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google-ads-ver-2/clients/ibra-makeup.pl/plans/2026-05-14_21-26-35_check_device_performance.json
Jacek Pyziak def1fae0fc update
2026-05-15 20:32:50 +02:00

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{
"created_at": "2026-05-14T21:26:35+02:00",
"client": "ibra-makeup.pl",
"task": "check_device_performance",
"task_name": "Sprawdzenie urzadzen",
"currency_code": "PLN",
"device_summary": [
{
"device": "MOBILE",
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"clicks": 3745,
"impressions": 150278,
"conversions": 495.21,
"conversion_value": 62175.35,
"roas": 9.64,
"cpa": 13.03,
"cost_share_percent": 90.1
},
{
"device": "DESKTOP",
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"clicks": 434,
"impressions": 14183,
"conversions": 70.49,
"conversion_value": 8483.18,
"roas": 12.16,
"cpa": 9.9,
"cost_share_percent": 9.7
},
{
"device": "TABLET",
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"clicks": 6,
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},
{
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"conversions": 0.0,
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"roas": 0.0,
"cpa": 0.0,
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}
],
"campaign_device_rows": [
{
"campaign_id": "21397679905",
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"status": "PAUSED",
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"cost_share_percent": 89.3,
"flags": [
"niski ROAS przy istotnym koszcie"
],
"severity": "srednie"
},
{
"campaign_id": "23785538808",
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],
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},
{
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"flags": [
"ok"
],
"severity": "ok"
},
{
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],
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},
{
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"status": "ENABLED",
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"device": "DESKTOP",
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],
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},
{
"campaign_id": "23731923052",
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"status": "ENABLED",
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"device": "TABLET",
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"ok"
],
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},
{
"campaign_id": "21397679905",
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"status": "PAUSED",
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"clicks": 4,
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"ok"
],
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},
{
"campaign_id": "21397679905",
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"flags": [
"ok"
],
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},
{
"campaign_id": "21630222614",
"campaign_name": "[PLA] produkty (bestsellers)",
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"impressions": 9273,
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"roas": 11.33,
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"cost_share_percent": 90.0,
"flags": [
"ok"
],
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},
{
"campaign_id": "21630222614",
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],
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},
{
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],
"severity": "ok"
},
{
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"ok"
],
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},
{
"campaign_id": "23790879566",
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],
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},
{
"campaign_id": "23790879566",
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"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "TABLET",
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"clicks": 0,
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"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 0.0,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23785538808",
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"status": "ENABLED",
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"cost_share_percent": 9.0,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23785538808",
"campaign_name": "[PLA_CL1] rzesy | catch_all",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "TABLET",
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"clicks": 0,
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"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "21071199249",
"campaign_name": "[PMax] products (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"device": "MOBILE",
"cost_micros": 2026559501,
"clicks": 1376,
"impressions": 85302,
"conversions": 190.43,
"conversion_value": 25475.13,
"roas": 12.57,
"cpa": 10.64,
"cost_share_percent": 91.0,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "21071199249",
"campaign_name": "[PMax] products (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"device": "DESKTOP",
"cost_micros": 199620311,
"clicks": 129,
"impressions": 8900,
"conversions": 16.71,
"conversion_value": 2264.51,
"roas": 11.34,
"cpa": 11.94,
"cost_share_percent": 9.0,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "20776680369",
"campaign_name": "[Search] brand",
"status": "ENABLED",
"channel_type": "SEARCH",
"device": "MOBILE",
"cost_micros": 2771130471,
"clicks": 1767,
"impressions": 11275,
"conversions": 240.2,
"conversion_value": 29887.69,
"roas": 10.79,
"cpa": 11.54,
"cost_share_percent": 86.8,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "20776680369",
"campaign_name": "[Search] brand",
"status": "ENABLED",
"channel_type": "SEARCH",
"device": "DESKTOP",
"cost_micros": 417160314,
"clicks": 271,
"impressions": 1465,
"conversions": 47.78,
"conversion_value": 5413.94,
"roas": 12.98,
"cpa": 8.73,
"cost_share_percent": 13.1,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "20776680369",
"campaign_name": "[Search] brand",
"status": "ENABLED",
"channel_type": "SEARCH",
"device": "TABLET",
"cost_micros": 4390000,
"clicks": 3,
"impressions": 23,
"conversions": 0.0,
"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 0.1,
"flags": [
"ok"
],
"severity": "ok"
}
],
"findings": [
{
"severity": "srednie",
"campaign_name": "[GDN] porzucone koszyki",
"channel_type": "DISPLAY",
"device": "MOBILE",
"cost_share_percent": 89.3,
"cost_micros": 183279879,
"conversions": 1.82,
"conversion_value": 59.31,
"roas": 0.32,
"cpa": 100.67,
"flags": [
"niski ROAS przy istotnym koszcie"
],
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
},
{
"severity": "srednie",
"campaign_name": "[PLA_CL1] rzesy | catch_all",
"channel_type": "SHOPPING",
"device": "MOBILE",
"cost_share_percent": 91.0,
"cost_micros": 106010000,
"conversions": 1.0,
"conversion_value": 104.3,
"roas": 0.98,
"cpa": 106.01,
"flags": [
"niski ROAS przy istotnym koszcie"
],
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
}
],
"scope": [
{
"area": "Segment urzadzenia",
"check": "Porownaj wyniki kampanii z ostatnich 30 dni dla komputerow, telefonow i tabletow."
},
{
"area": "Rentownosc",
"check": "Policz koszt, konwersje, wartosc konwersji, ROAS i CPA dla kazdego urzadzenia."
},
{
"area": "Udzial kosztu",
"check": "Pokaz, jaka czesc kosztu kampanii przypada na dane urzadzenie."
},
{
"area": "Sygnaly do oceny",
"check": "Oznacz urzadzenia z istotnym kosztem i slabymi wynikami albo wyraznie odmienna efektywnoscia."
}
],
"out_of_scope": [
"zmiany korekt stawek dla urzadzen",
"zmiany strategii ustalania stawek",
"zmiany budzetow kampanii",
"analiza zapytan uzytkownikow",
"wdrazanie zmian na koncie Google Ads"
],
"knowledge_rules": [],
"warnings": [
"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace segmentow urzadzen bedziemy dopisywac osobno po akceptacji uzytkownika."
],
"changes": []
}
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