{ "created_at": "2026-05-14T21:26:35+02:00", "client": "ibra-makeup.pl", "task": "check_device_performance", "task_name": "Sprawdzenie urzadzen", "currency_code": "PLN", "device_summary": [ { "device": "MOBILE", "cost_micros": 6452293337, "clicks": 3745, "impressions": 150278, "conversions": 495.21, "conversion_value": 62175.35, "roas": 9.64, "cpa": 13.03, "cost_share_percent": 90.1 }, { "device": "DESKTOP", "cost_micros": 697834688, "clicks": 434, "impressions": 14183, "conversions": 70.49, "conversion_value": 8483.18, "roas": 12.16, "cpa": 9.9, "cost_share_percent": 9.7 }, { "device": "TABLET", "cost_micros": 11705063, "clicks": 6, "impressions": 457, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 0.2 }, { "device": "CONNECTED_TV", "cost_micros": 3101225, "clicks": 0, "impressions": 335, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 0.0 } ], "campaign_device_rows": [ { "campaign_id": "21397679905", "campaign_name": "[GDN] porzucone koszyki", "status": "PAUSED", "channel_type": "DISPLAY", "device": "MOBILE", "cost_micros": 183279879, "clicks": 76, "impressions": 18151, "conversions": 1.82, "conversion_value": 59.31, "roas": 0.32, "cpa": 100.67, "cost_share_percent": 89.3, "flags": [ "niski ROAS przy istotnym koszcie" ], "severity": "srednie" }, { "campaign_id": "23785538808", "campaign_name": "[PLA_CL1] rzesy | catch_all", "status": "ENABLED", "channel_type": "SHOPPING", "device": "MOBILE", "cost_micros": 106010000, "clicks": 16, "impressions": 307, "conversions": 1.0, "conversion_value": 104.3, "roas": 0.98, "cpa": 106.01, "cost_share_percent": 91.0, "flags": [ "niski ROAS przy istotnym koszcie" ], "severity": "srednie" }, { "campaign_id": "23731923052", "campaign_name": "[DG] YouTube Shorts", "status": "ENABLED", "channel_type": "DEMAND_GEN", "device": "MOBILE", "cost_micros": 577333486, "clicks": 195, "impressions": 20858, "conversions": 4.35, "conversion_value": 757.8, "roas": 1.31, "cpa": 132.75, "cost_share_percent": 98.5, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "23731923052", "campaign_name": "[DG] YouTube Shorts", "status": "ENABLED", "channel_type": "DEMAND_GEN", "device": "CONNECTED_TV", "cost_micros": 3101225, "clicks": 0, "impressions": 335, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 0.5, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "23731923052", "campaign_name": "[DG] YouTube Shorts", "status": "ENABLED", "channel_type": "DEMAND_GEN", "device": "DESKTOP", "cost_micros": 2906322, "clicks": 1, "impressions": 281, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 0.5, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "23731923052", "campaign_name": "[DG] YouTube Shorts", "status": "ENABLED", "channel_type": "DEMAND_GEN", "device": "TABLET", "cost_micros": 2645227, "clicks": 0, "impressions": 355, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 0.5, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "21397679905", "campaign_name": "[GDN] porzucone koszyki", "status": "PAUSED", "channel_type": "DISPLAY", "device": "DESKTOP", "cost_micros": 18787741, "clicks": 4, "impressions": 2337, "conversions": 1.0, "conversion_value": 67.0, "roas": 3.57, "cpa": 18.79, "cost_share_percent": 9.2, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "21397679905", "campaign_name": "[GDN] porzucone koszyki", "status": "PAUSED", "channel_type": "DISPLAY", "device": "TABLET", "cost_micros": 3159836, "clicks": 1, "impressions": 28, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 1.5, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "21630222614", "campaign_name": "[PLA] produkty (bestsellers)", "status": "PAUSED", "channel_type": "SHOPPING", "device": "MOBILE", "cost_micros": 377310000, "clicks": 208, "impressions": 9273, "conversions": 40.51, "conversion_value": 4275.46, "roas": 11.33, "cpa": 9.31, "cost_share_percent": 90.0, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "21630222614", "campaign_name": "[PLA] produkty (bestsellers)", "status": "PAUSED", "channel_type": "SHOPPING", "device": "DESKTOP", "cost_micros": 40370000, "clicks": 23, "impressions": 801, "conversions": 4.0, "conversion_value": 673.37, "roas": 16.68, "cpa": 10.09, "cost_share_percent": 9.6, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "21630222614", "campaign_name": "[PLA] produkty (bestsellers)", "status": "PAUSED", "channel_type": "SHOPPING", "device": "TABLET", "cost_micros": 1510000, "clicks": 2, "impressions": 38, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 0.4, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "23790879566", "campaign_name": "[PLA_CL1] rzesy", "status": "ENABLED", "channel_type": "SHOPPING", "device": "MOBILE", "cost_micros": 410670000, "clicks": 