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google-ads-ver-2/clients/pomysloweprezenty.pl/plans/2026-05-14_21-14-33_check_device_performance.json
Jacek Pyziak def1fae0fc update
2026-05-15 20:32:50 +02:00

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{
"created_at": "2026-05-14T21:14:33+02:00",
"client": "pomysloweprezenty.pl",
"task": "check_device_performance",
"task_name": "Sprawdzenie urzadzen",
"currency_code": "PLN",
"device_summary": [
{
"device": "MOBILE",
"cost_micros": 5327803905,
"clicks": 5446,
"impressions": 260759,
"conversions": 236.85,
"conversion_value": 16262.68,
"roas": 3.05,
"cpa": 22.49,
"cost_share_percent": 87.1
},
{
"device": "DESKTOP",
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"clicks": 510,
"impressions": 29134,
"conversions": 28.09,
"conversion_value": 2742.42,
"roas": 3.49,
"cpa": 27.95,
"cost_share_percent": 12.8
},
{
"device": "TABLET",
"cost_micros": 6250000,
"clicks": 10,
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"conversions": 0.0,
"conversion_value": 0.0,
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},
{
"device": "CONNECTED_TV",
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"clicks": 0,
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"conversions": 0.0,
"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 0.0
}
],
"campaign_device_rows": [
{
"campaign_id": "23799477246",
"campaign_name": "[PLA_CL1] chrzest #2",
"status": "PAUSED",
"channel_type": "SHOPPING",
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"flags": [
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"duzy udzial kosztu bez wartosci"
],
"severity": "wysokie"
},
{
"campaign_id": "23630426870",
"campaign_name": "[PLA_CL1] wielkanoc",
"status": "PAUSED",
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"flags": [
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],
"severity": "wysokie"
},
{
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"status": "ENABLED",
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"conversion_value": 66.31,
"roas": 0.54,
"cpa": 81.3,
"cost_share_percent": 82.6,
"flags": [
"niski ROAS przy istotnym koszcie"
],
"severity": "srednie"
},
{
"campaign_id": "23608485313",
"campaign_name": "[PLA_CL1] chrzest",
"status": "ENABLED",
"channel_type": "SHOPPING",
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"clicks": 901,
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"conversion_value": 4079.29,
"roas": 4.98,
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"cost_share_percent": 92.3,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23608485313",
"campaign_name": "[PLA_CL1] chrzest",
"status": "ENABLED",
"channel_type": "SHOPPING",
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"cost_share_percent": 7.6,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23608485313",
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"flags": [
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],
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},
{
"campaign_id": "23799477246",
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"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23805019820",
"campaign_name": "[PLA_CL1] chrzest | catch_all",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "MOBILE",
"cost_micros": 149990000,
"clicks": 138,
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"conversions": 5.0,
"conversion_value": 577.5,
"roas": 3.85,
"cpa": 30.0,
"cost_share_percent": 93.2,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23805019820",
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"cost_micros": 10950000,
"clicks": 14,
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"cpa": 3.65,
"cost_share_percent": 6.8,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23805019820",
"campaign_name": "[PLA_CL1] chrzest | catch_all",
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"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23638944431",
"campaign_name": "[PLA_CL1] komunia",
"status": "ENABLED",
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"clicks": 1080,
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"conversions": 32.45,
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"cost_share_percent": 91.8,
"flags": [
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],
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},
{
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"roas": 2.77,
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"cost_share_percent": 8.0,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23638944431",
"campaign_name": "[PLA_CL1] komunia",
"status": "ENABLED",
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"device": "TABLET",
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"clicks": 3,
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"cpa": 0.0,
"cost_share_percent": 0.2,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23625022050",
"campaign_name": "[PLA_CL1] slub",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "MOBILE",
"cost_micros": 174030000,
"clicks": 210,
"impressions": 10027,
"conversions": 9.43,
