399 lines
14 KiB
JSON
399 lines
14 KiB
JSON
{
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"created_at": "2026-05-15T10:10:35+02:00",
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"client": "wyprzedaze.pl",
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"task": "check_conversion_tracking",
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"task_name": "Sprawdzenie pomiaru konwersji",
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"currency_code": "PLN",
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"conversion_actions": [
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{
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"conversion_action_id": "7204560943",
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"resource_name": "customers/7752493197/conversionActions/7204560943",
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"name": "Google Shopping App Add To Cart",
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"status": "ENABLED",
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"type": "WEBPAGE",
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"category": "ADD_TO_CART",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": true,
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"click_window_days": 30,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 38.0,
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"all_conversion_value_30d": 38.0,
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"is_collecting_data": true,
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"problem_flags": [
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"e-commerce uzywa stalej wartosci"
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],
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"recommendation": "Przelacz pomiar zakupow na rzeczywista wartosc transakcji zamiast stalej wartosci."
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},
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{
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"conversion_action_id": "7204560946",
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"resource_name": "customers/7752493197/conversionActions/7204560946",
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"name": "Google Shopping App Begin Checkout",
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"status": "ENABLED",
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"type": "WEBPAGE",
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"category": "BEGIN_CHECKOUT",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": true,
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"click_window_days": 30,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 29.0,
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"all_conversion_value_30d": 29.0,
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"is_collecting_data": true,
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"problem_flags": [
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"e-commerce uzywa stalej wartosci"
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],
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"recommendation": "Przelacz pomiar zakupow na rzeczywista wartosc transakcji zamiast stalej wartosci."
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},
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{
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"conversion_action_id": "7204560949",
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"resource_name": "customers/7752493197/conversionActions/7204560949",
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"name": "Google Shopping App Add Payment Info",
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"status": "ENABLED",
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"type": "WEBPAGE",
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"category": "DEFAULT",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 30,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 18.0,
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"all_conversion_value_30d": 18.0,
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"is_collecting_data": true,
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"problem_flags": [
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"ok"
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],
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"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
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},
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{
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"conversion_action_id": "7204560934",
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"resource_name": "customers/7752493197/conversionActions/7204560934",
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"name": "Google Shopping App Page View",
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"status": "ENABLED",
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"type": "WEBPAGE",
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"category": "PAGE_VIEW",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 30,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 2034.0,
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"all_conversion_value_30d": 2018.0,
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"is_collecting_data": true,
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"problem_flags": [
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"ok"
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],
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"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
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},
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{
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"conversion_action_id": "7204560940",
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"resource_name": "customers/7752493197/conversionActions/7204560940",
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"name": "Google Shopping App Search",
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"status": "ENABLED",
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"type": "WEBPAGE",
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"category": "PAGE_VIEW",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 30,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 16.0,
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"all_conversion_value_30d": 16.0,
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"is_collecting_data": true,
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"problem_flags": [
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"ok"
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],
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"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
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},
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{
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"conversion_action_id": "7204560937",
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"resource_name": "customers/7752493197/conversionActions/7204560937",
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"name": "Google Shopping App View Item",
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"status": "ENABLED",
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"type": "WEBPAGE",
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"category": "PAGE_VIEW",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 30,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 1753.0,
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"all_conversion_value_30d": 1749.0,
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"is_collecting_data": true,
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"problem_flags": [
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"ok"
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],
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"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
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},
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{
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"conversion_action_id": "7204560931",
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"resource_name": "customers/7752493197/conversionActions/7204560931",
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"name": "Google Shopping App Purchase",
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"status": "ENABLED",
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"type": "WEBPAGE",
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"category": "PURCHASE",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 30,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 16.0,
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"conversion_value_30d": 886.23,
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"all_conversions_30d": 16.0,
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"all_conversion_value_30d": 886.23,
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"is_collecting_data": true,
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"problem_flags": [
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"ok"
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],
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"recommendation": "Bez pilnej zmiany; zostaw jako kontekst albo konwersje dodatkowa."
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},
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{
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"conversion_action_id": "7196435886",
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"resource_name": "customers/7752493197/conversionActions/7196435886",
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"name": "Wyprzedaze (web) purchase",
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"status": "ENABLED",
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"type": "GOOGLE_ANALYTICS_4_PURCHASE",
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"category": "PURCHASE",
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"primary_for_goal": true,
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"include_in_conversions_metric": true,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 90,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 20.0,
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"all_conversion_value_30d": 2154.15,
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"is_collecting_data": true,
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"problem_flags": [
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"podstawowa bez konwersji"
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],
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"recommendation": "Sprawdz tag i zasadnosc uzywania tej akcji jako podstawowej do optymalizacji."
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},
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{
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"conversion_action_id": "7196435889",
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"resource_name": "customers/7752493197/conversionActions/7196435889",
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"name": "Wyprzedaze (web) begin_checkout",
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"status": "HIDDEN",
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"type": "GOOGLE_ANALYTICS_4_CUSTOM",
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"category": "BEGIN_CHECKOUT",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 90,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 0.0,
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"all_conversion_value_30d": 0.0,
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"is_collecting_data": false,
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"problem_flags": [
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"akcja nieaktywna"
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],
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"recommendation": "Zostaw nieaktywna, jesli jest historyczna; w przeciwnym razie uporzadkuj konfiguracje konwersji."
