229 lines
6.8 KiB
JSON
229 lines
6.8 KiB
JSON
{
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"created_at": "2026-05-14T19:59:29+02:00",
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"client": "aruba.rzeszow.pl",
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"task": "check_account_anomalies",
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"task_name": "Sprawdzenie anomalii konta",
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"currency_code": "PLN",
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"recent_period": {
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"label": "ostatnie 7 zakonczonych dni",
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"start": "2026-05-07",
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"end": "2026-05-13"
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},
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"previous_period": {
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"label": "poprzednie 7 dni",
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"start": "2026-04-30",
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"end": "2026-05-06"
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},
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"account_summary": [
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{
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"metric": "Koszt",
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"previous": "1157.15 PLN",
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"recent": "1293.76 PLN",
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"change_percent": "+11.8%"
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},
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{
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"metric": "Klikniecia",
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"previous": "849",
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"recent": "1039",
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"change_percent": "+22.4%"
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},
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{
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"metric": "Wyswietlenia",
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"previous": "39578",
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"recent": "54091",
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"change_percent": "+36.7%"
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},
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{
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"metric": "Konwersje",
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"previous": "44.98",
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"recent": "43.98",
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"change_percent": "-2.2%"
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},
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{
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"metric": "Wartosc konwersji",
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"previous": "10673.23 PLN",
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"recent": "6223.13 PLN",
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"change_percent": "-41.7%"
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},
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{
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"metric": "CTR",
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"previous": "2.1%",
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"recent": "1.9%",
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"change_percent": "-10.7%"
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},
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{
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"metric": "Sredni CPC",
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"previous": "1.36 PLN",
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"recent": "1.25 PLN",
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"change_percent": "-8.6%"
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},
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{
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"metric": "ROAS",
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"previous": "9.22",
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"recent": "4.81",
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"change_percent": "-47.8%"
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}
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],
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"campaigns": [
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{
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"campaign_id": "21260050298",
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"campaign_name": "[PMax] products (catch-all)",
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"status": "ENABLED",
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"channel_type": "PERFORMANCE_MAX",
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"previous_cost": "611.37 PLN",
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"recent_cost": "647.01 PLN",
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"cost_change": "+5.8%",
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"previous_clicks": "542",
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"recent_clicks": "659",
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"clicks_change": "+21.6%",
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"previous_conversions": "30.56",
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"recent_conversions": "33.98",
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"conversions_change": "+11.2%",
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"previous_roas": "11.06",
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"recent_roas": "5.99",
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"roas_change": "-45.8%"
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},
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{
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"campaign_id": "20561423980",
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"campaign_name": "[DSA] produkty",
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"status": "ENABLED",
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"channel_type": "SEARCH",
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"previous_cost": "284.35 PLN",
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"recent_cost": "283.28 PLN",
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"cost_change": "-0.4%",
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"previous_clicks": "139",
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"recent_clicks": "158",
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"clicks_change": "+13.7%",
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"previous_conversions": "5.00",
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"recent_conversions": "3.00",
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"conversions_change": "-40.0%",
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"previous_roas": "5.94",
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"recent_roas": "2.34",
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"roas_change": "-60.6%"
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},
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{
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"campaign_id": "22926581178",
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"campaign_name": "[PLA] produkty (bestsellers)",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"previous_cost": "216.61 PLN",
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"recent_cost": "274.81 PLN",
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"cost_change": "+26.9%",
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"previous_clicks": "96",
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"recent_clicks": "120",
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"clicks_change": "+25.0%",
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"previous_conversions": "6.42",
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"recent_conversions": "4.00",
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"conversions_change": "-37.7%",
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"previous_roas": "7.65",
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"recent_roas": "3.19",
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"roas_change": "-58.3%"
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},
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{
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"campaign_id": "19591441631",
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"campaign_name": "[Search] brand",
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"status": "ENABLED",
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"channel_type": "SEARCH",
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"previous_cost": "44.83 PLN",
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"recent_cost": "88.66 PLN",
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"cost_change": "+97.8%",
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"previous_clicks": "72",
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"recent_clicks": "102",
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"clicks_change": "+41.7%",
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"previous_conversions": "3.00",
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"recent_conversions": "3.00",
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"conversions_change": "+0.0%",
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"previous_roas": "12.51",
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"recent_roas": "9.09",
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"roas_change": "-27.3%"
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}
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],
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"anomalies": [
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{
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"campaign_id": "20561423980",
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"campaign_name": "[DSA] produkty",
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"channel_type": "SEARCH",
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"status": "ENABLED",
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"metric": "ROAS",
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"severity": "wysokie",
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"previous_value": "5.94",
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"recent_value": "2.34",
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"change_percent": "-60.6%",
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"reason": "ROAS spadl przy istotnym koszcie bazowym",
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"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
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},
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{
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"campaign_id": "20561423980",
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"campaign_name": "[DSA] produkty",
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"channel_type": "SEARCH",
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"status": "ENABLED",
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"metric": "wartosc konwersji",
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"severity": "wysokie",
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"previous_value": "1690.01 PLN",
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"recent_value": "662.00 PLN",
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"change_percent": "-60.8%",
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"reason": "wartosc konwersji spadla o co najmniej polowe",
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"recommendation": "sprawdz pomiar, koszyk, kampanie produktowe i jakosc ruchu"
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},
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{
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"campaign_id": "22926581178",
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"campaign_name": "[PLA] produkty (bestsellers)",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "ROAS",
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"severity": "wysokie",
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"previous_value": "7.65",
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"recent_value": "3.19",
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"change_percent": "-58.3%",
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"reason": "ROAS spadl przy istotnym koszcie bazowym",
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"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
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},
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{
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"campaign_id": "21260050298",
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"campaign_name": "[PMax] products (catch-all)",
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"channel_type": "PERFORMANCE_MAX",
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"status": "ENABLED",
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"metric": "ROAS",
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"severity": "wysokie",
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"previous_value": "11.06",
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"recent_value": "5.99",
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"change_percent": "-45.8%",
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"reason": "ROAS spadl przy istotnym koszcie bazowym",
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"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
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}
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],
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"scope": [
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{
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"area": "Okres porownania",
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"check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj."
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},
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{
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"area": "Metryki kampanii",
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"check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie kampanii."
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},
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{
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"area": "Nagly spadek",
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"check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS."
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},
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{
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"area": "Nagly wzrost",
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"check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki."
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},
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{
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"area": "Priorytet reakcji",
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"check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze."
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}
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],
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"out_of_scope": [
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"zmiany budzetow i ocena pacingu budzetu",
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"zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA",
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"analiza zapytan uzytkownikow oraz wykluczen",
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"analiza reklam RSA, zasobow i kreacji",
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"wdrazanie zmian na koncie Google Ads"
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],
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"knowledge_rules": [],
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"warnings": [
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"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika."
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],
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"changes": []
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} |