345 lines
12 KiB
JSON
345 lines
12 KiB
JSON
{
|
|
"created_at": "2026-05-15T10:34:55+02:00",
|
|
"client": "ibra-makeup.pl",
|
|
"task": "check_conversion_tracking",
|
|
"task_name": "Sprawdzenie pomiaru konwersji",
|
|
"currency_code": "PLN",
|
|
"conversion_actions": [
|
|
{
|
|
"conversion_action_id": "7079476493",
|
|
"resource_name": "customers/8189192566/conversionActions/7079476493",
|
|
"name": "Google Shopping App Add To Cart",
|
|
"status": "ENABLED",
|
|
"type": "WEBPAGE",
|
|
"category": "ADD_TO_CART",
|
|
"primary_for_goal": false,
|
|
"include_in_conversions_metric": false,
|
|
"counting_type": "MANY_PER_CLICK",
|
|
"default_value": 1.0,
|
|
"default_currency_code": "PLN",
|
|
"always_use_default_value": false,
|
|
"click_window_days": 30,
|
|
"view_window_days": 1,
|
|
"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
|
|
"conversions_30d": 0.0,
|
|
"conversion_value_30d": 0.0,
|
|
"all_conversions_30d": 5088.33,
|
|
"all_conversion_value_30d": 143768.38,
|
|
"is_collecting_data": true,
|
|
"problem_flags": [
|
|
"ok"
|
|
],
|
|
"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
|
|
},
|
|
{
|
|
"conversion_action_id": "7079476010",
|
|
"resource_name": "customers/8189192566/conversionActions/7079476010",
|
|
"name": "Google Shopping App Begin Checkout",
|
|
"status": "ENABLED",
|
|
"type": "WEBPAGE",
|
|
"category": "BEGIN_CHECKOUT",
|
|
"primary_for_goal": false,
|
|
"include_in_conversions_metric": false,
|
|
"counting_type": "MANY_PER_CLICK",
|
|
"default_value": 1.0,
|
|
"default_currency_code": "PLN",
|
|
"always_use_default_value": false,
|
|
"click_window_days": 30,
|
|
"view_window_days": 1,
|
|
"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
|
|
"conversions_30d": 0.0,
|
|
"conversion_value_30d": 0.0,
|
|
"all_conversions_30d": 1662.19,
|
|
"all_conversion_value_30d": 212740.51,
|
|
"is_collecting_data": true,
|
|
"problem_flags": [
|
|
"ok"
|
|
],
|
|
"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
|
|
},
|
|
{
|
|
"conversion_action_id": "7079476502",
|
|
"resource_name": "customers/8189192566/conversionActions/7079476502",
|
|
"name": "Google Shopping App Add Payment Info",
|
|
"status": "ENABLED",
|
|
"type": "WEBPAGE",
|
|
"category": "DEFAULT",
|
|
"primary_for_goal": false,
|
|
"include_in_conversions_metric": false,
|
|
"counting_type": "MANY_PER_CLICK",
|
|
"default_value": 1.0,
|
|
"default_currency_code": "PLN",
|
|
"always_use_default_value": false,
|
|
"click_window_days": 30,
|
|
"view_window_days": 1,
|
|
"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
|
|
"conversions_30d": 0.0,
|
|
"conversion_value_30d": 0.0,
|
|
"all_conversions_30d": 909.28,
|
|
"all_conversion_value_30d": 788.34,
|
|
"is_collecting_data": true,
|
|
"problem_flags": [
|
|
"ok"
|
|
],
|
|
"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
|
|
},
|
|
{
|
|
"conversion_action_id": "7314971405",
|
|
"resource_name": "customers/8189192566/conversionActions/7314971405",
|
|
"name": "Android installs (all other apps)",
|
|
"status": "ENABLED",
|
|
"type": "ANDROID_INSTALLS_ALL_OTHER_APPS",
|
|
"category": "DOWNLOAD",
|
|
"primary_for_goal": false,
|
|
"include_in_conversions_metric": false,
|
|
"counting_type": "ONE_PER_CLICK",
|
|
"default_value": 0.0,
|
|
"default_currency_code": "XXX",
|
|
"always_use_default_value": true,
|
|
"click_window_days": 30,
|
|
"view_window_days": 1,
|
|
"attribution_model": "GOOGLE_ADS_LAST_CLICK",
|
|
"conversions_30d": 0.0,
|
|
"conversion_value_30d": 0.0,
|
|
"all_conversions_30d": 0.0,
|
|
"all_conversion_value_30d": 0.0,
|
|
"is_collecting_data": false,
|
|
"problem_flags": [
|
|
"brak danych 30 dni"
|
|
],
|
|
"recommendation": "Sprawdz, czy akcja nadal powinna byc aktywna i czy tag uruchamia sie na wlasciwym zdarzeniu."
