{
  "created_at": "2026-05-14T21:14:33+02:00",
  "client": "pomysloweprezenty.pl",
  "task": "check_device_performance",
  "task_name": "Sprawdzenie urzadzen",
  "currency_code": "PLN",
  "device_summary": [
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    {
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      "clicks": 510,
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      "roas": 3.49,
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      "cost_share_percent": 12.8
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    {
      "device": "TABLET",
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      "clicks": 10,
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      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 0.1
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    {
      "device": "CONNECTED_TV",
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      "clicks": 0,
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      "conversions": 0.0,
      "conversion_value": 0.0,
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      "cpa": 0.0,
      "cost_share_percent": 0.0
    }
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  "campaign_device_rows": [
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        "duzy udzial kosztu bez wartosci"
      ],
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    {
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      "campaign_name": "[PLA_CL1] slub | catch_all",
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      "flags": [
        "niski ROAS przy istotnym koszcie"
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      "severity": "srednie"
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    {
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      "flags": [
        "ok"
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      "severity": "ok"
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    {
      "campaign_id": "23608485313",
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      "status": "ENABLED",
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      "flags": [
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      "severity": "ok"
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    {
      "campaign_id": "23608485313",
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      "severity": "ok"
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    {
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      "flags": [
        "ok"
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      "severity": "ok"
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    {
      "campaign_id": "23805019820",
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    {
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      "severity": "ok"
    },
    {
      "campaign_id": "23638944431",
      "campaign_name": "[PLA_CL1] komunia",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
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      "cost_micros": 1088890000,
      "clicks": 1080,
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      "conversions": 32.45,
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      "cost_share_percent": 91.8,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    },
    {
      "campaign_id": "23638944431",
      "campaign_name": "[PLA_CL1] komunia",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
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      "cost_micros": 95200000,
      "clicks": 82,
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      "cpa": 23.16,
      "cost_share_percent": 8.0,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    },
    {
      "campaign_id": "23638944431",
      "campaign_name": "[PLA_CL1] komunia",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
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      "cost_share_percent": 0.2,
      "flags": [
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      "severity": "ok"
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    {
      "campaign_id": "23625022050",
      "campaign_name": "[PLA_CL1] slub",
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      "cost_share_percent": 76.1,
      "flags": [
        "ok"
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      "severity": "ok"
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    {
      "campaign_id": "23625022050",
      "campaign_name": "[PLA_CL1] slub",
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    {
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      "cost_share_percent": 0.0,
      "flags": [
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      "severity": "ok"
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    {
      "campaign_id": "23805254621",
      "campaign_name": "[PLA_CL1] slub | catch_all",
      "status": "ENABLED",
      "channel_type": "SHOPPING",
      "device": "DESKTOP",
      "cost_micros": 25730000,
      "clicks": 16,
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      "cpa": 12.87,
      "cost_share_percent": 17.4,
      "flags": [
        "ok"
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      "severity": "ok"
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    {
      "campaign_id": "23805254621",
      "campaign_name": "[PLA_CL1] slub | catch_all",
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      "channel_type": "SHOPPING",
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      "flags": [
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      "severity": "ok"
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    {
      "campaign_id": "23630426870",
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      "channel_type": "SHOPPING",
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      "cost_micros": 1210000,
      "clicks": 1,
      "impressions": 183,
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      "cost_share_percent": 17.8,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    },
    {
      "campaign_id": "22755954613",
      "campaign_name": "[PMax] produkty (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "device": "MOBILE",
      "cost_micros": 2971233905,
      "clicks": 3004,
      "impressions": 173296,
      "conversions": 127.87,
      "conversion_value": 8648.76,
      "roas": 2.91,
      "cpa": 23.24,
      "cost_share_percent": 84.9,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    },
    {
      "campaign_id": "22755954613",
      "campaign_name": "[PMax] produkty (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "device": "DESKTOP",
      "cost_micros": 525250000,
      "clicks": 307,
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      "conversions": 12.3,
      "conversion_value": 1734.28,
      "roas": 3.3,
      "cpa": 42.71,
      "cost_share_percent": 15.0,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    },
    {
      "campaign_id": "22755954613",
      "campaign_name": "[PMax] produkty (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
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      "clicks": 5,
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      "cpa": 0.0,
      "cost_share_percent": 0.1,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    },
    {
      "campaign_id": "22755954613",
      "campaign_name": "[PMax] produkty (catch-all)",
      "status": "ENABLED",
      "channel_type": "PERFORMANCE_MAX",
      "device": "CONNECTED_TV",
      "cost_micros": 819220,
      "clicks": 0,
      "impressions": 31,
      "conversions": 0.0,
      "conversion_value": 0.0,
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      "cpa": 0.0,
      "cost_share_percent": 0.0,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    }
  ],
  "findings": [
    {
      "severity": "wysokie",
      "campaign_name": "[PLA_CL1] chrzest #2",
      "channel_type": "SHOPPING",
      "device": "MOBILE",
      "cost_share_percent": 100.0,
      "cost_micros": 770000,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "flags": [
        "koszt bez konwersji",
        "duzy udzial kosztu bez wartosci"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    },
    {
      "severity": "wysokie",
      "campaign_name": "[PLA_CL1] wielkanoc",
      "channel_type": "SHOPPING",
      "device": "DESKTOP",
      "cost_share_percent": 82.2,
      "cost_micros": 5600000,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "flags": [
        "koszt bez konwersji",
        "duzy udzial kosztu bez wartosci"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    },
    {
      "severity": "srednie",
      "campaign_name": "[PLA_CL1] slub | catch_all",
      "channel_type": "SHOPPING",
      "device": "MOBILE",
      "cost_share_percent": 82.6,
      "cost_micros": 121950000,
      "conversions": 1.5,
      "conversion_value": 66.31,
      "roas": 0.54,
      "cpa": 81.3,
      "flags": [
        "niski ROAS przy istotnym koszcie"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    }
  ],
  "scope": [
    {
      "area": "Segment urzadzenia",
      "check": "Porownaj wyniki kampanii z ostatnich 30 dni dla komputerow, telefonow i tabletow."
    },
    {
      "area": "Rentownosc",
      "check": "Policz koszt, konwersje, wartosc konwersji, ROAS i CPA dla kazdego urzadzenia."
    },
    {
      "area": "Udzial kosztu",
      "check": "Pokaz, jaka czesc kosztu kampanii przypada na dane urzadzenie."
    },
    {
      "area": "Sygnaly do oceny",
      "check": "Oznacz urzadzenia z istotnym kosztem i slabymi wynikami albo wyraznie odmienna efektywnoscia."
    }
  ],
  "out_of_scope": [
    "zmiany korekt stawek dla urzadzen",
    "zmiany strategii ustalania stawek",
    "zmiany budzetow kampanii",
    "analiza zapytan uzytkownikow",
    "wdrazanie zmian na koncie Google Ads"
  ],
  "knowledge_rules": [],
  "warnings": [
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace segmentow urzadzen bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}