"conversion_value": 673.07,
"roas": 3.87,
"cpa": 18.45,
"cost_share_percent": 76.1,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23625022050",
"campaign_name": "[PLA_CL1] slub",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "DESKTOP",
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"conversions": 2.0,
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"roas": 1.5,
"cpa": 27.39,
"cost_share_percent": 23.9,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23625022050",
"campaign_name": "[PLA_CL1] slub",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "TABLET",
"cost_micros": 0,
"clicks": 0,
"impressions": 22,
"conversions": 0.0,
"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 0.0,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23805254621",
"campaign_name": "[PLA_CL1] slub | catch_all",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "DESKTOP",
"cost_micros": 25730000,
"clicks": 16,
"impressions": 995,
"conversions": 2.0,
"conversion_value": 117.77,
"roas": 4.58,
"cpa": 12.87,
"cost_share_percent": 17.4,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23805254621",
"campaign_name": "[PLA_CL1] slub | catch_all",
"status": "ENABLED",
"channel_type": "SHOPPING",
"device": "TABLET",
"cost_micros": 0,
"clicks": 0,
"impressions": 41,
"conversions": 0.0,
"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 0.0,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "23630426870",
"campaign_name": "[PLA_CL1] wielkanoc",
"status": "PAUSED",
"channel_type": "SHOPPING",
"device": "MOBILE",
"cost_micros": 1210000,
"clicks": 1,
"impressions": 183,
"conversions": 0.0,
"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 17.8,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "22755954613",
"campaign_name": "[PMax] produkty (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"device": "MOBILE",
"cost_micros": 2971233905,
"clicks": 3004,
"impressions": 173296,
"conversions": 127.87,
"conversion_value": 8648.76,
"roas": 2.91,
"cpa": 23.24,
"cost_share_percent": 84.9,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "22755954613",
"campaign_name": "[PMax] produkty (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"device": "DESKTOP",
"cost_micros": 525250000,
"clicks": 307,
"impressions": 21180,
"conversions": 12.3,
"conversion_value": 1734.28,
"roas": 3.3,
"cpa": 42.71,
"cost_share_percent": 15.0,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "22755954613",
"campaign_name": "[PMax] produkty (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"device": "TABLET",
"cost_micros": 3530000,
"clicks": 5,
"impressions": 463,
"conversions": 0.0,
"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 0.1,
"flags": [
"ok"
],
"severity": "ok"
},
{
"campaign_id": "22755954613",
"campaign_name": "[PMax] produkty (catch-all)",
"status": "ENABLED",
"channel_type": "PERFORMANCE_MAX",
"device": "CONNECTED_TV",
"cost_micros": 819220,
"clicks": 0,
"impressions": 31,
"conversions": 0.0,
"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"cost_share_percent": 0.0,
"flags": [
"ok"
],
"severity": "ok"
}
],
"findings": [
{
"severity": "wysokie",
"campaign_name": "[PLA_CL1] chrzest #2",
"channel_type": "SHOPPING",
"device": "MOBILE",
"cost_share_percent": 100.0,
"cost_micros": 770000,
"conversions": 0.0,
"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"flags": [
"koszt bez konwersji",
"duzy udzial kosztu bez wartosci"
],
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
},
{
"severity": "wysokie",
"campaign_name": "[PLA_CL1] wielkanoc",
"channel_type": "SHOPPING",
"device": "DESKTOP",
"cost_share_percent": 82.2,
"cost_micros": 5600000,
"conversions": 0.0,
"conversion_value": 0.0,
"roas": 0.0,
"cpa": 0.0,
"flags": [
"koszt bez konwersji",
"duzy udzial kosztu bez wartosci"
],
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
},
{
"severity": "srednie",
"campaign_name": "[PLA_CL1] slub | catch_all",
"channel_type": "SHOPPING",
"device": "MOBILE",
"cost_share_percent": 82.6,
"cost_micros": 121950000,
"conversions": 1.5,
"conversion_value": 66.31,
"roas": 0.54,
"cpa": 81.3,
"flags": [
"niski ROAS przy istotnym koszcie"
],
"recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
}
],
"scope": [
{
"area": "Segment urzadzenia",
"check": "Porownaj wyniki kampanii z ostatnich 30 dni dla komputerow, telefonow i tabletow."
},
{
"area": "Rentownosc",
"check": "Policz koszt, konwersje, wartosc konwersji, ROAS i CPA dla kazdego urzadzenia."
},
{
"area": "Udzial kosztu",
"check": "Pokaz, jaka czesc kosztu kampanii przypada na dane urzadzenie."
},
{
"area": "Sygnaly do oceny",
"check": "Oznacz urzadzenia z istotnym kosztem i slabymi wynikami albo wyraznie odmienna efektywnoscia."
}
],
"out_of_scope": [
"zmiany korekt stawek dla urzadzen",
"zmiany strategii ustalania stawek",
"zmiany budzetow kampanii",
"analiza zapytan uzytkownikow",
"wdrazanie zmian na koncie Google Ads"
],
"knowledge_rules": [],
"warnings": [
"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace segmentow urzadzen bedziemy dopisywac osobno po akceptacji uzytkownika."
],
"changes": []
}
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