306 lines
12 KiB
JSON
306 lines
12 KiB
JSON
{
|
|
"created_at": "2026-05-14T22:25:41+02:00",
|
|
"client": "pomysloweprezenty.pl",
|
|
"task": "check_bidding_strategies",
|
|
"task_name": "Sprawdzenie strategii stawek",
|
|
"currency_code": "PLN",
|
|
"campaigns": [
|
|
{
|
|
"campaign_id": "23608485313",
|
|
"campaign_name": "[PLA_CL1] chrzest",
|
|
"status": "ENABLED",
|
|
"channel_type": "SHOPPING",
|
|
"bidding_strategy_type": "TARGET_ROAS",
|
|
"bidding_strategy_resource": "",
|
|
"budget_id": "15396446862",
|
|
"budget_name": "[PLA_CL1] chrzest",
|
|
"daily_budget_micros": 100000000,
|
|
"cost_30d_micros": 888090000,
|
|
"conversions_30d": 65.280185,
|
|
"conversion_value_30d": 4474.409913974,
|
|
"search_impression_share": 0.6551351800323933,
|
|
"search_budget_lost_impression_share": 0.31973919182690314,
|
|
"search_rank_lost_impression_share": 0.02512562814070352,
|
|
"budget_usage_percent": 29.6,
|
|
"actual_roas": 5.04,
|
|
"target_cpa_micros": 0,
|
|
"target_roas": 3.0,
|
|
"maximize_conversions_target_cpa_micros": 0,
|
|
"maximize_conversion_value_target_roas": 0.0,
|
|
"target_label": "Docelowy ROAS 300%",
|
|
"risk_label": "dane do oceny",
|
|
"target_assessment": "Docelowy ROAS prawdopodobnie za niski",
|
|
"stability_label": "stabilne",
|
|
"budget_context": "mocne ograniczenie budzetem",
|
|
"strategy_fit": "pasuje do kampanii e-commerce z wartoscia konwersji",
|
|
"bidding_recommendation": {
|
|
"level": "czekaj",
|
|
"action": "najpierw rozwiaz ograniczenie budzetem",
|
|
"reason": "zmiana celu strategii przy ograniczeniu budzetem moze zaciemnic efekt decyzji"
|
|
}
|
|
},
|
|
{
|
|
"campaign_id": "23638944431",
|
|
"campaign_name": "[PLA_CL1] komunia",
|
|
"status": "ENABLED",
|
|
"channel_type": "SHOPPING",
|
|
"bidding_strategy_type": "TARGET_ROAS",
|
|
"bidding_strategy_resource": "",
|
|
"budget_id": "15426029746",
|
|
"budget_name": "[PLA_CL1] komunia",
|
|
"daily_budget_micros": 60000000,
|
|
"cost_30d_micros": 1185910000,
|
|
"conversions_30d": 36.56262,
|
|
"conversion_value_30d": 2481.016080938,
|
|
"search_impression_share": 0.7282088668155101,
|
|
"search_budget_lost_impression_share": 0.2271836697498519,
|
|
"search_rank_lost_impression_share": 0.04460746343463799,
|
|
"budget_usage_percent": 65.9,
|
|
"actual_roas": 2.09,
|
|
"target_cpa_micros": 0,
|
|
"target_roas": 2.0,
|
|
"maximize_conversions_target_cpa_micros": 0,
|
|
"maximize_conversion_value_target_roas": 0.0,
|
|
"target_label": "Docelowy ROAS 200%",
|
|
"risk_label": "dane do oceny",
|
|
"target_assessment": "Docelowy ROAS zgodny z wynikiem",
|
|
"stability_label": "stabilne",
|
|
"budget_context": "ograniczenie budzetem do oceny",
|
|
"strategy_fit": "pasuje do kampanii e-commerce z wartoscia konwersji",
|
|
"bidding_recommendation": {
|
|
"level": "czekaj",
|
|
"action": "najpierw rozwiaz ograniczenie budzetem",
|
|
"reason": "zmiana celu strategii przy ograniczeniu budzetem moze zaciemnic efekt decyzji"
|
|
}
|
|
},
|
|
{
|
|
"campaign_id": "23805019820",
|
|
"campaign_name": "[PLA_CL1] chrzest | catch_all",
|
|
"status": "ENABLED",
|
|
"channel_type": "SHOPPING",
|
|
"bidding_strategy_type": "TARGET_ROAS",
|
|
"bidding_strategy_resource": "",
|
|
"budget_id": "15545021718",
|
|
"budget_name": "[PLA_CL1] chrzest | catch_all",
|
|
