439 lines
14 KiB
JSON
439 lines
14 KiB
JSON
{
|
|
"created_at": "2026-05-14T21:26:12+02:00",
|
|
"client": "ibra-makeup.pl",
|
|
"task": "check_account_anomalies",
|
|
"task_name": "Sprawdzenie anomalii konta",
|
|
"currency_code": "PLN",
|
|
"recent_period": {
|
|
"label": "ostatnie 7 zakonczonych dni",
|
|
"start": "2026-05-07",
|
|
"end": "2026-05-13"
|
|
},
|
|
"previous_period": {
|
|
"label": "poprzednie 7 dni",
|
|
"start": "2026-04-30",
|
|
"end": "2026-05-06"
|
|
},
|
|
"account_summary": [
|
|
{
|
|
"metric": "Koszt",
|
|
"previous": "1793.95 PLN",
|
|
"recent": "1754.89 PLN",
|
|
"change_percent": "-2.2%"
|
|
},
|
|
{
|
|
"metric": "Klikniecia",
|
|
"previous": "932",
|
|
"recent": "851",
|
|
"change_percent": "-8.7%"
|
|
},
|
|
{
|
|
"metric": "Wyswietlenia",
|
|
"previous": "39004",
|
|
"recent": "36462",
|
|
"change_percent": "-6.5%"
|
|
},
|
|
{
|
|
"metric": "Konwersje",
|
|
"previous": "119.08",
|
|
"recent": "95.97",
|
|
"change_percent": "-19.4%"
|
|
},
|
|
{
|
|
"metric": "Wartosc konwersji",
|
|
"previous": "16171.11 PLN",
|
|
"recent": "12512.42 PLN",
|
|
"change_percent": "-22.6%"
|
|
},
|
|
{
|
|
"metric": "CTR",
|
|
"previous": "2.4%",
|
|
"recent": "2.3%",
|
|
"change_percent": "-2.5%"
|
|
},
|
|
{
|
|
"metric": "Sredni CPC",
|
|
"previous": "1.92 PLN",
|
|
"recent": "2.06 PLN",
|
|
"change_percent": "+7.1%"
|
|
},
|
|
{
|
|
"metric": "ROAS",
|
|
"previous": "9.01",
|
|
"recent": "7.13",
|
|
"change_percent": "-20.9%"
|
|
}
|
|
],
|
|
"campaigns": [
|
|
{
|
|
"campaign_id": "20776680369",
|
|
"campaign_name": "[Search] brand",
|
|
"status": "ENABLED",
|
|
"channel_type": "SEARCH",
|
|
"previous_cost": "764.33 PLN",
|
|
"recent_cost": "953.69 PLN",
|
|
"cost_change": "+24.8%",
|
|
"previous_clicks": "476",
|
|
"recent_clicks": "468",
|
|
"clicks_change": "-1.7%",
|
|
"previous_conversions": "66.50",
|
|
"recent_conversions": "52.70",
|
|
"conversions_change": "-20.8%",
|
|
"previous_roas": "11.10",
|
|
"recent_roas": "6.79",
|
|
"roas_change": "-38.8%"
|
|
},
|
|
{
|
|
"campaign_id": "21071199249",
|
|
"campaign_name": "[PMax] products (catch-all)",
|
|
"status": "ENABLED",
|
|
"channel_type": "PERFORMANCE_MAX",
|
|
"previous_cost": "539.34 PLN",
|
|
"recent_cost": "523.16 PLN",
|
|
"cost_change": "-3.0%",
|
|
"previous_clicks": "304",
|
|
"recent_clicks": "295",
|
|
"clicks_change": "-3.0%",
|
|
"previous_conversions": "43.38",
|
|
"recent_conversions": "32.40",
|
|
"conversions_change": "-25.3%",
|
|
"previous_roas": "11.99",
|
|
"recent_roas": "9.68",
|
|
"roas_change": "-19.3%"
|
|
},
|
|
{
|
|
"campaign_id": "23731923052",
|
|
"campaign_name": "[DG] YouTube Shorts",
|
|
"status": "ENABLED",
|
|
"channel_type": "DEMAND_GEN",
|
|
"previous_cost": "139.84 PLN",
|
|
"recent_cost": "141.97 PLN",
|
|
"cost_change": "+1.5%",
|
|
"previous_clicks": "50",
|
|
"recent_clicks": "42",
|
|
"clicks_change": "-16.0%",
|
|
"previous_conversions": "1.17",
|
|
"recent_conversions": "0.95",
|
|
"conversions_change": "-18.4%",
|
|
"previous_roas": "1.71",
|
|
"recent_roas": "0.65",
|
|
"roas_change": "-62.0%"
|
|
},
|
|
{
|
|
"campaign_id": "23790879566",
|
|
"campaign_name": "[PLA_CL1] rzesy",
|
|
"status": "ENABLED",
|
|
"channel_type": "SHOPPING",
|
|
"previous_cost": "150.23 PLN",
|
|
"recent_cost": "136.07 PLN",
|
|
"cost_change": "-9.4%",
|
|
"previous_clicks": "34",
|
|
"recent_clicks": "46",
|
|
