107 lines
3.6 KiB
JSON
107 lines
3.6 KiB
JSON
{
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"created_at": "2026-05-14T19:27:22+02:00",
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"client": "aruba.rzeszow.pl",
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"task": "check_bidding_strategies",
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"task_name": "Sprawdzenie strategii stawek",
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"currency_code": "PLN",
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"campaigns": [
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{
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"campaign_id": "20561423980",
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"campaign_name": "[DSA] produkty",
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"status": "ENABLED",
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"channel_type": "SEARCH",
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"bidding_strategy_type": "MAXIMIZE_CONVERSION_VALUE",
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"bidding_strategy_resource": "",
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"cost_30d_micros": 1154782761,
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"conversions_30d": 23.000002,
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"conversion_value_30d": 6692.714157574,
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"target_cpa_micros": 0,
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"target_roas": 0.0,
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"maximize_conversions_target_cpa_micros": 0,
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"maximize_conversion_value_target_roas": 0.0,
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"target_label": "brak jawnego celu",
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"risk_label": "dane do oceny"
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},
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{
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"campaign_id": "22926581178",
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"campaign_name": "[PLA] produkty (bestsellers)",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"bidding_strategy_type": "TARGET_ROAS",
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"bidding_strategy_resource": "",
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"cost_30d_micros": 874060000,
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"conversions_30d": 32.420626,
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"conversion_value_30d": 5401.135872048,
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"target_cpa_micros": 0,
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"target_roas": 2.0,
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"maximize_conversions_target_cpa_micros": 0,
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"maximize_conversion_value_target_roas": 0.0,
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"target_label": "Docelowy ROAS 200%",
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"risk_label": "dane do oceny"
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},
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{
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"campaign_id": "21260050298",
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"campaign_name": "[PMax] products (catch-all)",
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"status": "ENABLED",
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"channel_type": "PERFORMANCE_MAX",
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"bidding_strategy_type": "MAXIMIZE_CONVERSIONS",
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"bidding_strategy_resource": "",
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"cost_30d_micros": 3132519372,
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"conversions_30d": 132.062176,
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"conversion_value_30d": 24219.700819988,
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"target_cpa_micros": 0,
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"target_roas": 0.0,
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"maximize_conversions_target_cpa_micros": 0,
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"maximize_conversion_value_target_roas": 0.0,
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"target_label": "brak jawnego celu",
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"risk_label": "dane do oceny"
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},
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{
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"campaign_id": "19591441631",
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"campaign_name": "[Search] brand",
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"status": "ENABLED",
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"channel_type": "SEARCH",
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"bidding_strategy_type": "TARGET_IMPRESSION_SHARE",
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"bidding_strategy_resource": "",
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"cost_30d_micros": 332024380,
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"conversions_30d": 22.0,
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"conversion_value_30d": 6442.5,
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"target_cpa_micros": 0,
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"target_roas": 0.0,
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"maximize_conversions_target_cpa_micros": 0,
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"maximize_conversion_value_target_roas": 0.0,
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"target_label": "brak jawnego celu",
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"risk_label": "dane do oceny"
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}
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],
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"scope": [
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{
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"area": "Typ strategii",
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"check": "Pokaz typ strategii ustalania stawek dla aktywnych kampanii."
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},
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{
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"area": "Cele strategii",
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"check": "Pokaz aktualny Docelowy ROAS albo Docelowy CPA, jezeli kampania go uzywa."
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},
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{
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"area": "Wolumen konwersji",
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"check": "Sprawdz liczbe konwersji z ostatnich 30 dni jako kontekst dla automatycznych strategii."
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},
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{
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"area": "Stabilnosc decyzji",
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"check": "Oznacz kampanie, gdzie malo danych zwieksza ryzyko pochopnej zmiany strategii albo celu."
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}
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],
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"out_of_scope": [
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"budzety i pacing budzetu",
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"podstawowe ustawienia kampanii, np. lokalizacje i sieci",
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"zapytania uzytkownikow oraz wykluczenia",
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"reklamy, zasoby i kreacje",
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"automatyczne wdrazanie zmian strategii stawek"
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],
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"knowledge_rules": [],
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"warnings": [
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"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace strategii stawek bedziemy dopisywac osobno po akceptacji uzytkownika."
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],
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"changes": []
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} |