182 lines
5.7 KiB
JSON
182 lines
5.7 KiB
JSON
{
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"created_at": "2026-05-14T20:42:55+02:00",
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"client": "aruba.rzeszow.pl",
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"task": "check_impression_share",
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"task_name": "Sprawdzenie udzialu w wyswietleniach",
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"campaigns": [
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{
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"campaign_id": "22926581178",
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"campaign_name": "[PLA] produkty (bestsellers)",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"impressions": 18972,
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"clicks": 456,
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"cost_micros": 874060000,
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"cost": "874.06 PLN",
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"conversions": 32.42,
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"conversion_value": 5401.14,
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"search_impression_share": 0.3262871222928284,
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"search_budget_lost_impression_share": 0.6731617170276228,
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"search_rank_lost_impression_share": 0.0005511606795486967,
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"search_top_impression_share": 0.0,
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"search_absolute_top_impression_share": 0.0999,
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"severity": "wysokie",
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"flags": [
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"duza utrata przez budzet"
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]
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},
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{
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"campaign_id": "20561423980",
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"campaign_name": "[DSA] produkty",
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"status": "ENABLED",
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"channel_type": "SEARCH",
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"impressions": 10381,
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"clicks": 673,
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"cost_micros": 1154782761,
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"cost": "1154.78 PLN",
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"conversions": 23.0,
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"conversion_value": 6692.71,
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"search_impression_share": 0.0999,
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"search_budget_lost_impression_share": 0.24565293178634992,
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"search_rank_lost_impression_share": 0.7261821028617562,
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"search_top_impression_share": 0.0999,
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"search_absolute_top_impression_share": 0.0999,
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"severity": "wysokie",
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"flags": [
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"utrata przez budzet do oceny",
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"duza utrata przez ranking",
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"niski udzial w wyswietleniach"
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]
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},
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{
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"campaign_id": "21260050298",
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"campaign_name": "[PMax] products (catch-all)",
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"status": "ENABLED",
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"channel_type": "PERFORMANCE_MAX",
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"impressions": 166246,
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"clicks": 2650,
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"cost_micros": 3132519372,
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"cost": "3132.52 PLN",
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"conversions": 133.06,
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"conversion_value": 24264.7,
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"search_impression_share": 0.38199355306229543,
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"search_budget_lost_impression_share": 0.0,
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"search_rank_lost_impression_share": 0.6180064469377046,
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"search_top_impression_share": 0.0,
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"search_absolute_top_impression_share": 0.0,
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"severity": "wysokie",
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"flags": [
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"duza utrata przez ranking"
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]
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},
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{
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"campaign_id": "19591441631",
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"campaign_name": "[Search] brand",
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"status": "ENABLED",
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"channel_type": "SEARCH",
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"impressions": 1458,
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"clicks": 429,
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"cost_micros": 332024380,
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"cost": "332.02 PLN",
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"conversions": 22.0,
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"conversion_value": 6442.5,
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"search_impression_share": 0.8895216400911162,
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"search_budget_lost_impression_share": 0.03644646924829157,
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"search_rank_lost_impression_share": 0.07403189066059225,
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"search_top_impression_share": 0.8472063854047891,
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"search_absolute_top_impression_share": 0.8187001140250855,
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"severity": "ok",
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"flags": [
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"ok"
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]
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}
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],
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"channel_summary": [
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{
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"channel_type": "SEARCH",
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"count": 2
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},
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{
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"channel_type": "SHOPPING",
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"count": 1
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},
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{
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"channel_type": "PERFORMANCE_MAX",
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"count": 1
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}
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],
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"problem_items": [
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{
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"severity": "wysokie",
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"campaign_name": "[PLA] produkty (bestsellers)",
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"channel_type": "SHOPPING",
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"impression_share": "32.6%",
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"lost_budget": "67.3%",
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"lost_rank": "0.1%",
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"top_share": "0.0%",
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"flags": [
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"duza utrata przez budzet"
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],
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"recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
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},
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{
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"severity": "wysokie",
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"campaign_name": "[DSA] produkty",
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"channel_type": "SEARCH",
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"impression_share": "10.0%",
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"lost_budget": "24.6%",
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"lost_rank": "72.6%",
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"top_share": "10.0%",
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"flags": [
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"utrata przez budzet do oceny",
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"duza utrata przez ranking",
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"niski udzial w wyswietleniach"
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],
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"recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
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},
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{
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"severity": "wysokie",
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"campaign_name": "[PMax] products (catch-all)",
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"channel_type": "PERFORMANCE_MAX",
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"impression_share": "38.2%",
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"lost_budget": "0.0%",
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"lost_rank": "61.8%",
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"top_share": "0.0%",
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"flags": [
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"duza utrata przez ranking"
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],
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"recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
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}
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],
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"scope": [
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{
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"area": "Udzial w wyswietleniach",
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"check": "Sprawdz search impression share dla kampanii z ostatnich 30 dni."
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},
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{
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"area": "Utrata przez budzet",
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"check": "Oznacz kampanie z istotna utrata udzialu w wyswietleniach przez budzet."
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},
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{
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"area": "Utrata przez ranking",
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"check": "Oznacz kampanie z istotna utrata udzialu w wyswietleniach przez ranking."
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},
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{
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"area": "Widocznosc top",
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"check": "Pokaz top impression share i absolute top impression share jako sygnal konkurencyjnosci."
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}
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],
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"out_of_scope": [
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"zmiany budzetow",
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"zmiany stawek i strategii ustalania stawek",
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"decyzje o zmianie Docelowego ROAS albo Docelowego CPA",
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"analiza zapytan uzytkownikow",
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"wdrazanie zmian na koncie Google Ads"
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],
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"knowledge_rules": [],
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"warnings": [
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"To zadanie tylko wskazuje utrate udzialu w wyswietleniach. Decyzje o budzetach i stawkach pozostaja w osobnych zadaniach.",
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"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace aukcji i udzialu w wyswietleniach bedziemy dopisywac osobno po akceptacji uzytkownika."
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],
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"changes": []
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} |