{
  "created_at": "2026-05-14T21:26:42+02:00",
  "client": "ibra-makeup.pl",
  "task": "check_impression_share",
  "task_name": "Sprawdzenie udzialu w wyswietleniach",
  "campaigns": [
    {
      "campaign_id": "23790879566",
      "campaign_name": "[PLA_CL1] rzesy",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "impressions": 5491,
      "clicks": 110,
      "cost_micros": 419170000,
      "cost": "419.17 PLN",
      "conversions": 16.9,
      "conversion_value": 1615.66,
      "search_impression_share": 0.4667633550882282,
      "search_budget_lost_impression_share": 0.5245346869712352,
      "search_rank_lost_impression_share": 0.00870195794053662,
      "search_top_impression_share": 0.0,
      "search_absolute_top_impression_share": 0.0999,
      "severity": "wysokie",
      "flags": [
        "duza utrata przez budzet"
      ]
    },
    {
      "campaign_id": "21630222614",
      "campaign_name": "[PLA] produkty (bestsellers)",
      "status": "PAUSED",
      "channel_type": "SHOPPING",
      "impressions": 10112,
      "clicks": 233,
      "cost_micros": 419190000,
      "cost": "419.19 PLN",
      "conversions": 44.51,
      "conversion_value": 4948.83,
      "search_impression_share": 0.5101812258195887,
      "search_budget_lost_impression_share": 0.48818977804927716,
      "search_rank_lost_impression_share": 0.0016289961311341885,
      "search_top_impression_share": 0.0,
      "search_absolute_top_impression_share": 0.0999,
      "severity": "wysokie",
      "flags": [
        "duza utrata przez budzet"
      ]
    },
    {
      "campaign_id": "23785538808",
      "campaign_name": "[PLA_CL1] rzesy | catch_all",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "impressions": 340,
      "clicks": 19,
      "cost_micros": 116500000,
      "cost": "116.50 PLN",
      "conversions": 2.0,
      "conversion_value": 168.66,
      "search_impression_share": 0.5382830626450116,
      "search_budget_lost_impression_share": 0.4617169373549884,
      "search_rank_lost_impression_share": 0.0,
      "search_top_impression_share": 0.0,
      "search_absolute_top_impression_share": 0.0999,
      "severity": "wysokie",
      "flags": [
        "duza utrata przez budzet"
      ]
    },
    {
      "campaign_id": "20776680369",
      "campaign_name": "[Search] brand",
      "status": "ENABLED",
      "channel_type": "SEARCH",
      "impressions": 12763,
      "clicks": 2041,
      "cost_micros": 3192680785,
      "cost": "3192.68 PLN",
      "conversions": 287.98,
      "conversion_value": 35301.63,
      "search_impression_share": 0.46945068499185055,
      "search_budget_lost_impression_share": 0.4326681643980441,
      "search_rank_lost_impression_share": 0.09788115061010529,
      "search_top_impression_share": 0.4328443680895115,
      "search_absolute_top_impression_share": 0.3743887934452227,
      "severity": "wysokie",
      "flags": [
        "duza utrata przez budzet"
      ]
    },
    {
      "campaign_id": "21071199249",
      "campaign_name": "[PMax] products (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "impressions": 94202,
      "clicks": 1505,
      "cost_micros": 2226179812,
      "cost": "2226.18 PLN",
      "conversions": 207.14,
      "conversion_value": 27739.64,
      "search_impression_share": 0.5053579309736076,
      "search_budget_lost_impression_share": 0.0,
      "search_rank_lost_impression_share": 0.49464206902639246,
      "search_top_impression_share": 0.0,
      "search_absolute_top_impression_share": 0.0,
      "severity": "srednie",
      "flags": [
        "utrata przez ranking do oceny"
      ]
    },
    {
      "campaign_id": "23731923052",
      "campaign_name": "[DG] YouTube Shorts",
      "status": "ENABLED",
      "channel_type": "DEMAND_GEN",
      "impressions": 21829,
      "clicks": 196,
      "cost_micros": 585986260,
      "cost": "585.99 PLN",
      "conversions": 4.35,
      "conversion_value": 757.8,
      "search_impression_share": 0.0,
      "search_budget_lost_impression_share": 0.0,
      "search_rank_lost_impression_share": 0.0,
      "search_top_impression_share": 0.0,
      "search_absolute_top_impression_share": 0.0,
      "severity": "ok",
      "flags": [
        "ok"
      ]
    },
    {
      "campaign_id": "20553531321",
      "campaign_name": "[DSA] produkty",
      "status": "PAUSED",
      "channel_type": "SEARCH",
      "impressions": 0,
      "clicks": 0,
      "cost_micros": 0,
      "cost": "0.00 PLN",
      "conversions": 0.0,
      "conversion_value": 0.0,
      "search_impression_share": 0.0,
      "search_budget_lost_impression_share": 0.0,
