00",
"recent_conversions": "2.00",
"conversions_change": "nowe dane",
"previous_roas": "0.00",
"recent_roas": "0.56",
"roas_change": "nowe dane"
},
{
"campaign_id": "23822676208",
"campaign_name": "[PLA_CL1] tasmy_led",
"status": "ENABLED",
"channel_type": "SHOPPING",
"previous_cost": "44.80 PLN",
"recent_cost": "81.86 PLN",
"cost_change": "+82.7%",
"previous_clicks": "27",
"recent_clicks": "56",
"clicks_change": "+107.4%",
"previous_conversions": "0.00",
"recent_conversions": "0.00",
"conversions_change": "nowe dane",
"previous_roas": "0.00",
"recent_roas": "0.00",
"roas_change": "nowe dane"
}
],
"anomalies": [
{
"campaign_id": "22756584237",
"campaign_name": "[PMax] produkty (catch-all)",
"channel_type": "PERFORMANCE_MAX",
"status": "ENABLED",
"metric": "ROAS",
"severity": "wysokie",
"previous_value": "1.02",
"recent_value": "0.52",
"change_percent": "-49.0%",
"reason": "ROAS spadl przy istotnym koszcie bazowym",
"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
},
{
"campaign_id": "22756584237",
"campaign_name": "[PMax] produkty (catch-all)",
"channel_type": "PERFORMANCE_MAX",
"status": "ENABLED",
"metric": "wartosc konwersji",
"severity": "wysokie",
"previous_value": "361.97 PLN",
"recent_value": "149.34 PLN",
"change_percent": "-58.7%",
"reason": "wartosc konwersji spadla o co najmniej polowe",
"recommendation": "sprawdz pomiar, koszyk, kampanie produktowe i jakosc ruchu"
},
{
"campaign_id": "22756584237",
"campaign_name": "[PMax] produkty (catch-all)",
"channel_type": "PERFORMANCE_MAX",
"status": "ENABLED",
"metric": "konwersje",
"severity": "srednie",
"previous_value": "4.00",
"recent_value": "2.00",
"change_percent": "-50.0%",
"reason": "konwersje spadly o co najmniej polowe",
"recommendation": "sprawdz pomiar konwersji, ruch i ostatnie zmiany w kampanii"
},
{
"campaign_id": "23822676208",
"campaign_name": "[PLA_CL1] tasmy_led",
"channel_type": "SHOPPING",
"status": "ENABLED",
"metric": "klikniecia",
"severity": "niskie",
"previous_value": "27",
"recent_value": "56",
"change_percent": "+107.4%",
"reason": "klikniecia wzrosly bardzo mocno tydzien do tygodnia",
"recommendation": "sprawdz, czy wzrost jest jakosciowy i nie wynika z niepasujacego ruchu"
}
],
"scope": [
{
"area": "Okres porownania",
"check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj."
},
{
"area": "Metryki kampanii",
"check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie aktywnych kampanii."
},
{
"area": "Nagly spadek",
"check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS."
},
{
"area": "Nagly wzrost",
"check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki."
},
{
"area": "Priorytet reakcji",
"check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze."
}
],
"out_of_scope": [
"zmiany budzetow i ocena pacingu budzetu",
"zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA",
"analiza zapytan uzytkownikow oraz wykluczen",
"analiza reklam RSA, zasobow i kreacji",
"wdrazanie zmian na koncie Google Ads"
],
"knowledge_rules": [],
"warnings": [
"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika."
],
"changes": []
}