google-ads-ver-2/clients/van-dam.pl/plans/2026-05-14_21-14-38_check_device_performance.json

{
  "created_at": "2026-05-14T21:14:38+02:00",
  "client": "van-dam.pl",
  "task": "check_device_performance",
  "task_name": "Sprawdzenie urzadzen",
  "currency_code": "PLN",
  "device_summary": [
    {
      "device": "MOBILE",
      "cost_micros": 1337630144,
      "clicks": 464,
      "impressions": 4694,
      "conversions": 24.0,
      "conversion_value": 24.0,
      "roas": 0.02,
      "cpa": 55.73,
      "cost_share_percent": 98.3
    },
    {
      "device": "DESKTOP",
      "cost_micros": 22948190,
      "clicks": 18,
      "impressions": 144,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 1.7
    },
    {
      "device": "TABLET",
      "cost_micros": 0,
      "clicks": 0,
      "impressions": 5,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 0.0
    }
  ],
  "campaign_device_rows": [
    {
      "campaign_id": "22010609651",
      "campaign_name": "Van Dam - wypożyczalnia vanów",
      "status": "PAUSED",
      "channel_type": "PERFORMANCE_MAX",
      "device": "MOBILE",
      "cost_micros": 117870617,
      "clicks": 26,
      "impressions": 447,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 100.0,
      "flags": [
        "koszt bez konwersji",
        "duzy udzial kosztu bez wartosci"
      ],
      "severity": "wysokie"
    },
    {
      "campaign_id": "22389367916",
      "campaign_name": "[Search] Warszawa",
      "status": "ENABLED",
      "channel_type": "SEARCH",
      "device": "MOBILE",
      "cost_micros": 1219759527,
      "clicks": 438,
      "impressions": 4247,
      "conversions": 24.0,
      "conversion_value": 24.0,
      "roas": 0.02,
      "cpa": 50.82,
      "cost_share_percent": 98.2,
      "flags": [
        "niski ROAS przy istotnym koszcie"
      ],
      "severity": "srednie"
    },
    {
      "campaign_id": "22010609651",
      "campaign_name": "Van Dam - wypożyczalnia vanów",
      "status": "PAUSED",
      "channel_type": "PERFORMANCE_MAX",
      "device": "DESKTOP",
      "cost_micros": 0,
      "clicks": 0,
      "impressions": 9,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 0.0,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    },
    {
      "campaign_id": "22389367916",
      "campaign_name": "[Search] Warszawa",
      "status": "ENABLED",
      "channel_type": "SEARCH",
      "device": "DESKTOP",
      "cost_micros": 22948190,
      "clicks": 18,
      "impressions": 135,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 1.8,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    },
    {
      "campaign_id": "22389367916",
      "campaign_name": "[Search] Warszawa",
      "status": "ENABLED",
      "channel_type": "SEARCH",
      "device": "TABLET",
      "cost_micros": 0,
      "clicks": 0,
      "impressions": 5,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "cost_share_percent": 0.0,
      "flags": [
        "ok"
      ],
      "severity": "ok"
    }
  ],
  "findings": [
    {
      "severity": "wysokie",
      "campaign_name": "Van Dam - wypożyczalnia vanów",
      "channel_type": "PERFORMANCE_MAX",
      "device": "MOBILE",
      "cost_share_percent": 100.0,
      "cost_micros": 117870617,
      "conversions": 0.0,
      "conversion_value": 0.0,
      "roas": 0.0,
      "cpa": 0.0,
      "flags": [
        "koszt bez konwersji",
        "duzy udzial kosztu bez wartosci"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    },
    {
      "severity": "srednie",
      "campaign_name": "[Search] Warszawa",
      "channel_type": "SEARCH",
      "device": "MOBILE",
      "cost_share_percent": 98.2,
      "cost_micros": 1219759527,
      "conversions": 24.0,
      "conversion_value": 24.0,
      "roas": 0.02,
      "cpa": 50.82,
      "flags": [
        "niski ROAS przy istotnym koszcie"
      ],
      "recommendation": "sprawdz urzadzenie w kontekscie kampanii przed decyzja o korektach stawek albo strukturze"
    }
  ],
  "scope": [
    {
      "area": "Segment urzadzenia",
      "check": "Porownaj wyniki kampanii z ostatnich 30 dni dla komputerow, telefonow i tabletow."
    },
    {
      "area": "Rentownosc",
      "check": "Policz koszt, konwersje, wartosc konwersji, ROAS i CPA dla kazdego urzadzenia."
    },
    {
      "area": "Udzial kosztu",
      "check": "Pokaz, jaka czesc kosztu kampanii przypada na dane urzadzenie."
    },
    {
      "area": "Sygnaly do oceny",
      "check": "Oznacz urzadzenia z istotnym kosztem i slabymi wynikami albo wyraznie odmienna efektywnoscia."
    }
  ],
  "out_of_scope": [
    "zmiany korekt stawek dla urzadzen",
    "zmiany strategii ustalania stawek",
    "zmiany budzetow kampanii",
    "analiza zapytan uzytkownikow",
    "wdrazanie zmian na koncie Google Ads"
  ],
  "knowledge_rules": [],
  "warnings": [
    "Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace segmentow urzadzen bedziemy dopisywac osobno po akceptacji uzytkownika."
  ],
  "changes": []
}