183 lines
7.0 KiB
JSON
183 lines
7.0 KiB
JSON
{
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"created_at": "2026-05-15T00:07:32+02:00",
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"client": "wyprzedaze.pl",
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"task": "check_budget_usage",
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"task_name": "Sprawdzenie wykorzystania budzetu",
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"currency_code": "PLN",
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"campaigns": [
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{
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"campaign_id": "23822676208",
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"campaign_name": "[PLA_CL1] tasmy_led",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"budget_id": "15555419712",
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"budget_name": "[PLA_CL1] tasmy_led",
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"budget_delivery_method": "STANDARD",
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"daily_budget_micros": 10000000,
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"expected_7d_micros": 70000000,
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"cost_7d_micros": 81860000,
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"avg_daily_cost_micros": 11694285,
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"usage_percent": 116.9,
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"pacing_label": "blisko limitu",
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"conversions": 0.0,
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"conversions_value": 0.0,
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"roas": 0.0,
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"search_impression_share": 0.5351906158357771,
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"search_budget_lost_impression_share": 0.4567448680351906,
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"search_rank_lost_impression_share": 0.008064516129032258,
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"days_since_budget_change": null,
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"budget_recommendation": {
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"level": "ostroznie",
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"action": "nie podnoś budżetu bez oceny rentowności",
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"reason": "widac utrate przez budzet, ale brakuje wystarczajacej wartosci konwersji",
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"suggested_budget_change_percent": 0,
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"current_daily_budget_micros": 10000000,
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"recommended_daily_budget_micros": 10000000,
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"budget_delta_micros": 0,
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"days_since_budget_change": null,
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"min_days_between_budget_changes": 7
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}
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},
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{
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"campaign_id": "22756584237",
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"campaign_name": "[PMax] produkty (catch-all)",
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"status": "ENABLED",
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"channel_type": "PERFORMANCE_MAX",
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"budget_id": "14725735818",
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"budget_name": "[PMax] produkty (catch-all)",
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"budget_delivery_method": "STANDARD",
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"daily_budget_micros": 40000000,
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"expected_7d_micros": 280000000,
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"cost_7d_micros": 286279634,
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"avg_daily_cost_micros": 40897090,
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"usage_percent": 102.2,
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"pacing_label": "blisko limitu",
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"conversions": 2.0,
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"conversions_value": 149.34,
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"roas": 0.52,
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"search_impression_share": 0.648781658864482,
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"search_budget_lost_impression_share": 0.0,
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"search_rank_lost_impression_share": 0.3512183411355179,
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"days_since_budget_change": null,
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"budget_recommendation": {
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"level": "ok",
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"action": "bez zmiany budzetu",
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"reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
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"suggested_budget_change_percent": 0,
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"current_daily_budget_micros": 40000000,
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"recommended_daily_budget_micros": 40000000,
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"budget_delta_micros": 0,
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"days_since_budget_change": null,
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"min_days_between_budget_changes": 7
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}
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},
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{
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"campaign_id": "23778411828",
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"campaign_name": "[PLA_CL1] zarowki",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"budget_id": "15523342778",
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"budget_name": "[PLA_CL1] zarowki",
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"budget_delivery_method": "STANDARD",
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"daily_budget_micros": 30000000,
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"expected_7d_micros": 210000000,
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"cost_7d_micros": 103330000,
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"avg_daily_cost_micros": 14761428,
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"usage_percent": 49.2,
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"pacing_label": "w normie",
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"conversions": 2.0,
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"conversions_value": 58.2,
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"roas": 0.56,
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"search_impression_share": 0.6597291875626881,
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"search_budget_lost_impression_share": 0.02708124373119358,
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"search_rank_lost_impression_share": 0.31318956870611836,
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"days_since_budget_change": null,