"daily_budget_micros": 10000000,
|
|
"cost_30d_micros": 160940000,
|
|
"conversions_30d": 8.0,
|
|
"conversion_value_30d": 727.5,
|
|
"search_impression_share": 0.5520875016673336,
|
|
"search_budget_lost_impression_share": 0.4471121782046152,
|
|
"search_rank_lost_impression_share": 0.0008003201280512205,
|
|
"budget_usage_percent": 53.6,
|
|
"actual_roas": 4.52,
|
|
"target_cpa_micros": 0,
|
|
"target_roas": 1.5,
|
|
"maximize_conversions_target_cpa_micros": 0,
|
|
"maximize_conversion_value_target_roas": 0.0,
|
|
"target_label": "Docelowy ROAS 150%",
|
|
"risk_label": "malo konwersji dla automatyzacji",
|
|
"target_assessment": "za malo danych do oceny celu ROAS",
|
|
"stability_label": "niestabilne: malo konwersji",
|
|
"budget_context": "mocne ograniczenie budzetem",
|
|
"strategy_fit": "ryzykowne: za malo konwersji dla strategii wartosci",
|
|
"bidding_recommendation": {
|
|
"level": "czekaj",
|
|
"action": "najpierw rozwiaz ograniczenie budzetem",
|
|
"reason": "zmiana celu strategii przy ograniczeniu budzetem moze zaciemnic efekt decyzji"
|
|
}
|
|
},
|
|
{
|
|
"campaign_id": "23625022050",
|
|
"campaign_name": "[PLA_CL1] slub",
|
|
"status": "ENABLED",
|
|
"channel_type": "SHOPPING",
|
|
"bidding_strategy_type": "TARGET_ROAS",
|
|
"bidding_strategy_resource": "",
|
|
"budget_id": "15410000834",
|
|
"budget_name": "[PLA_CL1] slub",
|
|
"daily_budget_micros": 40000000,
|
|
"cost_30d_micros": 228820000,
|
|
"conversions_30d": 11.43032,
|
|
"conversion_value_30d": 755.070718746,
|
|
"search_impression_share": 0.6396788223486116,
|
|
"search_budget_lost_impression_share": 0.33110293297646926,
|
|
"search_rank_lost_impression_share": 0.02921824467491915,
|
|
"budget_usage_percent": 19.1,
|
|
"actual_roas": 3.3,
|
|
"target_cpa_micros": 0,
|
|
"target_roas": 3.0,
|
|
"maximize_conversions_target_cpa_micros": 0,
|
|
"maximize_conversion_value_target_roas": 0.0,
|
|
"target_label": "Docelowy ROAS 300%",
|
|
"risk_label": "malo konwersji dla automatyzacji",
|
|
"target_assessment": "za malo danych do oceny celu ROAS",
|
|
"stability_label": "niestabilne: malo konwersji",
|
|
"budget_context": "mocne ograniczenie budzetem",
|
|
"strategy_fit": "ryzykowne: za malo konwersji dla strategii wartosci",
|
|
"bidding_recommendation": {
|
|
"level": "czekaj",
|
|
"action": "najpierw rozwiaz ograniczenie budzetem",
|
|
"reason": "zmiana celu strategii przy ograniczeniu budzetem moze zaciemnic efekt decyzji"
|
|
}
|
|
},
|
|
{
|
|
"campaign_id": "23805254621",
|
|
"campaign_name": "[PLA_CL1] slub | catch_all",
|
|
"status": "ENABLED",
|
|
"channel_type": "SHOPPING",
|
|
"bidding_strategy_type": "TARGET_ROAS",
|
|
"bidding_strategy_resource": "",
|
|
"budget_id": "15545190474",
|
|
"budget_name": "[PLA_CL1] slub | catch_all",
|
|
"daily_budget_micros": 10000000,
|
|
"cost_30d_micros": 147680000,
|
|
"conversions_30d": 3.5,
|
|
"conversion_value_30d": 184.085,
|
|
"search_impression_share": 0.5512796208530806,
|
|
"search_budget_lost_impression_share": 0.4034123222748815,
|
|
"search_rank_lost_impression_share": 0.04530805687203791,
|
|
"budget_usage_percent": 49.2,
|
|
"actual_roas": 1.25,
|
|
"target_cpa_micros": 0,
|
|
"target_roas": 1.5,
|
|
"maximize_conversions_target_cpa_micros": 0,
|
|
"maximize_conversion_value_target_roas": 0.0,
|
|
