857 lines
22 KiB
JSON
857 lines
22 KiB
JSON
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"campaign_id": "22412227080",
|
|
"campaign_name": "[PMAX] produkty (catch-all)",
|
|
"status": "PAUSED",
|
|
"channel_type": "PERFORMANCE_MAX",
|
|
"device": "DESKTOP",
|
|
"cost_micros": 555880000,
|
|
"clicks": 374,
|
|
"impressions": 25196,
|
|
"conversions": 8.0,
|
|
"conversion_value": 1342.66,
|
|
"roas": 2.42,
|
|
"cpa": 69.48,
|
|
"cost_share_percent": 26.3,
|
|
"flags": [
|
|
"ok"
|
|
],
|
|
"severity": "ok"
|
|
},
|
|
{
|
|
"campaign_id": "22412227080",
|
|
"campaign_name": "[PMAX] produkty (catch-all)",
|
|
"status": "PAUSED",
|
|
"channel_type": "PERFORMANCE_MAX",
|
|
"device": "CONNECTED_TV",
|
|
"cost_micros": 2679356,
|
|
"clicks": 0,
|
|
"impressions": 68,
|
|
"conversions": 0.0,
|
|
"conversion_value": 0.0,
|
|
"roas": 0.0,
|
|
"cpa": 0.0,
|
|
"cost_share_percent": 0.1,
|
|
"flags": [
|
|
"ok"
|
|
],
|
|
"severity": "ok"
|
|
},
|
|
{
|
|
"campaign_id": "23271452561",
|
|
"campaign_name": "[PMAX] produkty (promocje)",
|
|
"status": "PAUSED",
|
|
"channel_type": "PERFORMANCE_MAX",
|
|
"device": "MOBILE",
|
|
"cost_micros": 289362449,
|
|
"clicks": 348,
|
|
"impressions": 21654,
|
|
"conversions": 3.02,
|
|
"conversion_value": 414.33,
|
|
"roas": 1.43,
|
|
"cpa": 95.91,
|
|
"cost_share_percent": 81.5,
|
|
"flags": [
|
|
"ok"
|
|
],
|
|
"severity": "ok"
|
|
},
|
|
{
|
|
"campaign_id": "23271452561",
|
|
"campaign_name": "[PMAX] produkty (promocje)",
|
|
"status": "PAUSED",
|
|
"channel_type": "PERFORMANCE_MAX",
|
|
"device": "CONNECTED_TV",
|
|
"cost_micros": 915176,
|
|
"clicks": 0,
|
|
"impressions": 46,
|
|
"conversions": 0.0,
|
|
"conversion_value": 0.0,
|
|
"roas": 0.0,
|
|
"cpa": 0.0,
|
|
"cost_share_percent": 0.3,
|
|
"flags": [
|
|
"ok"
|
|
],
|
|
"severity": "ok"
|
|
},
|
|
{
|
|
"campaign_id": "22678754573",
|
|
"campaign_name": "[S] brand",
|
|
"status": "ENABLED",
|
|
"channel_type": "SEARCH",
|
|
"device": "DESKTOP",
|
|
"cost_micros": 13400000,
|
|
"clicks": 13,
|
|
"impressions": 33,
|
|
"conversions": 1.0,
|
|
"conversion_value": 1954.84,
|
|
"roas": 145.88,
|
|
"cpa": 13.4,
|
|
"cost_share_percent": 41.2,
|
|
"flags": [
|
|
"ok"
|
|
],
|
|
"severity": "ok"
|
|
},
|
|
{
|
|
"campaign_id": "22678754573",
|
|
"campaign_name": "[S] brand",
|
|
"status": "ENABLED",
|
|
"channel_type": "SEARCH",
|
|
"device": "TABLET",
|
|
"cost_micros": 20000,
|
|
"clicks": 1,
|
|
"impressions": 1,
|
|
"conversions": 0.0,
|
|
"conversion_value": 0.0,
|
|
"roas": 0.0,
|
|
"cpa": 0.0,
|
|
"cost_share_percent": 0.1,
|
|
"flags": [
|
|
"ok"
|
|
],
|
|
"severity": "ok"
|
|
}
|
|
],
|
|
"findings": [
|
|
{
|
|
"severity": "wysokie",
|
|
"campaign_name": "[PLA_CL1] ogrod",
|
|
"channel_type": "SHOPPING",
|
|
"device": "DESKTOP",
|
|
"cost_share_percent": 20.2,
|
|
"cost_micros": 96300000,