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"budget_recommendation": {
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"level": "ok",
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"action": "bez zmiany budzetu",
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"reason": "brak jednoczesnego sygnalu wysokiego wykorzystania i utraty przez budzet",
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"suggested_budget_change_percent": 0,
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"current_daily_budget_micros": 30000000,
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"recommended_daily_budget_micros": 30000000,
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"budget_delta_micros": 0,
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"days_since_budget_change": null,
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"min_days_between_budget_changes": 7
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}
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},
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{
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"campaign_id": "23844223356",
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"campaign_name": "[PLA_CL1] lampy",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"budget_id": "15583791523",
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"budget_name": "[PLA_CL1] lampy",
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"budget_delivery_method": "STANDARD",
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"daily_budget_micros": 10000000,
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"expected_7d_micros": 70000000,
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"cost_7d_micros": 0,
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"avg_daily_cost_micros": 0,
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"usage_percent": 0.0,
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"pacing_label": "brak wydatkow",
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"conversions": 0.0,
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"conversions_value": 0.0,
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"roas": 0,
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"search_impression_share": 0.0,
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"search_budget_lost_impression_share": 0.0,
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"search_rank_lost_impression_share": 0.0,
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"days_since_budget_change": null,
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"budget_recommendation": {
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"level": "do sprawdzenia",
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"action": "sprawdz brak wydatkow",
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"reason": "aktywna kampania nie wydala srodkow w ostatnich 7 dniach",
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"suggested_budget_change_percent": 0,
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"current_daily_budget_micros": 10000000,
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"recommended_daily_budget_micros": 10000000,
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"budget_delta_micros": 0,
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"days_since_budget_change": null,
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"min_days_between_budget_changes": 7
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}
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}
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],
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"scope": [
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{
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"area": "Wydatki 7 dni",
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"check": "Porownaj koszt z ostatnich 7 dni z oczekiwanym wydatkiem wynikajacym z budzetu dziennego."
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},
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{
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"area": "Pacing",
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"check": "Oznacz kampanie, ktore wydaja bardzo malo albo prawie caly tygodniowy limit budzetu."
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},
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{
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"area": "Utrata wyswietlania przez budzet",
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"check": "Polacz wykorzystanie budzetu z utrata udzialu w wyswietleniach przez budzet i rentownoscia kampanii."
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},
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{
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"area": "Brak wydatkow",
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"check": "Wskaz aktywne kampanie z budzetem, ktore nie wydaly srodkow w ostatnich 7 dniach."
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},
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{
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"area": "Budzet wspoldzielony",
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"check": "Pokaz nazwe budzetu, zeby latwiej wychwycic kampanie korzystajace z tego samego budzetu."
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}
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],
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"out_of_scope": [
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"zmiany stawek i strategii ustalania stawek",
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"ocena Docelowego ROAS albo Docelowego CPA",
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"analiza zapytan, wykluczen i jakosci ruchu",
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"wdrazanie zmian budzetowych na koncie"
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],
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"knowledge_rules": [
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{
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"id": "smart_bidding_sequential_budget_and_target_changes",
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"topic": "strategie_stawek",
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"rule_type": "warning",
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"condition": "Plan zaklada zmiane budzetu albo celu Smart Bidding, szczegolnie gdy zmiana jest duza albo nastepuje krotko po innej zmianie budzetu, strategii lub celu.",
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"recommendation": "Zmiany budzetow i celow Smart Bidding wprowadzaj sekwencyjnie. Nie zmieniaj jednoczesnie budzetu i Docelowego ROAS albo Docelowego CPA, jesli nie jest to swiadoma decyzja. Duze zmiany oznaczaj jako wyzsze ryzyko uczenia algorytmu i rekomenduj obserwacje wynikow przed kolejna zmiana.",
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"risk": "Jednoczesne albo zbyt duze zmiany moga uruchomic niestabilny okres uczenia, utrudnic ocene przyczyny zmian wynikow i doprowadzic do nadmiernego wydawania budzetu albo utraty wolumenu konwersji.",
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"source": "manual"
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}
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],
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"warnings": [],
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"budget_changes": [],
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"changes": []
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} |