{
  "created_at": "2026-05-15T23:13:26+02:00",
  "client": "innsi.pl",
  "task": "check_budget_usage",
  "task_name": "Sprawdzenie wykorzystania budzetu",
  "currency_code": "PLN",
  "campaigns": [
    {
      "campaign_id": "23796378384",
      "campaign_name": "[PLA_CL1] gen_factor",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "budget_id": "15547616548",
      "budget_name": "[PLA_CL1] gen_factor",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 30000000,
      "expected_7d_micros": 210000000,
      "cost_7d_micros": 268620000,
      "avg_daily_cost_micros": 38374285,
      "usage_percent": 127.9,
      "pacing_label": "blisko limitu",
      "conversions": 6.0,
      "conversions_value": 1969.0,
      "roas": 7.33,
      "search_impression_share": 0.13164708225453098,
      "search_budget_lost_impression_share": 0.8683529177454691,
      "search_rank_lost_impression_share": 0.0,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "wysokie",
        "action": "rozważ podniesienie budżetu",
        "reason": "kampania prawie wykorzystuje budzet, traci duzo wyswietlen przez budzet i ma dodatnia rentownosc",
        "suggested_budget_change_percent": 30,
        "current_daily_budget_micros": 30000000,
        "recommended_daily_budget_micros": 39000000,
        "budget_delta_micros": 9000000,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "23796424236",
      "campaign_name": "[PLA_CL1] podopharm",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "budget_id": "15547649923",
      "budget_name": "[PLA_CL1] podopharm",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 30000000,
      "expected_7d_micros": 210000000,
      "cost_7d_micros": 262520000,
      "avg_daily_cost_micros": 37502857,
      "usage_percent": 125.0,
      "pacing_label": "blisko limitu",
      "conversions": 5.0,
      "conversions_value": 420.0,
      "roas": 1.6,
      "search_impression_share": 0.4300975995779478,
      "search_budget_lost_impression_share": 0.5699024004220522,
      "search_rank_lost_impression_share": 0.0,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "srednie",
        "action": "sprawdz mozliwosc podniesienia budżetu",
        "reason": "kampania wykorzystuje budzet i traci czesc wyswietlen przez budzet",
        "suggested_budget_change_percent": 30,
        "current_daily_budget_micros": 30000000,
        "recommended_daily_budget_micros": 39000000,
        "budget_delta_micros": 9000000,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "21249422107",
      "campaign_name": "[PMax] products (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "budget_id": "13551431002",
      "budget_name": "[PMax] products (catch-all)",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 110000000,
      "expected_7d_micros": 770000000,
      "cost_7d_micros": 775322958,
      "avg_daily_cost_micros": 110760422,
      "usage_percent": 100.7,
      "pacing_label": "blisko limitu",
      "conversions": 14.0,
      "conversions_value": 1818.89,
      "roas": 2.35,
      "search_impression_share": 0.4568911876798631,
      "search_budget_lost_impression_share": 0.0,
      "search_rank_lost_impression_share": 0.5431088123201369,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "ok",
        "action": "bez zmiany budzetu",
        "reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
        "suggested_budget_change_percent": 0,
        "current_daily_budget_micros": 110000000,
        "recommended_daily_budget_micros": 110000000,
        "budget_delta_micros": 0,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "9941029102",
      "campaign_name": "[Search] brand",
      "status": "ENABLED",
      "channel_type": "SEARCH",
      "budget_id": "6957234908",
      "budget_name": "[Search] brand",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 10000000,
      "expected_7d_micros": 70000000,
      "cost_7d_micros": 7653700,
      "avg_daily_cost_micros": 1093385,
      "usage_percent": 10.9,
      "pacing_label": "niskie wykorzystanie",
      "conversions": 0.0,
      "conversions_value": 0.0,
      "roas": 0.0,
      "search_impression_share": 0.9459459459459459,
      "search_budget_lost_impression_share": 0.0,
      "search_rank_lost_impression_share": 0.05405405405405406,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "ok",
        "action": "bez zmiany budzetu",
        "reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
        "suggested_budget_change_percent": 0,
        "current_daily_budget_micros": 10000000,
        "recommended_daily_budget_micros": 10000000,
        "budget_delta_micros": 0,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "23796468366",
      "campaign_name": "[PLA_CL1] aurumaris",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "budget_id": "15537855989",
      "budget_name": "[PLA_CL1] aurumaris",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 30000000,
      "expected_7d_micros": 210000000,
      "cost_7d_micros": 0,
      "avg_daily_cost_micros": 0,
      "usage_percent": 0.0,
      "pacing_label": "brak wydatkow",
      "conversions": 0.0,
      "conversions_value": 0.0,
      "roas": 0,
      "search_impression_share": 0.0,
      "search_budget_lost_impression_share": 0.0,
      "search_rank_lost_impression_share": 0.0,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "do sprawdzenia",
        "action": "sprawdz brak wydatkow",
        "reason": "aktywna kampania nie wydala srodkow w ostatnich 7 dniach",
        "suggested_budget_change_percent": 0,
        "current_daily_budget_micros": 30000000,
        "recommended_daily_budget_micros": 30000000,
        "budget_delta_micros": 0,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    },
    {
      "campaign_id": "23847226734",
      "campaign_name": "[PLA_CL1] mina_ibrow",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "budget_id": "15586048495",
      "budget_name": "[PLA_CL1] mina_ibrow",
      "budget_delivery_method": "STANDARD",
      "daily_budget_micros": 30000000,
      "expected_7d_micros": 210000000,
      "cost_7d_micros": 0,
      "avg_daily_cost_micros": 0,
      "usage_percent": 0.0,
      "pacing_label": "brak wydatkow",
      "conversions": 0.0,
      "conversions_value": 0.0,
      "roas": 0,
      "search_impression_share": 0.0,
      "search_budget_lost_impression_share": 0.0,
      "search_rank_lost_impression_share": 0.0,
      "days_since_budget_change": null,
      "budget_recommendation": {
        "level": "do sprawdzenia",
        "action": "sprawdz brak wydatkow",
        "reason": "aktywna kampania nie wydala srodkow w ostatnich 7 dniach",
        "suggested_budget_change_percent": 0,
        "current_daily_budget_micros": 30000000,
        "recommended_daily_budget_micros": 30000000,
        "budget_delta_micros": 0,
        "days_since_budget_change": null,
        "min_days_between_budget_changes": 7
      }
    }
  ],
  "scope": [
    {
      "area": "Wydatki 7 dni",
      "check": "Porownaj koszt z ostatnich 7 dni z oczekiwanym wydatkiem wynikajacym z budzetu dziennego."
