309 lines
9.4 KiB
JSON
309 lines
9.4 KiB
JSON
{
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"created_at": "2026-05-14T21:26:42+02:00",
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"client": "ibra-makeup.pl",
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"task": "check_impression_share",
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"task_name": "Sprawdzenie udzialu w wyswietleniach",
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"campaigns": [
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{
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"campaign_id": "23790879566",
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"campaign_name": "[PLA_CL1] rzesy",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"impressions": 5491,
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"clicks": 110,
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"cost_micros": 419170000,
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"cost": "419.17 PLN",
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"conversions": 16.9,
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"conversion_value": 1615.66,
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"search_impression_share": 0.4667633550882282,
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"search_budget_lost_impression_share": 0.5245346869712352,
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"search_rank_lost_impression_share": 0.00870195794053662,
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"search_top_impression_share": 0.0,
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"search_absolute_top_impression_share": 0.0999,
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"severity": "wysokie",
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"flags": [
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"duza utrata przez budzet"
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]
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},
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{
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"campaign_id": "21630222614",
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"campaign_name": "[PLA] produkty (bestsellers)",
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"status": "PAUSED",
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"channel_type": "SHOPPING",
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"impressions": 10112,
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"clicks": 233,
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"cost_micros": 419190000,
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"cost": "419.19 PLN",
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"conversions": 44.51,
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"conversion_value": 4948.83,
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"search_impression_share": 0.5101812258195887,
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"search_budget_lost_impression_share": 0.48818977804927716,
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"search_rank_lost_impression_share": 0.0016289961311341885,
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"search_top_impression_share": 0.0,
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"search_absolute_top_impression_share": 0.0999,
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"severity": "wysokie",
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"flags": [
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"duza utrata przez budzet"
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]
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},
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{
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"campaign_id": "23785538808",
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"campaign_name": "[PLA_CL1] rzesy | catch_all",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"impressions": 340,
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"clicks": 19,
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"cost_micros": 116500000,
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"cost": "116.50 PLN",
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"conversions": 2.0,
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"conversion_value": 168.66,
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"search_impression_share": 0.5382830626450116,
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"search_budget_lost_impression_share": 0.4617169373549884,
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"search_rank_lost_impression_share": 0.0,
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"search_top_impression_share": 0.0,
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"search_absolute_top_impression_share": 0.0999,
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"severity": "wysokie",
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"flags": [
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"duza utrata przez budzet"
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]
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},
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{
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"campaign_id": "20776680369",
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"campaign_name": "[Search] brand",
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"status": "ENABLED",
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"channel_type": "SEARCH",
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"impressions": 12763,
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"clicks": 2041,
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"cost_micros": 3192680785,
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"cost": "3192.68 PLN",
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"conversions": 287.98,
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"conversion_value": 35301.63,
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"search_impression_share": 0.46945068499185055,
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"search_budget_lost_impression_share": 0.4326681643980441,
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"search_rank_lost_impression_share": 0.09788115061010529,
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"search_top_impression_share": 0.4328443680895115,
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"search_absolute_top_impression_share": 0.3743887934452227,
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"severity": "wysokie",
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"flags": [
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"duza utrata przez budzet"
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]
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},
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{
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"campaign_id": "21071199249",
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"campaign_name": "[PMax] products (catch-all)",
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"status": "ENABLED",
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"channel_type": "PERFORMANCE_MAX",
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"impressions": 94202,
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"clicks": 1505,
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"cost_micros": 2226179812,
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"cost": "2226.18 PLN",
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"conversions": 207.14,
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"conversion_value": 27739.64,
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"search_impression_share": 0.5053579309736076,
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"search_budget_lost_impression_share": 0.0,
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"search_rank_lost_impression_share": 0.49464206902639246,
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"search_top_impression_share": 0.0,
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"search_absolute_top_impression_share": 0.0,
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"severity": "srednie",
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"flags": [
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"utrata przez ranking do oceny"
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]
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},
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{
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"campaign_id": "23731923052",
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"campaign_name": "[DG] YouTube Shorts",
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"status": "ENABLED",
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"channel_type": "DEMAND_GEN",
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"impressions": 21829,
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"clicks": 196,
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"cost_micros": 585986260,
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"cost": "585.99 PLN",
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"conversions": 4.35,
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"conversion_value": 757.8,
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"search_impression_share": 0.0,
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"search_budget_lost_impression_share": 0.0,
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"search_rank_lost_impression_share": 0.0,
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"search_top_impression_share": 0.0,
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"search_absolute_top_impression_share": 0.0,
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"severity": "ok",
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"flags": [
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"ok"
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]
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},
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{
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"campaign_id": "20553531321",
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"campaign_name": "[DSA] produkty",
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"status": "PAUSED",
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"channel_type": "SEARCH",
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"impressions": 0,
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"clicks": 0,
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"cost_micros": 0,
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"cost": "0.00 PLN",
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"conversions": 0.0,
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"conversion_value": 0.0,
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"search_impression_share": 0.0,
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"search_budget_lost_impression_share": 0.0,
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"search_rank_lost_impression_share": 0.0,
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"search_top_impression_share": 0.0,
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"search_absolute_top_impression_share": 0.0,
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"severity": "ok",
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"flags": [
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"brak wyswietlen 30 dni"
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]
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},
