258 lines
9.9 KiB
JSON
258 lines
9.9 KiB
JSON
{
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"created_at": "2026-05-14T22:09:37+02:00",
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"client": "ibra-makeup.pl",
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"task": "check_bidding_strategies",
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"task_name": "Sprawdzenie strategii stawek",
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"currency_code": "PLN",
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"campaigns": [
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{
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"campaign_id": "23790879566",
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"campaign_name": "[PLA_CL1] rzesy",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"bidding_strategy_type": "TARGET_ROAS",
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"bidding_strategy_resource": "",
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"budget_id": "15539293090",
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"budget_name": "[PLA_CL1] rzesy",
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"daily_budget_micros": 30000000,
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"cost_30d_micros": 419170000,
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"conversions_30d": 16.90361,
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"conversion_value_30d": 1615.659632992,
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"search_impression_share": 0.46413018565207426,
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"search_budget_lost_impression_share": 0.5276186110474445,
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"search_rank_lost_impression_share": 0.00825120330048132,
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"budget_usage_percent": 46.6,
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"actual_roas": 3.85,
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"target_cpa_micros": 0,
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"target_roas": 2.0,
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"maximize_conversions_target_cpa_micros": 0,
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"maximize_conversion_value_target_roas": 0.0,
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"target_label": "Docelowy ROAS 200%",
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"risk_label": "dane do oceny",
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"target_assessment": "Docelowy ROAS prawdopodobnie za niski",
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"stability_label": "umiarkowane: dane do ostroznej decyzji",
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"budget_context": "budzet zmieniony w ostatnich 7 dniach",
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"strategy_fit": "pasuje do kampanii e-commerce z wartoscia konwersji",
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"bidding_recommendation": {
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"level": "czekaj",
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"action": "odczekaj przed zmiana strategii",
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"reason": "budzet byl niedawno zmieniony; najpierw zbierz nowe dane po zmianie"
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}
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},
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{
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"campaign_id": "20776680369",
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"campaign_name": "[Search] brand",
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"status": "ENABLED",
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"channel_type": "SEARCH",
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"bidding_strategy_type": "TARGET_IMPRESSION_SHARE",
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"bidding_strategy_resource": "",
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"budget_id": "13148750064",
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"budget_name": "[Search] brand",
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"daily_budget_micros": 140000000,
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"cost_30d_micros": 3192680785,
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"conversions_30d": 287.981298,
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"conversion_value_30d": 35301.628223913,
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"search_impression_share": 0.46945068499185055,
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"search_budget_lost_impression_share": 0.4326681643980441,
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"search_rank_lost_impression_share": 0.09788115061010529,
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"budget_usage_percent": 76.0,
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"actual_roas": 11.06,
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"target_cpa_micros": 0,
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"target_roas": 0.0,
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"maximize_conversions_target_cpa_micros": 0,
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"maximize_conversion_value_target_roas": 0.0,
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"target_label": "brak jawnego celu",
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"risk_label": "dane do oceny",
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"target_assessment": "brak jawnego celu do oceny",
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"stability_label": "stabilne",
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"budget_context": "budzet zmieniony w ostatnich 7 dniach",
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"strategy_fit": "pasuje do kampanii brand/search, nie optymalizuje bezposrednio wartosci konwersji",
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"bidding_recommendation": {
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"level": "czekaj",
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"action": "odczekaj przed zmiana strategii",
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"reason": "budzet byl niedawno zmieniony; najpierw zbierz nowe dane po zmianie"
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}
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},
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{
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"campaign_id": "23785538808",
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"campaign_name": "[PLA_CL1] rzesy | catch_all",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"bidding_strategy_type": "TARGET_ROAS",
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"bidding_strategy_resource": "",
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"budget_id": "15534062853",
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"budget_name": "[PLA_CL1] rzesy | catch_all",
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"daily_budget_micros": 10000000,
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"cost_30d_micros": 116500000,
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"conversions_30d": 2.0,
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"conversion_value_30d": 168.66,
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"search_impression_share": 0.5382830626450116,
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"search_budget_lost_impression_share": 0.4617169373549884,
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"search_rank_lost_impression_share": 0.0,
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"budget_usage_percent": 38.8,
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"actual_roas": 1.45,
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"target_cpa_micros": 0,
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"target_roas": 1.0,
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"maximize_conversions_target_cpa_micros": 0,
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"maximize_conversion_value_target_roas": 0.0,
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"target_label": "Docelowy ROAS 100%",
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"risk_label": "malo konwersji dla automatyzacji",
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"target_assessment": "za malo danych do oceny celu ROAS",
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"stability_label": "niestabilne: malo konwersji",
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"budget_context": "mocne ograniczenie budzetem",
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"strategy_fit": "ryzykowne: za malo konwersji dla strategii wartosci",
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"bidding_recommendation": {
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"level": "czekaj",
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"action": "najpierw rozwiaz ograniczenie budzetem",
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"reason": "zmiana celu strategii przy ograniczeniu budzetem moze zaciemnic efekt decyzji"
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}
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},
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{
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"campaign_id": "21071199249",
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"campaign_name": "[PMax] products (catch-all)",
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"status": "ENABLED",
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"channel_type": "PERFORMANCE_MAX",
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"bidding_strategy_type": "MAXIMIZE_CONVERSION_VALUE",
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"bidding_strategy_resource": "",
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"budget_id": "13410483072",
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"budget_name": "[PMax] products (catch-all)",
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"daily_budget_micros": 75000000,
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"cost_30d_micros": 2226179812,
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"conversions_30d": 207.140656,
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"conversion_value_30d": 27739.639623281,
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"search_impression_share": 0.5051032849130874,
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"search_budget_lost_impression_share": 0.0,
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"search_rank_lost_impression_share": 0.4948967150869126,
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"budget_usage_percent": 98.9,
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"actual_roas": 12.46,
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"target_cpa_micros": 0,
