345 lines
12 KiB
JSON
345 lines
12 KiB
JSON
{
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"created_at": "2026-05-15T10:10:17+02:00",
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"client": "ibra-makeup.pl",
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"task": "check_conversion_tracking",
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"task_name": "Sprawdzenie pomiaru konwersji",
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"currency_code": "PLN",
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"conversion_actions": [
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{
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"conversion_action_id": "7079476493",
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"resource_name": "customers/8189192566/conversionActions/7079476493",
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"name": "Google Shopping App Add To Cart",
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"status": "ENABLED",
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"type": "WEBPAGE",
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"category": "ADD_TO_CART",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 30,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 5084.29,
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"all_conversion_value_30d": 143588.21,
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"is_collecting_data": true,
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"problem_flags": [
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"ok"
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],
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"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
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},
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{
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"conversion_action_id": "7079476010",
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"resource_name": "customers/8189192566/conversionActions/7079476010",
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"name": "Google Shopping App Begin Checkout",
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"status": "ENABLED",
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"type": "WEBPAGE",
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"category": "BEGIN_CHECKOUT",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 30,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 1662.19,
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"all_conversion_value_30d": 212740.51,
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"is_collecting_data": true,
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"problem_flags": [
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"ok"
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],
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"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
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},
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{
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"conversion_action_id": "7079476502",
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"resource_name": "customers/8189192566/conversionActions/7079476502",
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"name": "Google Shopping App Add Payment Info",
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"status": "ENABLED",
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"type": "WEBPAGE",
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"category": "DEFAULT",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 30,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 909.28,
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"all_conversion_value_30d": 788.34,
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"is_collecting_data": true,
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"problem_flags": [
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"ok"
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],
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"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
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},
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{
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"conversion_action_id": "7314971405",
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"resource_name": "customers/8189192566/conversionActions/7314971405",
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"name": "Android installs (all other apps)",
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"status": "ENABLED",
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"type": "ANDROID_INSTALLS_ALL_OTHER_APPS",
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"category": "DOWNLOAD",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "ONE_PER_CLICK",
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"default_value": 0.0,
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"default_currency_code": "XXX",
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"always_use_default_value": true,
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"click_window_days": 30,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_ADS_LAST_CLICK",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 0.0,
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"all_conversion_value_30d": 0.0,
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"is_collecting_data": false,
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"problem_flags": [
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"brak danych 30 dni"
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],
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"recommendation": "Sprawdz, czy akcja nadal powinna byc aktywna i czy tag uruchamia sie na wlasciwym zdarzeniu."
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},
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{
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"conversion_action_id": "7079476499",
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"resource_name": "customers/8189192566/conversionActions/7079476499",
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"name": "Google Shopping App Search",
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"status": "ENABLED",
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"type": "WEBPAGE",
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"category": "PAGE_VIEW",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 30,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 1168.15,
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"all_conversion_value_30d": 1078.22,
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"is_collecting_data": true,
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"problem_flags": [
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"ok"
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],
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"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
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},
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{
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"conversion_action_id": "7079476496",
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"resource_name": "customers/8189192566/conversionActions/7079476496",
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"name": "Google Shopping App View Item",
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"status": "ENABLED",
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"type": "WEBPAGE",
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"category": "PAGE_VIEW",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 30,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 8229.3,
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"all_conversion_value_30d": 7686.64,
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"is_collecting_data": true,
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"problem_flags": [
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"ok"
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],
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"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
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},
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{
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"conversion_action_id": "7000643261",
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"resource_name": "customers/8189192566/conversionActions/7000643261",
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"name": "Calls from ads",
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"status": "ENABLED",
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"type": "AD_CALL",
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"category": "PHONE_CALL_LEAD",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "XXX",
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"always_use_default_value": true,
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"click_window_days": 30,
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"view_window_days": 30,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 2.0,
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"all_conversion_value_30d": 2.0,
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"is_collecting_data": true,
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"problem_flags": [
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"ok"
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],
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"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
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},
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{
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"conversion_action_id": "6607598156",
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"resource_name": "customers/8189192566/conversionActions/6607598156",
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"name": "GADS - Purchase",
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"status": "ENABLED",
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"type": "WEBPAGE",
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"category": "PURCHASE",
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"primary_for_goal": true,
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"include_in_conversions_metric": true,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 30,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 540.27,
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"conversion_value_30d": 68141.52,
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"all_conversions_30d": 544.27,
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"all_conversion_value_30d": 68657.27,
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"is_collecting_data": true,
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"problem_flags": [
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"ok"
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],
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"recommendation": "Dane zakupowe wygladaja na podstawowy sygnal optymalizacji; kontroluj wartosc i duplikacje."