"clicks_change": "+35.3%",
|
|
"previous_conversions": "4.00",
|
|
"recent_conversions": "9.91",
|
|
"conversions_change": "+147.8%",
|
|
"previous_roas": "3.41",
|
|
"recent_roas": "6.48",
|
|
"roas_change": "+90.0%"
|
|
},
|
|
{
|
|
"campaign_id": "21397679905",
|
|
"campaign_name": "[GDN] porzucone koszyki",
|
|
"status": "PAUSED",
|
|
"channel_type": "DISPLAY",
|
|
"previous_cost": "51.19 PLN",
|
|
"recent_cost": "0.00 PLN",
|
|
"cost_change": "-100.0%",
|
|
"previous_clicks": "22",
|
|
"recent_clicks": "0",
|
|
"clicks_change": "-100.0%",
|
|
"previous_conversions": "0.00",
|
|
"recent_conversions": "0.00",
|
|
"conversions_change": "nowe dane",
|
|
"previous_roas": "0.00",
|
|
"recent_roas": "0.00",
|
|
"roas_change": "nowe dane"
|
|
},
|
|
{
|
|
"campaign_id": "21630222614",
|
|
"campaign_name": "[PLA] produkty (bestsellers)",
|
|
"status": "PAUSED",
|
|
"channel_type": "SHOPPING",
|
|
"previous_cost": "96.08 PLN",
|
|
"recent_cost": "0.00 PLN",
|
|
"cost_change": "-100.0%",
|
|
"previous_clicks": "37",
|
|
"recent_clicks": "0",
|
|
"clicks_change": "-100.0%",
|
|
"previous_conversions": "3.03",
|
|
"recent_conversions": "0.00",
|
|
"conversions_change": "-100.0%",
|
|
"previous_roas": "4.23",
|
|
"recent_roas": "0.00",
|
|
"roas_change": "-100.0%"
|
|
},
|
|
{
|
|
"campaign_id": "23785538808",
|
|
"campaign_name": "[PLA_CL1] rzesy | catch_all",
|
|
"status": "ENABLED",
|
|
"channel_type": "SHOPPING",
|
|
"previous_cost": "52.93 PLN",
|
|
"recent_cost": "0.00 PLN",
|
|
"cost_change": "-100.0%",
|
|
"previous_clicks": "9",
|
|
"recent_clicks": "0",
|
|
"clicks_change": "-100.0%",
|
|
"previous_conversions": "1.00",
|
|
"recent_conversions": "0.00",
|
|
"conversions_change": "-100.0%",
|
|
"previous_roas": "1.22",
|
|
"recent_roas": "0.00",
|
|
"roas_change": "-100.0%"
|
|
}
|
|
],
|
|
"anomalies": [
|
|
{
|
|
"campaign_id": "23731923052",
|
|
"campaign_name": "[DG] YouTube Shorts",
|
|
"channel_type": "DEMAND_GEN",
|
|
"status": "ENABLED",
|
|
"metric": "ROAS",
|
|
"severity": "wysokie",
|
|
"previous_value": "1.71",
|
|
"recent_value": "0.65",
|
|
"change_percent": "-62.0%",
|
|
"reason": "ROAS spadl przy istotnym koszcie bazowym",
|
|
"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
|
|
},
|
|
{
|
|
"campaign_id": "23731923052",
|
|
"campaign_name": "[DG] YouTube Shorts",
|
|
"channel_type": "DEMAND_GEN",
|
|
"status": "ENABLED",
|
|
"metric": "wartosc konwersji",
|
|
"severity": "wysokie",
|
|
"previous_value": "239.48 PLN",
|
|
"recent_value": "92.05 PLN",
|
|
"change_percent": "-61.6%",
|
|
"reason": "wartosc konwersji spadla o co najmniej polowe",
|
|
"recommendation": "sprawdz pomiar, koszyk, kampanie produktowe i jakosc ruchu"
|
|
},
|
|
{
|
|
"campaign_id": "21397679905",
|
|
"campaign_name": "[GDN] porzucone koszyki",
|
|
"channel_type": "DISPLAY",
|
|
"status": "PAUSED",
|
|
"metric": "koszt",
|
|
"severity": "wysokie",
|
|
"previous_value": "51.19 PLN",
|
|
"recent_value": "0.00 PLN",
|
|
"change_percent": "-100.0%",
|
|
"reason": "kampania miala koszt w poprzednim okresie i nie ma kosztu w ostatnich 7 dniach",
|
|
"recommendation": "sprawdz status kampanii, budzet, odrzucenia, pomiar i ostatnie zmiany"
|
|
},
|
|
{
|
|
"campaign_id": "21630222614",
|
|
"campaign_name": "[PLA] produkty (bestsellers)",
|
|
"channel_type": "SHOPPING",
|
|
"status": "PAUSED",
|
|
"metric": "ROAS",
|
|
"severity": "wysokie",
|
|
