412 lines
8.9 KiB
JSON
412 lines
8.9 KiB
JSON
{
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"client": "aruba.rzeszow.pl",
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"month": "2026-02",
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"month_name": "Luty",
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"year": 2026,
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"prev_month": "2026-01",
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"prev_month_name": "Styczeń",
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"generated_at": "2026-05-14T23:27:24.133206",
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"google_ads": {
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"campaigns": [
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{
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"id": "19591441631",
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"name": "[Search] brand",
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"status": "ENABLED",
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"type": "SEARCH",
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"impressions": 1572,
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"clicks": 495,
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"cost": 430.53,
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"conversions": 24.0,
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"conversion_value": 5500.26,
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"ctr": 31.49,
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"cpc": 0.87,
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"cpa": 17.94,
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"roas": 12.78
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},
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{
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"id": "20561423980",
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"name": "[DSA] produkty",
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"status": "ENABLED",
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"type": "SEARCH",
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"impressions": 16608,
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"clicks": 1208,
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"cost": 445.16,
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"conversions": 11.9,
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"conversion_value": 3113.12,
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"ctr": 7.27,
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"cpc": 0.37,
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"cpa": 37.41,
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"roas": 6.99
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},
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{
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"id": "21260050298",
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"name": "[PMax] products (catch-all)",
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"status": "ENABLED",
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"type": "PERFORMANCE_MAX",
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"impressions": 158661,
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"clicks": 2886,
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"cost": 2828.52,
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"conversions": 178.0,
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"conversion_value": 27308.33,
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"ctr": 1.82,
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"cpc": 0.98,
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"cpa": 15.89,
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"roas": 9.65
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},
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{
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"id": "22926581178",
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"name": "[PLA] produkty (bestsellers)",
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"status": "ENABLED",
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"type": "SHOPPING",
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"impressions": 4922,
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"clicks": 39,
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"cost": 84.76,
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"conversions": 1.0,
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"conversion_value": 90.0,
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"ctr": 0.79,
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"cpc": 2.17,
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"cpa": 84.76,
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"roas": 1.06
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}
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],
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"totals": {
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"impressions": 181763,
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"clicks": 4628,
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"cost": 3788.97,
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"conversions": 214.9,
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"conversion_value": 36011.71,
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"ctr": 2.55,
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"cpc": 0.82,
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"cpa": 17.63,
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"roas": 9.5
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},
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"prev_totals": {
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"impressions": 208079,
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"clicks": 6338,
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"cost": 3801.39,
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"conversions": 307.7,
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"conversion_value": 52085.85,
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"ctr": 3.05,
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"cpc": 0.6,
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"cpa": 12.35,
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"roas": 13.7
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},
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"mom_change": {
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"impressions_pct": -12.6,
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"clicks_pct": -27.0,
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"cost_pct": -0.3,
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"conversions_pct": -30.2,
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"ctr_pct": -16.4,
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"cpc_pct": 36.7,
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"cpa_pct": 42.8
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},
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"daily": [
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{
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"date": "2026-02-01",
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"impressions": 7761,
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"clicks": 210,
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"cost": 132.82
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},
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{
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"date": "2026-02-02",
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"impressions": 8752,
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"clicks": 164,
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"cost": 139.71
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},
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{
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"date": "2026-02-03",
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"impressions": 6894,
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"clicks": 188,
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"cost": 142.18
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},
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{
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"date": "2026-02-04",
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"impressions": 6890,
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"clicks": 242,
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"cost": 162.52
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},
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{
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"date": "2026-02-05",
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"impressions": 7048,
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"clicks": 204,
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"cost": 128.61
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},
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{
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"date": "2026-02-06",
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"impressions": 8251,
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"clicks": 198,
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"cost": 159.4
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},
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{
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"date": "2026-02-07",
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"impressions": 6007,
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"clicks": 163,
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"cost": 106.12
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},
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{
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"date": "2026-02-08",
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"impressions": 8393,
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"clicks": 208,
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"cost": 166.05
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},
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{
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"date": "2026-02-09",
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"impressions": 6761,
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"clicks": 202,
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"cost": 128.55
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},
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{
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"date": "2026-02-10",
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"impressions": 8531,
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"clicks": 206,
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"cost": 155.46
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},
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{
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"date": "2026-02-11",
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"impressions": 6071,
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"clicks": 193,
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"cost": 159.92
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},
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{
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"date": "2026-02-12",
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"impressions": 5122,
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"clicks": 169,
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"cost": 96.72
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},
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{
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"date": "2026-02-13",
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"impressions": 6360,
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"clicks": 153,
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"cost": 158.77
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},
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{
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"date": "2026-02-14",
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"impressions": 4092,
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"clicks": 113,
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"cost": 99.1
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},
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{
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"date": "2026-02-15",
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"impressions": 5897,
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"clicks": 139,
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"cost": 168.71
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},
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{
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"date": "2026-02-16",
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"impressions": 6193,
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"clicks": 174,
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"cost": 155.53
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},
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{
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"date": "2026-02-17",
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"impressions": 6761,
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"clicks": 148,
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"cost": 162.05
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},
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{
