216 lines
8.2 KiB
JSON
216 lines
8.2 KiB
JSON
{
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"created_at": "2026-05-14T23:17:59+02:00",
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"client": "ibra-makeup.pl",
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"task": "check_budget_usage",
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"task_name": "Sprawdzenie wykorzystania budzetu",
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"currency_code": "PLN",
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"campaigns": [
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{
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"campaign_id": "23731923052",
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"campaign_name": "[DG] YouTube Shorts",
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"status": "ENABLED",
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"channel_type": "DEMAND_GEN",
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"budget_id": "15489728149",
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"budget_name": "[DG] YouTube Shorts",
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"budget_delivery_method": "STANDARD",
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"daily_budget_micros": 20000000,
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"expected_7d_micros": 140000000,
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"cost_7d_micros": 141970757,
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"avg_daily_cost_micros": 20281536,
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"usage_percent": 101.4,
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"pacing_label": "blisko limitu",
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"conversions": 0.95,
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"conversions_value": 92.05,
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"roas": 0.65,
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"search_impression_share": 0.0,
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"search_budget_lost_impression_share": 0.0,
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"search_rank_lost_impression_share": 0.0,
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"days_since_budget_change": null,
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"budget_recommendation": {
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"level": "ok",
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"action": "bez zmiany budzetu",
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"reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
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"suggested_budget_change_percent": 0,
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"current_daily_budget_micros": 20000000,
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"recommended_daily_budget_micros": 20000000,
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"budget_delta_micros": 0,
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"days_since_budget_change": null,
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"min_days_between_budget_changes": 7
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}
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},
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{
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"campaign_id": "21071199249",
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"campaign_name": "[PMax] products (catch-all)",
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"status": "ENABLED",
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"channel_type": "PERFORMANCE_MAX",
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"budget_id": "13410483072",
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"budget_name": "[PMax] products (catch-all)",
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"budget_delivery_method": "STANDARD",
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"daily_budget_micros": 75000000,
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"expected_7d_micros": 525000000,
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"cost_7d_micros": 523160820,
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"avg_daily_cost_micros": 74737260,
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"usage_percent": 99.6,
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"pacing_label": "blisko limitu",
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"conversions": 32.4,
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"conversions_value": 5062.37,
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"roas": 9.68,
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"search_impression_share": 0.5180846044975626,
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"search_budget_lost_impression_share": 0.0,
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"search_rank_lost_impression_share": 0.4819153955024375,
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"days_since_budget_change": null,
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"budget_recommendation": {
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"level": "ok",
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"action": "bez zmiany budzetu",
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"reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
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"suggested_budget_change_percent": 0,
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"current_daily_budget_micros": 75000000,
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"recommended_daily_budget_micros": 75000000,
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"budget_delta_micros": 0,
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"days_since_budget_change": null,
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"min_days_between_budget_changes": 7
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}
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},
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{
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"campaign_id": "20776680369",
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"campaign_name": "[Search] brand",
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"status": "ENABLED",
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"channel_type": "SEARCH",
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"budget_id": "13148750064",
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"budget_name": "[Search] brand",
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"budget_delivery_method": "STANDARD",
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"daily_budget_micros": 140000000,
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"expected_7d_micros": 980000000,
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"cost_7d_micros": 953689255,
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"avg_daily_cost_micros": 136241322,
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"usage_percent": 97.3,
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"pacing_label": "blisko limitu",
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"conversions": 52.7,
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"conversions_value": 6475.92,
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"roas": 6.79,
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"search_impression_share": 0.41711602017742216,
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"search_budget_lost_impression_share": 0.5291355018264046,
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"search_rank_lost_impression_share": 0.05374847799617325,
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"days_since_budget_change": 0,
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"budget_recommendation": {
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"level": "wstrzymane",
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"action": "nie zmieniaj budzetu jeszcze",
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"reason": "budzet zmieniony 0 dni temu, minimum 7; pierwotna rekomendacja: wysokie",
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"suggested_budget_change_percent": 0,
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"current_daily_budget_micros": 140000000,
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"recommended_daily_budget_micros": 140000000,
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"budget_delta_micros": 0,
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"days_since_budget_change": 0,
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"min_days_between_budget_changes": 7
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}
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},
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{
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"campaign_id": "23790879566",
