317 lines
9.8 KiB
JSON
317 lines
9.8 KiB
JSON
{
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"created_at": "2026-05-14T20:06:20+02:00",
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"client": "pomysloweprezenty.pl",
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"task": "check_account_anomalies",
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"task_name": "Sprawdzenie anomalii konta",
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"currency_code": "PLN",
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"recent_period": {
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"label": "ostatnie 7 zakonczonych dni",
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"start": "2026-05-07",
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"end": "2026-05-13"
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},
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"previous_period": {
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"label": "poprzednie 7 dni",
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"start": "2026-04-30",
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"end": "2026-05-06"
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},
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"account_summary": [
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{
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"metric": "Koszt",
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"previous": "1214.57 PLN",
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"recent": "1284.09 PLN",
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"change_percent": "+5.7%"
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},
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{
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"metric": "Klikniecia",
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"previous": "1108",
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"recent": "1174",
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"change_percent": "+6.0%"
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},
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{
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"metric": "Wyswietlenia",
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"previous": "55122",
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"recent": "62414",
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"change_percent": "+13.2%"
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},
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{
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"metric": "Konwersje",
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"previous": "50.98",
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"recent": "44.93",
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"change_percent": "-11.9%"
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},
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{
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"metric": "Wartosc konwersji",
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"previous": "3225.13 PLN",
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"recent": "3096.36 PLN",
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"change_percent": "-4.0%"
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},
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{
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"metric": "CTR",
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"previous": "2.0%",
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"recent": "1.9%",
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"change_percent": "-6.5%"
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},
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{
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"metric": "Sredni CPC",
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"previous": "1.10 PLN",
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"recent": "1.09 PLN",
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"change_percent": "-0.2%"
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},
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{
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"metric": "ROAS",
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"previous": "2.66",
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"recent": "2.41",
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"change_percent": "-9.4%"
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}
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],
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"campaigns": [
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{
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"campaign_id": "22755954613",
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"campaign_name": "[PMax] produkty (catch-all)",
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"status": "ENABLED",
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"channel_type": "PERFORMANCE_MAX",
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"previous_cost": "690.26 PLN",
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"recent_cost": "667.41 PLN",
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"cost_change": "-3.3%",
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"previous_clicks": "647",
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"recent_clicks": "748",
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"clicks_change": "+15.6%",
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"previous_conversions": "26.06",
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"recent_conversions": "25.40",
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"conversions_change": "-2.5%",
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"previous_roas": "2.46",
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"recent_roas": "2.11",
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"roas_change": "-14.2%"
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},
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{
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"campaign_id": "23638944431",
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"campaign_name": "[PLA_CL1] komunia",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"previous_cost": "268.87 PLN",
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"recent_cost": "309.58 PLN",
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"cost_change": "+15.1%",
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"previous_clicks": "224",
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"recent_clicks": "202",
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"clicks_change": "-9.8%",
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"previous_conversions": "11.06",
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"recent_conversions": "8.22",
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"conversions_change": "-25.7%",
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"previous_roas": "2.98",
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"recent_roas": "1.55",
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"roas_change": "-48.0%"
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},
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{
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"campaign_id": "23608485313",
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"campaign_name": "[PLA_CL1] chrzest",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"previous_cost": "76.70 PLN",
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"recent_cost": "109.94 PLN",
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"cost_change": "+43.3%",
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"previous_clicks": "54",
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"recent_clicks": "82",
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"clicks_change": "+51.9%",
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"previous_conversions": "5.86",
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"recent_conversions": "3.36",
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"conversions_change": "-42.7%",
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"previous_roas": "4.25",
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"recent_roas": "2.14",
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"roas_change": "-49.6%"
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},
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{
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"campaign_id": "23805019820",
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"campaign_name": "[PLA_CL1] chrzest | catch_all",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"previous_cost": "83.20 PLN",
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"recent_cost": "71.67 PLN",
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"cost_change": "-13.9%",
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"previous_clicks": "98",
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"recent_clicks": "50",
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"clicks_change": "-49.0%",
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"previous_conversions": "5.00",
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"recent_conversions": "3.00",
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"conversions_change": "-40.0%",
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"previous_roas": "2.88",
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"recent_roas": "6.80",
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"roas_change": "+136.1%"
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},
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{
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"campaign_id": "23805254621",
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"campaign_name": "[PLA_CL1] slub | catch_all",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"previous_cost": "76.23 PLN",
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"recent_cost": "71.45 PLN",
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"cost_change": "-6.3%",
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"previous_clicks": "75",
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"recent_clicks": "52",
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"clicks_change": "-30.7%",
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"previous_conversions": "2.50",
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"recent_conversions": "1.00",
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"conversions_change": "-60.0%",
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"previous_roas": "1.84",
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"recent_roas": "0.61",
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"roas_change": "-66.8%"
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},
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{
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"campaign_id": "23625022050",
