211 lines
6.3 KiB
JSON
211 lines
6.3 KiB
JSON
{
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"created_at": "2026-05-15T00:07:36+02:00",
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"client": "wyprzedaze.pl",
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"task": "check_account_anomalies",
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"task_name": "Sprawdzenie anomalii konta",
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"currency_code": "PLN",
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"recent_period": {
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"label": "ostatnie 7 zakonczonych dni",
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"start": "2026-05-08",
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"end": "2026-05-14"
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},
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"previous_period": {
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"label": "poprzednie 7 dni",
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"start": "2026-05-01",
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"end": "2026-05-07"
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},
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"account_summary": [
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{
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"metric": "Koszt",
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"previous": "566.78 PLN",
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"recent": "471.47 PLN",
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"change_percent": "-16.8%"
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},
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{
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"metric": "Klikniecia",
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"previous": "440",
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"recent": "401",
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"change_percent": "-8.9%"
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},
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{
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"metric": "Wyswietlenia",
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"previous": "24402",
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"recent": "22030",
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"change_percent": "-9.7%"
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},
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{
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"metric": "Konwersje",
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"previous": "4.00",
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"recent": "4.00",
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"change_percent": "+0.0%"
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},
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{
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"metric": "Wartosc konwersji",
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"previous": "361.97 PLN",
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"recent": "207.54 PLN",
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"change_percent": "-42.7%"
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},
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{
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"metric": "CTR",
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"previous": "1.8%",
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"recent": "1.8%",
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"change_percent": "+1.1%"
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},
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{
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"metric": "Sredni CPC",
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"previous": "1.29 PLN",
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"recent": "1.18 PLN",
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"change_percent": "-8.7%"
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},
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{
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"metric": "ROAS",
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"previous": "0.64",
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"recent": "0.44",
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"change_percent": "-31.2%"
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}
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],
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"campaigns": [
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{
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"campaign_id": "22756584237",
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"campaign_name": "[PMax] produkty (catch-all)",
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"status": "ENABLED",
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"channel_type": "PERFORMANCE_MAX",
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"previous_cost": "355.13 PLN",
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"recent_cost": "286.28 PLN",
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"cost_change": "-19.4%",
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"previous_clicks": "327",
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"recent_clicks": "282",
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"clicks_change": "-13.8%",
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"previous_conversions": "4.00",
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"recent_conversions": "2.00",
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"conversions_change": "-50.0%",
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"previous_roas": "1.02",
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"recent_roas": "0.52",
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"roas_change": "-49.0%"
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},
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{
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"campaign_id": "23778411828",
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"campaign_name": "[PLA_CL1] zarowki",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"previous_cost": "166.85 PLN",
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"recent_cost": "103.33 PLN",
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"cost_change": "-38.1%",
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"previous_clicks": "86",
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"recent_clicks": "63",
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"clicks_change": "-26.7%",
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"previous_conversions": "0.00",
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"recent_conversions": "2.00",
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"conversions_change": "nowe dane",
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"previous_roas": "0.00",
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"recent_roas": "0.56",
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"roas_change": "nowe dane"
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},
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{
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"campaign_id": "23822676208",
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"campaign_name": "[PLA_CL1] tasmy_led",
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"status": "ENABLED",
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"channel_type": "SHOPPING",
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"previous_cost": "44.80 PLN",
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"recent_cost": "81.86 PLN",
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"cost_change": "+82.7%",
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"previous_clicks": "27",
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"recent_clicks": "56",
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"clicks_change": "+107.4%",
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"previous_conversions": "0.00",
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"recent_conversions": "0.00",
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"conversions_change": "nowe dane",
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"previous_roas": "0.00",
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"recent_roas": "0.00",
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"roas_change": "nowe dane"
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}
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],
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"anomalies": [
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{
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"campaign_id": "22756584237",
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"campaign_name": "[PMax] produkty (catch-all)",
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"channel_type": "PERFORMANCE_MAX",
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"status": "ENABLED",
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"metric": "ROAS",
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"severity": "wysokie",
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"previous_value": "1.02",
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"recent_value": "0.52",
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"change_percent": "-49.0%",
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"reason": "ROAS spadl przy istotnym koszcie bazowym",
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"recommendation": "sprawdz rentownosc, pomiar, produkt/feed i strategie stawek w zadaniach szczegolowych"
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},
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{
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"campaign_id": "22756584237",
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"campaign_name": "[PMax] produkty (catch-all)",
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"channel_type": "PERFORMANCE_MAX",
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"status": "ENABLED",
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"metric": "wartosc konwersji",
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"severity": "wysokie",
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"previous_value": "361.97 PLN",
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"recent_value": "149.34 PLN",
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"change_percent": "-58.7%",
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"reason": "wartosc konwersji spadla o co najmniej polowe",
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"recommendation": "sprawdz pomiar, koszyk, kampanie produktowe i jakosc ruchu"
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},
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{
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"campaign_id": "22756584237",
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"campaign_name": "[PMax] produkty (catch-all)",
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"channel_type": "PERFORMANCE_MAX",
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"status": "ENABLED",
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"metric": "konwersje",
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"severity": "srednie",
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"previous_value": "4.00",
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"recent_value": "2.00",
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"change_percent": "-50.0%",
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"reason": "konwersje spadly o co najmniej polowe",
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"recommendation": "sprawdz pomiar konwersji, ruch i ostatnie zmiany w kampanii"
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},
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{
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"campaign_id": "23822676208",
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"campaign_name": "[PLA_CL1] tasmy_led",
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"channel_type": "SHOPPING",
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"status": "ENABLED",
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"metric": "klikniecia",
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"severity": "niskie",
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"previous_value": "27",
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"recent_value": "56",
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"change_percent": "+107.4%",
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"reason": "klikniecia wzrosly bardzo mocno tydzien do tygodnia",
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"recommendation": "sprawdz, czy wzrost jest jakosciowy i nie wynika z niepasujacego ruchu"
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}
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],
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"scope": [
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{
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"area": "Okres porownania",
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"check": "Porownaj ostatnie 7 zakonczonych dni z poprzednimi 7 dniami, bez uzywania niepelnych danych z dzisiaj."
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},
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{
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"area": "Metryki kampanii",
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"check": "Sprawdz koszt, klikniecia, wyswietlenia, konwersje, wartosc konwersji, CTR, CPC i ROAS na poziomie aktywnych kampanii."
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},
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{
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"area": "Nagly spadek",
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"check": "Oznacz kampanie, w ktorych spadl ruch, koszt, konwersje, wartosc konwersji albo ROAS."
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},
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{
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"area": "Nagly wzrost",
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"check": "Oznacz kampanie, w ktorych koszt, CPC albo ruch wzrosly szybciej niz wyniki."
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},
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{
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"area": "Priorytet reakcji",
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"check": "Nadaj anomaliom poziom waznosci, aby agent mogl szybko zdecydowac, ktore kampanie sprawdzic jako pierwsze."
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}
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],
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"out_of_scope": [
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"zmiany budzetow i ocena pacingu budzetu",
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"zmiany strategii stawek oraz celow Docelowy ROAS/Docelowy CPA",
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"analiza zapytan uzytkownikow oraz wykluczen",
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"analiza reklam RSA, zasobow i kreacji",
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"wdrazanie zmian na koncie Google Ads"
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],
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"knowledge_rules": [],
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"warnings": [
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"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace anomalii i alertow bedziemy dopisywac osobno po akceptacji uzytkownika."
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],
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"changes": []
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} |