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"target_roas": 0.0,
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"maximize_conversions_target_cpa_micros": 0,
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"maximize_conversion_value_target_roas": 5.5,
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"target_label": "Docelowy ROAS 550%",
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"risk_label": "dane do oceny",
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"target_assessment": "Docelowy ROAS prawdopodobnie za niski",
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"stability_label": "stabilne",
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"budget_context": "budzet blisko limitu",
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"strategy_fit": "pasuje do kampanii e-commerce z wartoscia konwersji",
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"bidding_recommendation": {
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"level": "do decyzji",
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"action": "rozwaz stopniowe podniesienie Docelowego ROAS",
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"reason": "rzeczywisty ROAS jest wyraznie wyzszy niz cel i dane sa wystarczajace"
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}
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},
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{
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"campaign_id": "23731923052",
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"campaign_name": "[DG] YouTube Shorts",
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"status": "ENABLED",
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"channel_type": "DEMAND_GEN",
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"bidding_strategy_type": "MAXIMIZE_CONVERSIONS",
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"bidding_strategy_resource": "",
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"budget_id": "15489728149",
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"budget_name": "[DG] YouTube Shorts",
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"daily_budget_micros": 20000000,
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"cost_30d_micros": 585986260,
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"conversions_30d": 4.34904,
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"conversion_value_30d": 757.7992613,
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"search_impression_share": 0.0,
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"search_budget_lost_impression_share": 0.0,
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"search_rank_lost_impression_share": 0.0,
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"budget_usage_percent": 97.7,
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"actual_roas": 1.29,
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"target_cpa_micros": 0,
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"target_roas": 0.0,
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"maximize_conversions_target_cpa_micros": 0,
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"maximize_conversion_value_target_roas": 0.0,
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"target_label": "brak jawnego celu",
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"risk_label": "malo konwersji dla automatyzacji",
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"target_assessment": "brak jawnego celu do oceny",
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"stability_label": "niestabilne: malo konwersji",
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"budget_context": "budzet blisko limitu",
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"strategy_fit": "ryzykowne: za malo konwersji dla automatyzacji",
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"bidding_recommendation": {
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"level": "ostroznie",
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"action": "nie zmieniaj strategii",
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"reason": "niestabilne: malo konwersji"
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}
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}
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],
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"scope": [
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{
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"area": "Typ strategii",
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"check": "Pokaz typ strategii ustalania stawek dla aktywnych kampanii."
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},
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{
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"area": "Cele strategii",
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"check": "Pokaz aktualny Docelowy ROAS albo Docelowy CPA, jezeli kampania go uzywa."
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},
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{
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"area": "Wolumen konwersji",
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"check": "Sprawdz liczbe konwersji z ostatnich 30 dni jako kontekst dla automatycznych strategii."
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},
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{
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"area": "Stabilnosc decyzji",
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"check": "Oznacz kampanie, gdzie malo danych zwieksza ryzyko pochopnej zmiany strategii albo celu."
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},
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{
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"area": "Ocena celu",
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"check": "Porownaj rzeczywisty ROAS/CPA z aktualnym celem i oznacz cele zbyt niskie albo zbyt wysokie."
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},
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{
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"area": "Kontekst budzetu",
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"check": "Uwzglednij wykorzystanie budzetu i utrate wyswietlania przez budzet przed rekomendacja zmiany strategii."
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},
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{
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"area": "Zmiany po budzecie",
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"check": "Jesli budzet byl niedawno zmieniany, rekomenduj odczekanie przed zmiana strategii albo celu."
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},
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{
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"area": "Dopasowanie strategii",
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"check": "Sprawdz, czy strategia pasuje do typu kampanii i dostepnego wolumenu danych."
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},
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{
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"area": "Rekomendacja",
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"check": "Pokaz konkretna rekomendacje decyzyjna bez automatycznego wdrazania zmian strategii."
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}
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],
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"out_of_scope": [
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"budzety i pacing budzetu",
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"podstawowe ustawienia kampanii, np. lokalizacje i sieci",
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"zapytania uzytkownikow oraz wykluczenia",
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"reklamy, zasoby i kreacje",
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"automatyczne wdrazanie zmian strategii stawek"
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],
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"knowledge_rules": [],
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"warnings": [
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"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace strategii stawek bedziemy dopisywac osobno po akceptacji uzytkownika."
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],
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"target_changes": [
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{
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"campaign_id": "21071199249",
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"campaign_name": "[PMax] products (catch-all)",
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"strategy": "MAXIMIZE_CONVERSION_VALUE",
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"field": "maximize_conversion_value.target_roas",
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"current_target_roas": 5.5,
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"target_roas": 6.05,
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"current_label": "550%",
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"target_label": "605%",
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"actual_roas": 12.46,
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"direction": "podniesienie",
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"reason": "rzeczywisty ROAS jest wyraznie wyzszy niz cel i dane sa wystarczajace"
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}
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],
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"changes": [
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{
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"campaign_id": "21071199249",
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"campaign_name": "[PMax] products (catch-all)",
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"strategy": "MAXIMIZE_CONVERSION_VALUE",
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"field": "maximize_conversion_value.target_roas",
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"current_target_roas": 5.5,
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"target_roas": 6.05,
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"current_label": "550%",
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"target_label": "605%",
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"actual_roas": 12.46,
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"direction": "podniesienie",
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"reason": "rzeczywisty ROAS jest wyraznie wyzszy niz cel i dane sa wystarczajace"
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}
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]
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} |