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},
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{
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"conversion_action_id": "7196435892",
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"resource_name": "customers/7752493197/conversionActions/7196435892",
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"name": "Wyprzedaze (web) ads_conversion_Strona_koszyka_1",
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"status": "HIDDEN",
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"type": "GOOGLE_ANALYTICS_4_CUSTOM",
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"category": "PURCHASE",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 90,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 0.0,
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"all_conversion_value_30d": 0.0,
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"is_collecting_data": false,
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"problem_flags": [
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"akcja nieaktywna"
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],
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"recommendation": "Zostaw nieaktywna, jesli jest historyczna; w przeciwnym razie uporzadkuj konfiguracje konwersji."
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},
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{
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"conversion_action_id": "7196435895",
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"resource_name": "customers/7752493197/conversionActions/7196435895",
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"name": "Wyprzedaze (web) conversion_event_purchase",
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"status": "HIDDEN",
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"type": "GOOGLE_ANALYTICS_4_CUSTOM",
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"category": "PURCHASE",
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"primary_for_goal": false,
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"include_in_conversions_metric": false,
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"counting_type": "MANY_PER_CLICK",
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"default_value": 1.0,
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"default_currency_code": "PLN",
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"always_use_default_value": false,
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"click_window_days": 90,
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"view_window_days": 1,
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"attribution_model": "GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN",
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"conversions_30d": 0.0,
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"conversion_value_30d": 0.0,
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"all_conversions_30d": 0.0,
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"all_conversion_value_30d": 0.0,
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"is_collecting_data": false,
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"problem_flags": [
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"akcja nieaktywna"
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],
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"recommendation": "Zostaw nieaktywna, jesli jest historyczna; w przeciwnym razie uporzadkuj konfiguracje konwersji."
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}
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],
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"action_summary": [
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{
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"metric": "akcje konwersji",
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"count": 11
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},
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{
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"metric": "aktywne",
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"count": 8
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},
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{
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"metric": "podstawowe",
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"count": 1
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},
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{
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"metric": "zbieraja dane 30 dni",
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"count": 8
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},
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{
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"metric": "z problemami",
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"count": 6
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},
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{
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"metric": "podstawowe z danymi",
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"count": 0
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}
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],
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"findings": [
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{
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"severity": "wysokie",
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"area": "Dane 30 dni",
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"item": "konwersje podstawowe",
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"problem": "konwersje podstawowe nie zbieraja danych z ostatnich 30 dni",
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"recommendation": "Sprawdz tagi, importy i cele przed wlaczaniem automatyzacji opartej o konwersje."
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},
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{
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"severity": "wysokie",
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"area": "PURCHASE",
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"item": "Wyprzedaze (web) purchase",
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"problem": "podstawowa bez konwersji",
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"recommendation": "Sprawdz tag i zasadnosc uzywania tej akcji jako podstawowej do optymalizacji."
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},
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{
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"severity": "srednie",
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"area": "ADD_TO_CART",
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"item": "Google Shopping App Add To Cart",
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"problem": "e-commerce uzywa stalej wartosci",
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"recommendation": "Przelacz pomiar zakupow na rzeczywista wartosc transakcji zamiast stalej wartosci."
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},
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{
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"severity": "srednie",
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"area": "BEGIN_CHECKOUT",
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"item": "Google Shopping App Begin Checkout",
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"problem": "e-commerce uzywa stalej wartosci",
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"recommendation": "Przelacz pomiar zakupow na rzeczywista wartosc transakcji zamiast stalej wartosci."
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},
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{
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"severity": "srednie",
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"area": "BEGIN_CHECKOUT",
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"item": "Wyprzedaze (web) begin_checkout",
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"problem": "akcja nieaktywna",
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"recommendation": "Zostaw nieaktywna, jesli jest historyczna; w przeciwnym razie uporzadkuj konfiguracje konwersji."
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},
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{
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"severity": "srednie",
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"area": "PURCHASE",
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"item": "Wyprzedaze (web) ads_conversion_Strona_koszyka_1",
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"problem": "akcja nieaktywna",
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"recommendation": "Zostaw nieaktywna, jesli jest historyczna; w przeciwnym razie uporzadkuj konfiguracje konwersji."
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},
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{
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"severity": "srednie",
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"area": "PURCHASE",
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"item": "Wyprzedaze (web) conversion_event_purchase",
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"problem": "akcja nieaktywna",
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"recommendation": "Zostaw nieaktywna, jesli jest historyczna; w przeciwnym razie uporzadkuj konfiguracje konwersji."
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}
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],
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"scope": [
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{
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"area": "Akcje konwersji",
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"check": "Pobierz akcje konwersji z Google Ads, ich status, typ, kategorie i ustawienie podstawowa/dodatkowa."
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},
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{
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"area": "Dane 30 dni",
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"check": "Sprawdz, czy akcje konwersji zbieraja konwersje, wartosc konwersji i wszystkie konwersje z ostatnich 30 dni."
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},
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{
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"area": "Wartosc konwersji",
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"check": "Oznacz konwersje zakupowe i e-commerce bez wartosci albo bez waluty jako problem do poprawy pomiaru."
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},
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{
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"area": "Jakosc optymalizacji",
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"check": "Oznacz brak aktywnych konwersji podstawowych, brak danych 30 dni oraz podejrzana duplikacje podobnych akcji."
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},
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{
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"area": "Rekomendacje",
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"check": "Przygotuj rekomendacje decyzyjne do konfiguracji pomiaru; skrypt nie wdraza zmian automatycznie."
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}
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],
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"knowledge_rules": [],
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"warnings": [
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"Do tego zadania nie przypisano jeszcze regul z bazy wiedzy. Reguly dotyczace pomiaru konwersji warto dopisac po pierwszych audytach."
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],
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"changes": []
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} |