{ "created_at": "2026-05-14T21:14:27+02:00", "client": "innsi.pl", "task": "check_device_performance", "task_name": "Sprawdzenie urzadzen", "currency_code": "PLN", "device_summary": [ { "device": "MOBILE", "cost_micros": 4438799597, "clicks": 2707, "impressions": 221160, "conversions": 91.24, "conversion_value": 16046.56, "roas": 3.62, "cpa": 48.65, "cost_share_percent": 85.8 }, { "device": "DESKTOP", "cost_micros": 714364070, "clicks": 295, "impressions": 29434, "conversions": 18.89, "conversion_value": 3622.81, "roas": 5.07, "cpa": 37.82, "cost_share_percent": 13.8 }, { "device": "TABLET", "cost_micros": 21184017, "clicks": 8, "impressions": 1561, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 0.4 } ], "campaign_device_rows": [ { "campaign_id": "21805796156", "campaign_name": "[DSA] produkty", "status": "PAUSED", "channel_type": "SEARCH", "device": "MOBILE", "cost_micros": 220222844, "clicks": 130, "impressions": 3534, "conversions": 4.0, 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"device": "MOBILE", "cost_micros": 3078321414, "clicks": 2113, "impressions": 193172, "conversions": 66.25, "conversion_value": 10254.01, "roas": 3.33, "cpa": 46.47, "cost_share_percent": 86.0, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "21249422107", "campaign_name": "[PMax] products (catch-all)", "status": "ENABLED", "channel_type": "PERFORMANCE_MAX", "device": "DESKTOP", "cost_micros": 485989049, "clicks": 218, "impressions": 24826, "conversions": 11.89, "conversion_value": 1705.31, "roas": 3.51, "cpa": 40.89, "cost_share_percent": 13.6, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "21249422107", "campaign_name": "[PMax] products (catch-all)", "status": "ENABLED", "channel_type": "PERFORMANCE_MAX", "device": "TABLET", "cost_micros": 13854017, "clicks": 7, "impressions": 1403, "conversions": 0.0, "conversion_value": 0.0, "roas": 0.0, "cpa": 0.0, "cost_share_percent": 0.4, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "9941029102", "campaign_name": "[Search] brand", "status": "ENABLED", "channel_type": "SEARCH", "device": "MOBILE", "cost_micros": 26375339, "clicks": 33, "impressions": 89, "conversions": 2.0, "conversion_value": 510.0, "roas": 19.33, "cpa": 13.19, "cost_share_percent": 79.5, "flags": [ "ok" ], "severity": "ok" }, { "campaign_id": "9941029102", "campaign_name": "[Search] brand", "status": "ENABLED", "channel_type": "SEARCH", "device": "DESKTOP", "cost_micros": 6800000, "clicks": 16, "impressions": 47, "conversions": 4.0, "conversion_value": 1558.5, "roas": 229.19, "cpa": 1.7, "cost_share_percent": 20.5, "flags": [ "ok" ], "severity": "ok" } ], "findings": [], "scope": [ { "area": "Segment urzadzenia", "check": "Porownaj wyniki kampanii z ostatnich 30 dni dla komputerow, telefonow i tabletow." }, { "area": "Rentownosc", "check": "Policz koszt, konwersje, wartosc konwersji, ROAS i CPA dla kazdego urzadzenia." }, { "area": "Udzial kosztu", "check": "Pokaz, jaka czesc kosztu kampanii przypada na dane urzadzenie." }, { "area": "Sygnaly do oceny", "check": "Oznacz urzadzenia z istotnym kosztem i slabymi wynikami albo wyraznie odmienna efektywnoscia." } ], "out_of_scope": [ "zmiany korekt stawek dla urzadzen", "zmiany strategii ustalania stawek", "zmiany budzetow kampanii", "analiza zapytan uzytkownikow", "wdrazanie zmian na koncie Google Ads" ], "knowledge_rules": [], "warnings": [ "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace segmentow urzadzen bedziemy dopisywac osobno po akceptacji uzytkownika." ], "changes": [] }