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"campaign_name": "[PLA_CL1] slub",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"previous_cost": "19.31 PLN",
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"recent_cost": "54.04 PLN",
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"cost_change": "+179.9%",
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"previous_clicks": "10",
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"recent_clicks": "40",
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"clicks_change": "+300.0%",
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"previous_conversions": "0.50",
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"recent_conversions": "3.95",
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"conversions_change": "+689.7%",
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"previous_roas": "1.16",
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"recent_roas": "8.16",
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"roas_change": "+603.4%"
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}
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],
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"anomalies": [
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{
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"campaign_id": "23608485313",
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"campaign_name": "[PLA_CL1] chrzest",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "ROAS",
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"severity": "wysokie",
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"previous_value": "4.25",
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"recent_value": "2.14",
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"change_percent": "-49.6%",
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"reason": "ROAS spadl przy istotnym koszcie bazowym",
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"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
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},
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{
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"campaign_id": "23638944431",
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"campaign_name": "[PLA_CL1] komunia",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "ROAS",
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"severity": "wysokie",
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"previous_value": "2.98",
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"recent_value": "1.55",
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"change_percent": "-48.0%",
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"reason": "ROAS spadl przy istotnym koszcie bazowym",
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"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
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},
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{
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"campaign_id": "23805254621",
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"campaign_name": "[PLA_CL1] slub | catch_all",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "ROAS",
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"severity": "wysokie",
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"previous_value": "1.84",
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"recent_value": "0.61",
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"change_percent": "-66.8%",
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"reason": "ROAS spadl przy istotnym koszcie bazowym",
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"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
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},
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{
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"campaign_id": "23805254621",
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"campaign_name": "[PLA_CL1] slub | catch_all",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "wartosc konwersji",
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"severity": "wysokie",
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"previous_value": "140.19 PLN",
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"recent_value": "43.89 PLN",
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"change_percent": "-68.7%",
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"reason": "wartosc konwersji spadla o co najmniej polowe",
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"recommendation": "sprawdz pomiar, koszyk, kampanie produktowe i jakosc ruchu"
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},
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{
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"campaign_id": "23805019820",
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"campaign_name": "[PLA_CL1] chrzest | catch_all",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "CTR",
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"severity": "srednie",
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"previous_value": "2.5%",
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"recent_value": "1.5%",
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"change_percent": "-38.4%",
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"reason": "CTR spadl przy wystarczajacej liczbie wyswietlen",
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"recommendation": "sprawdz dopasowanie ruchu, reklamy i zmiany konkurencji"
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},
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{
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"campaign_id": "23805019820",
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"campaign_name": "[PLA_CL1] chrzest | catch_all",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "klikniecia",
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"severity": "srednie",
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"previous_value": "98",
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"recent_value": "50",
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"change_percent": "-49.0%",
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"reason": "klikniecia spadly mocno przy sensownym wolumenie bazowym",
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"recommendation": "sprawdz aukcje, status kampanii, budzet i zapytania w zadaniach szczegolowych"
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},
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{
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"campaign_id": "23805019820",
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"campaign_name": "[PLA_CL1] chrzest | catch_all",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "sredni CPC",
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"severity": "srednie",
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"previous_value": "0.85 PLN",
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"recent_value": "1.43 PLN",
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"change_percent": "+68.8%",
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"reason": "sredni CPC wzrosl mocno tydzien do tygodnia",
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"recommendation": "sprawdz strategie stawek, aukcje i segmenty ruchu"
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},
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{
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"campaign_id": "23805019820",
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"campaign_name": "[PLA_CL1] chrzest | catch_all",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "wartosc konwersji",
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"severity": "niskie",
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"previous_value": "240.00 PLN",
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"recent_value": "487.50 PLN",
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"change_percent": "+103.1%",
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"reason": "wartosc konwersji wzrosla ponad dwukrotnie",
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"recommendation": "sprawdz, czy wzrost wynika z realnej sprzedazy, a nie zmiany pomiaru"
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}
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],
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"scope": [
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{
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"area": "Okres porownania",
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"check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj."
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},
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{
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"area": "Metryki kampanii",
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"check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie kampanii."
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},
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{
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"area": "Nagly spadek",
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"check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS."
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},
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{
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"area": "Nagly wzrost",
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"check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki."
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},
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{
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"area": "Priorytet reakcji",
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"check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze."
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}
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],
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"out_of_scope": [
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"zmiany budzetow i ocena pacingu budzetu",
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"zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA",
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"analiza zapytan uzytkownikow oraz wykluczen",
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"analiza reklam RSA, zasobow i kreacji",
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"wdrazanie zmian na koncie Google Ads"
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],
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"knowledge_rules": [],
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"warnings": [
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"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika."
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],
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"changes": []
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} |