107, "impressions": 5112, "conversions": 16.9, "conversion_value": 1615.66, "roas": 3.93, "cpa": 24.29, "cost_share_percent": 98.0, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "23790879566", "campaign_name": "[PLA_CL1] rzesy", "status": "ENABLED", "channel_type": "SHOPPING", "device": "DESKTOP", "cost_micros": 8500000, "clicks": 3, "impressions": 369, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 2.0, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "23790879566", "campaign_name": "[PLA_CL1] rzesy", "status": "ENABLED", "channel_type": "SHOPPING", "device": "TABLET", "cost_micros": 0, "clicks": 0, "impressions": 10, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 0.0, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "23785538808", "campaign_name": "[PLA_CL1] rzesy | catch_all", "status": "ENABLED", "channel_type": "SHOPPING", "device": "DESKTOP", "cost_micros": 10490000, "clicks": 3, "impressions": 30, "conversions": 1.0, "conversion_value": 64.36, "roas": 6.14, "cpa": 10.49, "cost_share_percent": 9.0, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "23785538808", "campaign_name": "[PLA_CL1] rzesy | catch_all", "status": "ENABLED", "channel_type": "SHOPPING", "device": "TABLET", "cost_micros": 0, "clicks": 0, "impressions": 3, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 0.0, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "21071199249", "campaign_name": "[PMax] products (catch-all)", "status": "ENABLED", "channel_type": "PERFORMANCE_MAX", "device": "MOBILE", "cost_micros": 2026559501, "clicks": 1376, "impressions": 85302, "conversions": 190.43, "conversion_value": 25475.13, "roas": 12.57, "cpa": 10.64, "cost_share_percent": 91.0, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "21071199249", "campaign_name": "[PMax] products (catch-all)", "status": "ENABLED", "channel_type": "PERFORMANCE_MAX", "device": "DESKTOP", "cost_micros": 199620311, "clicks": 129, "impressions": 8900, "conversions": 16.71, "conversion_value": 2264.51, "roas": 11.34, "cpa": 11.94, "cost_share_percent": 9.0, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "20776680369", "campaign_name": "[Search] brand", "status": "ENABLED", "channel_type": "SEARCH", "device": "MOBILE", "cost_micros": 2771130471, "clicks": 1767, "impressions": 11275, "conversions": 240.2, "conversion_value": 29887.69, "roas": 10.79, "cpa": 11.54, "cost_share_percent": 86.8, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "20776680369", "campaign_name": "[Search] brand", "status": "ENABLED", "channel_type": "SEARCH", "device": "DESKTOP", "cost_micros": 417160314, "clicks": 271, "impressions": 1465, "conversions": 47.78, "conversion_value": 5413.94, "roas": 12.98, "cpa": 8.73, "cost_share_percent": 13.1, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "20776680369", "campaign_name": "[Search] brand", "status": "ENABLED", "channel_type": "SEARCH", "device": "TABLET", "cost_micros": 4390000, "clicks": 3, "impressions": 23, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 0.1, "flags": [ "ok" ], "severity": "ok" } ], "findings": [ { "severity": "srednie", "campaign_name": "[GDN] porzucone koszyki", "channel_type": "DISPLAY", "device": "MOBILE", "cost_share_percent": 89.3, "cost_micros": 183279879, "conversions": 1.82, "conversion_value": 59.31, "roas": 0.32, "cpa": 100.67, "flags": [ "niski ROAS przy istotnym koszcie" ], "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze" }, { "severity": "srednie", "campaign_name": "[PLA_CL1] rzesy | catch_all", "channel_type": "SHOPPING", "device": "MOBILE", "cost_share_percent": 91.0, "cost_micros": 106010000, "conversions": 1.0, "conversion_value": 104.3, "roas": 0.98, "cpa": 106.01, "flags": [ "niski ROAS przy istotnym koszcie" ], "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze" } ], "scope": [ { "area": "Segment urzadzenia", "check": "Porownaj wyniki kampanii z ostatnich 30 dni dla komputerow, telefonow i tabletow." }, { "area": "Rentownosc", "check": "Policz koszt, konwersje, wartosc konwersji, ROAS i CPA dla kazdego urzadzenia." }, { "area": "Udzial kosztu", "check": "Pokaz, jaka czesc kosztu kampanii przypada na dane urzadzenie." }, { "area": "Sygnaly do oceny", "check": "Oznacz urzadzenia z istotnym kosztem i slabymi wynikami albo wyraznie odmienna efektywnoscia." } ], "out_of_scope": [ "zmiany korekt stawek dla urzadzen", "zmiany strategii ustalania stawek", "zmiany budzetow kampanii", "analiza zapytan uzytkownikow", "wdrazanie zmian na koncie Google Ads" ], "knowledge_rules": [], "warnings": [ "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace segmentow urzadzen bedziemy dopisywac osobno po akceptacji uzytkownika." ], "changes": [] }