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google-ads-ver-2/clients/ibra-makeup.pl/plans/2026-05-14_21-26-04_check_gender_performance.json
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2026-05-15 20:32:50 +02:00

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{
"created_at": "2026-05-14T21:26:04+02:00",
"client": "ibra-makeup.pl",
"task": "check_gender_performance",
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"ad_group": "Rzęsy na pasku GLAM 500 IBRA Makeup",
"gender": "UNDETERMINED",
"impressions": 18,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy",
"ad_group": "Rzęsy volume method 0,05 C 10MM IBRA Makeup",
"gender": "UNDETERMINED",
"impressions": 12,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy",
"ad_group": "Rzęsy volume method 0,05 C 8MM IBRA Makeup",
"gender": "UNDETERMINED",
"impressions": 4,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
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"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy",
"ad_group": "Rzęsy Chic Chic 20 IBRA Makeup",
"gender": "UNDETERMINED",
"impressions": 18,
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"cost": "0.00 PLN",
"cost_micros": 0,
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"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
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"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy",
"ad_group": "Rzęsy na pasku GLAM 600 IBRA Makeup",
"gender": "UNDETERMINED",
"impressions": 3,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy",
"ad_group": "Rzęsy volume method 0,10 D 8mm IBRA Makeup",
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"impressions": 3,
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"cost": "0.00 PLN",
"cost_micros": 0,
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"conversion_value": "0.00 PLN",
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"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy",
"ad_group": "IBRA Makeup Kępki rzęs Insta Style MIX długości 10-14 mm skręt C",
"gender": "UNDETERMINED",
"impressions": 0,
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"cost_micros": 0,
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"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy",
"ad_group": "IBRA Kępki Rzęs Foxy Eye 10mm - Sztuczne Rzęsy Kępki Efekt Lisiego Oka",
"gender": "UNDETERMINED",
"impressions": 102,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy",
"ad_group": "Rzęsy na pasku GLAM 700 IBRA Makeup",
"gender": "UNDETERMINED",
"impressions": 2,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
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"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy",
"ad_group": "Rzęsy volume method 0,10 C MIX IBRA Makeup",
"gender": "UNDETERMINED",
"impressions": 0,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy",
"ad_group": "Rzęsy fast volume method 5D 0,07 C 8MM IBRA Makeup",
"gender": "UNDETERMINED",
"impressions": 2,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy",
"ad_group": "Rzęsy fast volume method 3D 0,07 C 8MM IBRA Makeup",
"gender": "UNDETERMINED",
"impressions": 10,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy",
"ad_group": "Rzęsy volume method 0,07 C 13MM IBRA Makeup",
"gender": "UNDETERMINED",
"impressions": 5,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
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"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy",
"ad_group": "Rzęsy na pasku Baby Doll Small IBRA Makeup",
"gender": "UNDETERMINED",
"impressions": 4,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy | catch_all",
"ad_group": "Kępki rzęs Extra Double 8mm IBRA Makeup",
"gender": "FEMALE",
"impressions": 204,
"clicks": 13,
"cost": "83.32 PLN",
"cost_micros": 83320000,
"conversions": 2.0,
"conversion_value": "168.66 PLN",
"conversion_value_raw": 168.66,
"ctr": "6.37%",
"avg_cpc": "6.41 PLN",
"conversion_rate": "15.38%",
"roas": 2.02,
"cpa": "41.66 PLN"
},
{
"campaign": "[PLA_CL1] rzesy | catch_all",
"ad_group": "Grupa reklam 1",
"gender": "FEMALE",
"impressions": 0,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
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"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
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"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy | catch_all",
"ad_group": "Kępki rzęs Extra Double 8mm IBRA Makeup",
"gender": "MALE",
"impressions": 8,
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"cost": "0.00 PLN",
"cost_micros": 0,
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"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy | catch_all",
"ad_group": "Grupa reklam 1",
"gender": "MALE",
"impressions": 0,
"clicks": 0,
"cost": "0.00 PLN",