      "search_rank_lost_impression_share": 0.0,
      "search_top_impression_share": 0.0,
      "search_absolute_top_impression_share": 0.0,
      "severity": "ok",
      "flags": [
        "brak wyswietlen 30 dni"
      ]
    },
    {
      "campaign_id": "21397679905",
      "campaign_name": "[GDN] porzucone koszyki",
      "status": "PAUSED",
      "channel_type": "DISPLAY",
      "impressions": 20516,
      "clicks": 81,
      "cost_micros": 205227456,
      "cost": "205.23 PLN",
      "conversions": 2.82,
      "conversion_value": 126.31,
      "search_impression_share": 0.0,
      "search_budget_lost_impression_share": 0.0,
      "search_rank_lost_impression_share": 0.0,
      "search_top_impression_share": 0.0,
      "search_absolute_top_impression_share": 0.0,
      "severity": "ok",
      "flags": [
        "ok"
      ]
    }
  ],
  "channel_summary": [
    {
      "channel_type": "SHOPPING",
      "count": 3
    },
    {
      "channel_type": "SEARCH",
      "count": 2
    },
    {
      "channel_type": "PERFORMANCE_MAX",
      "count": 1
    },
    {
      "channel_type": "DEMAND_GEN",
      "count": 1
    },
    {
      "channel_type": "DISPLAY",
      "count": 1
    }
  ],
  "problem_items": [
    {
      "severity": "wysokie",
      "campaign_name": "[PLA_CL1] rzesy",
      "channel_type": "SHOPPING",
      "impression_share": "46.7%",
      "lost_budget": "52.5%",
      "lost_rank": "0.9%",
      "top_share": "0.0%",
      "flags": [
        "duza utrata przez budzet"
      ],
      "recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
    },
    {
      "severity": "wysokie",
      "campaign_name": "[PLA] produkty (bestsellers)",
      "channel_type": "SHOPPING",
      "impression_share": "51.0%",
      "lost_budget": "48.8%",
      "lost_rank": "0.2%",
      "top_share": "0.0%",
      "flags": [
        "duza utrata przez budzet"
      ],
      "recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
    },
    {
      "severity": "wysokie",
      "campaign_name": "[PLA_CL1] rzesy | catch_all",
      "channel_type": "SHOPPING",
      "impression_share": "53.8%",
      "lost_budget": "46.2%",
      "lost_rank": "0.0%",
      "top_share": "0.0%",
      "flags": [
        "duza utrata przez budzet"
      ],
      "recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
    },
    {
      "severity": "wysokie",
      "campaign_name": "[Search] brand",
      "channel_type": "SEARCH",
      "impression_share": "46.9%",
      "lost_budget": "43.3%",
      "lost_rank": "9.8%",
      "top_share": "43.3%",
      "flags": [
        "duza utrata przez budzet"
      ],
      "recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
    },
    {
      "severity": "srednie",
      "campaign_name": "[PMax] products (catch-all)",
      "channel_type": "PERFORMANCE_MAX",
      "impression_share": "50.5%",
      "lost_budget": "0.0%",
      "lost_rank": "49.5%",
      "top_share": "0.0%",
      "flags": [
        "utrata przez ranking do oceny"
      ],
      "recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
    },
    {
      "severity": "ok",
      "campaign_name": "[DSA] produkty",
      "channel_type": "SEARCH",
      "impression_share": "0.0%",
      "lost_budget": "0.0%",
      "lost_rank": "0.0%",
      "top_share": "0.0%",
      "flags": [
        "brak wyswietlen 30 dni"
      ],
      "recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
    }
  ],
  "scope": [
    {
      "area": "Udzial w wyswietleniach",
      "check": "Sprawdz search impression share dla kampanii z ostatnich 30 dni."
    },
    {
      "area": "Utrata przez budzet",
      "check": "Oznacz kampanie z istotna utrata udzialu w wyswietleniach przez budzet."
    },
    {
      "area": "Utrata przez ranking",
      "check": "Oznacz kampanie z istotna utrata udzialu w wyswietleniach przez ranking."
    },
    {
      "area": "Widocznosc top",
      "check": "Pokaz top impression share i absolute top impression share jako sygnal konkurencyjnosci."
    }
  ],
  "out_of_scope": [
    "zmiany budzetow",
    "zmiany stawek i strategii ustalania stawek",
    "decyzje o zmianie Docelowego ROAS albo Docelowego CPA",
    "analiza zapytan uzytkownikow",
    "wdrazanie zmian na koncie Google Ads"
  ],
  "knowledge_rules": [],
  "warnings": [
    "To zadanie tylko wskazuje utrate udzialu w wyswietleniach. Decyzje o budzetach i stawkach pozostaja w osobnych zadaniach.",
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace aukcji i udzialu w wyswietleniach bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}