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"campaign_name": "[PLA_CL1] rzesy",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"budget_id": "15539293090",
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"budget_name": "[PLA_CL1] rzesy",
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"budget_delivery_method": "STANDARD",
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"daily_budget_micros": 30000000,
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"expected_7d_micros": 210000000,
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"cost_7d_micros": 136070000,
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"avg_daily_cost_micros": 19438571,
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"usage_percent": 64.8,
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"pacing_label": "w normie",
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"conversions": 9.91,
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"conversions_value": 882.08,
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"roas": 6.48,
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"search_impression_share": 0.5185185185185185,
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"search_budget_lost_impression_share": 0.48148148148148145,
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"search_rank_lost_impression_share": 0.0,
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"days_since_budget_change": 0,
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"budget_recommendation": {
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"level": "ok",
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"action": "bez zmiany budzetu",
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"reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
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"suggested_budget_change_percent": 0,
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"current_daily_budget_micros": 30000000,
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"recommended_daily_budget_micros": 30000000,
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"budget_delta_micros": 0,
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"days_since_budget_change": 0,
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"min_days_between_budget_changes": 7
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}
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},
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{
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"campaign_id": "23785538808",
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"campaign_name": "[PLA_CL1] rzesy | catch_all",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"budget_id": "15534062853",
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"budget_name": "[PLA_CL1] rzesy | catch_all",
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"budget_delivery_method": "STANDARD",
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"daily_budget_micros": 10000000,
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"expected_7d_micros": 70000000,
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"cost_7d_micros": 0,
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"avg_daily_cost_micros": 0,
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"usage_percent": 0.0,
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"pacing_label": "brak wydatkow",
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"conversions": 0.0,
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"conversions_value": 0.0,
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"roas": 0,
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"search_impression_share": 0.0,
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"search_budget_lost_impression_share": 0.0,
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"search_rank_lost_impression_share": 0.0,
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"days_since_budget_change": null,
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"budget_recommendation": {
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"level": "do sprawdzenia",
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"action": "sprawdz brak wydatkow",
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"reason": "aktywna kampania nie wydala srodkow w ostatnich 7 dniach",
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"suggested_budget_change_percent": 0,
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"current_daily_budget_micros": 10000000,
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"recommended_daily_budget_micros": 10000000,
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"budget_delta_micros": 0,
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"days_since_budget_change": null,
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"min_days_between_budget_changes": 7
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}
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}
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],
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"scope": [
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{
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"area": "Wydatki 7 dni",
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"check": "Porownaj koszt z ostatnich 7 dni z oczekiwanym wydatkiem wynikajacym z budzetu dziennego."
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},
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{
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"area": "Pacing",
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"check": "Oznacz kampanie, ktore wydaja bardzo malo albo prawie caly tygodniowy limit budzetu."
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},
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{
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"area": "Utrata wyswietlania przez budzet",
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"check": "Polacz wykorzystanie budzetu z utrata udzialu w wyswietleniach przez budzet i rentownoscia kampanii."
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},
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{
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"area": "Brak wydatkow",
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"check": "Wskaz aktywne kampanie z budzetem, ktore nie wydaly srodkow w ostatnich 7 dniach."
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},
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{
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"area": "Budzet wspoldzielony",
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"check": "Pokaz nazwe budzetu, zeby latwiej wychwycic kampanie korzystajace z tego samego budzetu."
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}
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],
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"out_of_scope": [
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"zmiany stawek i strategii ustalania stawek",
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"ocena Docelowego ROAS albo Docelowego CPA",
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"analiza zapytan, wykluczen i jakosci ruchu",
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"wdrazanie zmian budzetowych na koncie"
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],
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"knowledge_rules": [
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{
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"id": "smart_bidding_sequential_budget_and_target_changes",
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"topic": "strategie_stawek",
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"rule_type": "warning",
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"condition": "Plan zaklada zmiane budzetu albo celu Smart Bidding, szczegolnie gdy zmiana jest duza albo nastepuje krotko po innej zmianie budzetu, strategii lub celu.",
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"recommendation": "Zmiany budzetow i celow Smart Bidding wprowadzaj sekwencyjnie. Nie zmieniaj jednoczesnie budzetu i Docelowego ROAS albo Docelowego CPA, jesli nie jest to swiadoma decyzja. Duze zmiany oznaczaj jako wyzsze ryzyko uczenia algorytmu i rekomenduj obserwacje wynikow przed kolejna zmiana.",
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"risk": "Jednoczesne albo zbyt duze zmiany moga uruchomic niestabilny okres uczenia, utrudnic ocene przyczyny zmian wynikow i doprowadzic do nadmiernego wydawania budzetu albo utraty wolumenu konwersji.",
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"source": "manual"
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}
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],
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"warnings": [],
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"budget_changes": [],
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"changes": []
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} |