"target_label": "Docelowy ROAS 150%",
|
|
"risk_label": "malo konwersji dla automatyzacji",
|
|
"target_assessment": "za malo danych do oceny celu ROAS",
|
|
"stability_label": "niestabilne: malo konwersji",
|
|
"budget_context": "mocne ograniczenie budzetem",
|
|
"strategy_fit": "ryzykowne: za malo konwersji dla strategii wartosci",
|
|
"bidding_recommendation": {
|
|
"level": "czekaj",
|
|
"action": "najpierw rozwiaz ograniczenie budzetem",
|
|
"reason": "zmiana celu strategii przy ograniczeniu budzetem moze zaciemnic efekt decyzji"
|
|
}
|
|
},
|
|
{
|
|
"campaign_id": "23603779151",
|
|
"campaign_name": "[Search] brand - pomysloweprezenty.pl",
|
|
"status": "ENABLED",
|
|
"channel_type": "SEARCH",
|
|
"bidding_strategy_type": "TARGET_IMPRESSION_SHARE",
|
|
"bidding_strategy_resource": "",
|
|
"budget_id": "15391701014",
|
|
"budget_name": "[Search] brand - pomysloweprezenty.pl",
|
|
"daily_budget_micros": 20000000,
|
|
"cost_30d_micros": 0,
|
|
"conversions_30d": 0.0,
|
|
"conversion_value_30d": 0.0,
|
|
"search_impression_share": 0.0,
|
|
"search_budget_lost_impression_share": 0.0,
|
|
"search_rank_lost_impression_share": 0.0,
|
|
"budget_usage_percent": 0.0,
|
|
"actual_roas": 0.0,
|
|
"target_cpa_micros": 0,
|
|
"target_roas": 0.0,
|
|
"maximize_conversions_target_cpa_micros": 0,
|
|
"maximize_conversion_value_target_roas": 0.0,
|
|
"target_label": "brak jawnego celu",
|
|
"risk_label": "brak konwersji w 30 dni",
|
|
"target_assessment": "brak jawnego celu do oceny",
|
|
"stability_label": "niestabilne: brak konwersji",
|
|
"budget_context": "brak silnego sygnalu budzetowego",
|
|
"strategy_fit": "pasuje do kampanii brand/search, nie optymalizuje bezposrednio wartosci konwersji",
|
|
"bidding_recommendation": {
|
|
"level": "ostroznie",
|
|
"action": "nie zmieniaj strategii",
|
|
"reason": "niestabilne: brak konwersji"
|
|
}
|
|
},
|
|
{
|
|
"campaign_id": "22755954613",
|
|
"campaign_name": "[PMax] produkty (catch-all)",
|
|
"status": "ENABLED",
|
|
"channel_type": "PERFORMANCE_MAX",
|
|
"bidding_strategy_type": "MAXIMIZE_CONVERSION_VALUE",
|
|
"bidding_strategy_resource": "",
|
|
"budget_id": "14716686663",
|
|
"budget_name": "[PMax] produkty (catch-all)",
|
|
"daily_budget_micros": 100000000,
|
|
"cost_30d_micros": 3500833125,
|
|
"conversions_30d": 140.20964,
|
|
"conversion_value_30d": 10385.051534058,
|
|
"search_impression_share": 0.6907940697042614,
|
|
"search_budget_lost_impression_share": 0.0,
|
|
"search_rank_lost_impression_share": 0.30920593029573856,
|
|
"budget_usage_percent": 116.7,
|
|
"actual_roas": 2.97,
|
|
"target_cpa_micros": 0,
|
|
"target_roas": 0.0,
|
|
"maximize_conversions_target_cpa_micros": 0,
|
|
"maximize_conversion_value_target_roas": 0.0,
|
|
"target_label": "brak jawnego celu",
|
|
"risk_label": "dane do oceny",
|
|
"target_assessment": "brak jawnego celu do oceny",
|
|
"stability_label": "stabilne",
|
|
"budget_context": "budzet blisko limitu",
|
|
"strategy_fit": "pasuje do kampanii e-commerce z wartoscia konwersji",
|
|
"bidding_recommendation": {
|
|
"level": "ok",
|
|
"action": "bez zmiany strategii",
|
|
"reason": "brak mocnego sygnalu do zmiany celu albo strategii"
|
|
}
|
|
}
|
|
],
|
|
"scope": [
|
|
{
|
|
"area": "Typ strategii",
|
|
"check": "Pokaz typ strategii ustalania stawek dla aktywnych kampanii."
