{
  "created_at": "2026-05-15T12:04:51+02:00",
  "client": "aruba.rzeszow.pl",
  "task": "check_account_anomalies",
  "task_name": "Sprawdzenie anomalii konta",
  "currency_code": "PLN",
  "recent_period": {
    "label": "ostatnie 7 zakonczonych dni",
    "start": "2026-05-08",
    "end": "2026-05-14"
  },
  "previous_period": {
    "label": "poprzednie 7 dni",
    "start": "2026-05-01",
    "end": "2026-05-07"
  },
  "account_summary": [
    {
      "metric": "Koszt",
      "previous": "1230.03 PLN",
      "recent": "1258.39 PLN",
      "change_percent": "+2.3%"
    },
    {
      "metric": "Klikniecia",
      "previous": "915",
      "recent": "1013",
      "change_percent": "+10.7%"
    },
    {
      "metric": "Wyswietlenia",
      "previous": "42251",
      "recent": "52510",
      "change_percent": "+24.3%"
    },
    {
      "metric": "Konwersje",
      "previous": "45.96",
      "recent": "49.99",
      "change_percent": "+8.8%"
    },
    {
      "metric": "Wartosc konwersji",
      "previous": "10128.68 PLN",
      "recent": "6580.70 PLN",
      "change_percent": "-35.0%"
    },
    {
      "metric": "CTR",
      "previous": "2.2%",
      "recent": "1.9%",
      "change_percent": "-11.1%"
    },
    {
      "metric": "Sredni CPC",
      "previous": "1.34 PLN",
      "recent": "1.24 PLN",
      "change_percent": "-7.6%"
    },
    {
      "metric": "ROAS",
      "previous": "8.23",
      "recent": "5.23",
      "change_percent": "-36.5%"
    }
  ],
  "campaigns": [
    {
      "campaign_id": "21260050298",
      "campaign_name": "[PMax] products (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "previous_cost": "637.00 PLN",
      "recent_cost": "625.74 PLN",
      "cost_change": "-1.8%",
      "previous_clicks": "588",
      "recent_clicks": "638",
      "clicks_change": "+8.5%",
      "previous_conversions": "31.56",
      "recent_conversions": "37.99",
      "conversions_change": "+20.4%",
      "previous_roas": "10.27",
      "recent_roas": "6.26",
      "roas_change": "-39.0%"
    },
    {
      "campaign_id": "20561423980",
      "campaign_name": "[DSA] produkty",
      "status": "ENABLED",
      "channel_type": "SEARCH",
      "previous_cost": "291.75 PLN",
      "recent_cost": "283.73 PLN",
      "cost_change": "-2.7%",
      "previous_clicks": "142",
      "recent_clicks": "151",
      "clicks_change": "+6.3%",
      "previous_conversions": "4.00",
      "recent_conversions": "4.00",
      "conversions_change": "+0.0%",
      "previous_roas": "4.26",
      "recent_roas": "3.10",
      "roas_change": "-27.2%"
    },
    {
      "campaign_id": "22926581178",
      "campaign_name": "[PLA] produkty (bestsellers)",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "previous_cost": "240.74 PLN",
      "recent_cost": "268.54 PLN",
      "cost_change": "+11.5%",
      "previous_clicks": "98",
      "recent_clicks": "122",
      "clicks_change": "+24.5%",
      "previous_conversions": "7.40",
      "recent_conversions": "4.00",
      "conversions_change": "-46.0%",
      "previous_roas": "7.41",
      "recent_roas": "3.41",
      "roas_change": "-54.0%"
    },
    {
      "campaign_id": "19591441631",
      "campaign_name": "[Search] brand",
      "status": "ENABLED",
      "channel_type": "SEARCH",
      "previous_cost": "60.54 PLN",
      "recent_cost": "80.38 PLN",
      "cost_change": "+32.8%",
      "previous_clicks": "87",
      "recent_clicks": "102",
      "clicks_change": "+17.2%",
      "previous_conversions": "3.00",
      "recent_conversions": "4.00",
      "conversions_change": "+33.3%",
      "previous_roas": "9.27",
      "recent_roas": "10.77",
      "roas_change": "+16.2%"
    }
  ],
  "anomalies": [
    {
      "campaign_id": "22926581178",
      "campaign_name": "[PLA] produkty (bestsellers)",
      "channel_type": "SHOPPING",
      "status": "ENABLED",
      "metric": "ROAS",
      "severity": "wysokie",
      "previous_value": "7.41",
      "recent_value": "3.41",
      "change_percent": "-54.0%",
      "reason": "ROAS spadl przy istotnym koszcie bazowym",
      "recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
    }
  ],
  "scope": [
    {
      "area": "Okres porownania",
      "check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj."
    },
    {
      "area": "Metryki kampanii",
      "check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie aktywnych kampanii."
    },
    {
      "area": "Nagly spadek",
      "check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS."
    },
    {
      "area": "Nagly wzrost",
      "check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki."
    },
    {
      "area": "Priorytet reakcji",
      "check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze."
    }
  ],
  "out_of_scope": [
    "zmiany budzetow i ocena pacingu budzetu",
    "zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA",
    "analiza zapytan uzytkownikow oraz wykluczen",
    "analiza reklam RSA, zasobow i kreacji",
    "wdrazanie zmian na koncie Google Ads"
  ],
  "knowledge_rules": [],
  "warnings": [
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}