{ "created_at": "2026-05-15T12:04:47+02:00", "client": "aruba.rzeszow.pl", "task": "check_budget_usage", "task_name": "Sprawdzenie wykorzystania budzetu", "currency_code": "PLN", "campaigns": [ { "campaign_id": "19591441631", "campaign_name": "[Search] brand", "status": "ENABLED", "channel_type": "SEARCH", "budget_id": "12306310240", "budget_name": "[Search] brand", "budget_delivery_method": "STANDARD", "daily_budget_micros": 10000000, "expected_7d_micros": 70000000, "cost_7d_micros": 80376166, "avg_daily_cost_micros": 11482309, "usage_percent": 114.8, "pacing_label": "blisko limitu", "conversions": 4.0, "conversions_value": 866.01, "roas": 10.77, "search_impression_share": 0.8441558441558441, "search_budget_lost_impression_share": 0.12987012987012986, "search_rank_lost_impression_share": 0.025974025974025976, "days_since_budget_change": null, "budget_recommendation": { "level": "ok", "action": "bez zmiany budzetu", "reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet", "suggested_budget_change_percent": 0, "current_daily_budget_micros": 10000000, "recommended_daily_budget_micros": 10000000, "budget_delta_micros": 0, "days_since_budget_change": null, "min_days_between_budget_changes": 7 } }, { "campaign_id": "22926581178", "campaign_name": "[PLA] produkty (bestsellers)", "status": "ENABLED", "channel_type": "SHOPPING", "budget_id": "14863827518", "budget_name": "[PLA] produkty (bestsellers)", "budget_delivery_method": "STANDARD", "daily_budget_micros": 35000000, "expected_7d_micros": 245000000, "cost_7d_micros": 268540000, "avg_daily_cost_micros": 38362857, "usage_percent": 109.6, "pacing_label": "blisko limitu", "conversions": 4.0, "conversions_value": 916.5, "roas": 3.41, "search_impression_share": 0.2133148645138949, "search_budget_lost_impression_share": 0.7865985628949874, "search_rank_lost_impression_share": 8.657259111765215e-05, "days_since_budget_change": null, "budget_recommendation": { "level": "wysokie", "action": "rozważ podniesienie budżetu", "reason": "kampania prawie wykorzystuje budzet, traci duzo wyswietlen przez budzet i ma dodatnia rentownosc", "suggested_budget_change_percent": 30, "current_daily_budget_micros": 35000000, "recommended_daily_budget_micros": 45500000, "budget_delta_micros": 10500000, "days_since_budget_change": null, "min_days_between_budget_changes": 7 } }, { "campaign_id": "20561423980", "campaign_name": "[DSA] produkty", "status": "ENABLED", "channel_type": "SEARCH", "budget_id": "12961844362", "budget_name": "[DSA] produkty", "budget_delivery_method": "STANDARD", "daily_budget_micros": 40000000, "expected_7d_micros": 280000000, "cost_7d_micros": 283727909, "avg_daily_cost_micros": 40532558, "usage_percent": 101.3, "pacing_label": "blisko limitu", "conversions": 4.0, "conversions_value": 879.0, "roas": 3.1, "search_impression_share": 0.0999, "search_budget_lost_impression_share": 0.32168330955777463, "search_rank_lost_impression_share": 0.6458557745494774, "days_since_budget_change": null, "budget_recommendation": { "level": "wysokie", "action": "rozważ podniesienie budżetu", "reason": "kampania prawie wykorzystuje budzet, traci duzo wyswietlen przez budzet i ma dodatnia rentownosc", "suggested_budget_change_percent": 25, "current_daily_budget_micros": 40000000, "recommended_daily_budget_micros": 50000000, "budget_delta_micros": 10000000, "days_since_budget_change": null, "min_days_between_budget_changes": 7 } }, { "campaign_id": "21260050298", "campaign_name": "[PMax] products (catch-all)", "status": "ENABLED", "channel_type": "PERFORMANCE_MAX", "budget_id": "13563579520", "budget_name": "[PMax] products (catch-all)", "budget_delivery_method": "STANDARD", "daily_budget_micros": 90000000, "expected_7d_micros": 630000000, "cost_7d_micros": 625743842, "avg_daily_cost_micros": 89391977, "usage_percent": 99.3, "pacing_label": "blisko limitu", "conversions": 37.99, "conversions_value": 3919.19, "roas": 6.26, "search_impression_share": 0.3808938308564097, "search_budget_lost_impression_share": 0.0, "search_rank_lost_impression_share": 0.6191061691435903, "days_since_budget_change": null, "budget_recommendation": { "level": "ok", "action": "bez zmiany budzetu", "reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet", "suggested_budget_change_percent": 0, "current_daily_budget_micros": 90000000, "recommended_daily_budget_micros": 90000000, "budget_delta_micros": 0, "days_since_budget_change": null, "min_days_between_budget_changes": 7 } }, { "campaign_id": "23845634304", "campaign_name": "[PMax] bestsellery", "status": "ENABLED", "channel_type": "PERFORMANCE_MAX", "budget_id": "15584883079", "budget_name": "[PMax] bestsellery", "budget_delivery_method": "STANDARD", "daily_budget_micros": 35000000, "expected_7d_micros": 245000000, "cost_7d_micros": 0, "avg_daily_cost_micros": 0, "usage_percent": 0.0, "pacing_label": "brak wydatkow", "conversions": 0.0, "conversions_value": 0.0, "roas": 0, "search_impression_share": 0.0, "search_budget_lost_impression_share": 0.0, "search_rank_lost_impression_share": 0.0, "days_since_budget_change": null, "budget_recommendation": { "level": "do sprawdzenia", "action": "sprawdz brak wydatkow", "reason": "aktywna kampania nie wydala srodkow w ostatnich 7 dniach", "suggested_budget_change_percent": 0, "current_daily_budget_micros": 35000000, "recommended_daily_budget_micros": 35000000, "budget_delta_micros": 0, "days_since_budget_change": null, "min_days_between_budget_changes": 7 } } ], "scope": [ { "area": "Wydatki 7 dni", "check": "Porownaj koszt z ostatnich 7 dni z oczekiwanym wydatkiem wynikajacym z budzetu dziennego." }, { "area": "Pacing", "check": "Oznacz kampanie, ktore wydaja bardzo malo albo prawie caly tygodniowy limit budzetu." }, { "area": "Utrata wyswietlania przez budzet", "check": "Polacz wykorzystanie budzetu z utrata udzialu w wyswietleniach przez budzet i rentownoscia kampanii." }, { "area": "Brak wydatkow", "check": "Wskaz aktywne kampanie z budzetem, ktore nie wydaly srodkow w ostatnich 7 dniach." }, { "area": "Budzet wspoldzielony", "check": "Pokaz nazwe budzetu, zeby latwiej wychwycic kampanie korzystajace z tego samego budzetu." } ], "out_of_scope": [ "zmiany stawek i strategii ustalania stawek", "ocena Docelowego ROAS albo Docelowego CPA", "analiza zapytan, wykluczen i jakosci ruchu", "wdrazanie zmian budzetowych na koncie" ], "knowledge_rules": [ { "id": "smart_bidding_sequential_budget_and_target_changes", "topic": "strategie_stawek", "rule_type": "warning", "condition": "Plan zaklada zmiane budzetu albo celu Smart Bidding, szczegolnie gdy zmiana jest duza albo nastepuje krotko po innej zmianie budzetu, strategii lub celu.", "recommendation": "Zmiany budzetow i celow Smart Bidding wprowadzaj sekwencyjnie. Nie zmieniaj jednoczesnie budzetu i Docelowego ROAS albo Docelowego CPA, jesli nie jest to swiadoma decyzja. Duze zmiany oznaczaj jako wyzsze ryzyko uczenia algorytmu i rekomenduj obserwacje wynikow przed kolejna zmiana.", "risk": "Jednoczesne albo zbyt duze zmiany moga uruchomic niestabilny okres uczenia, utrudnic ocene przyczyny zmian wynikow i doprowadzic do nadmiernego wydawania budzetu albo utraty wolumenu konwersji.", "source": "manual" } ], "warnings": [], "budget_changes": [], "changes": [] }