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"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy | catch_all",
"ad_group": "Kępki rzęs Extra Double 8mm IBRA Makeup",
"gender": "UNDETERMINED",
"impressions": 128,
"clicks": 6,
"cost": "33.18 PLN",
"cost_micros": 33180000,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "4.69%",
"avg_cpc": "5.53 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[PLA_CL1] rzesy | catch_all",
"ad_group": "Grupa reklam 1",
"gender": "UNDETERMINED",
"impressions": 0,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[Search] brand",
"ad_group": "Grupa reklam 1",
"gender": "FEMALE",
"impressions": 8145,
"clicks": 1375,
"cost": "2159.04 PLN",
"cost_micros": 2159037985,
"conversions": 193.05,
"conversion_value": "25041.24 PLN",
"conversion_value_raw": 25041.24,
"ctr": "16.88%",
"avg_cpc": "1.57 PLN",
"conversion_rate": "14.04%",
"roas": 11.6,
"cpa": "11.18 PLN"
},
{
"campaign": "[Search] brand",
"ad_group": "Grupa reklam 1",
"gender": "MALE",
"impressions": 414,
"clicks": 76,
"cost": "127.65 PLN",
"cost_micros": 127646494,
"conversions": 8.95,
"conversion_value": "945.69 PLN",
"conversion_value_raw": 945.69,
"ctr": "18.36%",
"avg_cpc": "1.68 PLN",
"conversion_rate": "11.77%",
"roas": 7.41,
"cpa": "14.27 PLN"
},
{
"campaign": "[Search] brand",
"ad_group": "Grupa reklam 1",
"gender": "UNDETERMINED",
"impressions": 4204,
"clicks": 590,
"cost": "906.00 PLN",
"cost_micros": 905996306,
"conversions": 85.98,
"conversion_value": "9314.70 PLN",
"conversion_value_raw": 9314.7,
"ctr": "14.03%",
"avg_cpc": "1.54 PLN",
"conversion_rate": "14.57%",
"roas": 10.28,
"cpa": "10.54 PLN"
},
{
"campaign": "[Search] koreańskie kosmetyki",
"ad_group": "Grupa reklam 2",
"gender": "FEMALE",
"impressions": 0,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[Search] koreańskie kosmetyki",
"ad_group": "Grupa reklam 1",
"gender": "FEMALE",
"impressions": 0,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[Search] koreańskie kosmetyki",
"ad_group": "Grupa reklam 2",
"gender": "MALE",
"impressions": 0,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[Search] koreańskie kosmetyki",
"ad_group": "Grupa reklam 1",
"gender": "MALE",
"impressions": 0,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[Search] koreańskie kosmetyki",
"ad_group": "Grupa reklam 2",
"gender": "UNDETERMINED",
"impressions": 0,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[Search] koreańskie kosmetyki",
"ad_group": "Grupa reklam 1",
"gender": "UNDETERMINED",
"impressions": 0,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[Search] promocje",
"ad_group": "Grupa reklam 1",
"gender": "FEMALE",
"impressions": 0,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[Search] promocje",
"ad_group": "Grupa reklam 1",
"gender": "MALE",
"impressions": 0,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
},
{
"campaign": "[Search] promocje",
"ad_group": "Grupa reklam 1",
"gender": "UNDETERMINED",
"impressions": 0,
"clicks": 0,
"cost": "0.00 PLN",
"cost_micros": 0,
"conversions": 0.0,
"conversion_value": "0.00 PLN",
"conversion_value_raw": 0.0,
"ctr": "0.00%",
"avg_cpc": "0.00 PLN",
"conversion_rate": "0.00%",
"roas": 0.0,
"cpa": "0.00 PLN"
}
],
"findings": [
{
"campaign": "[GDN] porzucone koszyki",
"ad_group": "Ad group 1",
"gender": "FEMALE",
"cost": "195.86 PLN",
"clicks": 78,
"conversions": 2.82,
"conversion_value": "126.31 PLN",
"roas": 0.64,
"cpa": "69.44 PLN",
"ctr": "0.43%",
"flags": [
"niski ROAS przy istotnym koszcie"
],
"recommendation": "sprawdz ten segment przed decyzja optymalizacyjna"
}
],
"summary": [
{
"group_by": "gender",
"segment": "FEMALE",
"rows": 108,
"cost": "3653.43 PLN",
"clicks": 1893,
"conversions": 249.59,
"conversion_value": "30903.05 PLN",
"roas": 8.46
},
{
"group_by": "gender",
"segment": "UNDETERMINED",
"rows": 108,
"cost": "1111.28 PLN",
"clicks": 686,
"conversions": 96.97,
"conversion_value": "10741.66 PLN",
"roas": 9.67
},
{
"group_by": "gender",
"segment": "MALE",
"rows": 108,
"cost": "174.04 PLN",
"clicks": 101,
"conversions": 12.01,
"conversion_value": "1274.18 PLN",
"roas": 7.32
}
],
"scope": [
{
"area": "Plec odbiorcow",
"check": "Porownaj wyniki segmentow plci z ostatnich 30 dni."
},
{
"area": "Efektywnosc",
"check": "Pokaz koszt, konwersje, wartosc, ROAS i CPA."
},
{
"area": "Granica zadania",
"check": "Nie dodawaj wykluczen demograficznych ani korekt stawek."
}
],
"out_of_scope": [
"wdrazanie zmian na koncie Google Ads",
"automatyczne zmiany budzetow",
"automatyczne zmiany stawek albo strategii ustalania stawek",
"automatyczne wylaczanie kampanii, grup reklam, slow kluczowych, reklam albo produktow",
"zmiany kierowania demograficznego"
],
"knowledge_rules": [],
"warnings": [
"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly bedziemy dopisywac osobno po akceptacji uzytkownika."
],
"changes": []
}
Reference in New Issue View Git Blame Copy Permalink