|
|
"conversions": 0.0,
|
|
"conversion_value": 0.0,
|
|
"roas": 0.0,
|
|
"cpa": 0.0,
|
|
"flags": [
|
|
"koszt bez konwersji",
|
|
"wiele klikniec bez konwersji"
|
|
],
|
|
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
|
|
},
|
|
{
|
|
"severity": "wysokie",
|
|
"campaign_name": "[PLA_CL1] oswietlenie_szynowe",
|
|
"channel_type": "SHOPPING",
|
|
"device": "MOBILE",
|
|
"cost_share_percent": 58.9,
|
|
"cost_micros": 300320000,
|
|
"conversions": 0.0,
|
|
"conversion_value": 0.0,
|
|
"roas": 0.0,
|
|
"cpa": 0.0,
|
|
"flags": [
|
|
"koszt bez konwersji",
|
|
"duzy udzial kosztu bez wartosci",
|
|
"wiele klikniec bez konwersji"
|
|
],
|
|
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
|
|
},
|
|
{
|
|
"severity": "wysokie",
|
|
"campaign_name": "[PLA_CL1] oswietlenie_szynowe",
|
|
"channel_type": "SHOPPING",
|
|
"device": "DESKTOP",
|
|
"cost_share_percent": 40.8,
|
|
"cost_micros": 207840000,
|
|
"conversions": 0.0,
|
|
"conversion_value": 0.0,
|
|
"roas": 0.0,
|
|
"cpa": 0.0,
|
|
"flags": [
|
|
"koszt bez konwersji",
|
|
"wiele klikniec bez konwersji"
|
|
],
|
|
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
|
|
},
|
|
{
|
|
"severity": "wysokie",
|
|
"campaign_name": "[PLA_CL1] pozostale",
|
|
"channel_type": "SHOPPING",
|
|
"device": "MOBILE",
|
|
"cost_share_percent": 56.1,
|
|
"cost_micros": 76800000,
|
|
"conversions": 0.0,
|
|
"conversion_value": 0.0,
|
|
"roas": 0.0,
|
|
"cpa": 0.0,
|
|
"flags": [
|
|
"koszt bez konwersji",
|
|
"duzy udzial kosztu bez wartosci",
|
|
"wiele klikniec bez konwersji"
|
|
],
|
|
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
|
|
},
|
|
{
|
|
"severity": "wysokie",
|
|
"campaign_name": "[PLA_CL1] pozostale",
|
|
"channel_type": "SHOPPING",
|
|
"device": "DESKTOP",
|
|
"cost_share_percent": 43.4,
|
|
"cost_micros": 59400000,
|
|
"conversions": 0.0,
|
|
"conversion_value": 0.0,
|
|
"roas": 0.0,
|
|
"cpa": 0.0,
|
|
"flags": [
|
|
"koszt bez konwersji",
|
|
"wiele klikniec bez konwersji"
|
|
],
|
|
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
|
|
},
|
|
{
|
|
"severity": "wysokie",
|
|
"campaign_name": "[PLA_CL1] programatory",
|
|
"channel_type": "SHOPPING",
|
|
"device": "MOBILE",
|
|
"cost_share_percent": 100.0,
|
|
"cost_micros": 6520000,
|
|
"conversions": 0.0,
|
|
"conversion_value": 0.0,
|
|
"roas": 0.0,
|
|
"cpa": 0.0,
|
|
"flags": [
|
|
"koszt bez konwersji",
|
|
"duzy udzial kosztu bez wartosci"
|
|
],
|
|
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
|
|
},
|
|
{
|
|
"severity": "wysokie",
|
|
"campaign_name": "[PLA_CL1] zarowki",
|
|
"channel_type": "SHOPPING",
|
|
"device": "DESKTOP",
|
|
"cost_share_percent": 51.7,
|
|
"cost_micros": 152070000,
|
|
"conversions": 0.0,
|
|
"conversion_value": 0.0,
|
|
"roas": 0.0,
|
|
"cpa": 0.0,
|
|
"flags": [
|
|
"koszt bez konwersji",
|
|
