{ "created_at": "2026-05-14T21:14:23+02:00", "client": "aruba.rzeszow.pl", "task": "check_device_performance", "task_name": "Sprawdzenie urzadzen", "currency_code": "PLN", "device_summary": [ { "device": "MOBILE", "cost_micros": 4321528490, "clicks": 3577, "impressions": 167229, "conversions": 172.66, "conversion_value": 33720.04, "roas": 7.8, "cpa": 25.03, "cost_share_percent": 78.7 }, { "device": "DESKTOP", "cost_micros": 1141067607, "clicks": 605, "impressions": 28719, "conversions": 35.82, "conversion_value": 8737.78, "roas": 7.66, "cpa": 31.86, "cost_share_percent": 20.8 }, { "device": "TABLET", "cost_micros": 30603792, "clicks": 26, "impressions": 1106, "conversions": 2.0, "conversion_value": 343.23, "roas": 11.22, "cpa": 15.3, "cost_share_percent": 0.6 }, { "device": "CONNECTED_TV", "cost_micros": 186624, "clicks": 0, "impressions": 3, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 0.0 } ], "campaign_device_rows": [ { "campaign_id": "20561423980", "campaign_name": "[DSA] produkty", "status": "ENABLED", "channel_type": "SEARCH", "device": "MOBILE", "cost_micros": 866961190, "clicks": 561, "impressions": 8428, "conversions": 18.0, "conversion_value": 5146.71, "roas": 5.94, "cpa": 48.16, "cost_share_percent": 75.1, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "20561423980", "campaign_name": "[DSA] produkty", "status": "ENABLED", "channel_type": "SEARCH", "device": "DESKTOP", "cost_micros": 286361571, "clicks": 110, "impressions": 1908, "conversions": 5.0, "conversion_value": 1546.0, "roas": 5.4, "cpa": 57.27, "cost_share_percent": 24.8, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "20561423980", "campaign_name": "[DSA] produkty", "status": "ENABLED", "channel_type": "SEARCH", "device": "TABLET", "cost_micros": 1460000, "clicks": 2, "impressions": 45, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 0.1, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "22926581178", "campaign_name": "[PLA] produkty (bestsellers)", "status": "ENABLED", "channel_type": "SHOPPING", "device": "MOBILE", "cost_micros": 664450000, "clicks": 388, "impressions": 15755, "conversions": 23.42, "conversion_value": 3333.64, "roas": 5.02, "cpa": 28.37, "cost_share_percent": 76.0, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "22926581178", "campaign_name": "[PLA] produkty (bestsellers)", "status": "ENABLED", "channel_type": "SHOPPING", "device": "DESKTOP", "cost_micros": 199280000, "clicks": 63, "impressions": 3118, "conversions": 9.0, "conversion_value": 2067.5, "roas": 10.37, "cpa": 22.14, "cost_share_percent": 22.8, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "22926581178", "campaign_name": "[PLA] produkty (bestsellers)", "status": "ENABLED", "channel_type": "SHOPPING", "device": "TABLET", "cost_micros": 10330000, "clicks": 5, "impressions": 99, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 1.2, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "21260050298", "campaign_name": "[PMax] products (catch-all)", "status": "ENABLED", "channel_type": "PERFORMANCE_MAX", "device": "MOBILE", "cost_micros": 2499363321, "clicks": 2267, "impressions": 141863, "conversions": 114.24, "conversion_value": 20692.43, "roas": 8.28, "cpa": 21.88, "cost_share_percent": 79.8, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "21260050298", "campaign_name": "[PMax] products (catch-all)", "status": "ENABLED", "channel_type": "PERFORMANCE_MAX", "device": "DESKTOP", "cost_micros": 615515635, "clicks": 366, "impressions": 23422, "conversions": 17.82, "conversion_value": 3452.27, "roas": 5.61, "cpa": 34.54, "cost_share_percent": 19.6, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "21260050298", "campaign_name": "[PMax] products (catch-all)", "status": "ENABLED", "channel_type": "PERFORMANCE_MAX", "device": "TABLET", "cost_micros": 17453792, "clicks": 17, "impressions": 958, "conversions": 1.0, "conversion_value": 120.0, "roas": 6.88, "cpa": 17.45, "cost_share_percent": 0.6, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "21260050298", "campaign_name": "[PMax] products (catch-all)", "status": "ENABLED", "channel_type": "PERFORMANCE_MAX", "device": "CONNECTED_TV", "cost_micros": 186624, "clicks": 0, "impressions": 3, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 0.0, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "19591441631", "campaign_name": "[Search] brand", "status": "ENABLED", "channel_type": "SEARCH", "device": "MOBILE", "cost_micros": 290753979, "clicks": 361, "impressions": 1183, "conversions": 17.0, "conversion_value": 4547.26, "roas": 15.64, "cpa": 17.1, "cost_share_percent": 87.6, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "19591441631", "campaign_name": "[Search] brand", "status": "ENABLED", "channel_type": "SEARCH", "device": "DESKTOP", "cost_micros": 39910401, "clicks": 66, "impressions": 271, "conversions": 4.0, "conversion_value": 1672.01, "roas": 41.89, "cpa": 9.98, "cost_share_percent": 12.0, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "19591441631", "campaign_name": "[Search] brand", "status": "ENABLED", "channel_type": "SEARCH", "device": "TABLET", "cost_micros": 1360000, "clicks": 2, "impressions": 4, "conversions": 1.0, "conversion_value": 223.23, "roas": 164.14, "cpa": 1.36, "cost_share_percent": 0.4, "flags": [ "ok" ], "severity": "ok" } ], "findings": [], "scope": [ { "area": "Segment urzadzenia", "check": "Porownaj wyniki kampanii z ostatnich 30 dni dla komputerow, telefonow i tabletow." }, { "area": "Rentownosc", "check": "Policz koszt, konwersje, wartosc konwersji, ROAS i CPA dla kazdego urzadzenia." }, { "area": "Udzial kosztu", "check": "Pokaz, jaka czesc kosztu kampanii przypada na dane urzadzenie." }, { "area": "Sygnaly do oceny", "check": "Oznacz urzadzenia z istotnym kosztem i slabymi wynikami albo wyraznie odmienna efektywnoscia." } ], "out_of_scope": [ "zmiany korekt stawek dla urzadzen", "zmiany strategii ustalania stawek", "zmiany budzetow kampanii", "analiza zapytan uzytkownikow", "wdrazanie zmian na koncie Google Ads" ], "knowledge_rules": [], "warnings": [ "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace segmentow urzadzen bedziemy dopisywac osobno po akceptacji uzytkownika." ], "changes": [] }