"previous_value": "4.23",
|
|
"recent_value": "0.00",
|
|
"change_percent": "-100.0%",
|
|
"reason": "ROAS spadl przy istotnym koszcie bazowym",
|
|
"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
|
|
},
|
|
{
|
|
"campaign_id": "21630222614",
|
|
"campaign_name": "[PLA] produkty (bestsellers)",
|
|
"channel_type": "SHOPPING",
|
|
"status": "PAUSED",
|
|
"metric": "konwersje",
|
|
"severity": "wysokie",
|
|
"previous_value": "3.03",
|
|
"recent_value": "0.00",
|
|
"change_percent": "-100.0%",
|
|
"reason": "konwersje spadly o co najmniej polowe",
|
|
"recommendation": "sprawdz pomiar konwersji, ruch i ostatnie zmiany w kampanii"
|
|
},
|
|
{
|
|
"campaign_id": "21630222614",
|
|
"campaign_name": "[PLA] produkty (bestsellers)",
|
|
"channel_type": "SHOPPING",
|
|
"status": "PAUSED",
|
|
"metric": "koszt",
|
|
"severity": "wysokie",
|
|
"previous_value": "96.08 PLN",
|
|
"recent_value": "0.00 PLN",
|
|
"change_percent": "-100.0%",
|
|
"reason": "kampania miala koszt w poprzednim okresie i nie ma kosztu w ostatnich 7 dniach",
|
|
"recommendation": "sprawdz status kampanii, budzet, odrzucenia, pomiar i ostatnie zmiany"
|
|
},
|
|
{
|
|
"campaign_id": "21630222614",
|
|
"campaign_name": "[PLA] produkty (bestsellers)",
|
|
"channel_type": "SHOPPING",
|
|
"status": "PAUSED",
|
|
"metric": "wartosc konwersji",
|
|
"severity": "wysokie",
|
|
"previous_value": "405.96 PLN",
|
|
"recent_value": "0.00 PLN",
|
|
"change_percent": "-100.0%",
|
|
"reason": "wartosc konwersji spadla o co najmniej polowe",
|
|
"recommendation": "sprawdz pomiar, koszyk, kampanie produktowe i jakosc ruchu"
|
|
},
|
|
{
|
|
"campaign_id": "23785538808",
|
|
"campaign_name": "[PLA_CL1] rzesy | catch_all",
|
|
"channel_type": "SHOPPING",
|
|
"status": "ENABLED",
|
|
"metric": "ROAS",
|
|
"severity": "wysokie",
|
|
"previous_value": "1.22",
|
|
"recent_value": "0.00",
|
|
"change_percent": "-100.0%",
|
|
"reason": "ROAS spadl przy istotnym koszcie bazowym",
|
|
"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
|
|
},
|
|
{
|
|
"campaign_id": "23785538808",
|
|
"campaign_name": "[PLA_CL1] rzesy | catch_all",
|
|
"channel_type": "SHOPPING",
|
|
"status": "ENABLED",
|
|
"metric": "koszt",
|
|
"severity": "wysokie",
|
|
"previous_value": "52.93 PLN",
|
|
"recent_value": "0.00 PLN",
|
|
"change_percent": "-100.0%",
|
|
"reason": "kampania miala koszt w poprzednim okresie i nie ma kosztu w ostatnich 7 dniach",
|
|
"recommendation": "sprawdz status kampanii, budzet, odrzucenia, pomiar i ostatnie zmiany"
|
|
},
|
|
{
|
|
"campaign_id": "21397679905",
|
|
"campaign_name": "[GDN] porzucone koszyki",
|
|
"channel_type": "DISPLAY",
|
|
"status": "PAUSED",
|
|
"metric": "klikniecia",
|
|
"severity": "srednie",
|
|
"previous_value": "22",
|
|
"recent_value": "0",
|
|
"change_percent": "-100.0%",
|
|
"reason": "klikniecia spadly mocno przy sensownym wolumenie bazowym",
|
|
"recommendation": "sprawdz aukcje, status kampanii, budzet i zapytania w zadaniach szczegolowych"
|
|
},
|
|
{
|
|
"campaign_id": "21397679905",
|
|
"campaign_name": "[GDN] porzucone koszyki",
|
|
"channel_type": "DISPLAY",
|
|
"status": "PAUSED",
|
|
"metric": "koszt",
|
|
"severity": "srednie",
|
|
"previous_value": "51.19 PLN",
|
|
"recent_value": "0.00 PLN",
|
|
"change_percent": "-100.0%",
|
|
"reason": "koszt spadl o co najmniej polowe tydzien do tygodnia",
|
|