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},
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{
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"conversion_action_id": "6634910389",
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"resource_name": "customers/8189192566/conversionActions/6634910389",
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"name": "ibra-makeup.pl (web) begin_checkout",
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"status": "HIDDEN",
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"type": "GOOGLE_ANALYTICS_4_CUSTOM",
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"category": "BEGIN_CHECKOUT",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 90,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 0.0,
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"all_conversion_value_30d": 0.0,
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"is_collecting_data": false,
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"problem_flags": [
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"akcja nieaktywna"
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],
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"recommendation": "Zostaw nieaktywna, jesli jest historyczna; w przeciwnym razie uporzadkuj konfiguracje konwersji."
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},
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{
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"conversion_action_id": "6607598390",
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"resource_name": "customers/8189192566/conversionActions/6607598390",
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"name": "ibra-makeup.pl (web) purchase",
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"status": "HIDDEN",
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"type": "GOOGLE_ANALYTICS_4_PURCHASE",
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"category": "PURCHASE",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 90,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 0.0,
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"all_conversion_value_30d": 0.0,
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"is_collecting_data": false,
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"problem_flags": [
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"akcja nieaktywna"
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],
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"recommendation": "Zostaw nieaktywna, jesli jest historyczna; w przeciwnym razie uporzadkuj konfiguracje konwersji."
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}
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],
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"action_summary": [
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{
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"metric": "akcje konwersji",
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"count": 10
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},
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{
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"metric": "aktywne",
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"count": 8
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},
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{
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"metric": "podstawowe",
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"count": 1
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},
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{
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"metric": "zbieraja dane 30 dni",
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"count": 7
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},
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{
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"metric": "z problemami",
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"count": 3
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},
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{
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"metric": "podstawowe z danymi",
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"count": 1
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}
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],
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"findings": [
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{
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"severity": "srednie",
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"area": "BEGIN_CHECKOUT",
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"item": "ibra-makeup.pl (web) begin_checkout",
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"problem": "akcja nieaktywna",
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"recommendation": "Zostaw nieaktywna, jesli jest historyczna; w przeciwnym razie uporzadkuj konfiguracje konwersji."
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},
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{
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"severity": "srednie",
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"area": "DOWNLOAD",
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"item": "Android installs (all other apps)",
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"problem": "brak danych 30 dni",
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"recommendation": "Sprawdz, czy akcja nadal powinna byc aktywna i czy tag uruchamia sie na wlasciwym zdarzeniu."
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},
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{
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"severity": "srednie",
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"area": "PURCHASE",
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"item": "ibra-makeup.pl (web) purchase",
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"problem": "akcja nieaktywna",
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"recommendation": "Zostaw nieaktywna, jesli jest historyczna; w przeciwnym razie uporzadkuj konfiguracje konwersji."
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}
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],
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"scope": [
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{
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"area": "Akcje konwersji",
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"check": "Pobierz akcje konwersji z Google Ads, ich status, typ, kategorie i ustawienie podstawowa/dodatkowa."
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},
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{
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"area": "Dane 30 dni",
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"check": "Sprawdz, czy akcje konwersji zbieraja konwersje, wartosc konwersji i wszystkie konwersje z ostatnich 30 dni."
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},
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{
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"area": "Wartosc konwersji",
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"check": "Oznacz konwersje zakupowe i e-commerce bez wartosci albo bez waluty jako problem do poprawy pomiaru."
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},
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{
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"area": "Jakosc optymalizacji",
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"check": "Oznacz brak aktywnych konwersji podstawowych, brak danych 30 dni oraz podejrzana duplikacje podobnych akcji."
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},
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{
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"area": "Rekomendacje",
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"check": "Przygotuj rekomendacje decyzyjne do konfiguracji pomiaru; skrypt nie wdraza zmian automatycznie."
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}
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],
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"knowledge_rules": [],
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"warnings": [
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"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace pomiaru konwersji warto dopisac po pierwszych audytach."
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],
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"changes": []
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} |