|
|
},
|
|
{
|
|
"conversion_action_id": "7079476499",
|
|
"resource_name": "customers/8189192566/conversionActions/7079476499",
|
|
"name": "Google Shopping App Search",
|
|
"status": "ENABLED",
|
|
"type": "WEBPAGE",
|
|
"category": "PAGE_VIEW",
|
|
"primary_for_goal": false,
|
|
"include_in_conversions_metric": false,
|
|
"counting_type": "MANY_PER_CLICK",
|
|
"default_value": 1.0,
|
|
"default_currency_code": "PLN",
|
|
"always_use_default_value": false,
|
|
"click_window_days": 30,
|
|
"view_window_days": 1,
|
|
"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
|
|
"conversions_30d": 0.0,
|
|
"conversion_value_30d": 0.0,
|
|
"all_conversions_30d": 1169.15,
|
|
"all_conversion_value_30d": 1079.22,
|
|
"is_collecting_data": true,
|
|
"problem_flags": [
|
|
"ok"
|
|
],
|
|
"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
|
|
},
|
|
{
|
|
"conversion_action_id": "7079476496",
|
|
"resource_name": "customers/8189192566/conversionActions/7079476496",
|
|
"name": "Google Shopping App View Item",
|
|
"status": "ENABLED",
|
|
"type": "WEBPAGE",
|
|
"category": "PAGE_VIEW",
|
|
"primary_for_goal": false,
|
|
"include_in_conversions_metric": false,
|
|
"counting_type": "MANY_PER_CLICK",
|
|
"default_value": 1.0,
|
|
"default_currency_code": "PLN",
|
|
"always_use_default_value": false,
|
|
"click_window_days": 30,
|
|
"view_window_days": 1,
|
|
"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
|
|
"conversions_30d": 0.0,
|
|
"conversion_value_30d": 0.0,
|
|
"all_conversions_30d": 8230.8,
|
|
"all_conversion_value_30d": 7688.14,
|
|
"is_collecting_data": true,
|
|
"problem_flags": [
|
|
"ok"
|
|
],
|
|
"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
|
|
},
|
|
{
|
|
"conversion_action_id": "7000643261",
|
|
"resource_name": "customers/8189192566/conversionActions/7000643261",
|
|
"name": "Calls from ads",
|
|
"status": "ENABLED",
|
|
"type": "AD_CALL",
|
|
"category": "PHONE_CALL_LEAD",
|
|
"primary_for_goal": false,
|
|
"include_in_conversions_metric": false,
|
|
"counting_type": "MANY_PER_CLICK",
|
|
"default_value": 1.0,
|
|
"default_currency_code": "XXX",
|
|
"always_use_default_value": true,
|
|
"click_window_days": 30,
|
|
"view_window_days": 30,
|
|
"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
|
|
"conversions_30d": 0.0,
|
|
"conversion_value_30d": 0.0,
|
|
"all_conversions_30d": 2.0,
|
|
"all_conversion_value_30d": 2.0,
|
|
"is_collecting_data": true,
|
|
"problem_flags": [
|
|
"ok"
|
|
],
|
|
"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
|
|
},
|
|
{
|
|
"conversion_action_id": "6607598156",
|
|
"resource_name": "customers/8189192566/conversionActions/6607598156",
|
|
"name": "GADS - Purchase",
|
|
"status": "ENABLED",
|
|
"type": "WEBPAGE",
|
|
"category": "PURCHASE",
|
|
"primary_for_goal": true,
|
|
"include_in_conversions_metric": true,
|
|
"counting_type": "MANY_PER_CLICK",
|
|
"default_value": 1.0,
|
|
"default_currency_code": "PLN",
|
|
"always_use_default_value": false,
|
|
"click_window_days": 30,
|
|
"view_window_days": 1,
|
|
"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
|
|
"conversions_30d": 540.27,
|
|
"conversion_value_30d": 68141.52,
|
|
"all_conversions_30d": 544.27,
|
|
"all_conversion_value_30d": 68657.27,
|
|
"is_collecting_data": true,
|
|
"problem_flags": [
|
|
"ok"
|
|
],
|
|
"recommendation": "Dane zakupowe wygladaja na podstawowy sygnal optymalizacji; kontroluj wartosc i duplikacje."
|
|
},
|
|
{
|
|
"conversion_action_id": "6634910389",
|
|
"resource_name": "customers/8189192566/conversionActions/6634910389",
|
|
"name": "ibra-makeup.pl (web) begin_checkout",
|
|
"status": "HIDDEN",
|
|
"type": "GOOGLE_ANALYTICS_4_CUSTOM",
|
|
"category": "BEGIN_CHECKOUT",
|
|
"primary_for_goal": false,
|
|
"include_in_conversions_metric": false,
|
|
"counting_type": "MANY_PER_CLICK",
|
|
"default_value": 1.0,
|
|
"default_currency_code": "PLN",
|
|
"always_use_default_value": false,
|
|
"click_window_days": 90,
|
|
"view_window_days": 1,
|
|
"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
|
|
"conversions_30d": 0.0,
|
|
"conversion_value_30d": 0.0,
|
|
"all_conversions_30d": 0.0,
|
|
"all_conversion_value_30d": 0.0,
|
|
"is_collecting_data": false,
|
|
"problem_flags": [
|
|
"akcja nieaktywna"
|
|
],
|
|
"recommendation": "Zostaw nieaktywna, jesli jest historyczna; w przeciwnym razie uporzadkuj konfiguracje konwersji."