|
|
},
|
|
{
|
|
"area": "Cele strategii",
|
|
"check": "Pokaz aktualny Docelowy ROAS albo Docelowy CPA, jezeli kampania go uzywa."
|
|
},
|
|
{
|
|
"area": "Wolumen konwersji",
|
|
"check": "Sprawdz liczbe konwersji z ostatnich 30 dni jako kontekst dla automatycznych strategii."
|
|
},
|
|
{
|
|
"area": "Stabilnosc decyzji",
|
|
"check": "Oznacz kampanie, gdzie malo danych zwieksza ryzyko pochopnej zmiany strategii albo celu."
|
|
},
|
|
{
|
|
"area": "Ocena celu",
|
|
"check": "Porownaj rzeczywisty ROAS/CPA z aktualnym celem i oznacz cele zbyt niskie albo zbyt wysokie."
|
|
},
|
|
{
|
|
"area": "Kontekst budzetu",
|
|
"check": "Uwzglednij wykorzystanie budzetu i utrate wyswietlania przez budzet przed rekomendacja zmiany strategii."
|
|
},
|
|
{
|
|
"area": "Zmiany po budzecie",
|
|
"check": "Jesli budzet byl niedawno zmieniany, rekomenduj odczekanie przed zmiana strategii albo celu."
|
|
},
|
|
{
|
|
"area": "Dopasowanie strategii",
|
|
"check": "Sprawdz, czy strategia pasuje do typu kampanii i dostepnego wolumenu danych."
|
|
},
|
|
{
|
|
"area": "Rekomendacja",
|
|
"check": "Pokaz konkretna rekomendacje decyzyjna bez automatycznego wdrazania zmian strategii."
|
|
}
|
|
],
|
|
"out_of_scope": [
|
|
"budzety i pacing budzetu",
|
|
"podstawowe ustawienia kampanii, np. lokalizacje i sieci",
|
|
"zapytania uzytkownikow oraz wykluczenia",
|
|
"reklamy, zasoby i kreacje",
|
|
"automatyczne wdrazanie zmian strategii stawek"
|
|
],
|
|
"knowledge_rules": [
|
|
{
|
|
"id": "search_new_campaign_no_weak_conversion_automation",
|
|
"topic": "strategie_stawek",
|
|
"rule_type": "warning",
|
|
"condition": "Nowa kampania Search bez historii danych używa automatycznej strategii opartej o konwersje albo opiera się na słabych, zbyt ogólnych lub niewiarygodnych konwersjach.",
|
|
"recommendation": "Nie startuj kampanii Search od automatyzacji opartej o konwersje, jeśli konto nie ma jakościowych danych. Najpierw ustaw konkretne cele konwersji, sprawdź pomiar i zbuduj sensowną strukturę słów kluczowych.",
|
|
"risk": "Algorytm może uczyć się na zbyt małej albo błędnej liczbie sygnałów, przez co kampania będzie źle wydawać budżet i zbierze dane niskiej jakości.",
|
|
"source": "manual"
|
|
}
|
|
],
|
|
"warnings": [],
|
|
"target_changes": [],
|
|
"changes": []
|
|
} |