"duzy udzial kosztu bez wartosci",
|
|
"wiele klikniec bez konwersji"
|
|
],
|
|
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
|
|
},
|
|
{
|
|
"severity": "wysokie",
|
|
"campaign_name": "[PMAX] produkty (promocje)",
|
|
"channel_type": "PERFORMANCE_MAX",
|
|
"device": "DESKTOP",
|
|
"cost_share_percent": 18.2,
|
|
"cost_micros": 64767202,
|
|
"conversions": 0.0,
|
|
"conversion_value": 0.0,
|
|
"roas": 0.0,
|
|
"cpa": 0.0,
|
|
"flags": [
|
|
"wiele klikniec bez konwersji"
|
|
],
|
|
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
|
|
},
|
|
{
|
|
"severity": "wysokie",
|
|
"campaign_name": "[S] brand",
|
|
"channel_type": "SEARCH",
|
|
"device": "MOBILE",
|
|
"cost_share_percent": 58.7,
|
|
"cost_micros": 19073757,
|
|
"conversions": 0.0,
|
|
"conversion_value": 0.0,
|
|
"roas": 0.0,
|
|
"cpa": 0.0,
|
|
"flags": [
|
|
"koszt bez konwersji",
|
|
"duzy udzial kosztu bez wartosci",
|
|
"wiele klikniec bez konwersji"
|
|
],
|
|
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
|
|
},
|
|
{
|
|
"severity": "srednie",
|
|
"campaign_name": "[PLA_CL1] lampy",
|
|
"channel_type": "SHOPPING",
|
|
"device": "MOBILE",
|
|
"cost_share_percent": 81.0,
|
|
"cost_micros": 115620000,
|
|
"conversions": 1.0,
|
|
"conversion_value": 74.9,
|
|
"roas": 0.65,
|
|
"cpa": 115.62,
|
|
"flags": [
|
|
"niski ROAS przy istotnym koszcie"
|
|
],
|
|
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
|
|
},
|
|
{
|
|
"severity": "srednie",
|
|
"campaign_name": "[PLA_CL1] zarowki",
|
|
"channel_type": "SHOPPING",
|
|
"device": "MOBILE",
|
|
"cost_share_percent": 47.6,
|
|
"cost_micros": 140050000,
|
|
"conversions": 1.0,
|
|
"conversion_value": 23.9,
|
|
"roas": 0.17,
|
|
"cpa": 140.05,
|
|
"flags": [
|
|
"niski ROAS przy istotnym koszcie"
|
|
],
|
|
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
|
|
}
|
|
],
|
|
"scope": [
|
|
{
|
|
"area": "Segment urzadzenia",
|
|
"check": "Porownaj wyniki kampanii z ostatnich 30 dni dla komputerow, telefonow i tabletow."
|
|
},
|
|
{
|
|
"area": "Rentownosc",
|
|
"check": "Policz koszt, konwersje, wartosc konwersji, ROAS i CPA dla kazdego urzadzenia."
|
|
},
|
|
{
|
|
"area": "Udzial kosztu",
|
|
"check": "Pokaz, jaka czesc kosztu kampanii przypada na dane urzadzenie."
|
|
},
|
|
{
|
|
"area": "Sygnaly do oceny",
|
|
"check": "Oznacz urzadzenia z istotnym kosztem i slabymi wynikami albo wyraznie odmienna efektywnoscia."
|
|
}
|
|
],
|
|
"out_of_scope": [
|
|
"zmiany korekt stawek dla urzadzen",
|
|
"zmiany strategii ustalania stawek",
|
|
"zmiany budzetow kampanii",
|
|
"analiza zapytan uzytkownikow",
|
|
"wdrazanie zmian na koncie Google Ads"
|
|
],
|
|
"knowledge_rules": [],
|
|
"warnings": [
|
|
"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace segmentow urzadzen bedziemy dopisywac osobno po akceptacji uzytkownika."
|
|
],
|
|
"changes": []
|
|
} |