"recommendation": "sprawdz, czy spadek wynika z decyzji, limitow, odrzucen albo utraty ruchu"
|
|
},
|
|
{
|
|
"campaign_id": "21630222614",
|
|
"campaign_name": "[PLA] produkty (bestsellers)",
|
|
"channel_type": "SHOPPING",
|
|
"status": "PAUSED",
|
|
"metric": "CTR",
|
|
"severity": "srednie",
|
|
"previous_value": "1.4%",
|
|
"recent_value": "0.0%",
|
|
"change_percent": "-100.0%",
|
|
"reason": "CTR spadl przy wystarczajacej liczbie wyswietlen",
|
|
"recommendation": "sprawdz dopasowanie ruchu, reklamy i zmiany konkurencji"
|
|
},
|
|
{
|
|
"campaign_id": "21630222614",
|
|
"campaign_name": "[PLA] produkty (bestsellers)",
|
|
"channel_type": "SHOPPING",
|
|
"status": "PAUSED",
|
|
"metric": "klikniecia",
|
|
"severity": "srednie",
|
|
"previous_value": "37",
|
|
"recent_value": "0",
|
|
"change_percent": "-100.0%",
|
|
"reason": "klikniecia spadly mocno przy sensownym wolumenie bazowym",
|
|
"recommendation": "sprawdz aukcje, status kampanii, budzet i zapytania w zadaniach szczegolowych"
|
|
},
|
|
{
|
|
"campaign_id": "21630222614",
|
|
"campaign_name": "[PLA] produkty (bestsellers)",
|
|
"channel_type": "SHOPPING",
|
|
"status": "PAUSED",
|
|
"metric": "koszt",
|
|
"severity": "srednie",
|
|
"previous_value": "96.08 PLN",
|
|
"recent_value": "0.00 PLN",
|
|
"change_percent": "-100.0%",
|
|
"reason": "koszt spadl o co najmniej polowe tydzien do tygodnia",
|
|
"recommendation": "sprawdz, czy spadek wynika z decyzji, limitow, odrzucen albo utraty ruchu"
|
|
},
|
|
{
|
|
"campaign_id": "23785538808",
|
|
"campaign_name": "[PLA_CL1] rzesy | catch_all",
|
|
"channel_type": "SHOPPING",
|
|
"status": "ENABLED",
|
|
"metric": "koszt",
|
|
"severity": "srednie",
|
|
"previous_value": "52.93 PLN",
|
|
"recent_value": "0.00 PLN",
|
|
"change_percent": "-100.0%",
|
|
"reason": "koszt spadl o co najmniej polowe tydzien do tygodnia",
|
|
"recommendation": "sprawdz, czy spadek wynika z decyzji, limitow, odrzucen albo utraty ruchu"
|
|
},
|
|
{
|
|
"campaign_id": "23790879566",
|
|
"campaign_name": "[PLA_CL1] rzesy",
|
|
"channel_type": "SHOPPING",
|
|
"status": "ENABLED",
|
|
"metric": "konwersje",
|
|
"severity": "niskie",
|
|
"previous_value": "4.00",
|
|
"recent_value": "9.91",
|
|
"change_percent": "+147.8%",
|
|
"reason": "konwersje wzrosly bardzo mocno tydzien do tygodnia",
|
|
"recommendation": "sprawdz, czy wzrost jest rzeczywisty i czy nie zmienil sie pomiar"
|
|
}
|
|
],
|
|
"scope": [
|
|
{
|
|
"area": "Okres porownania",
|
|
"check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj."
|
|
},
|
|
{
|
|
"area": "Metryki kampanii",
|
|
"check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie kampanii."
|
|
},
|
|
{
|
|
"area": "Nagly spadek",
|
|
"check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS."
|
|
},
|
|
{
|
|
"area": "Nagly wzrost",
|
|
"check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki."
|
|
},
|
|
{
|
|
"area": "Priorytet reakcji",
|
|
"check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze."
|
|
}
|
|
],
|
|
"out_of_scope": [
|
|
"zmiany budzetow i ocena pacingu budzetu",
|
|
"zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA",
|
|
"analiza zapytan uzytkownikow oraz wykluczen",
|
|
"analiza reklam RSA, zasobow i kreacji",
|
|
"wdrazanie zmian na koncie Google Ads"
|
|
],
|
|
"knowledge_rules": [],
|
|
"warnings": [
|
|
"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika."
|
|
],
|
|
"changes": []
|
|
} |