{ "created_at": "2026-05-14T22:11:59+02:00", "client": "ibra-makeup.pl", "task": "check_account_anomalies", "task_name": "Sprawdzenie anomalii konta", "currency_code": "PLN", "recent_period": { "label": "ostatnie 7 zakonczonych dni", "start": "2026-05-07", "end": "2026-05-13" }, "previous_period": { "label": "poprzednie 7 dni", "start": "2026-04-30", "end": "2026-05-06" }, "account_summary": [ { "metric": "Koszt", "previous": "1646.67 PLN", "recent": "1754.89 PLN", "change_percent": "+6.6%" }, { "metric": "Klikniecia", "previous": "873", "recent": "851", "change_percent": "-2.5%" }, { "metric": "Wyswietlenia", "previous": "32042", "recent": "36462", "change_percent": "+13.8%" }, { "metric": "Konwersje", "previous": "116.05", "recent": "95.97", "change_percent": "-17.3%" }, { "metric": "Wartosc konwersji", "previous": "15765.14 PLN", "recent": "12512.42 PLN", "change_percent": "-20.6%" }, { "metric": "CTR", "previous": "2.7%", "recent": "2.3%", "change_percent": "-14.3%" }, { "metric": "Sredni CPC", "previous": "1.89 PLN", "recent": "2.06 PLN", "change_percent": "+9.3%" }, { "metric": "ROAS", "previous": "9.57", "recent": "7.13", "change_percent": "-25.5%" } ], "campaigns": [ { "campaign_id": "20776680369", "campaign_name": "[Search] brand", "status": "ENABLED", "channel_type": "SEARCH", "previous_cost": "764.33 PLN", "recent_cost": "953.69 PLN", "cost_change": "+24.8%", "previous_clicks": "476", "recent_clicks": "468", "clicks_change": "-1.7%", "previous_conversions": "66.50", "recent_conversions": "52.70", "conversions_change": "-20.8%", "previous_roas": "11.10", "recent_roas": "6.79", "roas_change": "-38.8%" }, { "campaign_id": "21071199249", "campaign_name": "[PMax] products (catch-all)", "status": "ENABLED", "channel_type": "PERFORMANCE_MAX", "previous_cost": "539.34 PLN", "recent_cost": "523.16 PLN", "cost_change": "-3.0%", "previous_clicks": "304", "recent_clicks": "295", "clicks_change": "-3.0%", "previous_conversions": "43.38", "recent_conversions": "32.40", "conversions_change": "-25.3%", "previous_roas": "11.99", "recent_roas": "9.68", "roas_change": "-19.3%" }, { "campaign_id": "23731923052", "campaign_name": "[DG] YouTube Shorts", "status": "ENABLED", "channel_type": "DEMAND_GEN", "previous_cost": "139.84 PLN", "recent_cost": "141.97 PLN", "cost_change": "+1.5%", "previous_clicks": "50", "recent_clicks": "42", "clicks_change": "-16.0%", "previous_conversions": "1.17", "recent_conversions": "0.95", "conversions_change": "-18.4%", "previous_roas": "1.71", "recent_roas": "0.65", "roas_change": "-62.0%" }, { "campaign_id": "23790879566", "campaign_name": "[PLA_CL1] rzesy", "status": "ENABLED", "channel_type": "SHOPPING", "previous_cost": "150.23 PLN", "recent_cost": "136.07 PLN", "cost_change": "-9.4%", "previous_clicks": "34", "recent_clicks": "46", "clicks_change": "+35.3%", "previous_conversions": "4.00", "recent_conversions": "9.91", "conversions_change": "+147.8%", "previous_roas": "3.41", "recent_roas": "6.48", "roas_change": "+90.0%" }, { "campaign_id": "23785538808", "campaign_name": "[PLA_CL1] rzesy | catch_all", "status": "ENABLED", "channel_type": "SHOPPING", "previous_cost": "52.93 PLN", "recent_cost": "0.00 PLN", "cost_change": "-100.0%", "previous_clicks": "9", "recent_clicks": "0", "clicks_change": "-100.0%", "previous_conversions": "1.00", "recent_conversions": "0.00", "conversions_change": "-100.0%", "previous_roas": "1.22", "recent_roas": "0.00", "roas_change": "-100.0%" } ], "anomalies": [ { "campaign_id": "23731923052", "campaign_name": "[DG] YouTube Shorts", "channel_type": "DEMAND_GEN", "status": "ENABLED", "metric": "ROAS", "severity": "wysokie", "previous_value": "1.71", "recent_value": "0.65", "change_percent": "-62.0%", "reason": "ROAS spadl przy istotnym koszcie bazowym", "recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych" }, { "campaign_id": "23731923052", "campaign_name": "[DG] YouTube Shorts", "channel_type": "DEMAND_GEN", "status": "ENABLED", "metric": "wartosc konwersji", "severity": "wysokie", "previous_value": "239.48 PLN", "recent_value": "92.05 PLN", "change_percent": "-61.6%", "reason": "wartosc konwersji spadla o co najmniej polowe", "recommendation": "sprawdz pomiar, koszyk, kampanie produktowe i jakosc ruchu" }, { "campaign_id": "23785538808", "campaign_name": "[PLA_CL1] rzesy | catch_all", "channel_type": "SHOPPING", "status": "ENABLED", "metric": "ROAS", "severity": "wysokie", "previous_value": "1.22", "recent_value": "0.00", "change_percent": "-100.0%", "reason": "ROAS spadl przy istotnym koszcie bazowym", "recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych" }, { "campaign_id": "23785538808", "campaign_name": "[PLA_CL1] rzesy | catch_all", "channel_type": "SHOPPING", "status": "ENABLED", "metric": "koszt", "severity": "wysokie", "previous_value": "52.93 PLN", "recent_value": "0.00 PLN", "change_percent": "-100.0%", "reason": "kampania miala koszt w poprzednim okresie i nie ma kosztu w ostatnich 7 dniach", "recommendation": "sprawdz status kampanii, budzet, odrzucenia, pomiar i ostatnie zmiany" }, { "campaign_id": "23785538808", "campaign_name": "[PLA_CL1] rzesy | catch_all", "channel_type": "SHOPPING", "status": "ENABLED", "metric": "koszt", "severity": "srednie", "previous_value": "52.93 PLN", "recent_value": "0.00 PLN", "change_percent": "-100.0%", "reason": "koszt spadl o co najmniej polowe tydzien do tygodnia", "recommendation": "sprawdz, czy spadek wynika z decyzji, limitow, odrzucen albo utraty ruchu" }, { "campaign_id": "23790879566", "campaign_name": "[PLA_CL1] rzesy", "channel_type": "SHOPPING", "status": "ENABLED", "metric": "konwersje", "severity": "niskie", "previous_value": "4.00", "recent_value": "9.91", "change_percent": "+147.8%", "reason": "konwersje wzrosly bardzo mocno tydzien do tygodnia", "recommendation": "sprawdz, czy wzrost jest rzeczywisty i czy nie zmienil sie pomiar" } ], "scope": [ { "area": "Okres porownania", "check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj." }, { "area": "Metryki kampanii", "check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie aktywnych kampanii." }, { "area": "Nagly spadek", "check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS." }, { "area": "Nagly wzrost", "check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki." }, { "area": "Priorytet reakcji", "check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze." } ], "out_of_scope": [ "zmiany budzetow i ocena pacingu budzetu", "zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA", "analiza zapytan uzytkownikow oraz wykluczen", "analiza reklam RSA, zasobow i kreacji", "wdrazanie zmian na koncie Google Ads" ], "knowledge_rules": [], "warnings": [ "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika." ], "changes": [] }