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google-ads-ver-2/clients/aruba.rzeszow.pl/plans/2026-05-14_20-54-08_check_device_performance.json
Jacek Pyziak def1fae0fc update
2026-05-15 20:32:50 +02:00

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{
"created_at": "2026-05-14T20:54:08+02:00",
"client": "aruba.rzeszow.pl",
"task": "check_device_performance",
"task_name": "Sprawdzenie urzadzen",
"currency_code": "PLN",
"device_summary": [
{
"device": "MOBILE",
"cost_micros": 4321528490,
"clicks": 3577,
"impressions": 167229,
"conversions": 172.66,
"conversion_value": 33720.04,
"roas": 7.8,
"cpa": 25.03,
"cost_share_percent": 78.7
},
{
"device": "DESKTOP",
"cost_micros": 1141067607,
"clicks": 605,
"impressions": 28719,
"conversions": 35.82,
"conversion_value": 8737.78,
"roas": 7.66,
"cpa": 31.86,
"cost_share_percent": 20.8
},
{
"device": "TABLET",
"cost_micros": 30603792,
"clicks": 26,
"impressions": 1106,
"conversions": 2.0,
"conversion_value": 343.23,
"roas": 11.22,
"cpa": 15.3,
"cost_share_percent": 0.6
},
{
"device": "CONNECTED_TV",
"cost_micros": 186624,
"clicks": 0,
"impressions": 3,
"conversions": 0.0,
"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 0.0
}
],
"campaign_device_rows": [
{
"campaign_id": "20561423980",
"campaign_name": "[DSA] produkty",
"status": "ENABLED",
"channel_type": "SEARCH",
"device": "MOBILE",
"cost_micros": 866961190,
"clicks": 561,
"impressions": 8428,
"conversions": 18.0,
"conversion_value": 5146.71,
"roas": 5.94,
"cpa": 48.16,
"cost_share_percent": 75.1,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "20561423980",
"campaign_name": "[DSA] produkty",
"status": "ENABLED",
"channel_type": "SEARCH",
"device": "DESKTOP",
"cost_micros": 286361571,
"clicks": 110,
"impressions": 1908,
"conversions": 5.0,
"conversion_value": 1546.0,
"roas": 5.4,
"cpa": 57.27,
"cost_share_percent": 24.8,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "20561423980",
"campaign_name": "[DSA] produkty",
"status": "ENABLED",
"channel_type": "SEARCH",
"device": "TABLET",
"cost_micros": 1460000,
"clicks": 2,
"impressions": 45,
"conversions": 0.0,
"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 0.1,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "22926581178",
"campaign_name": "[PLA] produkty (bestsellers)",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "MOBILE",
"cost_micros": 664450000,
"clicks": 388,
"impressions": 15755,
"conversions": 23.42,
"conversion_value": 3333.64,
"roas": 5.02,
"cpa": 28.37,
"cost_share_percent": 76.0,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "22926581178",
"campaign_name": "[PLA] produkty (bestsellers)",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "DESKTOP",
"cost_micros": 199280000,
"clicks": 63,
"impressions": 3118,
"conversions": 9.0,
"conversion_value": 2067.5,
"roas": 10.37,
"cpa": 22.14,
"cost_share_percent": 22.8,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "22926581178",
"campaign_name": "[PLA] produkty (bestsellers)",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "TABLET",
"cost_micros": 10330000,
"clicks": 5,
"impressions": 99,
"conversions": 0.0,
"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 1.2,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "21260050298",
"campaign_name": "[PMax] products (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"device": "MOBILE",
"cost_micros": 2499363321,
"clicks": 2267,
"impressions": 141863,
"conversions": 114.24,
"conversion_value": 20692.43,
"roas": 8.28,
"cpa": 21.88,
"cost_share_percent": 79.8,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "21260050298",
"campaign_name": "[PMax] products (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"device": "DESKTOP",
"cost_micros": 615515635,
"clicks": 366,
"impressions": 23422,
"conversions": 17.82,
"conversion_value": 3452.27,
"roas": 5.61,
"cpa": 34.54,
"cost_share_percent": 19.6,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "21260050298",
"campaign_name": "[PMax] products (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"device": "TABLET",
"cost_micros": 17453792,
"clicks": 17,
"impressions": 958,
"conversions": 1.0,
"conversion_value": 120.0,
"roas": 6.88,
"cpa": 17.45,
"cost_share_percent": 0.6,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "21260050298",
"campaign_name": "[PMax] products (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"device": "CONNECTED_TV",
"cost_micros": 186624,
"clicks": 0,
"impressions": 3,
"conversions": 0.0,
"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 0.0,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "19591441631",
"campaign_name": "[Search] brand",
"status": "ENABLED",
"channel_type": "SEARCH",
"device": "MOBILE",
"cost_micros": 290753979,
"clicks": 361,
"impressions": 1183,
"conversions": 17.0,
"conversion_value": 4547.26,
"roas": 15.64,
"cpa": 17.1,
"cost_share_percent": 87.6,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "19591441631",
"campaign_name": "[Search] brand",
"status": "ENABLED",
"channel_type": "SEARCH",
"device": "DESKTOP",
"cost_micros": 39910401,
"clicks": 66,
"impressions": 271,
"conversions": 4.0,
"conversion_value": 1672.01,
"roas": 41.89,
"cpa": 9.98,
"cost_share_percent": 12.0,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "19591441631",
"campaign_name": "[Search] brand",
"status": "ENABLED",
"channel_type": "SEARCH",
"device": "TABLET",
"cost_micros": 1360000,
"clicks": 2,
"impressions": 4,
"conversions": 1.0,
"conversion_value": 223.23,
"roas": 164.14,
"cpa": 1.36,
"cost_share_percent": 0.4,
"flags": [
"ok"
],
"severity": "ok"
}
],
"findings": [],
"scope": [
{
"area": "Segment urzadzenia",
"check": "Porownaj wyniki kampanii z ostatnich 30 dni dla komputerow, telefonow i tabletow."
},
{
"area": "Rentownosc",
"check": "Policz koszt, konwersje, wartosc konwersji, ROAS i CPA dla kazdego urzadzenia."
},
{
"area": "Udzial kosztu",
"check": "Pokaz, jaka czesc kosztu kampanii przypada na dane urzadzenie."
},
{
"area": "Sygnaly do oceny",
"check": "Oznacz urzadzenia z istotnym kosztem i slabymi wynikami albo wyraznie odmienna efektywnoscia."
}
],
"out_of_scope": [
"zmiany korekt stawek dla urzadzen",
"zmiany strategii ustalania stawek",
"zmiany budzetow kampanii",
"analiza zapytan uzytkownikow",
"wdrazanie zmian na koncie Google Ads"
],
"knowledge_rules": [],
"warnings": [
"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace segmentow urzadzen bedziemy dopisywac osobno po akceptacji uzytkownika."
],
"changes": []
}
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