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{
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"campaign_id": "21397679905",
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"campaign_name": "[GDN] porzucone koszyki",
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"status": "PAUSED",
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"channel_type": "DISPLAY",
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"impressions": 20516,
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"clicks": 81,
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"cost_micros": 205227456,
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"cost": "205.23 PLN",
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"conversions": 2.82,
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"conversion_value": 126.31,
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"search_impression_share": 0.0,
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"search_budget_lost_impression_share": 0.0,
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"search_rank_lost_impression_share": 0.0,
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"search_top_impression_share": 0.0,
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"search_absolute_top_impression_share": 0.0,
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"severity": "ok",
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"flags": [
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"ok"
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]
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}
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],
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"channel_summary": [
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{
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"channel_type": "SHOPPING",
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"count": 3
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},
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{
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"channel_type": "SEARCH",
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"count": 2
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},
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{
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"channel_type": "PERFORMANCE_MAX",
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"count": 1
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},
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{
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"channel_type": "DEMAND_GEN",
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"count": 1
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},
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{
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"channel_type": "DISPLAY",
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"count": 1
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}
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],
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"problem_items": [
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{
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"severity": "wysokie",
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"campaign_name": "[PLA_CL1] rzesy",
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"channel_type": "SHOPPING",
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"impression_share": "46.7%",
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"lost_budget": "52.5%",
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"lost_rank": "0.9%",
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"top_share": "0.0%",
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"flags": [
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"duza utrata przez budzet"
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],
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"recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
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},
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{
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"severity": "wysokie",
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"campaign_name": "[PLA] produkty (bestsellers)",
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"channel_type": "SHOPPING",
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"impression_share": "51.0%",
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"lost_budget": "48.8%",
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"lost_rank": "0.2%",
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"top_share": "0.0%",
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"flags": [
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"duza utrata przez budzet"
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],
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"recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
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},
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{
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"severity": "wysokie",
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"campaign_name": "[PLA_CL1] rzesy | catch_all",
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"channel_type": "SHOPPING",
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"impression_share": "53.8%",
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"lost_budget": "46.2%",
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"lost_rank": "0.0%",
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"top_share": "0.0%",
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"flags": [
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"duza utrata przez budzet"
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],
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"recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
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},
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{
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"severity": "wysokie",
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"campaign_name": "[Search] brand",
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"channel_type": "SEARCH",
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"impression_share": "46.9%",
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"lost_budget": "43.3%",
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"lost_rank": "9.8%",
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"top_share": "43.3%",
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"flags": [
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"duza utrata przez budzet"
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],
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"recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
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},
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{
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"severity": "srednie",
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"campaign_name": "[PMax] products (catch-all)",
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"channel_type": "PERFORMANCE_MAX",
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"impression_share": "50.5%",
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"lost_budget": "0.0%",
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"lost_rank": "49.5%",
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"top_share": "0.0%",
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"flags": [
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"utrata przez ranking do oceny"
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],
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"recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
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},
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{
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"severity": "ok",
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"campaign_name": "[DSA] produkty",
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"channel_type": "SEARCH",
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"impression_share": "0.0%",
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"lost_budget": "0.0%",
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"lost_rank": "0.0%",
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"top_share": "0.0%",
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"flags": [
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"brak wyswietlen 30 dni"
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],
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"recommendation": "sprawdz osobno budzet, ranking, strategie stawek i jakosc ruchu przed decyzja o zmianach"
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}
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],
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"scope": [
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{
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"area": "Udzial w wyswietleniach",
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"check": "Sprawdz search impression share dla kampanii z ostatnich 30 dni."
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},
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{
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"area": "Utrata przez budzet",
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"check": "Oznacz kampanie z istotna utrata udzialu w wyswietleniach przez budzet."
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},
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{
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"area": "Utrata przez ranking",
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"check": "Oznacz kampanie z istotna utrata udzialu w wyswietleniach przez ranking."
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},
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{
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"area": "Widocznosc top",
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"check": "Pokaz top impression share i absolute top impression share jako sygnal konkurencyjnosci."
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}
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],
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"out_of_scope": [
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"zmiany budzetow",
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"zmiany stawek i strategii ustalania stawek",
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"decyzje o zmianie Docelowego ROAS albo Docelowego CPA",
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"analiza zapytan uzytkownikow",
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"wdrazanie zmian na koncie Google Ads"
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],
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"knowledge_rules": [],
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"warnings": [
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"To zadanie tylko wskazuje utrate udzialu w wyswietleniach. Decyzje o budzetach i stawkach pozostaja w osobnych zadaniach.",
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"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace aukcji i udzialu w wyswietleniach bedziemy dopisywac osobno po akceptacji uzytkownika."
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],
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"changes": []
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} |