    },
    {
      "area": "Pacing",
      "check": "Oznacz kampanie, ktore wydaja bardzo malo albo prawie caly tygodniowy limit budzetu."
    },
    {
      "area": "Utrata wyswietlania przez budzet",
      "check": "Polacz wykorzystanie budzetu z utrata udzialu w wyswietleniach przez budzet i rentownoscia kampanii."
    },
    {
      "area": "Brak wydatkow",
      "check": "Wskaz aktywne kampanie z budzetem, ktore nie wydaly srodkow w ostatnich 7 dniach."
    },
    {
      "area": "Budzet wspoldzielony",
      "check": "Pokaz nazwe budzetu, zeby latwiej wychwycic kampanie korzystajace z tego samego budzetu."
    }
  ],
  "out_of_scope": [
    "zmiany stawek i strategii ustalania stawek",
    "ocena Docelowego ROAS albo Docelowego CPA",
    "analiza zapytan, wykluczen i jakosci ruchu",
    "wdrazanie zmian budzetowych na koncie"
  ],
  "knowledge_rules": [
    {
      "id": "smart_bidding_sequential_budget_and_target_changes",
      "topic": "strategie_stawek",
      "rule_type": "warning",
      "condition": "Plan zaklada zmiane budzetu albo celu Smart Bidding, szczegolnie gdy zmiana jest duza albo nastepuje krotko po innej zmianie budzetu, strategii lub celu.",
      "recommendation": "Zmiany budzetow i celow Smart Bidding wprowadzaj sekwencyjnie. Nie zmieniaj jednoczesnie budzetu i Docelowego ROAS albo Docelowego CPA, jesli nie jest to swiadoma decyzja. Duze zmiany oznaczaj jako wyzsze ryzyko uczenia algorytmu i rekomenduj obserwacje wynikow przed kolejna zmiana.",
      "risk": "Jednoczesne albo zbyt duze zmiany moga uruchomic niestabilny okres uczenia, utrudnic ocene przyczyny zmian wynikow i doprowadzic do nadmiernego wydawania budzetu albo utraty wolumenu konwersji.",
      "source": "manual"
    }
  ],
  "warnings": [],
  "budget_changes": [
    {
      "campaign_id": "23796378384",
      "campaign_name": "[PLA_CL1] gen_factor",
      "budget_id": "15547616548",
      "budget_name": "[PLA_CL1] gen_factor",
      "current_daily_budget_micros": 30000000,
      "target_daily_budget_micros": 39000000,
      "delta_micros": 9000000,
      "reason": "kampania prawie wykorzystuje budzet, traci duzo wyswietlen przez budzet i ma dodatnia rentownosc"
    },
    {
      "campaign_id": "23796424236",
      "campaign_name": "[PLA_CL1] podopharm",
      "budget_id": "15547649923",
      "budget_name": "[PLA_CL1] podopharm",
      "current_daily_budget_micros": 30000000,
      "target_daily_budget_micros": 39000000,
      "delta_micros": 9000000,
      "reason": "kampania wykorzystuje budzet i traci czesc wyswietlen przez budzet"
    }
  ],
  "changes": [
    {
      "campaign_id": "23796378384",
      "campaign_name": "[PLA_CL1] gen_factor",
      "budget_id": "15547616548",
      "budget_name": "[PLA_CL1] gen_factor",
      "current_daily_budget_micros": 30000000,
      "target_daily_budget_micros": 39000000,
      "delta_micros": 9000000,
      "reason": "kampania prawie wykorzystuje budzet, traci duzo wyswietlen przez budzet i ma dodatnia rentownosc"
    },
    {
      "campaign_id": "23796424236",
      "campaign_name": "[PLA_CL1] podopharm",
      "budget_id": "15547649923",
      "budget_name": "[PLA_CL1] podopharm",
      "current_daily_budget_micros": 30000000,
      "target_daily_budget_micros": 39000000,
      "delta_micros": 9000000,
      "reason": "kampania wykorzystuje budzet i traci czesc wyswietlen przez budzet"
    }
  ]
}