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      "cost_share_percent": 51.7,
      "cost_micros": 152070000,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "flags": [
        "koszt bez konwersji",
        "duzy udzial kosztu bez wartosci",
        "wiele klikniec bez konwersji"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    },
    {
      "severity": "wysokie",
      "campaign_name": "[PMAX] produkty (promocje)",
      "channel_type": "PERFORMANCE_MAX",
      "device": "DESKTOP",
      "cost_share_percent": 18.2,
      "cost_micros": 64767202,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "flags": [
        "wiele klikniec bez konwersji"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    },
    {
      "severity": "wysokie",
      "campaign_name": "[S] brand",
      "channel_type": "SEARCH",
      "device": "MOBILE",
      "cost_share_percent": 58.7,
      "cost_micros": 19073757,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "flags": [
        "koszt bez konwersji",
        "duzy udzial kosztu bez wartosci",
        "wiele klikniec bez konwersji"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    },
    {
      "severity": "srednie",
      "campaign_name": "[PLA_CL1] lampy",
      "channel_type": "SHOPPING",
      "device": "MOBILE",
      "cost_share_percent": 81.0,
      "cost_micros": 115620000,
      "conversions": 1.0,
      "conversion_value": 74.9,
      "roas": 0.65,
      "cpa": 115.62,
      "flags": [
        "niski ROAS przy istotnym koszcie"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    },
    {
      "severity": "srednie",
      "campaign_name": "[PLA_CL1] zarowki",
      "channel_type": "SHOPPING",
      "device": "MOBILE",
      "cost_share_percent": 47.6,
      "cost_micros": 140050000,
      "conversions": 1.0,
      "conversion_value": 23.9,
      "roas": 0.17,
      "cpa": 140.05,
      "flags": [
        "niski ROAS przy istotnym koszcie"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    }
  ],
  "scope": [
    {
      "area": "Segment urzadzenia",
      "check": "Porownaj wyniki kampanii z ostatnich 30 dni dla komputerow, telefonow i tabletow."
    },
    {
      "area": "Rentownosc",
      "check": "Policz koszt, konwersje, wartosc konwersji, ROAS i CPA dla kazdego urzadzenia."
    },
    {
      "area": "Udzial kosztu",
      "check": "Pokaz, jaka czesc kosztu kampanii przypada na dane urzadzenie."
    },
    {
      "area": "Sygnaly do oceny",
      "check": "Oznacz urzadzenia z istotnym kosztem i slabymi wynikami albo wyraznie odmienna efektywnoscia."
    }
  ],
  "out_of_scope": [
    "zmiany korekt stawek dla urzadzen",
    "zmiany strategii ustalania stawek",
    "zmiany budzetow kampanii",
    "analiza zapytan uzytkownikow",
    "wdrazanie zmian na koncie Google Ads"
  ],
  "knowledge_rules": [],
  "warnings": [
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace segmentow urzadzen bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}