242 lines
7.3 KiB
JSON
242 lines
7.3 KiB
JSON
{
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"created_at": "2026-05-15T23:16:49+02:00",
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"client": "innsi.pl",
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"task": "check_account_anomalies",
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"task_name": "Sprawdzenie anomalii konta",
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"currency_code": "PLN",
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"recent_period": {
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"label": "ostatnie 7 zakonczonych dni",
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"start": "2026-05-08",
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"end": "2026-05-14"
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},
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"previous_period": {
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"label": "poprzednie 7 dni",
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"start": "2026-05-01",
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"end": "2026-05-07"
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},
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"account_summary": [
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{
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"metric": "Koszt",
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"previous": "1136.04 PLN",
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"recent": "1314.12 PLN",
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"change_percent": "+15.7%"
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},
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{
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"metric": "Klikniecia",
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"previous": "693",
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"recent": "829",
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"change_percent": "+19.6%"
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},
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{
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"metric": "Wyswietlenia",
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"previous": "68049",
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"recent": "73306",
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"change_percent": "+7.7%"
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},
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{
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"metric": "Konwersje",
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"previous": "27.00",
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"recent": "25.00",
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"change_percent": "-7.4%"
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},
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{
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"metric": "Wartosc konwersji",
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"previous": "4557.50 PLN",
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"recent": "4207.89 PLN",
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"change_percent": "-7.7%"
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},
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{
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"metric": "CTR",
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"previous": "1.0%",
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"recent": "1.1%",
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"change_percent": "+10.8%"
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},
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{
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"metric": "Sredni CPC",
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"previous": "1.64 PLN",
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"recent": "1.59 PLN",
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"change_percent": "-3.3%"
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},
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{
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"metric": "ROAS",
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"previous": "4.01",
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"recent": "3.20",
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"change_percent": "-20.2%"
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}
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],
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"campaigns": [
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{
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"campaign_id": "21249422107",
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"campaign_name": "[PMax] products (catch-all)",
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"status": "ENABLED",
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"channel_type": "PERFORMANCE_MAX",
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"previous_cost": "769.01 PLN",
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"recent_cost": "775.32 PLN",
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"cost_change": "+0.8%",
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"previous_clicks": "551",
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"recent_clicks": "555",
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"clicks_change": "+0.7%",
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"previous_conversions": "19.00",
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"recent_conversions": "14.00",
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"conversions_change": "-26.3%",
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"previous_roas": "3.64",
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"recent_roas": "2.35",
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"roas_change": "-35.4%"
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},
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{
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"campaign_id": "23796378384",
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"campaign_name": "[PLA_CL1] gen_factor",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"previous_cost": "179.99 PLN",
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"recent_cost": "268.62 PLN",
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"cost_change": "+49.2%",
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"previous_clicks": "40",
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"recent_clicks": "78",
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"clicks_change": "+95.0%",
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"previous_conversions": "3.00",
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"recent_conversions": "6.00",
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"conversions_change": "+100.0%",
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"previous_roas": "5.18",
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"recent_roas": "7.33",
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"roas_change": "+41.5%"
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},
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{
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"campaign_id": "23796424236",
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"campaign_name": "[PLA_CL1] podopharm",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"previous_cost": "181.81 PLN",
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"recent_cost": "262.52 PLN",
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"cost_change": "+44.4%",
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"previous_clicks": "90",
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"recent_clicks": "177",
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"clicks_change": "+96.7%",
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"previous_conversions": "3.00",
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"recent_conversions": "5.00",
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"conversions_change": "+66.7%",
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"previous_roas": "1.59",
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"recent_roas": "1.60",
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"roas_change": "+0.6%"
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},
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{
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"campaign_id": "9941029102",
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"campaign_name": "[Search] brand",
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"status": "ENABLED",
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"channel_type": "SEARCH",
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"previous_cost": "5.23 PLN",
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"recent_cost": "7.65 PLN",
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"cost_change": "+46.3%",
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"previous_clicks": "12",
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"recent_clicks": "19",
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"clicks_change": "+58.3%",
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"previous_conversions": "2.00",
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"recent_conversions": "0.00",
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"conversions_change": "-100.0%",
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"previous_roas": "102.20",
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"recent_roas": "0.00",
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"roas_change": "-100.0%"
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}
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],
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"anomalies": [
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{
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"campaign_id": "9941029102",
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"campaign_name": "[Search] brand",
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"channel_type": "SEARCH",
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"status": "ENABLED",
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"metric": "wartosc konwersji",
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"severity": "wysokie",
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"previous_value": "534.50 PLN",
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"recent_value": "0.00 PLN",
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"change_percent": "-100.0%",
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"reason": "wartosc konwersji spadla o co najmniej polowe",
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"recommendation": "sprawdz pomiar, koszyk, kampanie produktowe i jakosc ruchu"
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},
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{
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"campaign_id": "23796378384",
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"campaign_name": "[PLA_CL1] gen_factor",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "klikniecia",
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"severity": "niskie",
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"previous_value": "40",
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"recent_value": "78",
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"change_percent": "+95.0%",
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"reason": "klikniecia wzrosly bardzo mocno tydzien do tygodnia",
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"recommendation": "sprawdz, czy wzrost jest jakosciowy i nie wynika z niepasujacego ruchu"
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},
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{
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"campaign_id": "23796378384",
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"campaign_name": "[PLA_CL1] gen_factor",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "konwersje",
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"severity": "niskie",
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"previous_value": "3.00",
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"recent_value": "6.00",
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"change_percent": "+100.0%",
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"reason": "konwersje wzrosly bardzo mocno tydzien do tygodnia",
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"recommendation": "sprawdz, czy wzrost jest rzeczywisty i czy nie zmienil sie pomiar"
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},
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{
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"campaign_id": "23796378384",
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"campaign_name": "[PLA_CL1] gen_factor",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "wartosc konwersji",
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"severity": "niskie",
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"previous_value": "932.00 PLN",
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"recent_value": "1969.00 PLN",
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"change_percent": "+111.3%",
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"reason": "wartosc konwersji wzrosla ponad dwukrotnie",
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"recommendation": "sprawdz, czy wzrost wynika z realnej sprzedazy, a nie zmiany pomiaru"
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},
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{
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"campaign_id": "23796424236",
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"campaign_name": "[PLA_CL1] podopharm",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "klikniecia",
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"severity": "niskie",
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"previous_value": "90",
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"recent_value": "177",
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"change_percent": "+96.7%",
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"reason": "klikniecia wzrosly bardzo mocno tydzien do tygodnia",
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"recommendation": "sprawdz, czy wzrost jest jakosciowy i nie wynika z niepasujacego ruchu"
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}
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],
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"scope": [
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{
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"area": "Okres porownania",
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"check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj."
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},
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{
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"area": "Metryki kampanii",
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"check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie aktywnych kampanii."
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},
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{
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"area": "Nagly spadek",
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"check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS."
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},
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{
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"area": "Nagly wzrost",
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"check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki."
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},
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{
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"area": "Priorytet reakcji",
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"check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze."
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}
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],
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"out_of_scope": [
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"zmiany budzetow i ocena pacingu budzetu",
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"zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA",
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"analiza zapytan uzytkownikow oraz wykluczen",
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"analiza reklam RSA, zasobow i kreacji",
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"wdrazanie zmian na koncie Google Ads"
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],
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"knowledge_rules": [],
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"warnings": [
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"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika."
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],
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"changes": []
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} |