|
|
},
|
|
{
|
|
"conversion_action_id": "6607598390",
|
|
"resource_name": "customers/8189192566/conversionActions/6607598390",
|
|
"name": "ibra-makeup.pl (web) purchase",
|
|
"status": "HIDDEN",
|
|
"type": "GOOGLE_ANALYTICS_4_PURCHASE",
|
|
"category": "PURCHASE",
|
|
"primary_for_goal": false,
|
|
"include_in_conversions_metric": false,
|
|
"counting_type": "MANY_PER_CLICK",
|
|
"default_value": 1.0,
|
|
"default_currency_code": "PLN",
|
|
"always_use_default_value": false,
|
|
"click_window_days": 90,
|
|
"view_window_days": 1,
|
|
"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
|
|
"conversions_30d": 0.0,
|
|
"conversion_value_30d": 0.0,
|
|
"all_conversions_30d": 0.0,
|
|
"all_conversion_value_30d": 0.0,
|
|
"is_collecting_data": false,
|
|
"problem_flags": [
|
|
"akcja nieaktywna"
|
|
],
|
|
"recommendation": "Zostaw nieaktywna, jesli jest historyczna; w przeciwnym razie uporzadkuj konfiguracje konwersji."
|
|
}
|
|
],
|
|
"action_summary": [
|
|
{
|
|
"metric": "akcje konwersji",
|
|
"count": 10
|
|
},
|
|
{
|
|
"metric": "aktywne",
|
|
"count": 8
|
|
},
|
|
{
|
|
"metric": "podstawowe",
|
|
"count": 1
|
|
},
|
|
{
|
|
"metric": "zbieraja dane 30 dni",
|
|
"count": 7
|
|
},
|
|
{
|
|
"metric": "z problemami",
|
|
"count": 3
|
|
},
|
|
{
|
|
"metric": "podstawowe z danymi",
|
|
"count": 1
|
|
}
|
|
],
|
|
"findings": [
|
|
{
|
|
"severity": "srednie",
|
|
"area": "BEGIN_CHECKOUT",
|
|
"item": "ibra-makeup.pl (web) begin_checkout",
|
|
"problem": "akcja nieaktywna",
|
|
"recommendation": "Zostaw nieaktywna, jesli jest historyczna; w przeciwnym razie uporzadkuj konfiguracje konwersji."
|
|
},
|
|
{
|
|
"severity": "srednie",
|
|
"area": "DOWNLOAD",
|
|
"item": "Android installs (all other apps)",
|
|
"problem": "brak danych 30 dni",
|
|
"recommendation": "Sprawdz, czy akcja nadal powinna byc aktywna i czy tag uruchamia sie na wlasciwym zdarzeniu."
|
|
},
|
|
{
|
|
"severity": "srednie",
|
|
"area": "PURCHASE",
|
|
"item": "ibra-makeup.pl (web) purchase",
|
|
"problem": "akcja nieaktywna",
|
|
"recommendation": "Zostaw nieaktywna, jesli jest historyczna; w przeciwnym razie uporzadkuj konfiguracje konwersji."
|
|
}
|
|
],
|
|
"changes": [],
|
|
"scope": [
|
|
{
|
|
"area": "Akcje konwersji",
|
|
"check": "Pobierz akcje konwersji z Google Ads, ich status, typ, kategorie i ustawienie podstawowa/dodatkowa."
|
|
},
|
|
{
|
|
"area": "Dane 30 dni",
|
|
"check": "Sprawdz, czy akcje konwersji zbieraja konwersje, wartosc konwersji i wszystkie konwersje z ostatnich 30 dni."
|
|
},
|
|
{
|
|
"area": "Wartosc konwersji",
|
|
"check": "Oznacz konwersje zakupowe i e-commerce bez wartosci albo bez waluty jako problem do poprawy pomiaru."
|
|
},
|
|
{
|
|
"area": "Jakosc optymalizacji",
|
|
"check": "Oznacz brak aktywnych konwersji podstawowych, brak danych 30 dni oraz podejrzana duplikacje podobnych akcji."
|
|
},
|
|
{
|
|
"area": "Rekomendacje",
|
|
"check": "Przygotuj rekomendacje decyzyjne do konfiguracji pomiaru; skrypt nie wdraza zmian automatycznie."
|
|
}
|
|
],
|
|
"knowledge_rules": [],
|
|
"warnings": [
|
|
"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace pomiaru konwersji warto dopisac po pierwszych audytach."
|
|
]
|
|
} |