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"date": "2026-02-18",
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"impressions": 6894,
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"clicks": 137,
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"cost": 116.89
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},
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{
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"date": "2026-02-19",
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"impressions": 5773,
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"clicks": 112,
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"cost": 161.77
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},
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{
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"date": "2026-02-20",
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"impressions": 6152,
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"clicks": 143,
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"cost": 119.62
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},
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{
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"date": "2026-02-21",
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"impressions": 6529,
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"clicks": 139,
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"cost": 117.97
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},
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{
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"date": "2026-02-22",
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"impressions": 5916,
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"clicks": 151,
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"cost": 150.73
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},
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{
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"date": "2026-02-23",
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"impressions": 7070,
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"clicks": 160,
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"cost": 140.72
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},
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{
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"date": "2026-02-24",
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"impressions": 7262,
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"clicks": 184,
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"cost": 158.14
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},
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{
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"date": "2026-02-25",
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"impressions": 6054,
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"clicks": 157,
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"cost": 121.12
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},
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{
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"date": "2026-02-26",
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"impressions": 4538,
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"clicks": 141,
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"cost": 103.38
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},
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{
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"date": "2026-02-27",
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"impressions": 5064,
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"clicks": 141,
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"cost": 105.53
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},
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{
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"date": "2026-02-28",
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"impressions": 4727,
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"clicks": 89,
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"cost": 70.88
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}
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],
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"search_terms": [
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{
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"term": "aruba rzeszów",
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"impressions": 770,
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"clicks": 251,
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"cost": 178.38,
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"conversions": 11.1,
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"ctr": 32.6
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},
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{
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"term": "aruba hurtownia",
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"impressions": 113,
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"clicks": 45,
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"cost": 23.81,
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"conversions": 2.0,
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"ctr": 39.82
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},
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{
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"term": "onygen krem",
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"impressions": 1114,
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"clicks": 34,
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"cost": 25.49,
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"conversions": 1.0,
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"ctr": 3.05
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},
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{
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"term": "aruba rzeszow",
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"impressions": 117,
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"clicks": 29,
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"cost": 34.21,
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"conversions": 2.0,
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"ctr": 24.79
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},
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{
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"term": "aruba sklep",
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"impressions": 54,
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"clicks": 29,
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"cost": 15.73,
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"conversions": 3.0,
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"ctr": 53.7
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},
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{
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"term": "makijaż permanentny brwi",
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"impressions": 217,
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"clicks": 20,
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"cost": 4.64,
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"conversions": 0.0,
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"ctr": 9.22
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},
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{
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"term": "autoklaw",
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"impressions": 98,
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"clicks": 18,
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"cost": 4.79,
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"conversions": 0.0,
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"ctr": 18.37
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},
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{
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"term": "brwi permanentne",
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"impressions": 231,
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"clicks": 18,
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"cost": 4.37,
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"conversions": 0.0,
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"ctr": 7.79
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},
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{
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"term": "aruba kosmetyki",
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"impressions": 30,
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"clicks": 15,
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"cost": 14.3,
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"conversions": 0.0,
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"ctr": 50.0
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},
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{
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"term": "hurtownia aruba",
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"impressions": 52,
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"clicks": 14,
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"cost": 11.64,
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"conversions": 0.0,
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"ctr": 26.92
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},
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{
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"term": "radiofrekwencja mikroigłowa",
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"impressions": 342,
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"clicks": 14,
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"cost": 3.33,
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"conversions": 0.0,
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"ctr": 4.09
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},
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{
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"term": "hurtownia aruba rzeszów",
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"impressions": 48,
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"clicks": 13,
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"cost": 11.53,
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"conversions": 1.0,
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"ctr": 27.08
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},
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{
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"term": "pielęgnacja brwi po makijażu permanentnym",
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"impressions": 85,
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"clicks": 13,
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"cost": 1.95,
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"conversions": 0.0,
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"ctr": 15.29
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},
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{
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"term": "gen factor",
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"impressions": 236,
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"clicks": 11,
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"cost": 4.29,
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"conversions": 0.0,
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"ctr": 4.66
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},
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{
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"term": "aruba hurtownia kosmetyczna",
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"impressions": 22,
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"clicks": 10,
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"cost": 5.8,
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"conversions": 2.0,
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"ctr": 45.45
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}
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]
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},
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"ga4": null,
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"semstorm": null,
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"sales_history": [],
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"seo_links": [],
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"recommendations": [
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{
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"icon": "⚠",
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"title": "Spadek konwersji do obserwacji",
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"text": "Liczba konwersji spadla o 30.2% miesiac do miesiaca. Rekomendujemy sprawdzenie kampanii o najwiekszym spadku wolumenu."
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},
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{
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"icon": "📈",
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"title": "ROAS liczony z Google Ads",
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"text": "ROAS z Google Ads wyniosl 9.50. Ten wskaznik liczymy z wartosci konwersji Google Ads, nie z przychodow sklepu."
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}
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]
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} |